Beste Branding Therapy podcaster (2024)

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230. How do you grow your brand with AI? 8:51

4M ago8:51

8:51

Ever wondered how democratized content and AI can shape the future of small businesses? 🤖 Today marks the final episode of Brand Therapy, and after 230 episodes, it’s time for a change. Join me as I reflect on our journey and share why I think content accessibility and using AI are key to the future of small businesses.…

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229. How can slowing down lead to a more purposeful business? (f. Amber Aziza) 29:59

5M ago29:59

29:59

Do you feel like you're racing against an invisible opponent? 🏎️ Our guest today, Amber Aziza, bravely shut down her successful business to start anew with intention and purpose. Amber shares her story of overcoming burnout, finding clarity, and building a business that aligns with her true self. Join us for an inspiring journey towards a more inte…

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228. How do you build meaningful community? (f. Emily Corbin) 19:45

5M ago19:45

19:45

Curious about what it takes to build a thriving community and foster genuine connections? 🏘️ Our guest today, Emily Corbin, is a seasoned community manager with a stellar reputation for creating impactful and engaging communities. In today's episode, she shares her insights on building long-term relationships and empowering community members from b…

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227. What does it take to customize your Squarespace site like a pro? (f. Will Myers) 32:07

5M ago32:07

32:07

Ever felt limited by your website builder's capabilities and wondered how to truly customize your Squarespace site? 🖥️ My guest today, Will Myers, is a top Squarespace developer, one of my secret weapons over the years, known for creating really reliable and innovative plugins. In today's episode, Will shares his journey, the importance of building…

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226. How can you be creative as a business owner? (f. Promise Tangeman) 38:04

5M ago38:04

38:04

Ever feel like being a business owner is more about firefighting than entrepreneurship? 🧯 Instead of ideating, you're stuck managing your inbox for the latest crisis. That's why I'm constantly inspired by today's guest, Promise Tangeman from GoLive. Promise, a good friend of mine, founded the number one agency for Squarespace templates, and I've ad…

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225. How can you keep content creation sustainable? (f. Goldie Chan) 36:10

5M ago36:10

36:10

Looking for strategies to manage content creation alongside life's unpredictable turns? 📋 Well, you're gonna love this episode with Goldie Chan, my friend and a creative force who's totally transformed LinkedIn with her engaging video content. Goldie's going to share her personal approach and story to creating content sustainably, ensuring authenti…

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224. What does it take to scale your business in sync with your life's changes? (f. Sean Greeley) 31:36

6M ago31:36

31:36

Curious about navigating business growth during life's pivotal moments? ⛓️‍💥 Today, we're joined by Sean Greeley, a friend and past client who has mastered this art. Let's dive in and explore strategies to calibrate your business for smooth scaling.Av Phil Pallen

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223. How do you make an important announcement? 18:50

6M ago18:50

18:50

Ready for some big news? 📰 All good things must come to an end, including this podcast. After nine years with Phil Pallen Collective, Lauren has decided to pursue her side business full-time. As a result, Brand Therapy will be concluding. This podcast has been a platform for collaboration and brainstorming, but increasing media commitments have mad…

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222. What's the recipe for building a lucrative brand out of a food blog? (f. Stacie Vaughan) 29:56

6M ago29:56

29:56

Dreaming of turning a side dish into the main course of your professional life or brand? 🥗 Today, our guest Stacie Vaughan, a successful food blogger, shares her journey from scratch to a thriving food blogging entrepreneur. Discover the secret sauce behind a blog that feeds both the soul and the bank account. Bloggers are often underrated, but Sta…

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221. What are the key SEO strategies for Squarespace success? (f. Henry Purchase) 30:10

6M ago30:10

30:10

Wondering why your Squarespace site isn't ranking on Google? 📈 Today we dive into the SEO maze with founder Henry Purchase, creator of SEO Space, a tailored Squarespace SEO tool. Henry shares invaluable insights to elevate your website's visibility and ensure it's not lost in the digital haystack. Let's unravel the complexities of business building…

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220. What role does governance play in effective decision-making? (f. Shona McGlashan) 33:31

7M ago33:31

33:31

Curious about what makes a board truly effective and how governance drives organizational decisions? 💬 Delve into the expertise of Shona McGlashan, a master in governance, as she shares insights on fostering inclusivity, leveraging diverse boards, and prioritizing mental health in the workplace. Join us as we explore the foundations of exceptional …

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219. Can tech be the key to a better work-life balance? (f. LaShonda Brown) 33:56

7M ago33:56

33:56

Feeling frazzled by integrating tech into your business and wondering how the right digital tools can simplify your life instead of complicating it? 🫨 Joining me today is my friend LaShonda Brown, a tech educator and a true advocate for tech empowerment. And actually, we have that in common. Today she'll share practical strategies for business owne…

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218. How can small businesses leverage B2B marketing tactics for success? (f. Carey Thiels) 31:39

7M ago31:39

31:39

Wondering if B2B marketing strategies are relevant for your small business? ⚾️ Join us as we chat with Carey Thiels, a B2B marketing consultant, about adapting big-league tactics to scale effectively. Get ready to discover how short-form content can make a significant impact in today's evolving media landscape.…

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217. How are artists and content creators adapting to the rise of AI tools? (f. Anna McNaught) 34:53

7M ago34:53

34:53

Curious about the intersection of AI and art in the digital landscape and its impact on creatives globally? 🤔 Join us as we explore these dynamic intersections with Anna McNaught, a respected figure who represents brands like Adobe on international stages. Today, Anna shares how AI not only serves as a tool but also acts as a collaborator in the cr…

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216. Can your brand direction change your business? (f. Lupe Monroy) 25:43

8M ago25:43

25:43

Feeling stuck at a business plateau and curious about the power of personal branding? 🌟 Join us as we uncover the transformative impact of personal brands on professional endeavors with Lupe Munroy, a renowned landscape designer and a testament to personal branding excellence. Today, Lupe shares her journey of aligning her brand direction with her …

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215. What's the formula for successful brand partnerships (f. Rob Balasabas) 34:47

8M ago34:47

34:47

Struggling with the guesswork of sponsored content partnerships? 🤝 Join us as we unravel the secrets to crafting meaningful collaborations with Rob Balasabas, a leading expert in this field. Rob shares insider insights on creating profitable and authentic partnerships between content creators and brands. Let’s dive into the art and science behind s…

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214. How do you become a successful leader? (f. Alan Friedman) 35:12

8M ago35:12

35:12

Finding it challenging to lead effectively and intrigued by the key ingredients for successful organizations? 🔑 Our guest today is Alan Friedman, founder and CEO of J3P Health, dedicated to transforming individuals into self-aware and effective leaders. In our conversation, Alan shares invaluable tactics for understanding yourself, assembling the r…

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213. Why does human content outrank AI in the digital space? (f. Neal Schaffer) 34:36

8M ago34:36

34:36

Curious about the relevance of human-crafted content amidst the growing excitement around artificial intelligence? 🤖 Today, we're diving deep into what sets authentic human-crafted stories apart and why they resonate more with digital audiences. Joining me is Neal Schaffer, a seasoned expert in digital marketing and social media strategy. Neal shed…

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212. How can effective systems turn overwhelm into overjoy? (f. Ashley Haun) 34:58

9M ago34:58

34:58

Tired of the daily hustle of managing your business? 🏃‍♀️ Meet Ashley Haun, an expert in business and leadership. She's joins us to share her secrets on how to save time and boost efficiency with smart mentorship and streamlined systems. Discover how you can elevate your business game and reclaim valuable time for what truly matters.…

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211. What are the top web design trends in 2024? (f. Christy Price) 33:02

9M ago33:02

33:02

Curious about web design trends that truly captivate audiences? 🌐 Today, we're diving into the realm of innovative web design with Christy Price, a renowned Squarespace web designer. Get ready to explore the latest trends, from visually striking layouts to strategic effectiveness, and learn how to create websites that stand the test of time.…

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210. Why is SEO less daunting than you think? (f. Mariah Magazine) 35:52

9M ago35:52

35:52

Ever felt overwhelmed by SEO and wondered where to start? 😨 Award-winning SEO strategist Mariah Magazine joins us today to demystify SEO and empower small business owners to boost website visibility and traffic. Discover how infusing your authentic voice into your content, prioritizing user intent, and providing engaging information can elevate you…

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209. What's the secret to harnessing AI for effective marketing strategies? (f. Kim Garst) 33:07

9M ago33:07

33:07

Can AI transform overwhelm into opportunity for business growth? 📈 In this energetic episode, Phil invites digital marketing expert Kim Garst to delve into the practical side of AI for entrepreneurs. Discover how AI can streamline business processes and deepen human connections. From content creation to lead generation, Kim shares invaluable insigh…

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208. How to train AI to sound like you? 19:08

12M ago19:08

19:08

Wondering if you can actually train AI? 🤖 Hosts Phil and Lauren are always coming up with systems so that busy people can be active on social media. In this episode they share how you can use AI to crank out content in a fraction of the time in YOUR voice. Listen in to get what you need to go and test this out for yourself.…

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207. How do you develop a brand aesthetic? (f. Toren Reaves) 33:39

1y ago33:39

33:39

Curious how to develop a unique aesthetic for your brand on social media? 💻 Our guest and friend Toren Reaves has some inspiring words that will leave you thinking about creativity in a whole new way. You will learn how to show up online with confidence, even if you aren't creative. Get ready to feel re-energized for your own content creation.…

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206. What are some surprising ways to get content ideas? 13:25

1y ago13:25

13:25

Struggling to come up with content ideas? 📝 Hosts Phil and Lauren recognize it's often easier to advise others on content than to generate ideas for their own brand. That prompted this episode where they share some of the surprisingly creative ways that you can get content ideas.Av Phil Pallen

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205. How do you create ROI from TikTok and short-form videos? (f. Dan Knowlton) 29:04

1y ago29:04

29:04

Looking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!Av Phil Pallen

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204. How do you plan a retreat? 26:04

1y ago26:04

26:04

Ever wonder how to organize a retreat? 🧳 This episode uncovers it all! Our co-host Lauren shares the ins and outs of organizing her first-ever reading retreat, including sales, venues, and creating an irresistible offering. Learn from Lauren’s insights in this can’t-miss episode!Av Phil Pallen

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203. How do you livestream? (f. Anika Aggarwal) 23:11

1y ago23:11

23:11

Curious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something …

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202. How do you blog with AI? (f. Sue Pallen) 20:47

1y ago20:47

20:47

Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is …

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201. How do you track marketing funnels (f. David Bain) 29:59

1y ago29:59

29:59

Feel like you’re spinning your wheels creating content? 🛞 This episode will help you get back on the road to success! Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content typ…

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200. How do you get started with AI? 25:09

1y ago25:09

25:09

Feeling overwhelmed by AI's rapid growth? 🤖 Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch. Tune in and navigate the AI landscape with clarity and confidence…

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199. How do you build a lasting community? (f. Jessica Valant) 34:54

1y ago34:54

34:54

Eager to master efficient content creation? 📝 Join Phil, Lauren, and their guest Jessica Valant, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent i…

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198. 6 Lessons From Our Hiatus 20:19

1y ago20:19

20:19

Eager for some real talk after a brief hiatus? 🌱 Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. From the art of delegation to the magic of consistent action, this episode is a treasure trove of insights. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration…

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197. How do you master business and creativity? (f. Jeffrey Madoff) 38:25

1+ y ago38:25

38:25

How do you make a business out of creativity? 👨🏼‍🎨 Today's Brand Therapy guest will teach you how. Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, …

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196. Are AI marketing tools worth the hype? (f. Kate Scott) 21:14

1+ y ago21:14

21:14

Overwhelmed by new AI tools and not sure where to start? 🤖 This episode of Brand Therapy is the perfect place to begin. Our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will di…

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195. How do you know when to invest in yourself? 13:03

1+ y ago13:03

13:03

Wish you could put yourself first? 🥇In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. The two discuss when to invest in contractors or team members, when to invest in supplementary education, and more! If you have aspirations of becoming a better and smarter business…

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194. How do you pitch yourself for podcasts? (f. Danielle Burek) 32:12

1+ y ago32:12

32:12

Wondering how to get on podcasts you love? 🎙️ Our expert guest today will dish on the details! Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so…

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193. How do we give our clients a VIP experience? 10:32

1+ y ago10:32

10:32

Want to give your clients a special experience? ⭐️ This speedy episode with hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. From communication recommendations to file naming (yes, really!), you'll get inspired to view every client interaction as a branding opportuni…

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192. How do you make money from brand deals? (f. Elle Queen) 35:03

1+ y ago35:03

35:03

Curious about the business of content partnerships? 🤝 Then you’re going to love this episode with Phil’s creator manager Elle Queen! Elle meets with hosts Phil and Lauren to discuss the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential c…

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191. What do you do if you're a workaholic? (f. Dr. Sundra Ryce Hardy) 25:23

1+ y ago25:23

25:23

Wishing you could take a vacation without compromising business results? 🏖️ This episode will teach you how! We meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more!…

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190. How do you get brand deals? 27:07

1+ y ago27:07

27:07

Did you know that anyone can become a paid content creator? 📸 This episode will teach you how! In this episode, hosts Phil and Lauren discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual income from collaborations alone.Av Phil Pallen

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189. How do you bring your goals to life? (f. Paula Oblen) 31:37

1+ y ago31:37

31:37

Do you have a dream that feels unreachable? 🔮 This inspiring episode will remind you that anything is possible with the right vision and work ethic. Hosts and brand strategists Phil and Lauren meet with client and interior designer Paula Oblen, who went from having an idea of designing a vacation rentals to working with Bobby Berk from Queer Eye. Y…

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188. What are easy ways to go viral? 15:51

1+ y ago15:51

15:51

Wondering how to make your content go viral? 🚀 It's not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition, find your voice, and even be controversial.Av Phil Pallen

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187. How do you make good business decisions? (f. Mark Maynard) 34:11

1+ y ago34:11

34:11

Wish you knew how to make your business more memorable? 🖼️ This episode will teach you how! We meet with business advisor and client Mark Maynard to discuss how to make important decisions as a business owner. You’ll learn how to create a vision for your business, get returning clients, and feel more confident than ever as you run your organization…

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186. How do you uncover your strengths? (f. Colleen Delvecchio) 35:55

1+ y ago35:55

35:55

Ever wonder what makes you different from the rest? ✨ This Brand Therapy episode will help you find out! Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn what CliftonStrengths is, why it's the leading standard of personality assessments, how to read your…

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185. Why does my cohost love TikTok so much? 27:56

1+ y ago27:56

27:56

Want a boost of motivation to get started on TikTok? 👊 You’ll get it here! Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. We talk about why TikTok is great, how to come up with a post idea, how to grow your mailing list, and why you should strive for volume.…

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184. How do you generate publicity for your personal brand? (f. Lucy Werner) 29:37

1+ y ago29:37

29:37

How can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once…

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183. How do you create passive income with Patreon? (f. Jordan Ellis) 27:37

1+ y ago27:37

27:37

Wish you could master passive income? 🤑 This episode about Patreon will give you the tools you need to do exactly that! Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks for Patreon. We cover what Patreon is, how to set up reward tiers, ideas for what you can offer for physical and digital rewards, and how you …

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182. How do you manage your business in a crisis? 16:39

1+ y ago16:39

16:39

What should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried abo…

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181. How do you make an accessible website? (f. Sapir Yarden) 21:56

2y ago21:56

21:56

Worried about being sued for lacking accessibility? 👩‍⚖️ This episode will address all your fears. Hosts Phil and Lauren meet with Sapir from Accessibe to talk about the importance, ramifications, and goodness of being accessible online. We talk about how much you could be sued for, why Accessibe is a great solution, and why it’s important for your…

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