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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-P ...
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In this episode, we discuss the 5 telltale signs that your business operations may be in trouble and need immediate attention. As a service-based business owner, growth is exciting, but it can also create challenges behind the scenes that you may not even notice until it’s too late. I break down the signs that your business operations need a seriou…
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In Today's Maggie's Moment, you'll learn about five hidden costs of poor communication in your small business, such as: Unnecessary additional work falling on you and your team Client service issues and escalation of those leading to more complaints Business improvements gone wrong Lower team productivity and morale Time and energy spent elsewhere …
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In this episode, we’re diving into the 5 most common mistakes service-based business owners make in their sales conversations that are costing them clients. If you’ve been struggling to convert leads into paying clients, it’s time to rethink your approach, and this episode will help you with that. Inside I'm breaking down the reasons why your sales…
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September is here. I like to think of this time as a mini New Year. An opportunity to reset, finish the year strong and set yourself up for even stronger next year. In today's Maggie's Moment, I am sharing a quick and simple exercise that will help you figure out what to focus on in your business for the next 3.5 months to lead it to the next level…
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With today's episode, I kick off a five-part series focused on marketing. I talk about five indicators that will show you, your marketing may be ineffective, such as: Lack of referrals Weak online presence Low engagement Few inquiries Attracting the wrong clients. You'll learn how to troubleshoot each one and understand how important messaging is. …
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Lack of a comprehensive strategic plan might be the reason why you've been struggling to scale your business successfully. A plan that would create a path for attracting enough new clients to scale while delivering your offers to them at the highest level without growth-related disruptions. Since the new fiscal year has started for some businesses …
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In this episode, we'll dive into the crucial mindset shift that every small service-based business owner needs to make to achieve their next big goal—especially if it's something you've never done before. We explore how cultivating a strong belief in your business success is not just about hoping or wishing for it but expecting it with certainty. K…
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In today's Maggie's Moment, I dive into the story of a client who embodies the classic high-achiever dilemma. Despite not needing to push their business at full throttle, they found themselves trying to do it all—running their business at maximum capacity while also managing a personal matter that demanded their full attention. The result? Complete…
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In my latest podcast episode, "8 Reasons Why You Wouldn't Want a Business Coach for Your Service Business," I take a playful, yet insightful, approach to the common hesitations service-based business owners have about hiring a coach. Instead of the usual pitch on why you should have a business coach, I flip the script to explore the reasons why som…
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Whether you're preparing to hire your first help or you have a team and hired before, today's Maggie's Moment is for you. The cost of bad hires isn't just wasted time, energy, and money of bringing someone on board who doesn't work out. It's also damage to our brand reputation and unhappy clients that a wrong person in the wrong position can cause.…
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Welcome to this week’s episode of "High-Achiever’s Hustle," where I tackle the pressure of feeling like you’re never doing enough, especially when it comes to scaling your service business. Today, we're diving into three key strategies to help you recognize and affirm that you're on the right path to doubling your business without falling into the …
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Are you struggling with the balance between leading your team and micromanaging them? In this video, I dive into why effective people leadership doesn't mean you must hover over your experts. Discover the three crucial roles every CEO should play to strike the right balance: Giving the Vision: Continuously communicate and sell your vision to keep y…
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In today's episode, I discuss five common false beliefs hindering entrepreneurs' productivity. These beliefs often stem from previous employee mindsets and can prevent consistent task execution. You'll learn strategies to shift thinking, prioritize effectively, and embrace delegation. If you are ready to double your business through strategic small…
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You have a big Vision for your business. And bold short-term plans. You want to achieve your goals as fast as possible, with minimal mistakes, issues, and loss of resources. You know coaching and mentoring support will help you get there that way. You just don't know what type of support is best for you right now. There are so many options to choos…
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In this episode of the Diamond Effect podcast, Maggie Perotin, an international business and leadership coach, discusses how business leaders and entrepreneurs can achieve more in less time. She emphasizes the importance of personal growth in three key areas: skill set development, time (focus) management, and emotional capacity. Maggie explains th…
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You'd love to double your business in 6-12 months. Yet, everytime you think about it, you get confused as to where to start. The first thing that comes to your mind is to add. Add more leads. Add new offer. Add people. But what if adding first it not the right step? In today's Maggie's Moment, I offer you a 2-minute crash course on deciding what ac…
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In this episode, Maggie interviews one of her clients Dan Wowk, a successful mortgage broker, and the owner of Zoom Mortage Brokerage. They delve into Dan's entrepreneurial journey, exploring the stages of his business growth, overcoming challenges, and key learnings from our coaching relationship. Key Moments in the Episode: 1. Introduction to the…
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Who wants their business to stagnate? Not me and I bet you don’t want that either. In today’s Maggie’s Moment, I explain why relying only on client referrals for business growth will not ensure your continuous growth. I also share what you must do to prevent stagnation and stay competitive in your industry. And if you want to ensure your business k…
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In this episode of the Diamond Effect podcast, international business and leadership coach Maggie Perotin shares strategies for doubling your business and finishing work by 4 pm. She emphasizes the importance of elevating one's CEO mindset, strategic planning, and prioritizing impactful actions. Maggie highlights the role of business owners as lead…
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If you're thinking that to grow your sales, your marketing and sales expenses will proportionally increase as well (in which case what's the point?), know that that doesn't have to be the case. in Today's Maggie's Moment, I share with you 3 strategies that can help you double your sales permanently without spending extra money on marketing or adver…
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Successful level setting of expectations with your clients and/ or employees is at the core of creating win-win results for all. It’s a process of ensuring that everyone involved in a relationship has a common understanding of key facts, goals, and objectives of that relationship and their respective responsibilities. Today’s Episode # 156 of the D…
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Summer is here, and you dream about taking some time off from your business, but you're scared of losing income. So you're going back and forth on whether you should go on vacation? If that's you, this Maggie's Moment is for you. Also, check out Episode # 107 - 5 Ways Vacation Helps You Grow Your Service Business to help you take some well-deserved…
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In this episode, I sit down with one of my clients, Gabriele Pizzale, the founder of Pizzale Design Inc., to discuss her inspiring journey from starting a business to achieving 7-figure success. We explore the key components of business growth, the importance of investing in personal development, and the delicate balance between business leadership…
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In Today's Maggie's Moment, I talk about 3 Reasons Why the Bigger the Business, the Simpler and Easier It Should Be. 1) It's impossible to scale when everything is complicated and custom. Scaling can be done with standardization. To standardize certain aspects of your business, you need to simplify to create processes you and your team can follow. …
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Summer doesn't have to be a slow season for your service business. And at the same time, you can enjoy nice weather and more time off. In this episode of the Diamond Effect podcast, I talk about how to avoid a catch-22 situation: - where you don't have enough clients to fully enjoy the times you're not working (because you're thinking about not hav…
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When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible. Lack of focus creates becoming distracted by: Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones wit…
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A business cannot scale without processes and systems. In today's episode, I talk about 3 core systems that you'll need to implement in your service business to scale sustainably. And when you do it strategically, those systems will save you time, and money and streamline how you acquire, service, and retain clients. It takes a strategy and plannin…
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Needing a quick influx of cash to pay an unexpected bill? Or would you love to make more money this month and consistently going forward? Here are three simple ways you can increase your sales in less than seven days: 1) Follow up. Don’t discount the opportunities you’ve created for yourself in the past months. Follow up on them today. It doesn’t m…
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In this episode, I talk about the critical importance of sales follow-up and how it can significantly impact your business's success. We'll explore three types of follow-ups that every business owner should master: Post-Conversation Follow-Up: Learn why you should follow up after an initial conversation with a potential client who needs time to thi…
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A new client saying yes and starting to work with you isn’t the end of selling. It’s just the beginning. Delivering what you promised is where you either confirm they made the right choice hiring you or lose their business along with all the referrals they could have brought. And it can get challenging when you grow fast and get busy with clients. …
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How do you lead a sales conversation without feeling like a pushy salesperson? It's about mastering the skills to ask the right questions and guide clients toward informed decisions that are best for them. In today's podcast episode, we go over these techniques, emphasizing the service mindset over the sales pitch. Join me to learn how to turn your…
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You don’t need to hustle, overwork, do it all, and be visible everywhere to grow your business fast. On the contrary, all of those things are slowing you down. Because you end up spending a lot of time and energy throwing spaghetti at random walls, watching it fall, without having a clue why it doesn’t stick. I have been doubling my business since …
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This show and episode are dedicated to helping small service-based businesses thrive. Today we're exploring the topic of business continuity and teh way I use it and interpret it for the work I do with my clients. We’ll be discussing essential strategies to ensure your business continues to operate smoothly and is not dependent on: 1) One key indiv…
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Even if you’ve run your business for 10 or more years and you think you can’t grow it much more, you can. Especially if your growth has been minimal or non-existent in recent years. You haven’t tried everything yet. There are still more tactics you could apply in a strategic way to grow further and faster. I'm illustrating this in today's Maggie's …
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Imagine that in three hours you have a meeting with a potential client to discuss your services proposal. Yet you’re still going back and forth on your pricing. You’re trying to gauge what clients “can afford” as you don’t want to lose them. But at the same time, you don’t want to go too low and feel like you’ll be working for free if they accept. …
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In today's episode, Maggie talks about the critical role of planning in fostering business growth. She distinguishes between project planning and weekly planning, outlining their respective benefits in saving time, maintaining focus, and enhancing client satisfaction. Project planning is vital for service-based businesses, ensuring timely and succe…
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In today's difficult economy, everyone seems to be a bit more anxious, and on the edge. And that can lead to unnecessary deterioration of service provider-client relationships when unexpected challenges arise. In this episode, we dive into the three essential strategies for mastering client relationships. 1) A robust sales process 2) Contracts, pol…
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In my latest podcast episode, I dive into the world of data analytics for CEOs and business owners. It's not just about having the information; it's about understanding financial, marketing, and operational data to make informed decisions. For example, did you know that tracking your conversion rates, profitability, sales cycle length, etc. can lea…
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Let's be real, we are in the 21st century with 99.9999% of your ideal clients using technology, and especially e-mails. Embracing email marketing in your service business to the fullest can save you lots of time, generate many more sales on auto-pilot, make it easy for clients to refer, and help you strengthen the relationship you have with them wi…
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Have you ever clung to a business dream with the same tenacity you'd hold onto the last cookie in the jar—only to worry it might crumble? That's where my entrepreneurial journey began, and it's the heart of the latest Diamond Effect Podcast episode. Snuggle into the behind-the-scenes tales of my transformation from a hopeful dreamer to a six-figure…
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As I look back on how I started my business and what allowed me to keep doubling it since then. And how I work with my clients to ensure they get similar results. We always start with the basics. A solid business foundation. One that supports your CEO decisions and guides your actions. In today's Maggaie's Moment, I walk you through what that found…
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Two weeks ago I attended a coaching conference in Washington, DC. Such conferences allow me to keep growing as a coach. Staying on top of the newest coaching techniques and better ways to help my clients is a priority for me. The better I am as a coach, the faster my clients get results, and the bigger their return on investment is. At the same tim…
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Did you know your business coach doesn't need to specialize in your specific industry? To scale your business in a way that allows you to stand out, you need to grow your industry expertise and your business acumen. In today's Maggie's Moment, I share 3 reasons why having a wider perspective, outside of your industry, will help you grow your servic…
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From my experience, having worked with hundreds of small business owners through my coaching, training, and workshops, there are three main causes of entrepreneurial overwork. And they have to do with 3 S's - Strategy, Skillset, and Systems. In today's episode, I explain why that's the case in each S, give you examples to illustrate, and share tang…
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You know there is a huge potential for you to reach more clients and organically grow your service business through social media. You also feel overwhelmed by all the demands that you need social media requires for you to be successful there. So most of the time you either aren't using social media for your business at all or are very on and off, w…
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As a service business owner, hiring a contractor or an agency to remove marketing and sales responsibilities off your plate because you don't like them isn't a good reason to do it. It actually will lead you to lost money, minimal results, and a lot of frustration. This podcast episode will help you do it at the right time and get the maximum retur…
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If you have ever told yourself "This doesn't or won't work for me." when considering a marketing tactic for your business, today's Maggie's Moment is for you. Especially if that specific tactic works for other businesses in your industry. Tune in to learn the 5-step process of making any marketing acting you want to adopt work for you. And if you'r…
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In this episode, I give you practical tips to help you master time blocking as a crucial tool for business owners to manage time, prioritize tasks, and reduce stress. I address common issues entrepreneurs have with time blocking, such as distractions and unrealistic expectations. I also outline a three-step process for effective time blocking align…
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"Easy money" projects, clients, and income in your business can be a good thing when you need to pay an unexpected bill or earn a few extra bucks. However, that can put you in a trap of working lower-paying work and not having time to sign clients paying your full price. And, therefore working hard and underearning. In Today's Maggie's Moment, I sh…
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