We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting. After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a boa…

We’re joined by Dan Mortimer, Head of Marketing at Nimble Approach, a technology consultancy headquartered in Sheffield. Early on in his career, Dan ran Norton Creative, a marketing agency formed as part of The Sheffield College, designed to help apprentices gain real world skills and experience working on live briefs for real companies. He has cre…

We're joined by Mel Kanarek, Digital Economy Specialist and Director at Sheffield Digital. Mel began her career in the music, fashion and consumer goods industries, but has always been far more interested in business to business and technology. In the early 1990s, Mel was able to combine these elements by working at a PR firm focused on B2B tech, e…

We're joined by Charlotte Allen, Marketing Manager at Millgate Connect. Charlotte began her B2B marketing career at GE, before moving on to Atmospheric Water Generation manufacturer Hogen Systems. Earlier this year, she started a new chapter at Millgate Connect, the telecommunications branch of tech firm Millgate. In the episode we cover: Manufactu…

We’re joined by freelance B2B copywriter and content strategist, Tom Wearing. Tom started his career as a graduate in a client services role at a large B2B marketing agency. He realised fairly quickly that he was better suited to working as a creative, and moved into the agency's copywriting team. Tom has developed a reputation for being an excelle…

We’re joined by Fractional Marketing Strategist, Paola Piccinno. Paola has spent most of her career working at global tech corporations in the UK, EMEA and now APAC. Last year, she decided to embark on a fractional journey, and is currently focused on partnering with B2B agencies and companies all over the world to support them with their ABM and b…

We’re joined by Maddy Barber, who leads content marketing at award-winning conversation intelligence platform, Jiminny. We cover: • How Maddy would define content marketing • What good content marketing looks like • What content marketing approaches aren’t working so well • Maddy’s main learnings about content marketing this year • How Jiminny can …