I denne episoden av Marketingpodden diskuterer vi Dentsus nyeste globale trendrapport for 2025. Vi har med oss Eivind Dyken og Kjetil Branæs fra Carat, som deler sine innsikter om hvordan trender som AI, søkemotoroptimalisering og sosiale medier vil påvirke markedsføringen fremover. Bli med oss for en spennende samtale om fremtidens markedsføring!…

In this episode, we meet Shayan Dadman, a computer scientist and PhD candidate at the University of Tromsø. Shayan's work focuses on developing AI systems that align with individual musical tastes, aiming to foster collaboration between humans and technology. He shares his journey from studying software engineering to creating systems for jazz comp…

I denne episoden av Marketingpodden diskuterer Kristina Church og Jesper Urban Mikkelsen med Tine Wyller fra VG om kreativitet i mediebransjen. Tine deler innsikter om hvordan VG har fornyet seg gjennom kreative kampanjer, inkludert deres prisnominerte konsept "Dagen er helt gresk uten VG". De snakker om viktigheten av å engasjere unge lesere og hv…

The death star is fully broken, whereas Arne's Slot machine is paying out big.Av Lars Sivertsen

I denne episoden av "Marketingpodden" diskuterer Jesper Urban Mikkelsen og Kristina Church med gjestene Marianne Solheim fra Storebrand og Lisa Skram Haktorsen fra Carat om hvordan Storebrand har vunnet priser for sine kreative mediekampanjer. De deler innsikt om strategiene bak kampanjene for skadeforebygging, inkludert veggedyrkontroll med «Skrek…

The international window is a time to take stock. So I looked at many, many stats and came up with a barrage of tepid takes.Av Lars Sivertsen

I denne episoden møter vi sanger, låtskriver og doktorgradsstipendiat Ingvild Koksvik. Hun deler innsikt fra sitt kunstnerisk-vitenskapelige prosjekt om plateproduksjon fra et musikerperspektiv. Vi diskuterer konsepter som romlighet i musikk, kompositorisk intensjon, og hvordan teknologi som Dolby Atmos åpner opp for nye kreative muligheter. Episod…

I denne episoden snakker vi med Michael Nap fra Dentsu Creative i Amsterdam om den prisvinnende kampanjen “A Piece of Me” med KPN. Kampanjen har skapt et tryggere internettmiljø i Nederland og vant Grand Prix-prisen i Cannes. Vi diskuterer utviklingen av kampanjen og samarbeidet med KPN, strategier for å opprettholde troverdighet, musikkvideoen som…

I denne episoden forteller Eyolf om når han overrasker seg selv i improvisasjon og når han leker Audun Kleive på MIDI keyboardet sitt. Han forteller hvordan han kan spille i to forskjellige tempo samtidig med høyre og venstre hånd og om at en G dur ikke bare er en G dur. Han snakker om å stå opp kl 6 på morgenen for å øve, om Paolo Vinaccia's trykk…

Turns out those articles may not have been fantasies and lies after all. And needless to say, I have fired up the Peter Welpton bat-signal to get some help processing all of this.Av Lars Sivertsen

Hva er mediekreativitet? Hvordan kan det planlegges for? Og hvordan burde samarbeidet mellom mediebyrå, reklamebyrå og kunde være? Vi lufter våre tanker om temaet i dagens episode

Did you know that in 2017, a robot named Sophia was granted Saudi Arabian citizenship, becoming the first robot to receive legal personhood in any country? In this conversation, Jovanka v. Wilsdorf discusses her role as musical director at Hansen Robotics, and her work with Sophia the Robot. She emphasizes the importance of curiosity in creativity,…

Peter is back! Because there have definitely not been enough podcasts this week about Man Utd being bad. But this one also includes stadium chat, seagull acrobatics and the many crimes of Tomas Repka.Av Lars Sivertsen

Valerio Velardo shares his journey from classical pianist to AI music engineer, researcher and entrepreneur. He discusses the development of Melodrive, the first real-time adaptive music engine for video games, and the growth of The Sound of AI, a thriving ecosystem with over 9,000 members. Throughout the conversation, Valerio delves into the role …

Well that was fun wasn't it? The Big Game was dramatic and full of incident. Also, Spurs are better, Nicolas Jackson is scoring goals, West Ham are strange, and Man Utd do the opposite of their usual thing.Av Lars Sivertsen

Learn about how AI mimics human creativity by selecting and combining impression molecules and answers to the question “is there anything unique about human creativity that AI can't capture?” Dr. Esther Fee Reinhardt is an expert in AI and sound. She studied computer science and musicology at the Julius-Maximilians-University in Würzburg. She compl…

Arsenal's big derby win, Everton falling down again, long shots are good actaully, and Rashford's weird PR.Av Lars Sivertsen

In this episode you can expect to learn about how AI can be used in live improvisation and the frontiers of musical AI tools such as Dicy2. Jérôme Nika is a researcher and electronic musician specializing in generative technologies that foster creative interactions between humans and machines. With an educational background from Télécom ParisTech a…

Peter returns to help dissect and digest the weekend's PL action.Av Lars Sivertsen

Arsenal solid, Spurs relieved, Wolves routed and Brighton good. Also, the combine harvester of doom scores a very un-Pep-like hat-trick.Av Lars Sivertsen

“..After the concert, as we received applause, I closed the piano lid, and from that moment, I decided never to play classical music again.” In this episode we get to know phd student Alessandra Bossa. We talk about her hybrid instrument, using body presence in performance and making the sound “untraceable”. Alessandra Bossa is an electronic artist…

Chelsea continue to mystify, Spurs fall down in a very familiar way, other games just sorta happen.Av Lars Sivertsen

It's that time of the year: The very very big season preview pod! Peter returns to help me out. We look at every team, and make a quick detour to the wacky zone at the end...Av Lars Sivertsen

Multiinstrumentalist og komponist Ola Kvernberg forsøker å beskrive hva en AI trent på han selv ville hørtes ut som og forteller hemmeligheten bak en slick bakoversveis i denne episoden. Ola Kvernberg startet sin musikalske reise som seksåring og har siden da utviklet seg til en sentral figur i jazzmiljøet, med en imponerende rekke utgivelser og sa…

Arne Slot is in at Liverpool and Erik ten Hag is still in charge of Manchester United, so I've brought in the big Dutch brain of Michiel Jongsma to discuss his follicly challenged compatriots. And some other stuff.Av Lars Sivertsen

At least that's what football seemed to be thinking, anyway. Spain are the European Champions, and deservedly so.Av Lars Sivertsen

England are, somehow, in the final of Euro 2024. Underwhelming performances and late goals, are they Italy in disguise?Av Lars Sivertsen

Hark and behold! Spain dismantle Didier Deschamps' dismal doomsday device! Kate Mason joins and adds some chaotic energy to the pod.Av Lars Sivertsen

England are in the semis! Still not exactly good, but they were definitely less bad. And in the distance we hear the clip-clop of clogs as the Dutch march on.Av Lars Sivertsen

Spain knock out hosts Germany after the latter fair to find an extra gear. France and Portugal serve up a pile of hot garbage, but France's tactic of not scoring goals continues to pay off.Av Lars Sivertsen

The Euros are fun again! The xF was way up, with the Netherlands playing well and Austria - Turkey living up to expectations. Turkish football enjoyer Andy Brassell joins to help make sense of it all - and look ahead to the Quater-finals.Av Lars Sivertsen