Beste EMARKETER podcaster (2024)

1
The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024 21:22

22h ago21:22

21:22

On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strat…

1
238 Víctor Millán: Periodista y Creador del Proyecto Escribe.pro 1:05:04

12h ago1:05:04

1:05:04

🎙️✨ ¡Bienvenido al episodio 238 del Podcast eMarketerSocial! 🌟 Hoy tengo el placer de charlar con Víctor Millán, un brillante emprendedor digital que ha logrado crear un proyecto que está marcando la diferencia en el mundo online. 🚀Av Toni Herrera

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Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024 29:30

2d ago29:30

29:30

On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportu…

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The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024 39:08

5d ago39:08

39:08

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Dav…

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The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024 24:31

6d ago24:31

24:31

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the…

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Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024 27:52

7d ago27:52

27:52

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who…

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The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024 19:42

8d ago19:42

19:42

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens…

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The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024 23:37

9d ago23:37

23:37

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be…

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The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024 39:12

12d ago39:12

39:12

On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion…

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The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024 22:10

13d ago22:10

22:10

On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mit…

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Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024 18:31

14d ago18:31

18:31

On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sp…

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The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024 22:00

15d ago22:00

22:00

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez. Reports mentioned in th…

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The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024 22:32

16d ago22:32

22:32

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels. …

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The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024 34:16

19d ago34:16

34:16

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion wi…

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The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024 20:04

20d ago20:04

20:04

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner. Follow us on Instagram at: https://www.instagram.com…

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237 Ruth Mogollón: Redacta tu Documento de Voluntades Anticipadas 1:14:23

20d ago1:14:23

1:14:23

Pod cast eMarketerSocial! En episodio 232, he tenido el placer de tener como invitado, de charlar con Rafa Ramos, un consultor de marketing con una especialización en SEO local y un miembro muy activo de la comunidad de WordPress en SevillaAv Toni Herrera

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Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024 14:50

21d ago14:50

14:50

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts…

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The Banking & Payments Show: Financial Media Networks | September 10, 2024 20:15

22d ago20:15

20:15

On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we d…

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The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024 22:32

23d ago22:32

22:32

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponso…

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The Weekly Listen: Why Pavel Durov’s Arrest Spooked Social Media Giants, Swapping Barcodes for QR Ones, and More | Sep 6, 2024 35:27

26d ago35:27

35:27

On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the …

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The Daily: What AI Should (and Shouldn’t) Be Allowed to Do in Healthcare | Sep 5, 2024 22:50

27d ago22:50

22:50

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorshi…

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Reimagining Retail: What Will Impact This Year’s 2024 Holiday Sales and Why In-store Shopping Will Be a Priority | Sep 4, 2024 17:20

28d ago17:20

17:20

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor. Follow us on Instagram…

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The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024 16:01

29d ago16:01

16:01

On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser. Reports menti…

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The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024 40:59

1M ago40:59

40:59

On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, fo…

1
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024 17:33

1M ago17:33

17:33

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood. Reports mentioned in this episode: https://content-na1.emarketer.com/us-ad-spending-vs-…

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Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024 24:54

1M ago24:54

24:54

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's …

1
The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024 19:18

1M ago19:18

19:18

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss. Reports mentioned in this episode: https…

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236 Álvaro Torres: Emprendedor y miembro de la comunidad de WP 43:55

1M ago43:55

43:55

🌟 En esta ocasión, episodio 236 que es el primero de la 7ª temporada, tengo el placer de charlar con Álvaro Torres, un inspirador emprendedor que un proyecto yparticipa en la comunidad de WordPress que tiene una historia fascinante que contar. 🚀Av Toni Herrera

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Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024 29:14

1M ago29:14

29:14

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities co…

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The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024 37:48

1M ago37:48

37:48

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sought after plane seats, and …

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The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024 19:55

1M ago19:55

19:55

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla. Reports mentioned in this episode: https://content-na1.emarketer.com/earnings-report…

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Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024 18:40

1M ago18:40

18:40

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian. Follow us on Instag…

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The Banking & Payments Show: Banks in 2030 | Aug 20, 2024 20:35

1M ago20:35

20:35

On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true th…

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The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024 18:57

1M ago18:57

18:57

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic. Follow us on Instagram a…

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The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024 41:41

2M ago41:41

41:41

On today's podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney's streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in…

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The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024 20:10

2M ago20:10

20:10

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/…

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Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024 19:01

2M ago19:01

19:01

On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris. Follow us on Instagram at: h…

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The Daily: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most | Aug 13, 2024 17:08

2M ago17:08

17:08

In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna. Follow u…

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235 De la Adversidad al Éxito: La Inspiradora Historia de Lidia Salve 58:30

2M ago58:30

58:30

Pod cast eMarketerSocial! En episodio 232, he tenido el placer de tener como invitado, de charlar con Rafa Ramos, un consultor de marketing con una especialización en SEO local y un miembro muy activo de la comunidad de WordPress en SevillaAv Toni Herrera

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The Daily: What to Make of the Google Antitrust Ruling, Part 1—Why Google Lost and the Most Likely Penalties | Aug 12, 2024 20:00

2M ago20:00

20:00

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice…

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The Weekly Listen: Making Sense of Consumer Sentiment, Creating AI Versions of Yourself, and More | Aug 9, 2024 37:23

2M ago37:23

37:23

On today's podcast episode, we discuss whether consumer sentiment is glass half full or half empty, if the era of one stop grocery shopping is over, how much artificial intelligence can move the creativity needle, whether folks will want to create AI versions of themselves, a huge Olympics milestone, and more. Tune in to the discussion with host Ma…

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The Daily: Explaining Meta’s Sustained Turnaround, The Biggest Threat It Faces Today, and More | Aug 8, 2024 18:30

2M ago18:30

18:30

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg. Follow us on In…

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Reimagining Retail: How Back-to-School Is Different from Last Year and The Role Influencers Play in Back-to-School Marketing | Aug 7, 2024 16:19

2M ago16:19

16:19

On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor. Follow us on Instagr…

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The Daily: What Google’s U-Turn on 3rd Party Cookies Means for Marketers, Cookie vs. Cookieless Going Forward, and More | Aug 6, 2024 20:48

2M ago20:48

20:48

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf. Follow us on Instagram at: https://www.in…

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The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024 20:52

2M ago20:52

20:52

On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enbe…

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The Weekly Listen: Will People Start to SearchGPT, a Dynamic Pricing Minefield, and More | Aug 2, 2024 37:15

2M ago37:15

37:15

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vic…

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The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more | Aug 1, 2024 18:23

2M ago18:23

18:23

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities con…

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Reimagining Retail: The Unofficial Most Interesting Retailers List: Back-to-School Edition (July) | Jul 31, 2024 29:30

2M ago29:30

29:30

On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are …

1
The Daily: How Spotify Became Profitable, What a “Deluxe” Version Might Look Like, and More | Jul 30, 2024 20:32

2M ago20:32

20:32

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunit…

1
Around the World: How sustainable are current subscription services and loyalty programs? | Jul 29, 2024 27:43

2M ago27:43

27:43

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs? Follow us…

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