College Athletes & The 'Wild West' Exploration Of NIL

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Last June, U.S. Supreme Court justices invalidated the NCAA’s ban on collegiate players being paid for use of their name, image or likeness (NIL) as counter to the general right of publicity law enjoyed by individuals throughout the rest of society. Not surprisingly this has already opened the door to a lot of new opportunities, and more than a few questions. This week on The Business Side we talk to Lane Report Executive Editor Mark Green who recently wrote an in depth feature on the issue.

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