Pieter K de Villiers | Use Superior Process and Automation to Stop the Cancer of Two Minute Tasks

Unlocking Business Growth - exploring achievements, challenges and what's interesting

Pieter K de Villiers proved in his own business that automation could free up people to perform value added tasks. Macanta CRM evolved to remove the need for a person to perform certain repetitive, but business critical tasks, and in the process complete them more efficiently and consistently. The secret however is to ensure the tool fits the business, with functionality for data manipulation, interconnected relationships, email and SMS, notifications and more.

The no-code Macanta software enables the business to easily create a bespoke CRM with full process and workflow automation without the need for costly, risky, custom software development. Identify the core business flow or delivery object (usually a customer, object, case file, etc.) accurately, and tell the software how the process works. It will create the automation to perform tasks at the correct trigger points.

With the option for granular user permissions, and guaranteed GDPR and security compliance, Macanta also facilitates effective segregation of duties, can be self-serve or supported, and works well for work-from-anywhere teams.

Could every business derive value from utilizing a small amount of time to explore new tools and be curious? Tools that allow constant forward momentum, or improvement? Is the value in “tak(ing) little bets, enjoy(ing) the process and the result” as Pieter suggests.

Tune in to hear about:

• How a background in popular music performance and contracting as an electrician creates software.
• What is a two-minute task and why is it cancer.
• How relentless perseverance of an inflexible goal, but with a flexible approach pays.
• Painting with a hammer and an airplane with a tow hitch.
• And more.

Mentioned in this episode

Macanta CRM website - https://macantacrm.com/

Pieter K de Villiers LinkedIn