Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Innhold levert av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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#12 The Story of MoonPie's Twitter and Landscape of Online Culture with Patrick Wells
MP3•Episoder hjem
Manage episode 228692042 series 2396523
Innhold levert av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss: · Relating to online culture · How to create a viral moment · What most brands are doing wrong on social media · Can social media really drive sales? · What’s next for brands on social media? · And much more
…
continue reading
20 episoder
MP3•Episoder hjem
Manage episode 228692042 series 2396523
Innhold levert av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On this episode of the Peppered Podcast I’m talking with Patrick Wells about online culture. Patrick is a social expert and the creative genius behind MoonPie’s incredible success on Twitter. On this episode we discuss: · Relating to online culture · How to create a viral moment · What most brands are doing wrong on social media · Can social media really drive sales? · What’s next for brands on social media? · And much more
…
continue reading
20 episoder
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