))
Predictive Analytics helps increase marketing ROI
Manage episode 154792011 series 1134460
Innhold levert av WNS and WNS Business Leaders. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av WNS and WNS Business Leaders eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this podcast, we discuss with Amitabh Bose, the concept of predictive analytics - which is clearly emerging as a tool to increase marketing ROI. Leveraging predictive analytics to determine events before they have occured - such as predicting how consumers are going to behave in the future - helps companies alter marketing strategies to increase their ROI. With broader applications such as enhancing revenue, optimizing cost or managing risks, predictive Analytics delivers real tangible benefits to clients.
…
continue reading
14 episoder
Del
