Beste Business Storytelling podcaster (2025)

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How a Viral TikTok and Family Bonds Sparked a Custom Gift Empire with Keida Dervishi 22:30

5d ago22:30

22:30

Join us as we welcome the inspiring Keida Dervishi, founder of Soulmate Customs, to share her incredible journey from a simple heartfelt gift to a thriving business. Struggling to find a unique present for her mother's 50th birthday, Keida crafted a personalized embroidered piece, sparking the idea for their mother-daughter business. Discover how a…

1
BONUS: How I clean up sound on video with Adobe Podcasts 3:23

10d ago3:23

3:23

Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

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Seasonal Stories: Behind the Scenes at Santa Inc 17:34

22d ago17:34

17:34

It’s nearly Christmas! Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life. Santa! So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel! Hollie explores how Santa’s narrative has evolved over time and the moment she thought the…

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From Taiwan to Silicon Valley: Journey in Sustainable Fashion and Empowering Women in Tech with Anya Cheng 23:32

12d ago23:32

23:32

Join us for an inspiring conversation with Anya Cheng, the CEO of Taelor, as we explore her remarkable journey from Taiwan to becoming a prominent figure in Silicon Valley. Despite language barriers and the challenges of the 2008 financial crisis, Anya's resilience and innovative strategies propelled her to success with industry giants like Faceboo…

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711: What's the role of business storytelling in research? 24:30

13d ago24:30

24:30

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

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710: The value of online reviews for local businesses. 23:40

14d ago23:40

23:40

DYK? Customers are willing to spend 31% more at businesses with excellent reviews.Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more hig…

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709: Should you use your name as your website's URL 23:04

15d ago23:04

23:04

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

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708: The role of creativity in advertising 23:32

16d ago23:32

23:32

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKka…

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Transforming Trauma: The Infinity Healing Journey with Tarek Bibi 25:44

19d ago25:44

25:44

Join us as we welcome the remarkable Tarek Bibi, an empath, healer, and conscious rap artist, who shares his inspiring journey from overcoming childhood adversities to developing the revolutionary Infinity Healing Modality. Tarek opens up about his personal experiences with bullying and low self-worth, which ultimately fueled his mission to empower…

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707: Are you saying what people can't unhear? 24:15

20d ago24:15

24:15

Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTH…

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706: Book launch week: The new "Instagram for Business for Dummies" 24:07

26d ago24:07

24:07

The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new.Join us and grab a copy here: https://amzn.to/3OycX2H

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Strategies for Women to Achieve Financial Freedom with Dr. Annie Cole 22:24

26d ago22:24

22:24

Join us for an enlightening discussion with Dr. Annie Cole, a financial coach and founder of Money Essentials for Women, as she shares her inspiring journey from a vice president at a startup to launching her own business. Annie talks about her experiences navigating the finance world as a woman, the challenges she faced, and the drive to empower o…

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705: How to earn an audience for your podcast 24:05

27d ago24:05

24:05

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n…

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704: What podcasters must know about the new FTC Deceptive Ad Rules 25:57

28d ago25:57

25:57

Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY…

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BONUS: How I secure my eye-level webcam with a stand 1:29

1M ago1:29

1:29

Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr…

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The Power of Partnership: Lessons for Entrepreneurs with Hilary and Tiffany 21:14

1M ago21:14

21:14

Join us for an inspiring conversation with Tiffany and Hilary, the talented co-owners of Park Hill Studios, as they share their remarkable journey of collaboration and entrepreneurship in the creative industry. Tiffany, a seasoned photographer, and Hilary, a skilled floral and event designer, recount how their individual expertise in the wedding se…

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703: What is the future of content marketing? 24:35

1M ago24:35

24:35

Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.

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Empowering Women and Building Community: Real Estate Journey with Melissa Carrington 28:51

1M ago28:51

28:51

Join us as we explore the inspiring journey of Melissa Carrington, a dynamic real estate agent and investor based in Hamilton, Ontario. Melissa's story is one of resilience and empowerment, having entered the real estate industry at the height of the COVID-19 pandemic. As a mother and multi-business owner, she shares how she balanced these roles wh…

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702: Taking the Leap to Self-Employment 24:39

1M ago24:39

24:39

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work.Join us and grab a cop…

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Healing Through Grief and Blended Family Insights with Molly Rubesh 24:28

2M ago24:28

24:28

Join us for an inspiring conversation with Molly Rubesh, an author, blogger, and life coach who shares her remarkable journey of transformation from a sales career to a life dedicated to supporting parents through grief and healing. Molly's personal experiences, including a divorce and the loss of her stepsons' biological mother, have shaped her mi…

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701: What does digital transformation really mean? 22:44

2M ago22:44

22:44

Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/

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700: Let's debate this: Podcast seasons or no seasons? 24:07

2M ago24:07

24:07

Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show…

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699: AI Marketing and the Law: What Marketers Need to Know 24:23

2M ago24:23

24:23

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind?Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Epi…

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Creating a Lasting Impact Through Thoughtful Legacy Planning with Tim Gorman 26:28

2M ago26:28

26:28

Join us as we explore the intricate world of legacy and estate planning, not just focusing on financial assets but also the emotional and personal elements involved. I'm thrilled to be joined by Tim Gorman, a real estate broker and the author of "Tangled Legacy," who shares his personal journey and insights into this crucial topic. Tim's book was i…

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#151 Strategisches Business und Teamwachstum für UnternehmerInnen | im Interview mit Verena Gibson 44:39

2M ago44:39

44:39

Diesmal habe ich wieder eine ganz tolle Online-Business-Kollegin im Interview, nämlich Verena Gibson. Verena ist strategische Sparringspartnerin für digitale B2C-Unternehmer*innen. Sie ist eine große Unterstützung, wenn es darum geht ein Team aufzubauen und wachsen zu lassen, das zu einem passt. Und Strukturen und Prozesse im Unternehmen zu integri…

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698: How to actually cater to your audience 24:09

2M ago24:09

24:09

Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville,…

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697: What works today in word of mouth marketing? 23:37

2M ago23:37

23:37

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com…

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5 Steps to Personal Branding Success with Yolanda Smith 24:33

2M ago24:33

24:33

Are you a woman entrepreneur who’s ready to break through the noise and make your mark, but feel overwhelmed by all the "branding advice" out there? In this episode, I sit down with personal branding powerhouse Yolanda Smith, who’s here to share how you can finally create a brand that truly reflects who you are and speaks to the people who need wha…

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How Do You Build an Engaged Audience on Facebook? Amy Parker Shares Her Secrets 19:20

2M ago19:20

19:20

In this episode, I’m thrilled to introduce Amy Parker, an incredible artist and art business coach who’s built a successful online business using Facebook. Amy shares her journey of growing her art sales and offers super practical tips for staying visible online. She breaks down how to effectively use your Facebook profile, groups, and business pag…

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696: How product, brand marketing, and content marketing work together 24:06

2M ago24:06

24:06

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated m…

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#150 Es wird Zeit für mehr Glow im Business | Im Interview mit Heike Moellers 42:03

2M ago42:03

42:03

In dieser Folge spreche ich mit einer wahren Business Glow Creatorin Heike Moellers über die Bedeutung von Ausstrahlung und Selbstbewusstsein im Business. Sie hilft Solopreneurinnen und Unternehmerinnen mit facettenreichen, aufmerksamkeitsstarken Business Portraits und hochwertigen Selfies/Videos, in der lauten Online-Welt als inspirierend und vert…

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695: What is scorecard marketing and how does it work? 22:43

2M ago22:43

22:43

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

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694: Solving problems in broken businesses 23:37

2M ago23:37

23:37

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/

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BONUS: How to book your appearance on The Business Storytelling Podcast 3:17

2M ago3:17

3:17

Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

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Why Every Entrepreneur Needs a Growth Mindset (And How to Do It) 18:48

3M ago18:48

18:48

Are you ready to unlock your full potential and transform the way you approach challenges in your life and business? In this episode, I’m excited to bring you a book review of one of my all-time favorite reads: Mindset: The New Psychology of Success by Carol S. Dweck. I break down the powerful difference between a growth mindset and a fixed mindset…

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693: How to use AI for brand visibility 23:42

3M ago23:42

23:42

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com…

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692: Accessibility in podcasting 22:40

3M ago22:40

22:40

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http:/…

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Why Clarity and Storytelling Matter in Marketing for Women Entrepreneurs with Amber Gaige 23:07

3M ago23:07

23:07

When a woman gains clarity on what she wants, she becomes unstoppable. This clarity fuels her drive, her decisions, and her ability to inspire those around her. In this episode, I sit down with Amber Gaige, a marketing strategist who’s passionate about helping entrepreneurs simplify their marketing and grow their businesses. We dive deep into the i…

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691: Why you can't overlook accessibility in your marketing 24:03

3M ago24:03

24:03

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility ro…

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#149 Vertiefung statt Neustart: Business-Kalibrierung für nachhaltigen Erfolg 26:59

3M ago26:59

26:59

Wir entwickeln uns ständig weiter. Es ist nicht nur so, dass wir eine neue Klamotte anziehen und Spaß daran haben, weil wir Modetrends auszuprobieren und manchen Trends folgen und manchen auch nicht. Ich habe einen eigenen Stil entwickelt, genau wie du. Wir setzen Akzente, die wir dazunehmen. Im Business hat man immer das Gefühl, man müsste noch wa…

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How Women Veterans Can Overcome PTSD and Create Thriving Careers with Lorna Carlson 22:54

3M ago22:54

22:54

In this episode, I sit down with the amazing Lorna Carlson, a U.S. Army veteran, real estate entrepreneur, and founder of the nonprofit Women Veterans United. Lorna opens up about her inspiring journey from military service to overcoming PTSD and military sexual trauma, and how she's now focused on empowering women veterans and first responders. We…

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BONUS: Is your marketing saying things that can't be unheard? 0:43

3M ago0:43

0:43

Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

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Financial Empowerment for Women! How to Overcome Money Struggles and Build Wealth with Amy van Meijl 31:50

3M ago31:50

31:50

Empowerment comes in many forms, but one of the most significant ways we can empower ourselves is by taking control of our financial lives. For many women, this can feel intimidating. Society has long shaped the way we view money, and unfortunately, women have often been taught to feel unworthy or even guilty when it comes to financial success. But…

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#148 A Moment of Truth 10:11

3M ago10:11

10:11

Leider heute nicht mit dem Inhalt, den ich geplant habe und auf die du dich vielleicht schon gefreut hast. Es gibt so Momente im Leben, da merkt man erst, wenn man etwas tut, dass es nicht das Richtige ist. Und das möchte ich trotzdem heute mit dir teilen. Denn in dieser Folge reflektiere ich über meine Entscheidung, den geplanten Inhalt nicht zu v…

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How Women Can Manage PCOS Naturally and Reclaim Their Health with Ashley Klein 28:38

3M ago28:38

28:38

Polycystic Ovarian Syndrome (PCOS) is a hormonal disorder that affects millions of women worldwide, yet it is often misunderstood. While many associate PCOS with symptoms like weight gain and irregular periods, the condition is much more complex—and learning how to manage it can be a key step in feeling empowered and thriving, both in business and …

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690: AI-Powered Storytelling: Personalizing Your Business Narrative 24:16

3M ago24:16

24:16

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expe…

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689: How to write for the busy reader 24:51

4M ago24:51

24:51

Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writi…

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The Power of Neurodivergent Identity: Story of Giftedness and Growth with Meghan Bonde 25:32

4M ago25:32

25:32

Join us as we sit down with Meghan Bonde, a passionate advocate for neurodivergent individuals, to explore her remarkable journey from childhood entrepreneurship to becoming a speech language pathologist. Meghan opens up about her personal experiences of discovering her own neurodivergence and that of her children, shedding light on the crucial nee…

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688: The narratives that connect us to our customers 24:25

4M ago24:25

24:25

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?prod…

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687: The role of psychology in marketing 25:08

4M ago25:08

25:08

Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman, pre…

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