The New Rules for Repurposing Content in 2023 [Amy Woods Interview]

Your Digital Marketing Coach with Neal Schaffer

Are you giving your content the attention it deserves? Do you create a video, podcast, or blog post, and then forget about it after its done. Meet Amy Woods, the queen of content repurposing, who is going to help you get MORE from ALL of your content than you might have thought possible!
In this episode you will learn:

• Repurposing video is easy(er). What are the best practices in repurposing blog content?
• The trend towards vertical video repurposing, even in B2B virtual events
• How to best repurpose short-form video across different channels
• Why tapping into memes is so important for repurposing short-form content

Key Highlights
[03:59] Introduction of Podcast Guest, Amy Woods
[06:44] How Amy Got Into Content Repurposing
[13:14] Best Practices in Repurposing Videos
[20:58] Less Is More Approach
[21:41] Latest Trends in Repurposing Content
[27:02] Amy's Thoughts on YouTube Shorts
[30:33] Repurposing Is Not Just About Reposting
[37:42] Should You Post the Same Content On All Your Social Platforms?
[42:15] Tapping Into Memes
[46:22] Focusing On Relatability
Notable Quotes

• When we look at what is repurposing so I always define it, as it's finding these different ways to communicate the message within a core piece of content in different formats. And for different online platforms to reach and connect with a broader range of your audience.
• It's all about, you know, a less is more approach.
• So think with it being a search engine, first and foremost, it is a search engine. But when you add that it becomes a bit more of a kind of hybrid of more social, more searched, a bit like Twitter, really, for the younger generation, well for all generations, really, but just how things are changing.
• Repurposing isn't just reposting. It's not just cutting and pasting, you can't just create one thing for all the platforms, you've got to be respectful of the platforms, and why people are there and create platform specific content.
• It really comes down to really understanding your audience. Understanding them as best you can get in there and speak to them like the most engaged members of your audience.
• I think whatever you commit to it's not a commitment it's always a testing, an experiment, it's not a long-term commitment to give things a go and just give them enough time to actually get real data and see if it was a good move or not

Guest Links:

• Content10X: https://content10x.com
• Content 10X Podcast on Apple: https://podcasts.apple.com/gb/podcast/the-content-10x-podcast/id1294442001
• Connect with Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/

Find out more about my influencer marketing strategy cohort course here: https://nealschaffer.com/maven1

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• All My Podcast Show Notes: https://podcast.nealschaffer.com