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Data tells you the what, culture tells you the why with Linda Ong and Sarah Unger of Cultique
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The concept of culture and diversion is a burning question of today. And that's because people are often unaware of what the culture is. Luckily, culture-oriented people, such as Linda Ong and Sarah Unger, are here to raise awareness about the importance of understanding culture and apply its principles to a world that never stops changing.
Linda Ong and Sarah Unger are Co-Founders of Cultique. Cultique is founded with a unique goal in mind - to analyze and translate culture in a world that constantly changes. They are particularly interested in cultural development in COVID-driven circumstances, especially contradictory yet completely reasonable opinions people tend to have now.
In this episode of Through Your Looking Glass, you will hear a remarkable conversation between Linda Ong, Sarah Unger, and our host Patrick Comer. They discuss the vital relationship between culture and data, why demographics are overly simplistic ways to analyze the audience, what opposed opinions people tend to have during the pandemic, and more insightful concepts about culture.
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