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Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing ...
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I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds o ...
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We make shows to help you make sales. The Print on Demand Cast equips you with tools to build and boost your custom merchandise ecommerce store. From essential strategies for launching and managing a profitable print-on-demand business to insider tips on designing artwork, product selection, using POD platforms like Shopify, Amazon, Etsy, and even Walmart, engaging customers, pricing, marketing, order fulfillment, and automation. This podcast is for you if you have questions like these: "Wha ...
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Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of …
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Are you just starting your eCommerce business and not sure how to tell if your marketing is working or not? Or do you have an established brand and are ready to take your business to the next level? Are you ready to stop wasting time on marketing that doesn't convert? Then today's episode of Marketing for eCommerce Mompreneurs is for you! In this e…
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As an eCommerce owner, you know how important it is for your online store to be accessible from mobile - a phone or tablet. In fact, over 70% of purchases come from a mobile device. But what exactly does mobile optimization mean? And why is it important? In this episode, Jessica takes a deep dive into why mobile optimization is important for eComme…
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Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook…
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If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening t…
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Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping …
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Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Ch…
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Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while…
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Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light…
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Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimiza…
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Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship …
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Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps …
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Welcome to eCommerce Fastlane. Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly. In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s a…
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Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've eve…
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Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita. In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like P…
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Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you…
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Welcome to eCommerce Fastlane. Today my guest is Chad Rubin, Founder and CEO of Profasee. In this episode, we dive deep into the evolving world of Amazon pricing strategy and the powerful role of AI-driven dynamic pricing. Chad has spent nearly 20 years in eCommerce, building and selling multiple businesses, including Skubana and Prosper Show. Now,…
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Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless app…
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Welcome to eCommerce Fastlane. Today my guest is Michael Sirpilla is the CEO and Co-Founder of Society Brands. In this episode, Michael dives into the unique strategies Society Brands employs to help eCommerce businesses scale and thrive. Over the last few years, Society Brands has acquired 12 companies and achieved over $100M in annual revenue, wi…
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Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month t…
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Welcome to eCommerce Fastlane. Today my guest is Sean Henry, Co-Founder and CEO of Stord. In this episode, Sean shares how Stord is transforming the logistics and fulfillment landscape for Shopify-powered brands. He dives into the challenges brands face in managing post-purchase experiences and how Stord’s innovative platform eliminates the ineffic…
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Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sel…
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Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and Rocco Baldassarre, VP of Account Strategy. In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like: Simplifying Campaign Manag…
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Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel i…
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Welcome to eCommerce Fastlane. Today my guest is John Gargiulo the Co-Founder and CEO of AirPost. In this episode, we explore Airpost’s revolutionary approach to video content creation for Shopify brands. Our conversation delves into: AI-powered video content generation at scale Streamlined social media ad production Professional studio integration…
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Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your busine…
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Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your…
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Welcome to eCommerce Fastlane. Today my guest is Philip Akhzar, the visionary founder and CEO of Arka. In this episode, Philip Akhzar, founder of Arka, reveals how his company is revolutionizing ecommerce packaging through AI-powered optimization and sustainable solutions. From transforming post-purchase experiences to implementing cutting-edge war…
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According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you…
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Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, …
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Welcome to eCommerce Fastlane. Today, my guest is Mo Afshar, the Founder and CEO of Pipe17. In this episode, we uncover Pipe17’s innovative approach to solving operational complexities for scaling Shopify brands. Our conversation explores: Evolution from basic Shopify operations to unified commerce Strategic implementation of ERP and multi-channel …
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Welcome to eCommerce Fastlane. Today, my guest is Mike Manheimer, the Chief Customer Officer of Postscript. In this episode, Mike reveals PostScript’s innovative approach to SMS marketing, highlighting their AI Infinity Testing technology and strategic solutions for Shopify merchants. In our conversation we explore: Evolution from basic SMS blasts …
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Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you. Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in …
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Welcome to eCommerce Fastlane. Today, my guest is Anthony Constantino, the Founder and CEO of Sticker Mule. In this episode, Anthony shares his journey of transforming a simple idea into one of the world's most popular custom printing companies. In our conversation, we explore: Building an internet manufacturing company from scratch Leveraging tech…
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Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, r…
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Welcome to eCommerce Fastlane. Today, my guests are Aaron Spivak, former Co-Founder of Hush Blankets, and Chris Meade, Co-Founder of Crossnet. In this episode, these successful entrepreneurs share their journeys and insights on: Building Category-Defining Brands Scaling Through Retail Partnerships Creating Authentic Founder Communities Aaron and Ch…
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Welcome to eCommerce Fastlane. Today, my guests are Vinod Kumar Ramachandran and Arnaud Weber, Co-Founders of Big Sur AI. In this episode, Vinod and Arnaud share their innovative approach to solving one of ecommerce's biggest challenges - converting more site visitors into customers while reducing dependency on paid advertising. The Challenge of th…
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Welcome to Marketing for eCommerce Mompreneurs, where we share actionable tips to help you grow and optimize your eCommerce business. With Black Friday and Cyber Monday (BFCM) just around the corner, we’re here to help you navigate the busiest shopping days of the year. In today’s episode, we’re diving into what NOT to do during your BFCM sale. Whe…
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Welcome to eCommerce Fastlane. Today, my guest is Gary Garofalo, the CEO & Founder of LoudCrowd. In this episode, Gary shares his innovative approach to creator commerce and how brands can leverage personalized storefronts to drive revenue through authentic influencer partnerships. We explore the three key challenges that brands face with tradition…
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Welcome back to the PODCast! In this week's show, I share some things about the show that I've been considering for awhile. If you're a long time listener, you know I'm a straight shooter when it comes to this stuff, so buckle in. In all honestly, I've been thinking about the PODCast all wrong. I've been thinking of it as a product as opposed to a …
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Welcome to eCommerce Fastlane. Today, my guest is Dylan Lam, the Founder of Omirank. In this episode, Dylan shares his expertise on the “art of unconventional launch” and reveals his unique approach to Amazon selling that turns traditional ecommerce wisdom on its head. The Challenge with Traditional Amazon Selling Dylan addresses the common pitfall…
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Welcome to the Marketing for eCommerce Mompreneurs podcast where we’ll discuss actionable tips for eCommerce marketing, analytics, content creation and more - all tailored for mompreneurs determined to succeed in both life and business. I’m Jessica Howard I own 2PM Marketing where I serve as a marketing strategy coach foreCommerce businesses, fello…
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Ready to use analytics to unlock your business’s potential? Join Jessica in this episode to learn how to harness the power of data, optimize your marketing, and scale your eCommerce brand—all while balancing life as a determined mompreneur! Data isn’t just numbers; it’s insight into your customers’ behaviors, preferences, and habits. We discuss how…
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Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement. In this episode, we’re diving into one of the most powerful too…
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Are you ready to grow your eCommerce business with data-driven marketing strategies while also being a determined mom? Then you will want to listen to the brand new podcast, “Marketing Strategies for eCommerce Mompreneurs” - the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven …
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Welcome to eCommerce Fastlane. Today, my guest is Stanley Ference is the Founding Principal Attorney at Ference and Associates. In this episode, Stanley shares his expertise on protecting your brand from counterfeiters and intellectual property theft, addressing three critical areas: Patents and Trademarks Online Marketplace Protection Social Media…
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Welcome to eCommerce Fastlane. Today, my guest is Danil Saliukov the Co-Founder and CEO Of Insense. In this episode, Danil shares his expertise on navigating the evolving landscape of digital advertising and creator commerce, particularly focusing on: Privacy Changes Creator Economy TikTok Shop Danil shares strategies for adapting to iOS privacy up…
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Welcome to eCommerce Fastlane. Today, my guest is Elery Pfeffer, the CEO and Founder of Nift. In this episode, Elery shares innovative strategies for customer acquisition and retention through strategic gifting, addressing the challenges of rising customer acquisition costs and platform dependence. Key Discussion Points: Breaking free from traditio…
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Welcome back to the Print On Demand Cast! in this week's episode, I take a deep dive into the pros and cons of in-house versus outsourced production. From quality control to scalability, each method presents its own set of challenges and opportunities. Whether it's analyzing the cost structure of a large coffee mug order or the logistics of efficie…
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Welcome to eCommerce Fastlane. Today, my guest is Valts Feldbergs, Senior Partnerships Lead at Printful. In this episode, Valt shares insights on building a successful print-on-demand business and how Printful has become a global leader in the industry. The company serves over 400,000 active customers and fulfills more than 1 million products month…
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