Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like: ...
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B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush ...
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Public Speaking, Marketing, and Visibility Tips for the Entrepreneur and Small Business: Be In Demand
Laurie-Ann Murabito, Public Speaking Coach & Visibility Strategist
Ready to get visible to audiences filled with your ideal clients? This podcast is for you if you’re a coach, consultant, entrepreneur, or service provider looking to grow your business and make more money. This show will deliver tips to help you write a compelling speech, write a signature speech, write a business presentationdeliver a speech with confidence, storytelling, handel objections, sell from the stage, and monetize your content. You’re in the right place if you’re looking for publi ...
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260. Email Marketing: The Daily Strategy with Marc Mawhinney
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Ever wondered why some coaches thrive while others barely survive? Discover the secrets to turning repetition into resounding success with Marc Mawhinney, a master in consistent communication and community building. Today Laurie-Ann Murabito sits down with Marc, who details his journey transitioning from sporadic emails to daily engagement with his…
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How to Leverage AI in Marketing: What We’ve Learned | Part 2
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As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insights on the real-world applications and hurdles encountered along the way. From streamlining tedious tasks t…
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Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a va…
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259. [Speaker Breakthrough Session] Leading With The Solution That Will Get You Booked To Speak
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? *…
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258. Your Personal Story: Creating Relatable Stories for Audience Engagement
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Think you need a jaw-dropping personal story to captivate your audience? Step into the world of public speaking, where the ordinary becomes extraordinary, and your unique journey is your most powerful marketing tool. Unveil the compelling truth that everyone has a story worth telling, regardless of life's twists and turns. Discover how to find your…
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257. [Speaker Breakthrough Session] How to Leverage A Tedx Talk and Get Booked to Speak on More Stages with Dr. Zarya Rubin
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? *…
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256. Podcast Growth and Speaking Opportunities: Leverage both for success
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Imagine your moments on stage turbocharging your podcast growth. Ready to learn the secrets behind leveraging speaking opportunities while using your podcast and vise versa? Intertwining stages and your podcast amplify each other. Today, Laurie-Ann Murabito shares how to creating a dynamic exchange that can skyrocket your business and downloads. Th…
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255. Focusing on an Industry to Get Known as the Go To Speaker [Speaker Breakthrough Session]
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? …
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254. Fear of Public Speaking? It's Spooky to Put Yourself Out There
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Is the fear of public speaking preventing you from sharing your message with the world? In this episode, Laurie-Ann Murabito will unlock the secrets behind conquering this common fear and leveraging public speaking as a powerful marketing tool. Public speaking is often seen as a daunting task, but once you harness the power of the two P's, you'll f…
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253. Speaking Tips to Look and Feel Like a Confident Speaker [Speaker Circle Community Call]
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Ready to craft a speech and be outstanding on the stage? Learn how you can captivate and convert audiences, so they rave, remember, and refer you at https://speakandstandout.com/offer-indss ********************** Each month you can join a free training that is on a relevant topic for your business and visibility. Get your questions answered and net…
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How to Leverage AI in Marketing: What We’ve Learned | Part 1
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AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and innovation. Many marketers are still in the experimental phase, so in this episode, we discuss what we’ve be…
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Lead-to-Demand Generation Transformation: Live Strategy Session
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Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create…
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252. Visibility and Public Speaking: Five Reasons You're Holding Yourself Back
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Avoiding visibility and not getting infront of your ideal clients is the silent barrier between you and your next client. In today’s podcast episode, Laurie-Ann Murabito unlocks the mysteries that keep your calendar void of new client consultations. Dive into the top 5 reasons you're not gaining visibility—reasons that might sting but push you towa…
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251. Getting Known As A Speaker With A Sensitive Topic [Speaker Breakthrough Session]
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? …
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250. Coaching Frameworks for Results with Amanda Walker, of the Best Damn Coach Podcast
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What’s your framework for client results? Tired of jumping from strategy to strategy, looking for the perfect way to grow your coaching business? In this episode, we dive into the power of frameworks and how they can transform your coaching practice. Laurie-Ann Murabito, Speaking Coach and Amanda Walker, host of the Best Damn Coach joins us today t…
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249. How to get booked to speak in the school systems [Speaker Breakthrough Session]
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? *…
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INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations
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In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers. Tune in for a deep dive into the current…
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248. Public Speaking for Coaches: Go from Nervous to Confident Communication
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From painfully shy to powerful speaker: One coach's journey to the stage Ever wonder if public speaking is worth the effort? Laurie-Ann Murabito sure did. In this episode, she shares her transformation from a shy girl who couldn't make eye contact to a confident speaker helping others find their voice. Laurie-Ann opens up about her early struggles …
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Find & Convert: A Proven SEO + LinkedIn Ads Strategy
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This episode is a recording of Dan's talk hosted by Metadata's Demand Community. SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO a…
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247. Speaking and consulting for corporations and the nomad employees [Speaker Breakthrough Session]
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Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? ***How to use organic lead generation? ***How to make money speaking? Then listen in on this live coach…
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246. The Psychology of Choice: Helping Prospects Hire You Now [Part 2]
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Bombarding your clients with a menu of choices, leads to lifeless sales numbers. Less really can be more when it comes to offering services and speeches. Unlock the secret to simplifying your business offerings and watch your client engagement soar. This episode guides you through the paradox of choice, explaining how having too many options overwh…
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245. Pro Tips to Look and Act Like a Professional Speaker [Speaker Circle Community Call]
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Ready to craft a speech and be outstanding on the stage? Learn how you can captivate and convert audiences, so they rave, remember, and refer you at https://speakandstandout.com/offer-indss ********************** Each month you can join a free training that is on a relevant topic for your business and visibility. Get your questions answered and net…
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How to leverage AI in marketing: Learning & experimenting
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Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies into your marketing workflow, this session explores how to start leveraging AI effectively. Tune in to le…
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244. Public Speaking Tip: Understanding Your Audience
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The ultimate speaking tip is to know your audience. Ready to transform your speaking game and leave your audience in awe? In this episode, we're diving deep into the art of truly understanding your audience - a skill that can turn a good speech into an unforgettable experience. Whether you're a seasoned pro or just starting out, these tips will hel…
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243. Starting your own training business for healthcare with Taylor Caruthers [Speaker Breakthrough Session]
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ------ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? ***How t…
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The Paid Search Audit That Drives Results: A Complete Walkthrough
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In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actiona…
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242. The Psychology of Choices: How limiting your offers increases sales and booking for stages [Part 1]
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Get booked for more stages and sell more in less time. Discover the counterintuitive power of simplicity and how offering fewer choices can revolutionize your business and bookings on your calendar. When you master the art of decision-making, you’ll boost client satisfaction, reduce decision fatigue, and position yourself as a go-to expert in your …
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241. [Q&A] Is my speaking topic interesting for meeting planners to hire me?
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If you’re looking for tips and ideas on how to leverage speaking opportunities, how to use speaking as your best for of visibility, or how to get booked to speak, you’re in the right place. This is the best public speaking podcast for coaches, consultants, and service providers. Today’s question is: I have a great deal of expertise in my area, but …
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What to think about before you cut your marketing budget
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It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to decide. Revenue shortfalls can put companies in the position of having to make tough decisions to keep the bu…
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240. SEO and Tips to Getting Found on Google with Laura Jawad
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Uncover the Secret Formula for Dominating Google Searches with Just One Podcast Episode Get ready to learn the hidden secrets of achieving top ranking on Google with just one podcast episode. Delve into the captivating conversation as Laura demystifies the complexities of SEO and how podcasting can revolutionize your online presence. Discover the u…
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