Beste Ecommerce Uncovered podcaster (2024)

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051: Yuxin Zhu, Co-Founder @ Replo Shopify App talks Why ALL Brands NEED to Use Landing Pages in 2023 38:44

2y ago38:44

38:44

Matt Lady and Yuxin Zhu (Co-founder of Replo) discuss landing pages, website design and optimizing for sales on Shopify. Yuxin shares why he started Replo, how he grew Replo 100% organically with word of mouth traffic and how customer feedback added thousands to his revenue. They dive into if brands should use landing pages or not, the next move fo…

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050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing 47:39

2y ago47:39

47:39

Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to…

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049: Joe Spisak, CEO @ Fulfill.com shows how to FULFILL Shopify Orders & Ship them the RIGHT WAY 47:10

2y ago47:10

47:10

Matt Lady and Joe Spisak (CEO of Fulfill.com) go into fulfillment, operations, warehousing & shipping ecom products. Joe shares the right time to go from packing orders yourself to working with a fulfillment center, how to find one and the signs of a GOOD one. He explains pricing, space, location, quality and support. He also shares what he learned…

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048: Noah Tucker, CEO @ Social Snowball shares how he built a 7 FIGURE Shopify Store at 23 & his new SaaS 44:04

2y ago44:04

44:04

Matt Lady and Noah Tucker (Founder & CEO of Social Snowball) go into affiliate, referral and influencer marketing and how they can add $250,000 or more to your brand. Noah shares crazy products that had successful referral programs, why they did, and how yours can too as well as what he would do if he was starting over from scratch. He shares his b…

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047: Ari Murray, VP of Growth @ Sharma Brands on how she helped LAUNCH Feastables by Mr. Beast 40:30

2y ago40:30

40:30

In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to h…

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046: Rhian Beutler, Founder & CEO of Govalo talks making MILLIONS from Gift Cards with Shopify 46:23

2y ago46:23

46:23

In this episode of Ecommerce Uncovered, Matt Lady and Rhian Beutler (Co- founder at Venntov | Founder & CEO of Govalo: Gift Cards for Shopify) talk about how she got into e-commerce from working at Michael Kors and Wells Fargo. They go into how, why & when she got the idea to create a gift card Shopify app and EXACTLY how big the market is. Rhian e…

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045: Oren Charnoff, Co-founder & CEO @ Fondue gives #1 Way to DOUBLE Your Customer Loyalty in 2023 37:31

2y ago37:31

37:31

In this episode of Ecommerce Uncovered, Matt Lady and Oren Charnoff (Co-founder & CEO @ Fondue) discuss ways to double customer loyalty beyond just sending coupon codes, the history of coupon codes and why they are DESTROYING your brand. They talk about why discounts work but why coupon codes don’t, why you shouldn’t tarnish your margins, why you s…

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044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience 42:12

2y ago42:12

42:12

In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your …

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043: Dan Gray, General Manager @ Kotn Explains WHY You Should SELL in Retail 46:09

2y ago46:09

46:09

In today’s episode, Matt Lady and Dan Gray, (General Manager at Kotn and mentor at GrowthMentors) discuss channel expansion and transitioning brands from DTC to B2B/retail or wholesale. He goes into the exact process he uses to start doing so, which to do, and the specific metrics you need to know when you’re ready for wholesale or retail. He share…

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042: Lianna Patch, Founder @ Punchline Copy and Copywriting Expert 41:28

2y ago41:28

41:28

In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the…

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041: Ezra Firestone, Multi-Million Dollar E-commerce Serial Entrepreneur 56:12

2y ago56:12

56:12

In this episode of Ecommerce Uncovered, Ezra Firestone (CEO/Co-founder of Boom, Smart Marketer, and Zipify Pages), dives into his decade long history in E-commerce, from his days selling gift baskets on the Yahoo store in 2005 to the multi-million dollar earner we know today. He talks about playing poker for a living with gangsters, selling Elvis w…

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040: Sarah Levinger, Founder @ HG Performance Creative 51:59

2y ago51:59

51:59

In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you …

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039: Jason Wagg, Founder @ Effigy Agency 53:50

2y ago53:50

53:50

In this episode, with Black Friday just DAYS away and the end of the year around the corner, Matt Lady and Jason Wagg discuss the end of year wrap up, what went wrong, what went right and what can be improved. They recap 2022 to look into 2023, the importance of planning in advance, the power of the basics, how to deal with crisis, loss revenue, mi…

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038: Kat Garcia, Founder @ Email Science Email Marketing Agency 51:07

2y ago51:07

51:07

In this episode, Matt Lady and Kat Garcia (Founder of Email Science), discuss retention strategies using email marketing, how they’ve changed in the last 5 years, the importance of having a community and her thoughts on Black Friday & Cyber Monday. Kat dives into how she’s helping her clients get ready for both, if you should do it at all and how i…

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037: Menachem Ani, Google Ads Expert 48:53

2y ago48:53

48:53

In this episode, Matt Lady and Menachem Ani discuss his background running Google ads for 19 years, common misconceptions about Google ads and how to use it to grow a brand. They dive into the importance of KPIs, best practices for your site & Google feed columns plus Menachem’s process when doing an audit for a brand. Matt also asks the biggest ov…

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036: Zoe Kahn, Shopify Customer Support Expert 1:04:26

2y ago1:04:26

1:04:26

In this episode of Ecommerce Uncovered, Matt Lady and Zoe Kahn dive into the biggest misconceptions about customer service and customer experience, how to improve each by listening to pain points like return process & brand voice and how to handle returns in general. They also touch on the importance of automation & organization including the most …

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035: Matthew Gattozzi, Founder @ Goodo Studios 47:00

2y ago47:00

47:00

In this episode of Ecommerce Uncovered, Matt Lady and Matthew Gattozzi talk about why your ads SHOULD be UGLY and how that increases conversions. They dive into why your TikTok ads should be different from your Facebook ads, why following others isn’t always the best method for growth, how the algorithm works and how to communicate to your customer…

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034: Tim Aton, COO @ Range Leather 55:29

2y ago55:29

55:29

In this episode of Ecommerce Uncovered, Matt Lady and Tim Aton discuss Tim's DTC journey from working with multiple clients to working in-house at Range Leather, how he increases revenue, handles shipping, engages with customers & ideas to be more interactive with your own customers. He also jumps into goal setting, how inventory works at a leather…

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033: Dennis Hegstad, Founder @ Vigilance.io Shopify App 47:31

2y ago47:31

47:31

In this episode of Ecommerce Uncovered, Matt Lady and Dennis Hegstad goes into Dennis's history on how he first started off just selling gaming servers & T-shirts, how he ran ads for FashionNova, how he built Vigilance.io and his advice to new bootstrap founder. Dennis also jumps into how to quickly launch a brand, recapturing customers, his delega…

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032: Rishi Rawat, Founder @ Frictionless Commerce 49:11

2y ago49:11

49:11

In this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more im…

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031: Alex Greifeld, Founder @ No Best Practices 40:01

2y ago40:01

40:01

In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing…

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030: Isaac Medeiros, Founder of Mini Katana 47:24

2y ago47:24

47:24

In this episode of Ecommerce Uncovered, Matt Lady sits down and has a chat with Isaac Medeiros about how he founded his brand 8 Figure brand Mini.Katana. They discuss where he got the idea from, how he built the brand from scratch along with the ups and downs of the daily processes of running the brand. He also dives into his MASSIVE success with T…

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029: Katharine Mckee, Founder of Morphology Consulting 54:22

2y ago54:22

54:22

In this episode of Ecommerce Uncovered, host Matt Lady speaks to Founder & CEO of Morphology Consulting, Katharine Mckee, about her intensive and exciting 15 years in digital marketing. She goes into how she started off, her ups and downs, what got her to start a consulting business, tips & strategies she uses to be profitable and how times have ch…

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028: Deb Mecca, Director of Marketing at LTV SaaS Growth Fund 49:10

2y ago49:10

49:10

In this episode of Ecommerce Uncovered, Matt Lady and Deborah Mecca dive into secret tips and strategies to help you increase your marketing efforts. They also discuss increasing customer lifetime value, shopify apps and marketing for shopify apps, the processes and procedures of running a SaaS (Software As A Service), live shopping and how to hand…

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027: Matt Lady (Host), Founder of HighKeyGeek 51:16

2y ago51:16

51:16

In this episode, Matt Lady, Founder & CEO of HighKeyGeek (this show's host) discusses his own ecommerce journey, starting the media brand that you know and love, ups and downs of running a media brand, how he dipped his hands in a T-shirt business as well as how he got started freelancing. He also goes into how he got started working at StumpTown M…

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026: Courtney Alexander, Paid Ads Expert 15:29

2y ago15:29

15:29

In this episode of Ecommerce Uncovered, Matt Lady and Courtney Alexander go through tips and strategies for paid ads and their different platforms including Facebook Ads, Google Ads, TikTok and so much more. They also discuss Courtney's experiences and background in digital marketing, her start with paid ads and what it's like being a social media …

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025: Elliott Davidson, Founder of Contrast Digital 55:08

2y ago55:08

55:08

In this episode Matt Lady and Elliott Davidson discuss multiple topics under the ecommerce umbrella including scaling and getting your Shopify store organized to sell or be acquired, hiring a order management specialist or having a order management system, setting up a proper inventory warehouse, when to pay more attention to data, hiring staff for…

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024: Joel Padron, Head of Operations @ HomeStead Studio 42:56

2y ago42:56

42:56

In this episode Matt and Joel discuss the different methods of marketing and how to achieve sustainable growth through every channel. The go over paid search, email marketing, direct response, paid social including Facebook Ads, TikTok Ads, Instagram Ads, Snapchat Ads, Google Search, Google Shopping, Bing Search, and Bing Shopping advertising. With…

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023: Corey Nicholson, TikTok Growth Expert 33:47

2y ago33:47

33:47

In this episode, Matt Lady and Corey chat about Everything you NEED to Know About Tiktok in 45 Minutes, including TikTok organic growth, TikTok ads, how to grow your TikTok page, how to grow your Shopify brand store with TikTok, how to get Shopify sales with TikTok and so much more. You won't want to miss this one. 👑 Huge thanks to our sponsor Shee…

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022: Gina Perrelli, Co-founder of Retextion 57:30

2y ago57:30

57:30

In this episode, Matt Lady and Gina Perrelli talk about customer retention, sales strategies, getting repeat buyers and her role as the Co-founder of Retextion. All this and tons more about the DTC space, you won't want to miss this one. 👑 Huge thanks to our sponsor SheerID. Go to www.sheerid.com/shopify to start your free trial TODAY! CONNECT WITH…

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021: Mandi Moshay and Cherene Aubert, Director of Retention @ Honeylove and Head of Growth @ Bobbie 1:03:45

2+ y ago1:03:45

1:03:45

In this episode, Matt Lady, Mandi Moshay and Cherene Aubert spend 1 hour discussing all things Retention and Business Strategy. This is the only podcast you'll ever need to listen to on the topic. 👑 Huge thanks to our sponsor Noowave. Go to noowave.co and USE CODE: POD10 for 10% OFF your order CONNECT WITH MATT 🌐 Website: https://mattladydigital.co…

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020: Kanika Misra, Founder of BedaBeda Growth 51:45

2+ y ago51:45

51:45

In today's episode of Ecommerce Uncovered, Matt and Kanika talk about her brand Beda Beda Growth, the importance of landing pages, CRO, on-site SEO, descriptions, copywriting, funnels and more! Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt * CONNECT WITH KA…

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019: David Rekuc, President at Bambu Earth 59:11

2+ y ago59:11

59:11

In this episode, David Rekuc gives us the DEEP dive into all things money & finances in regards to DTC, ecommerce and running a business in general. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH DAVID 🌐 Website: https://bambuearth.com/ 🐦 Twitte…

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018: Bailee Cooper, UX/UI Director at Sharma Brands 49:21

2+ y ago49:21

49:21

In this episode, Matt and Bailee Cooper talk about brand launches and why they are integral to a company's success. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH BAILEE 🌐 Website: https://www.sharmabrands.com/ 🐦 Twitter: https://twitter.com/bai…

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017: Meredith Erin, Cofounder at Boredwalk 50:26

2+ y ago50:26

50:26

In this episode, we talk about everything from depression to DTC with Meredith Erin and how making your brand personal can turn a profit. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH MEREDITH 🌐 Website: https://www.boredwalk.com/ * CONNECT WIT…

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016: Alexa Kilroy, Head of Brand at Triple Whale 51:22

2+ y ago51:22

51:22

In this episode, Matt has a talk with Alexa Kilroy about what goes into building the Triple Whale brand and why your brand image matters. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH ALEXA 🌐 Website: https://www.triplewhale.com/ 🐦 Twitter: htt…

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015: Abir Syed, Cofounder at UpCounting 51:50

2+ y ago51:50

51:50

In this episode we sit down with Abir and talk about his journey from an accountant to DTC / Ecom operator and his perspective as both a CPA and marketer. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH ABIR 🖇️ LinkedIn: https://www.linkedin.com/…

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014: Lexie Bennett, Klaviyo Email Marketer 54:13

2+ y ago54:13

54:13

In this episode, we dive into how Lexi does Klayvio audits and why email marketing is good for brands. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH LEXI 🐦 Twitter: https://twitter.com/thelexiebennett 📸 Instagram: https://www.instagram.com/thel…

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013: Saman Izadiyar, Founder of Ottit 48:07

2+ y ago48:07

48:07

In this episode, Matt and Saman Izadiyar (Founder & CEO of Oddit) discuss all things bookkeeping and finances in the DTC/ecommerce world as well as why you SHOULDN'T bookkeep in-house. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt * CONNECT WITH SAMAN 🌐 Web…

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012: Matt Barnett, CEO at Bonjoro 40:41

2+ y ago40:41

40:41

In this podcast, we talk about how Bonjoro was formed and what it intends to do in the market but more importantly, how it can make DTC brands MORE money. Thanks to our sponsor Nextdoor, get $300 FREE ad credit when you sign up here. Just mention Matt or the Podcast: https://nextdoor.com/matt CONNECT WITH Matt Barnett https://www.linkedin.com/in/mb…

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011: Shaun Elley, President at Blue Ox Digital 53:14

2+ y ago53:14

53:14

In this episode, Matt sits down with Shaun Elley. Shaun Elley is President at Blue Ox Digital and a digital marketing expert. The two discuss all things PPC, eCommerce, the origins of Blue Ox, how to have positive conversations with clients, and much more! This is a must listen if you want to up your PPC and marketing game! CONNECT WITH Shaun 🌐 Web…

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010: Raúl Galera, Partner Manager at ReferralCandy 50:29

2+ y ago50:29

50:29

In this episode, Matt talks with Raúl Galera. Raúl Galera is a Partner Manager at ReferralCandy and an expert in all things referral marketing. The two break down referral marketing, partnerships, diversifying your marketing channels, setting up referral programs people will ACTUALLY USE, and much more! This is a great episode for anyone looking to…

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009: Tony Christensen, Head Of Marketing at Brick Social 52:01

2+ y ago52:01

52:01

In this episode, Matt talks with Tony Christensen. Tony is Head Of Marketing at Brick Social. Tony is an expert in Facebook marketing and other social elements. The two discuss the main things people get wrong about Facebook ads, copywriting, "do the things that don't scale", and much more. If you want to improve your online marketing this is a mus…

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008: Samar Owais, Email Conversion Strategist 47:28

2+ y ago47:28

47:28

In this episode, Matt talks with Samar Owais. Samar is an email conversion specialist and has a wealth of knowledge on everything related to email strategy. They two discuss email, retention, optimizing your use of iOS, how to work with an email strategist like herself, and much more. If you are looking to up your email game this is a much listen! …

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007: Andrew Faris, 4x400 56:14

2+ y ago56:14

56:14

In this episode, Matt talks with Andrew Faris, the CEO of 4x400. They discuss how to find GOOD advice, taking advantage of Black Friday, not falling victim to assumptions, and much more! Thanks to our sponsor Nextdoor: https://nextdoor.com/matt CONNECT WITH ANDREW 🌐 Podcast: https://open.spotify.com/show/0Oqz3VJTYOVHjlp7pqV0IB?si=fd654b86f33e4a1a 🐦…

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006: Brad Hoos, Out Loud Group 48:55

2+ y ago48:55

48:55

On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry! In today's episode, Matt goes live with Brad Hoos, a Chief Growth Officer at The Out Loud Group! Matt and Brad tackle everything there is to know about influencer marketing. They discuss the foundations of …

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005: Daniel Graham, Mint Performance Marketing 43:09

2+ y ago43:09

43:09

On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry! In today's episode, Matt sits down with Daniel Graham of Mint Performance Marketing. Matt and Daniel deep dive into amazing marketing insight, including common mistakes in the beginning of building a brand,…

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004: Joel Beckett, The Outloud Group 55:23

2+ y ago55:23

55:23

On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry! In today's episode, Matt meets with Joel Beckett of The Outloud Group. Matt and Joel discuss the biggest mistakes brands make with influencer marketing, how to truly solve customer problems, being authentic…

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003: Rabah Rahil, Triple Whale 47:34

2+ y ago47:34

47:34

On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry! In today's episode, Matt talks with Rabah Rahil, the Chief Marketing Officer at Triple Whale. Rabah has a wealth of knowledge in the industry, and any founders or eCommerce players need to hear what he has …

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002: Ian Leslie, Banknotes 47:34

2+ y ago47:34

47:34

On the eCommerce Uncovered podcast, Matt talks with eCommerce experts to help provide insight to those looking to have success in the industry! In today's episode, Matt sits down with Ian Leslie, the Editor in Chief of Banknotes. On top of Banknotes, Ian has worked for Bolt and founded multiple eCommerce companies. Ian provides a wealth of knowledg…

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