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How do I write a book that will sell? How do I sell a book I'm passionate about? And how in the world do I build a business and keep momentum from a message that I feel the world so desperately wants and needs? Welcome to the emPowered Author Podcast where we empower nonfiction writers, authors and authorpreneurs with impactful marketing strategies to help you take your important message and share it with those who desperately *need* it, *want* it and will *buy* it. Each season, host Stephan ...
 
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. ...
 
Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
 
Dawn of a New Era is a business and marketing podcast with a difference for people who want to start, scale and grow their own business. Dawn McGruer shares tips to improve marketing, motivation and mindset as well as her own real-life challenges and experiences as an entrepreneur. She started her first business 20 years ago at the age of 21, became a best-selling author, speaker and strategist in the world of digital marketing and mortgage free at 33. Guests include some of the world’s most ...
 
Ready to join a growing segment of the population who works and lives…right from our laptops? We don’t have traditional 9-5 jobs, and we don’t want them, because financial and lifestyle freedom is too important to us. Because we don’t work the corporate grind, we get to be the boss of our own schedule, take vacations whenever we want, and make our work revolve around life, not the other way around. The freelance and online economy is the new cleaner, greener, smarter way to work – for both f ...
 
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show series
 
Don’t let yourself or others stand in the way of writing a book if it’s something you want and need to do. Make it happen, but be sure to tackle it with open eyes. This season of The emPowered Author Podcast is diving into questions many people have before they begin their book writing and publishing journey. In this episode, I touch on understandi…
 
In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself …
 
This is the audio companion to Issue 49 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Wh…
 
There are a lot of small and genre-specific podcasting conferences. Unless you're in a specific niche or demographic, you may not know about these events or the value they can bring to you and your podcast. On this episode, I talk with Jeni Wren Stottrup about her experience at a recent podcasting conference designed for women podcasters, She Podca…
 
As I talked about on this episode, I just installed some new panels based on a DIY panel design by Marcus dePaula. I did an event with Marcus last week where we took questions from podcasters who wanted to improve the sound of their studio. Zita Christian asked a question about building a studio from scratch – literally starting with a concrete flo…
 
This is the audio companion to Issue 48 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Do…
 
In this episode, we're going to be talking about success. Something that many entrepreneurs and business owners really struggle to identify. And in particular, we're going to cover nine ways to tell when your business is truly successful. When I first started my business I was full of creativity and ideas, but also I had no clue what I was doing. I…
 
As a podcast host, do you remember every interview you've ever done? When I got to that point, I realized I was either getting old (and forgetful) or I've done a ton of interviews and it would be impossible to remember all of them. Same for the podcasts where I've been a guest... I was updating my info on Podchaser a couple of months ago when I saw…
 
Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grow…
 
This is the audio companion to Issue 47 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Wh…
 
For the last few years, I've been recording in a room full of foam and blankets. The results were good, but not great. I wanted something better, so I just installed some new panels based on a DIY panel design by Marcus dePaula. This episode is the first I recorded with the new setup. It's a conversation with Marcus about how you can sound your bes…
 
This is the audio companion to Issue 46 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Th…
 
In this episode we're joined by Claire Winter, a content and copy coach and host of the Cracking Content Podcast, which has been named one of the top 20 marketing podcasts in the UK. She is also part of my new PowerCircle program - find out more about this at dawnmgruer.com This week we are talking all about online marketing, social media and impro…
 
SURPRISE! We are giving you a bonus episode in this season of the The emPowered Author Podcast. This episode takes a deep dive into the creation and transformation of an author brand. Join myself and Stacey Sassine of Epic Reboot as we discuss how her brand was born and the transformations it took along the journey. If you are a nonfiction author w…
 
This is the audio companion to Issue 45 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: He…
 
This special episode marks one of the most important moments in my career, as the PowerCirlce program officially launches, and you can sign up via website now. So in this episode I'm going to cover some useful tips around how you can increase your wealth and success, and why joining the PowerCircle can help you achieve what you want for your busine…
 
What is the difference between the author brand and the book brand? How are the two connected? How do they work together to create the ideal marketing strategy? It is important to start with your vision and goals as an author and then develop the book brand to line up with that vision. Know your goals, who you want to reach, and how you want the au…
 
It's been a wild 18 months, especially for people like podcasters and broadcasters, who often do in-person interviews in very small spaces. For 15 years, I did 99% of interviews sitting across from my guest in the studio. But COVID-19 changed that – it was too risky to bring somebody in to an 8'x8' space with me, an engineer, and a producer. So we …
 
This is the audio companion to Issue 44 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Ho…
 
In this episode I'm joined by Sandro Forte in a special live-streamed edition. Success is all relative, it's about what it means to you, so we can't tell you what success looks like, but in this episode we give you six practical steps you can action to achieve your own success. Listen to the episode and make sure you listen and subscribe to Sandro'…
 
A brand is only as good as it is used. I’ve seen beautiful brands be underutilized and I’ve seen pretty horrific brands been used wayyyyy too much! Your goal is to spend your energy creating the brand that speaks you – your goals, your vision, your mission, your offerings to those who need you, want you and will invest in you – and then allow the b…
 
In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. Da…
 
This is the audio companion to Issue 43 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: St…
 
In this episode we are celebrating the launch of The Power Circle - a brand new program combining my 20 years of experience in business by helping you succeed! Running a successful business isn't luck; it takes hard work, focus and, importantly, you need to keep yourself happy, healthy and motivated. So in this episode we will be sharing 4 tips to …
 
Colors! Who knew that colors had so much power in the development of your brand. Colors elicit emotion, evoke a memory, create a feeling, set the tone of anything ... including an author brand! When you work with your graphic designer (or us at the emPower PR Group), always keep in mind that your brand should be something that screams you ... but s…
 
This is the audio companion to Issue 42 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics: Ho…
 
This is an important episode for all podcasters. If you say something on a podcast and that podcast gets released, what you've said it out there forever – it will not go away. It doesn't matter if the podcast has just a few listeners or you're not listed as a contributor. Mike Richards learned the hard way. Just this week, he was fired as the Execu…
 
This is the audio companion to Issue 41 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Although t…
 
Mental health is absolutely paramount to a healthy, happy life both at work and home, so in this episode I'm going to give you 12 was to achieve better mental health. Your entire wellbeing revolves around mindset and it's time we start recognising that mental health matters, and act on that. These 12 tips will help you get into a better routine and…
 
Anyone can use the tools that are out there today to create a logo, but, in my opinion, not everyone can create an effective brand! This episode of The emPowered Author Podcast goes into the depths of author branding and outlines four types of logos and the pros and cons of each type. If you are a nonfiction author who is interested in creating an …
 
In this episide we speak to the founder of 3BLACKDOT Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive …
 
In this episode I'm going to share three of my biggest secrets which many people will not consider if they know me as an entrepreneur. When we look at people who have been in the online space for a huge length of time, they have been really visible and really present, and then we start to make assumptions. I have been in the online space for a long…
 
We are inundated with brands daily, and for those who are looking to stand out amongst the crowd, you'll want to be aware of how your brand -- and how you bring it to life -- is relational and experiential. Your brand is the foundation that helps you achieve your goals and reach those who need you most. In this episode of The emPowered Author Podca…
 
In this episode of Dawn of a New Era, we're going to look at the biggest challenges facing your business right now. Many people talk about leads, revenue and all of the commercial metrics to measure how sustainable and profitable your business is, but let's dig a bit deeper. So we are looking at the root cause of those things. Business it's all abo…
 
Many people think a brand is tangible ... and many authors think their brand is their book's brand, too. But the truth is that a brand is actually much bigger than anything tangible. It's what creates emotional feelings, connection and drive for people to purchase or engage with you within the first few seconds of interacting with your brand. And b…
 
In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realise…
 
Has somebody who has done a lot of outreach to podcasters, trying to get myself or others booked as guests on those podcasts, I probably have as much empathy for podcast booking agents and others doing this job as anybody. It is a very tough job. It sucks to be ignored. And it sucks to be rejected, even when somebody does it in a kind way. This is …
 
In this episode, I run through three ways you can massively improve your social media game. Get rid of the time-wasters and stop chasing those vanity metrics - start using your social channels smarter and you will see the results in more leads and more clients. I will run through how you can cut down your social media use and increase results with …
 
Nashville was the place for three podcasting events last week and I sit down with Dave Jackson from School of Podcasting to talk about each of them. When podcasting first started, small events were all we had. Then things started taking off, so podcasting was added to blogging conferences and other "new media" events. Then podcasting got big enough…
 
Did you know that having a podcast can help you get on podcasts? In today's world of the 24-hour news cycle, people are utilizing new ways to get trusted information, and podcasts are a growing solution for this need. In this episode of The emPowered Author Podcast, we touch on how a podcast can both help you secure guest interview opportunities on…
 
In this episode I'm going to cover my top 10 best ever investments. The reason for this is that I get asked lots of times, where do I spend my money? And I mean both money in the business, money I take out of the business, what I'm doing with it and where I believe we should be spending money in the coming year. Here are the highlights: {5:14} Inve…
 
Opt-ins, lead magnets, nurture campaigns, oh my! This episode of The emPowered Author Podcast is game-packed with marketing terms that many authors aren't privy to, but they should be. This episode helps authors learn about these key marketing tools and provides some innovative ideas on how to utilize a podcast to bring them to life. If you are a n…
 
In this episode we hear from Helen Wills who started her blog Actually Mummy in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Univ…
 
In this episode I'm going to talk about how to build a sell out launch. This is something we hear in the online marketing world a lot, even people doing huge million pound launches. But I think looking at the bigger picture can be overwhelming, so when you're to market you service or your business, regardless of what stage you're at, we need to foc…
 
Are you an authorpreneur? Do you even know what that word means?! This episode of The emPowered Author Podcast touches on how authorpreneurs -- those who write a book and realize, in the process, they have launched a business -- can stand out amongst the crowd by utilizing a capsule podcast. In this episode, Stephanie Feger of the emPower PR Group …
 
Travis from from Pod Decks sent me a package of his five latest decks. Pod Decks are essential flash/playing cards with episode, segment, and question ideas. If you need ideas for your podcast, they can be a great tool. On this episode, I review the Pod Decks package from Travis and talk more about how you can use Pod Decks as a tool to make your p…
 
Podcasting can a dangeous business and COVID-19 has brought with it some new risks for those of us doing close-contact work. For the last couple of months, I've been working on a project that requires dozens of in-person interviews, so I've had to think a lot about safety and how far I'm willing to go to get a good story on tape. Just last week, a …
 
A lot of us in marketing we get excited about marketing and we forget that marketing actually drips into delivery and the better you are at delivering a great experience the better you are at delivering what you say you're going to deliver, the more likely they are to buy in the future, the more likely they are to give great testimonials, and the m…
 
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