Welcome to the American Market Alchemist: Helping European entrepreneurs create gold in the American market, a podcast dedicated to bridging the Atlantic divide for European entrepreneurs and small businesses eager to expand their horizons and capture the lucrative American market. In this podcast, we embark on a journey to decode the complexities, opportunities, and strategies essential for European enterprises aiming to thrive in the dynamic and diverse U.S. market landscape. Each episode ...
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Keeping you up to date on the global state of the Latin American Art Market.
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Real marketing stories from real businesses around the world. Learn from real life situations in the business world.
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Why European Entrepreneurs Fail to Attract American Clients (And How to Fix It)
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→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the…
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Master the American Client Persona and Boost Your Revenue
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→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop → Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-course If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the…
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The #1 Mistake You’re Making With US Clients
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Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. B…
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Stop underselling yourself: How to pitch US clients with confidence
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Are you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals. If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. B…
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To crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business o…
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How to Attract American Clients to Your European Business
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Learn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster. I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year. 📣📣📣Join me on August 28 for a…
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Quick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business.…
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Do eco-friendly products work in the USA? Interview with Guillaume Linossier, founder of Saola Shoes
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This week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado. Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market. What we talk about in this episode: Eco-friendly business success: Guillaume's passi…
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Working in the USA as a Dutch Career Coach: Interview with Maartje Bakker of Space To Think
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I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA. We have switched places! I moved from the USA to France. They moved from Europe to the USA. So we always have a lot of things in common. This week, I have the great pleasure of interviewing Maartje Bakker. If you don't know Maartje, you should f…
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My Ideal Repeatable Week for Making Big Progress in My Business [+ Template for Yours!]
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In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keyword…
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AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker
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Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/ Con…
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LinkedIn for Lead Generation, with James Donovan of Nine Two Media
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In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients. And we…
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Optimize your online presence to attract American clients to your service business
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In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. The strategies to ov…
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The Importance of ROI in Selling AI Solutions to Americans: Interview with Franziska Kirschner of Intropy AI
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Franziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe. I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in th…
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Mastering the 1:1 Business Pitch: Why Less is More
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Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024 Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch ----------------------------- Now, let's talk about the importance of tailoring your pitch to the c…
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The 2 Types of Pitch that Every Entrepreneur Needs
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ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch" We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?" Click here t…
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My story: From Mississippi to Grenoble + doing business in the US when you're French
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I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur 2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble!…
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Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing
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Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France. Tristan and his company are based in Grenoble,…
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Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"
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I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA . In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make. He's worked with more than 150 entrepreneurs and small businesses, so he's seen it…
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The US Prospection Problem You Didn't Know You Had
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Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work. However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their c…
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LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs
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**Get your free report on the 2024 State of Selling to US Clients: https://www.christinarebuffetcourses.fr/benchmark-report-2024 European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communica…
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NEW! The American Market Alchemist Podcast
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I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me re…
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Many of us have it all wrong... We have the best of intentions, but our process is flawed. In this episode, we address what I BELIEVE to be the problem most of us don't even realize that we have.Av Bull's Eye Marketing
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We’re particularly excited to see how Fernando de Szyszlo and Diego Rivera do in this Fall’s sale..
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Examining the line up for Christie’s upcoming Latin American auction. We go over works by Rufino Tamayo, Fernando de Szyszlo, Diego Rivera and more.
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The first three steps of this series were the simple parts. Just mechanics and processes... Now, it is time to get people into the group. So, what do you do next? It is a lot simpler than you think. Listen in and be sure to share this podcast with your business-minded friends.Av Bull's Eye Marketing
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Your group needs rules. Plain and simple. So, what do you do once people start to show up? In this episode, we discuss exactly that.Av Bull's Eye Marketing
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You have heard of influencer marketing. You know you want it - but what if the influencer mentioned you on their own? That is the most powerful kind of influence! If you can influence the influencer, you just might strike social media gold. In this episode, we talk about how you can go about making this happen! So, sit down, plug in and take some n…
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If you don't have a FB group for your business yet, you may want to consider getting one set up. Over the next few episodes, we will be talking about groups, their importance and how to best leverage them. Today, we are just getting started and talking about the overall picture. Specifics and details will come in the following episodes. So, get plu…
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The algorithm is not new. It is not different. It has not been changed... It is simply getting smarter. So, how do you "Hack" the algorithm?Av Bull's Eye Marketing
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I was absent. I have no excuse. I am the worst when it comes to stuff like this... Maybe you should follow someone who has it all together... LOL!!! RIGHT!!! At least I am honest with you. You should follow me. At least I won't fill you full of shit.Av Mike DeJohn
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Hey - chances are, you are not ready for the ocean! The ocean is a big place and it is crowded with predators. Start in the pond - market locally to gain skill and tap a market that everyone is likely ignoring.Av Bull's Eye Marketing
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We all have this fantasy of what it is going to be like, so let me pepper that with a little bit of reality.Av Bull's Eye Marketing
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What has happened in the time I have been gone? A lot - so maybe you should just listen to this.Av Bull's Eye Marketing
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My story is not special, but it is common in this industry - and that strikes me more than anything. My struggles are not unique, which means they are struggles we all face. Here is my brief perspective on why I feel you absolutely SHOULD take the risk of working for yourself.Av Bull's Eye Marketing
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Busy is good! That means you are making money, but what do you do when things get really busy, really fast? I don't give a universal answer to this problem, but I do share what it is that I do to ease in.Av Bull's Eye Marketing
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This was a bit of a rant, but I think it is important. There is no need to sugar coat what is happening in this industry! That is why I am here. I am here to be transparent and honest about what happens to me on a daily basis!Av Bull's Eye Marketing
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Episode #3 - Building Campaigns in a New EraAv Bull's Eye Marketing
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My current journey as a full time entrepreneurAv Bull's Eye Marketing
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Like all first episodes, I am all over the place. Hey, it was day one and I was learning... Will these get better? Statistics say yes, but we will see!Av Bull's Eye Marketing
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