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Life in the Fastlane

Nick Carlson & Kyle Parks

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Nick Carlson, CEO and Founder of Dawson Manufacturing, shares experiences from his racecar career to owning a multi-million-dollar landscaping company out of Maryland. CTO Kyle Parks, owner of Scarlet Oak Landscaping offers insight with his company as well as asks the peoples questions for Nick to answer. The two also talk about life amongst themselves and with guests on the show. Welcome to ”The Life in the Fast Lane Podcast”.
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Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into ...
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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Some of the best lessons are learned from failure. Society has learned unfortunately from school that if you fail you can't succeed. But the best lessons are actually learned from failure. Take Elon Musk for example, Paypal isn't what it is today without failure. He had to constantly change and evolve it to get better, same with Tesla and SpaceX. R…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Peter van der Westhuysen, the Strategic Partnerships and Alliances Lead for North America at Linnworks. In this episode, we’re going to talk about selling on multiple channels and how social media is changing the way we shop online. We’ll also look at how Linnworks is helping bra…
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Kyle working at Dawson MFG took a 4-year relationship with not only Nick, but Craig, Sam, Justin and the rest of the team at Dawson MFG. Relationships are truly sacred. Being able to have someone you can call on to help not only in your personally life but business life is truly astonishing. Sometimes these relationships take time to form, but once…
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This has been a long time coming of how we can out do the MulchMate DS1000. Well, here is the reveal of what we have been working on. The DS2000. The ability for a larger capacity, lighter trailer that will have smart capabilities in the future to track all of your load when it comes to your company. We are here to help you run your business more e…
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Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings. We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our gue…
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One of the reason's Nick loves golf and racing. They are very much solo sports, golf more than racing. When you are driving it's all you in the race. When you are in the pit you have a team. When you are golfing, no one can handle your swing but you. No one controls your put but you. No one chips the ball but you. No one scores but you. When it com…
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One thing Nick has been saying a lot lately is "I want my inner circle to surround me with Rolex's". To have a Rolex means one of two things about your character which is easy to spot. One you like to showboat, or two you work your ass off and this is your trophy. We choose to surround ourselves with the later. A rising tide raises all ships and th…
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A lot of smaller companies ask well how can I afford a machine when we only produce $500k in revenue. Well here is where you can. The machine not only helps you in what you currently do it helps you in what you can do. Sure your current annual revenue is $500k but machine will free up white space in your calendar to do more work. With the help of p…
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We announce our Yeti giveaway winner from speaking to landscapers down at Chesapeake Landscape Material yard in Pasadena MD. Nick and Kyle talk about the demo they did with Metro Grounds and some of the things they could have done differently to improve for the next demo. Check out our products at: www.mulchmateusa.com Check us out on YouTube: Mulc…
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Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive. In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday. We'll explore how Attentive's mobile-fir…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour. Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families. Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important proj…
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Nick and Kyle discuss credentials within hiring, who a person is and how to handle disagreements. No real right way but credentials go a long way when talking to certain people. A lawyer and doctor can have certain credentials compared to a business owner, but the execution of perfection can make the difference in the individual. You can be a docto…
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We just finished our Dawson Demo the recent weekend. One of our customers without the DMT is able to do $100k a month without the MulchMate. MulchMate projects his numbers to shoot to $250,000 per month with 2 team members and this is all while working for 4-5 months a year in Texas! That is just NUTS, yes you read all of that right. See how the DM…
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Welcome to another episode of eCommerce Fastlane. Today, our guest is Mike True, the Co-founder and CEO of Prescient AI. In this episode, Mike explains how Prescient leverages historical spending data and advanced AI technologies to optimize marketing budgets beyond the usual platforms like Facebook and Google. He will share insights into Prescient…
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Kick back and relax with Nick and Kyle today. Demo Day went off well with lots of lessons learned and excited for the next one in January. Equip is the next big event where you can see our newest equipment. October 16th, 17th, and 18th at the Kentucky Exposition Center. It's the LARGEST event in the green industry and we want to see you. We have so…
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Welcome to another episode of eCommerce Fastlane. Today, we’re delighted to chat with Breanna Greenberg, Vice President of Marketing of Stratia. Breanna is an expert in digital marketing with an inspiring career journey, starting from her roots as a social media manager in Los Angeles to leading marketing for Stratia, an innovative, science-based s…
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Many companies are hiring on the basis of DEI, (Diversity, Equity and Inclusion). In the sense of standards, they tend to be lowered for a hiring sake versus the merit of the individual. MEI (Merit, Equity and Intelligence) is the basis of hiring on these standards to best further how a company can grow and be better in the long haul. Check out the…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Alan Chen, co-founder of FreeCashFlow. With over 20 years of expertise in tax, accounting, and financial services, Alan is dedicated to helping e-commerce businesses thrive. In this episode, Alan will explore the complexities of international expansion for online stores,…
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Nick and Kyle take a small trip to Belmont Trailers for a DMT pickup and to swap out some upgraded control boxes for our customers. Dawson MFG is currently undergoing renovations with carpet, paint and tile in the office areas and everyone is in a tailspin. Events like this really pull a team together to work harder and make sure everything gets do…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Temi Agbede advisor and a fractional marketing executive at T. Blacksmith Consulting. Temi is an advisor and fractional marketing executive at T. Blacksmith Consulting. She's worked with big names like Estee Lauder, Lord and Taylor, and S'well. Temi shares her journey in…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mani Fazeli, VP of Product at Shopify. In this episode, we'll dive into Shopify's big moves in the B2B world. Mani will walk us through how Shopify has grown its B2B offerings since 2016-2017. We'll learn about the huge $12 trillion opportunity Shopify is tapping into wi…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Freya Seeger, Director, Site Merchandising of Windsor Fashions. In this episode, we’ll explore how to make your online store feel local to international customers. Freya shares tips on using the right currency, language, and duty-free shopping to improve the customer exp…
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Nick and Kyle sit down to discuss the numbers of what MulchMate costs a company to not buy. We used very recent data from a company that produces roughly $45 million dollars a year in revenue. The numbers we recorded for just the spring season in saving was $150,000, but what many people don't understand is that the machine increase your productivi…
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Dawson Manufacturing is hosting its second demonstration day at Dawson Manufacturing Global Headquarters. 899 Airport Park Road Glen Burnie MD 21061 Suite E (Back Lot). We will have free food, and prizes at the event. You will be able to try all out our products and machines at the event and ask all the questions your heart desires. RSVP here! @mul…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Justin Silver, co-founder of Aavrani. Aavrani is a fresh face in the beauty world, mixing modern science with old Indian wisdom to create skin and hair care products. Unlike big brands with celebrity faces, Aavrani is led by its founder and driven by its community. They …
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What is the difference between cost and price? Well price is the numerical value of the product or service. Its what you pay for on the invoice. You may ask, " What is cost then"? Well cost is the value the product or service can provide you. Imagine having a machine that allows you to rake in money. Do you want to rake in $1000.00 or $3000.00. Wel…
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We all go about life with it happening to use versus us happening to life. Well, what do we mean about that? Kyle took sometime this summer to spend more time with his daughter and wife. While doing that he had a friend take over the mowing section of his business and didn't notice how much it was costing him till last second. Now it didn't get out…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Andreas Andrea, the Director of Logistics and Warehouse Operations at Murad. Murad is a well-known skincare brand started by Dr. Howard Murad and is now part of Unilever. Andreas brings a wealth of knowledge to our conversation about e-commerce and delivery operations. H…
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Sayings exist for a reason. You are the sum of the 5 people you are around the most. That could be your net worth, yourself worth, your personality, all of it and more. We are social being and in order to become a part of the click of people you need to blend in or offer something to better yourself and those around you. A great book to read on thi…
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Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail. In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenc…
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Whether its accepting you are wrong to a coworker, or doing something you really don't want to do within a company, or even working longer hours than expected. No matter what you do for a living, you will eventually have to eat some crap, as an employee or employer. Facing it and getting better is truly a test to oneself to get better and provide t…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Vikas Jha, the Vice President of Engineering for Conversational Commerce at Bloomreach. In this episode of eCommerceFastlane, we dive into the exciting world of AI and how it's changing online shopping. Our guest is Vikas Jha, who leads the conversational commerce team a…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Bill Glass, the Co-founder of AltruPay. In todays episode, we explore the complex world of payment processing for high-risk industries with Bill Glass, Co-founder of AltruPay. Bill shares his expertise on navigating the challenges faced by businesses in regulated markets…
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Welcome to another exciting episode of eCommerce Fastlane! I’m thrilled to bring you a conversation that’s packed with insights, challenges, and innovative strategies from the world of e-commerce and outdoor gear. Today, we have a very special guest joining us – John Roman, the Founder and CEO of BattlBox. If you’re not familiar with BattlBox, you’…
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Kyle Hency, the Co-founder, CEO of GoodDay. In this episode, Kyle shares how GoodDay OS is shaking up the ERP world. Unlike traditional systems, GoodDay OS fits right into Shopify’s admin panel. This makes it super easy for business owners to use, without the headaches o…
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Nick and Kyle dive into a little blue-collar work. We don't know everything one statistic we do know is that for every 5 blue-collar workers 2 are taking their place and it is going to cause some problems but leaves a gap in for people to make a great living for themselves. There are some extremes that we all see is that those who work in the trade…
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Nick and Kyle have had a full week of work this week. The 27th annual SIMA show in Pittsburg has kicked off. Kyle, Justin, and Gavin took care of the booth before being kicked out. We took up the MulchMate, our SnowMates and KartMates for display. Nick has an Audi update as he has to take the transmission out again because the reverse "fork" is mes…
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Welcome to another episode of eCommerce Fastlane! Today, we’re diving into the exciting world of Amazon selling with a true industry expert. I’m thrilled to introduce our guest, Dan Brownsher, the Founder and CEO of ChannelKey. Dan’s journey is nothing short of inspiring. From his roots in mobile advertising to becoming a top Amazon seller, he’s no…
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Today everyone falls victim to their pain. With pain comes a lesson to become a better person, strengthen relationships, mend past issues and more. It is very hard sometimes in the moment to see a clear path but if you learn the discipline to attack the problems head on then you not only become a better person but you learn a valuable lesson. Remem…
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A lesson Nick taught Kyle a few years ago when it came to running a business is that honesty is the best policy. When Kyle spoke to Nick about a project and the issues he was running into, Nick called out the BS. Honesty has since turned into a lifestyle for not only Nick but Kyle. The ability to tell a client what is going on like a vender not hav…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Emmett Kilduff, The Co-Founder and CEO of The Fortia Group. Emmett brings a wealth of experience and a unique perspective on the art of deal-making in the e-commerce world. He emphasizes the importance of taking a slower, more thoughtful approach to attract potential buy…
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Life as an entrepreneur is like living at the beach. Some days will be nice, some days it will be nice with some larger waves. Some days you will encounter a small storm, and some days you will encounter hurricanes. It is not a matter of what happens to you, its a matter of how you handle it. We will always be dealt bad cards, the struggle is not f…
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Welcome to another episode of eCommerce Fastlane. Today, we have two amazing guests: Andrew Curtis, the CEO of Clearco, and Tim Marinello, the COO of The Adventure Challenge. Clearco is changing the game for ecommerce businesses by giving them new ways to get funding to grow. Andrew explains how Clearco helps all kinds of ecommerce entrepreneurs wi…
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Do you go around letting your bosses or senior colleagues know that it "Must be nice" to be in their position? If you do, we suggest you take a step back and look at the extra time that individual put in to get into that position. Not a lot of people see the late nights because they are with their family doing something. Those who put the time in a…
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Financial Freedom is something that is used very loosely in recent times. Yes, Financial Freedom is something that varies from person to person; Nicks Financial Freedom is completely different from Kyles because their purpose and definition is completely different. Your moral compass has a lot to do with the concept as well. You can't be free from …
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Many people in the current moment try to find the easy way out of things, whether that is cleaning up after oneself after dinner or simply cleaning up the work place at the end of the day to make sure the start of the new day is crisp and ready. Nick and Kyle talk about applications at Dawson recently such as replacing tarp Velcro versus using duck…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Udayan Bose, the Founder and CEO of NetElixir. In this episode, we explore the evolution of digital marketing and the challenges businesses face with the growing lack of transparency and control on platforms like Google and Meta. Udayan reveals how NetElixir is breaking …
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Like a building you have to create a strong foundation to support it. Nick and Kyle really believe in a moral compass heavily when it comes to not only your personal life but in business. There are a lot of people in business just for the money, but the strongest companies that weather economic storms and even more are the ones that are focused on …
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Kusha Kavandi, the Founder and CEO of Kazam. In this episode, host Steve Hutt is joined by guest Kusha Karvandi, founder of Kazam, to discuss the changing dynamics of selling on Amazon and how his AI-based software is revolutionizing Amazon advertising for brands. From n…
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Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Vicky Pasche, the Founder and CEO of Dapper Boi. In this episode, Vicky shares the incredible journey of how she and her wife, Charise, identified a significant void in the market for non-binary clothing and launched Dapper Boi in 2015 through a successful Kickstarter ca…
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