Beste Building Material podcaster (2024)

1
AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive 9:34

9d ago9:34

9:34

You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-…

1
How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors 24:21

9d ago24:21

24:21

AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zac…

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The Biggest Missing Piece in B2B Sales Training 18:51

16d ago18:51

18:51

Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.Av Venveo

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The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach 10:09

16d ago10:09

10:09

Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.Av Venveo

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Effective Scale and Growth Tactics in Uncertain Economic Conditions 21:01

23d ago21:01

21:01

Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.Av Venveo

1
Trends, Threats and Opportunities in the Building Materials Industry 22:50

2M ago22:50

22:50

As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.…

1
Email Marketing Updates: Navigating New Regulations 15:39

2M ago15:39

15:39

Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.Av Venveo

1
Embracing Innovation: How Distributors Can Enhance Customer Experiences 21:01

3M ago21:01

21:01

The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.…

1
How Manufacturers Can Be Better Partners For Contractors 14:20

3M ago14:20

14:20

Discover how building materials manufacturers can become better partners with contractors by understanding their financial needs. Learn how to connect with and support contractors in their financial and business growth, to build trust, improve product adoption and ultimately increase sales.Av Venveo

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IBS 2024: Takeaways and Follow-Up Strategies 23:49

3M ago23:49

23:49

2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to …

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Industry Acquisitions + America is Getting Smaller 13:24

4M ago13:24

13:24

Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.…

1
Impacts of Market Trends on The Building Industry 11:39

4M ago11:39

11:39

Uncover the latest market trends and insights in the building products industry, and learn how they could impact your manufacturing business and product categories in the coming years. Stay ahead of the curve and make strategic decisions based on expert analysis and predictions.Av Venveo

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A Serial Entrepreneur’s Success: Benefits of Selling Experience Over Products 17:46

4M ago17:46

17:46

Explore how a leader in the building materials industry revolutionized service and product development, and learn how prioritizing client experience over volume can transform your business success and brand reputation.Av Venveo

1
How a Sales Leader Is Winning Customers Through LinkedIn 17:17

4M ago17:17

17:17

Hear from a long-standing sales leader on how they took the leap into leveraging Linkedin and social media to win customers and the incredible results they’re seeing. Learn the strategies to effectively build thought leadership and generate leads in the digital space to outperform your competition.Av Venveo

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2023's Top Podcast Episodes: Key Insights for Building Materials Industry 17:40

5M ago17:40

17:40

In this exciting wrap-up of 2023, Venveo’s Steve Coffey and Deanna Murphy dive deep into the most influential podcasts that have reshaped marketing strategies in the building materials industry. They discuss pivotal trends, resilience in the face of economic uncertainties and the integrative innovation pushing the industry forward.…

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Building Material Industry Predictions for 2024 18:21

5M ago18:21

18:21

In 2024, major changes are predicted to hit the building materials market with shifts in sales tactics, digital marketing strategies and a renewed focus on human connection. Understanding and adapting to these changes will be crucial for manufacturers to stay ahead of the competition and maintain a strong presence in the industry.…

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Bridging the Gap: How Sales and Marketing Teams Can Work Together for Success 20:52

6M ago20:52

20:52

Learn why digital marketing is no longer a nice-to-have, but a necessary tool for success in reaching potential customers and driving sales in building materials and other B2B industries.Av Venveo

1
Rising Rates: How to Navigate the Current Housing Market 21:25

6M ago21:25

21:25

Discover the truth about the current state of the housing market and how it will directly impact your building materials business. Understanding the factors driving affordability and regional market dynamics is crucial for manufacturers looking to stay ahead in this challenging industry.Av Venveo

1
How to Attract More Builders with Social Media 28:35

8M ago28:35

28:35

Leveraging platforms like YouTube and Instagram isn't just trendy — it's essential for feeding builders the information they are actually looking for. Tune in as this week's guest, Matt Risigner shares invaluable insights on how manufacturers can use social media to not just reach but truly engage with more builders.…

1
BPCW Live Podcast: Candid Q&A from the Contractor & Remodeler Pro Panel 47:22

8M ago47:22

47:22

Asking for your customer's feedback is key to growth. This week's episode was recorded live from the Building Products Customer Workshop in Denver, where a panel of seasoned pros — contractors, remodelers, and installers — offered invaluable, candid insights into the questions and challenges most pressing to building product companies today.…

1
How to Successfully Break Into New Markets With Your Building Products 16:17

8M ago16:17

16:17

Breaking into new markets can be challenging for building materials manufacturers, especially those with niche products. If you want to grow your business and drive more sales, this episode is for you. Laurie shares his journey of starting the business in the U.S., the challenges he faced and the strategies he used to build credibility and establis…

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How Architects Are Using AI & The Impact On Manufacturers 23:54

8M ago23:54

23:54

With AI gaining momentum in recent years, architects and manufacturers have been exploring its potential to transform the way buildings are designed, constructed and marketed. This week, we are exploring the intersection of AI and architecture plus highlighting key trends and tools that are reshaping the industry.…

1
How Manufacturers Can Meet the Needs of Facilities Managers 14:00

8M ago14:00

14:00

Discover the untapped potential of marketing to facility managers, one of the most sought-after audiences in the building materials industry. Uncover how to target and create meaningful connections with this influential group.Av Venveo

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Navigating AI in Photography: Opportunities & Limitations for Manufacturers 17:33

9M ago17:33

17:33

Hear from the “Official Photographer of the Home Building Industry” on the impact of AI on photography, the importance of copyright protection and how to create captivating visuals for builders and architects. Chad also shares his insights on working with builders and architects, understanding their target audiences and creating captivating visuals…

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Breaking Down Silos: Aligning Marketing and Sales for Success in Building Materials 16:23

9M ago16:23

16:23

Discover an innovative strategy to differentiate your building materials in the marketplace and make your customers' lives easier. Find out how aligning your sales and marketing efforts can drive growth and create a strong partnership with your dealers. In this episode of the Smarter Building Materials Marketing Podcast, Zach interviews Mike Wolfe,…

1
How Manufacturer Reps Can Increase Specifications with Commercial Design Firms 14:48

9M ago14:48

14:48

Manufacturer reps often play a vital role in expanding market reach and ensuring customer satisfaction. This week's guest reveals why effective reps are the lifeblood of design firms and how they are instrumental in preventing building products from being value-engineered. In this episode of the Smarter Building Materials Marketing podcast, hosts Z…

1
From Leads to Loyalty: How To Take a Customer-Centric Approach To Building Materials Marketing 16:42

10M ago16:42

16:42

Digital platforms and consumer behavior are constantly rewriting the rules of marketing, so how can businesses in the building materials industry adapt and thrive? This week, we are talking about the power of trust, personalized experiences and the crucial role of the customer journey in driving sales and revenue. Todd Miller is President of Isaiah…

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Features vs. Benefits: Why Building Materials Manufacturers Need to Know the Difference 14:39

10M ago14:39

14:39

Can you articulate the difference between a feature and a benefit? If not, you’re probably using them wrong in your sales copy. This week we talk about the difference between features and benefits and how to use them for the most impact. Deanna Murphy, Venveo’s Director of Strategy, is back this week to talk with Zach about features and benefits me…

1
Looking Toward 2024 and 2025: Unpacking the Future of Single-Family Residential Construction 26:49

10M ago26:49

26:49

Grant Farnsworth is back to talk about the 2024 and 2025 outlook for new single-family residential construction. We also share insights for manufacturers who aren’t hitting sales numbers. Grant Farnsworth is the President of The Farnsworth Group. He talks with Beth and Zach about the 2024 to 2025 outlook on new single-family residential constructio…

1
Creating Value and Growing an Audience Through YouTube 15:11

10M ago15:11

15:11

Building a social media presence is essential for everyone in the building materials industry. But with so many platforms, where do you start? This week’s guest explains why YouTube is the best platform to grow your audience and bring them value. Sean Collinsgru is Chief Vision Officer at Premier Outdoor Living and host of the Hardworking Happy Hou…

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Do Building Materials Manufacturers Really Need Marketing? 12:52

11M ago12:52

12:52

Have you ever thought that you don’t need marketing to be successful? If so, then this episode is for you. Beth and Zach talk about the importance of marketing, even for manufacturers who are “too big to fail” — because the truth is, you’re not. This week, Beth and Zach discuss the most common answer Beth gets from manufacturers when she asks them …

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Attract More Talent By Creating a Culture of Leadership 17:19

11M ago17:19

17:19

It can be hard to find high-quality employees in today’s job environment. However, it’s not impossible. This week's guest talks about how they’ve managed to grow their team by 20 percent year over year while decreasing turnover through their culture of leadership. Josh Hendrickson is vice president of sales and marketing at Wilson Lumber, a third-g…

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5 Elements Manufacturers Can A/B Test Right Now to Drive Results 19:42

11M ago19:42

19:42

How confident are you that your headlines or CTAs are truly the best choices? This week, Zach and Beth are diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.Av Venveo

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How to Sell High-Performance Building Products to Builders 16:39

11M ago16:39

16:39

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders. Josh Dorfman is the CEO and co-founder of Plantd, a company de…

1
How Building Materials Manufacturers Can Focus on Value Services With a Commodity Product 19:12

11M ago19:12

19:12

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships. Cassie Milam, the Co-Owner and Director of Marketing for The Detering Company, talks with Beth about how to …

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3 Best Ways Building Materials Manufacturers Can Converge Marketing & Sales 17:09

12M ago17:09

17:09

We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023. This week, Steve Coffey, Venveo’s Director of Growth, is co-hosting with Zach.Av Venveo

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How Manufacturers Can Get in Front of More Contractors & Earn Their Trust 13:46

1y ago13:46

13:46

Contractors are one of the most popularly targeted audiences by building material manufacturers. This week’s guest talks about how you can build better relationships with contractors in order to boost business. Kevin Forestell is the CEO and Co-Founder of DOZR. He talks with Beth and Zach about how to build better relationships with contractors.…

1
How Building Product Manufacturers Can Decrease Custom Lead Times 28:20

1y ago28:20

28:20

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times. Craig Jolly, Operations Manager, and Thomas Nelson, Marketing Manager, both work at 9Wood, a custom wood ceiling c…

1
How Building Materials Manufacturers Can Reach Niche Audiences & Specialty Trades 12:09

1y ago12:09

12:09

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms. Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach a…

1
How Building Material Manufacturers Can Address the Gap Between Home Buyers and Builders 31:53

1y ago31:53

31:53

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides. Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the …

1
Social Media Changes: What Manufacturers Need to Know Right Now 20:06

1y ago20:06

20:06

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. This week, Beth brings back Venveo’s very own social media expert, Ashley Stevenson, to talk about social media platform changes: what’s happening right now and what may be changing in the future.…

1
Why Building Materials Manufacturers Need To Reach Homeowners & Create Short-Form Content 31:23

1y ago31:23

31:23

Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity. Dennis Comstock is the founder of Builder Brigade. He talks with Beth about what homeowners need to know in their home-building process and why manufa…

1
How Building Materials Manufacturers Can Innovate Based on Customer Pain Points 16:29

1y ago16:29

16:29

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open. Tom Ragen is the CEO of Color Communications. He talks with Zach about how to market to architects and how his company leverages co…

1
Disrupting the Building Materials Industry and Your Business With Technology 29:13

1y ago29:13

29:13

Have you ever considered disrupting your own company? This week’s guest talks all about disruption — what technologies are going to disrupt the building materials industry, how manufacturers can prepare and how to attract new talent. Omar Fagundo is Vice President of RailCo, an aluminum railing company, and Founder of Object.io, an interactive 3D p…

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10-Minute Tactics: Making Building Products Stickier 8:01

1y ago8:01

8:01

10-Minute Tactics is a new series that provides you with bite-size marketing and sales strategies that you can put into action and get results. This week, Zach and Beth talk about construction service solutions — specifically, how manufacturers can not only provide a product, but product services around that product in order to make them stickier, …

1
5 Macro Trends Impacting the Future of the Building Materials Industry 24:27

1y ago24:27

24:27

Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years. Steve Yates is the Executive Vice President of Enterprise & Industry Partner Channels at Bui…

1
Navigating Lumber Prices in 2023: The Role of Futures and Risk Management 21:36

1y ago21:36

21:36

Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it. Both our guests today are from Sherwood Lumber — Steve Loebner is VP of Commodities and Risk Management and Josh Goo…

1
Pricing Strategy Tips for Building Materials Manufacturers 25:41

1y ago25:41

25:41

Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy. Porter Thomsen is the Director of Innovation and Insight at American Woodmark. He talks with Zach about the importance of pricing and creating a pricing strategy and…

1
How To Get Your Building Products Spec’d in an Architect’s Project 22:10

1+ y ago22:10

22:10

Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself. Vardhan Mehta is co-founder and CEO at Acelab. He talks with Beth about how building materia…

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How Building Product Manufacturers Get Selected By Interior Designers 21:46

1+ y ago21:46

21:46

Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention. Joy Lynskey is the founder of Jewel Toned Interiors (JTI), an interior design company located in South Florida. She talks with Beth and Zach abou…

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