R.I.P. Marketing Campaigns. Do THIS Instead.

Your Digital Marketing Coach with Neal Schaffer

You've heard it a million times: you need to do marketing campaigns if you want your business to grow.
But what if I told you that's not actually true?
That focusing on something else instead could lead to even better results?
Listen to this episode to find out what that "something else" is.
Specifically I will be discussing the ineffectiveness of marketing campaigns and suggesting an experimental approach to marketing.
I emphasize the importance of a data-driven approach to marketing and experimenting with different channels, mediums, and influencers to achieve better results.
I also discuss the PDCA approach to marketing, which emphasizes planning, doing, checking, and acting upon experiments to achieve continuous improvement.
I conclude by encouraging marketers to focus on continuous improvement and adapting to changes in social media platforms and algorithms.
This episode provides valuable insights for marketers, entrepreneurs, business owners, and content creators.
Key Highlights
**Marketing Campaigns [00:00:01]**
As a marketing professional, I have come to realize that traditional marketing campaigns are often outdated and ineffective. That's why I believe a data-driven approach to marketing is necessary to stay ahead of the competition.
**PDCA Approach to Marketing [00:04:46]**
I have found that the PDCA (Plan-Do-Check-Act) approach to marketing is a great way to conduct experiments and continuously improve marketing strategies. By following this approach, I can make data-driven decisions and adjust my marketing tactics accordingly.
**Data-Driven Experiments [00:07:31]**
In my experience, conducting data-driven experiments across different marketing channels, mediums, and influencers is crucial to achieving better results than traditional marketing campaigns. By analyzing the data, I can identify what works and what doesn't, and adjust my strategies accordingly.
**Data-Driven Marketing [00:10:16]**
I cannot stress enough the importance of a data-driven approach to marketing. By experimenting with different channels, mediums, and influencers, and shifting resources based on data, I can ensure that my marketing efforts are effective and efficient.
**Conclusion [00:11:15]**
To summarize, a data-driven approach to marketing is necessary to stay ahead of the competition.
Notable Quotes

• Here's the thing, I don't believe in campaigns, there is nothing to share. And I thought a lot about this. And I thought maybe I'm crazy that I don't have this campaign mindset. Now, I am not a traditional marketer.
• The notion of a campaign falls back into that traditional marketing. And it's disruptive in nature, right? It's something that existed before social media.
• There are something called launches, a launch might be considered a campaign, but the idea is you are a new brand, or you're an existing brand and you have a new product. So you need to generate massive brand awareness for this new brand or new product in a limited amount of time.
• So my view of a launch is a launch, we need to gather data, we have no data, we have no idea how much to spend on what platforms, we thi

Learn More:

• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/freebies/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com