How To Become the First, the Best, and the Only to Be and Stay Undisruptable

What CEOs Talk About

Isabelle Mercier-Turcotte, Founder of Build To Rock by LeapZone, is a brand builder, business performance catalyst, and one of the best-selling authors of the business and marketing book titled, The Next Big Thing: Top Trends From Today's Leading Experts to Help You Dominate the New Economy. She has a relentless passion for helping entrepreneurs and small business owners raise the bar and expand their comfort zone to create outstanding brand experiences.

Throughout her career, she has had the opportunity to help hundreds of small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments. With over two decades of hands-on experience in branding & business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help small business owners all over the world catapult their way to massive success.

In this episode….

Isabelle Mercier-Turcotte, a self-described “no-nonsense dynamo”, was raised in a family of entrepreneurs. Her mother was a hair stylist, her father was a radio talk show host, and she started contributing earnings towards her schooling at the tender age of nine. She founded her first business in her teens with her to-be life and business partner of 30 years.

Isabelle talks about being disruptive and she is, in the sense that she understands what it takes for a business to stand apart and be different. She explains to Martin that when an organization is being disruptive, they know what their customers really need and know how to create something that is irresistible to people. She has been teaching similar fundamentals to entrepreneurs and business leaders for years to much acclaim.

In this episode of What CEOs Talk About, host Martin Hunter and Isabelle Mercier-Turcotte discuss their shared dyslexia and how what was difficult about being dyslexic growing up has turned into a part of their genius in business. They dive into how Isabelle founded LeapZone Strategies, what her definition of being disruptive is, and the Big Four foundational ideas that she leads businesses into embracing on their paths to disruptive success.