UN 318 - IJRM. Economic Consequences Of Online Tracking Restrictions. Up Next With Gabriella Mirabelli podcast

Artwork

Gabriella Mirabelli Business Marketing

Innhold levert av Gabriella Mirabelli. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gabriella Mirabelli eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Up Next with Gabriella Mirabelli « »
UN 318 - IJRM. Economic Consequences of Online Tracking Restrictions.

9M ago 27:30

Del

MP3•Episoder hjem

Innhold levert av Gabriella Mirabelli. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gabriella Mirabelli eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.

… continue reading

111 episoder

#Gabriella Mirabelli #Business #Marketing

Artwork

UN 318 - IJRM. Economic Consequences of Online Tracking Restrictions.

Up Next with Gabriella Mirabelli

13 subscribers

published 9M ago

Del

MP3•Episoder hjem

Innhold levert av Gabriella Mirabelli. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Gabriella Mirabelli eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.

… continue reading

111 episoder

#Gabriella Mirabelli #Business #Marketing

Todos os episódios

×

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

Lytt til 500+ tema

Lytt til dette showet mens du utforsker