055: Growing a Podcast Without Social Media – Milestones, Lessons, and Confidence Building

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.

Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence.

Key Takeaways:

• Milestones and Growth: Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting.
• Confidence Building: How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise.
• Non-Social Media Promotion: The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically.
• Practical Advice for Beginners: Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript.

Resources Mentioned in This Episode:

• Buzzsprout – Try it free for 90 days and start your podcast journey.
• Descript – A video & audio editing tool to simplify podcast production.
• Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools

If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights.

Free Resources:

• Beginner's QuickStart Guide to SEO – Start optimising your website today!

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1. Introduction and Milestones (00:00:00)

2. Podcasting Goals and Achievements (00:00:47)

3. Promoting Without Social Media (00:03:02)

4. Podcasting Techniques and Tools (00:04:50)

5. Overcoming Perfectionism (00:05:44)

6. Podcast SEO and Discoverability (00:09:06)

7. Confidence and Public Speaking (00:27:32)

8. Promotional Strategies and Future Plans (00:33:10)

9. Conclusion and Holiday Wishes (00:38:39)