Stop Being a Cheapskate: The Importance of Investing in Marketing

Your Digital Marketing Coach with Neal Schaffer

In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets.
I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth.
I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing.
This episode highlights the mindset of how we spend our money and the need to reconstruct a marketing budget on a year-to-year basis.
TIMESTAMPS

Investing in Marketing [00:01:14] I share personal examples of how investing a little more money in marketing tools and webinars can lead to significant returns in terms of lead generation and business growth.
Importance of AI in Marketing [00:04:09] I emphasize the importance of investing in marketing tools that incorporate AI, as almost every marketing tool is including some form of AI into their tool.
Influencer Marketing [00:06:44] I discusses the importance of investing in influencer marketing and not being too stingy with compensation for influencers. I suggest that companies should offer influencers something of value, such as free use of their tool, in exchange for promoting their product.
Investing in Marketing Tools [00:10:22] I emphasize the importance of investing in marketing tools and AI to help scale and grow a business.

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