Beste Florists podcaster (2025)

1
The Marketing Myth That’s Holding You Back (and what to do instead) 😀 25:39

6d ago25:39

25:39

Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…

1
How to Sell Wedding Flowers Without Competing on Price 🤫 37:51

13d ago37:51

37:51

Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …

1
Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉 33:53

20d ago33:53

33:53

Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…

1
Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰 43:30

27d ago43:30

43:30

Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this ep…

1
Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒 38:03

1M ago38:03

38:03

If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn abou…

1
Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯 25:21

1M ago25:21

25:21

This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereAv Little Bird Bloom

1
From Reflection to Action — Crafting Your Best Year 👩‍🎨 31:31

2M ago31:31

31:31

How I'm "planning" for next year and why 2025 is going to be amazing 🎉 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereAv Little Bird Bloom

1
Marketing for Florists in 2025 — Trends to Know 💡 34:05

2M ago34:05

34:05

The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereAv Little Bird Bloom

1
Navigating Rejection as a Florist (Flower Boss Secrets) 😉 23:50

2M ago23:50

23:50

Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰 Jack Canfield's book The Success Principles The Elevate Marketing Program for Florists The simpler, more effective way to market your flo…

1
Guests: Beth O'Reilly's Journey from Full Bloom and Laura Walsh with Smithers Oasis 56:14

2M ago56:14

56:14

Join us as our guest Beth O'Reilly shares her exhilarating experience as a contestant on "Full Bloom" and the global impact of her artistry. Her story highlights the emotional highs and lows of the competition, including heartfelt moments of missing her family. Beth opens up about how floristry has fostered meaningful connections and inspired many …

1
How I Learned to Sell with Confidence as an Introverted Floral Designer 🫣 27:58

2M ago27:58

27:58

The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here…

1
3 Instagram Posts that Increase Flower Sales 😚 28:33

3M ago28:33

28:33

When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed. The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here…

1
What's Working in Floral Instagram: The 24/7 Sales Strategy You Need 🤩 25:38

3M ago25:38

25:38

You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereAv Little Bird Bloom

1
3 Changes You Can Make This Weekend For More Online Sales 🥉 21:26

3M ago21:26

21:26

I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereAv Little Bird Bloom

1
Should I Have Pricing on My Website as a Wedding Florist? 🤔 23:35

3M ago23:35

23:35

If you’ve ever wondered whether adding a price list to your website is the right move for your wedding business, you’re not alone. In this week's podcast episode, I’m diving into the advantages and disadvantages of posting pricing on your website, specifically for wedding clients. We’ll discuss how a price list can impact your client inquiries, att…

1
Unlock Premium Wedding Enquiries with this 3-Step Plan 💍 25:34

3M ago25:34

25:34

Ready to attract luxury wedding clients and elevate your floral business? In this episode, I'm sharing my 3-step plan to position yourself as the 'go-to' florist for high-end weddings. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here…

1
Higher Profits: Cash Flow Essentials for Ambitious Florists 🚰 23:39

4M ago23:39

23:39

Imagine having complete clarity over your finances, knowing what's coming in and going out, and building consistent, predictable profits. 🤔 The secret? Shift your focus. Most florists believe more clients is the secret sauce to increased profits...but it's actually learning to master your cash flow. And that's exactly what we're going to dive into …

1
High Profit Pricing: The Floral Designer’s Guide to Growth 💰 31:48

4M ago31:48

31:48

Wondering if you’re charging enough for your floral designs or feeling hesitant about raising your prices? In this episode, I’m sharing four key steps to help you price with confidence and grow a profitable business. 🤑 We’ll cover how to know your numbers, overcome emotional pricing blocks, shift your perspective on pricing, and be intentional with…

1
From Passion to Profit: How to Make Your Floral Business Financially Strong 💪 21:56

4M ago21:56

21:56

Turning your passion for flowers into a profitable business is the dream for many florists, but how do you make it a reality? 🤔 In this episode, we’re talking about the steps to transform your floral business from a passion project into a financially strong, sustainable company. I’ll walk you through the key strategies that have helped me and my cl…

1
Win the Marketing Game For Florists 🥇 (How to Attract Dream Customers Right Now) 31:44

4M ago31:44

31:44

In this episode, we’re diving deep into how you can win the marketing game as a florist and start attracting dream customers consistently. If you’re ready to stop chasing low-budget clients and instead bring in high-value, appreciative customers, this is the episode for you! I’ll be sharing my 3-step blueprint to get your business noticed by the ri…

1
The Confidence Code: How I Learned to Sell My Floral Designs Fearlessly 😊 22:00

5M ago22:00

22:00

In this episode, I’m sharing the game-changing strategies that helped me conquer my fears and step into confident sales as an introverted floral designer. 🎉 I’ll walk you through how I shifted my mindset, started selling my dream designs with ease, and learned to talk about pricing without hesitation. 😳 If you’ve ever struggled with self-doubt or f…

1
Nail Your Wedding Consults: 5 Game-Changing Tips for Florists 🚀 27:05

5M ago27:05

27:05

Let's get you closing more enquiries with wayyyyyy less effort! In this episode, we dive into the 5 game-changing tips that will help you master your wedding consultations so you can increase your close rate and make more money. 🥳 If you're a florist on a mission to work smarter, not harder, this is the episode for you. Kathleen's unique perspectiv…

1
The Path to More High-Value Floral Orders 💰💰💰 26:10

5M ago26:10

26:10

In this episode, we dive deep into the strategies you can use to attract more high-value clients and secure bigger orders. 🥳 If you're tired of small, low-margin jobs and want to know how to elevate your floral business with more profitable bookings, this episode is for you. I’m walking you through my exact process and sharing my 6-step framework s…

1
9 Essential Money-Making Secrets for Florists ✨ 32:17

5M ago32:17

32:17

In this episode, I’m sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business. 🥳 These are the money-making strategies I wish someone had told me sooner, and they’ve been game-changers for my success. So whether you're just starting out or looking to scale, these insights will help you work smart…

1
The Secrets to Booking Premium Weddings as a Florist 💍 32:36

6M ago32:36

32:36

In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business. I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packe…

1
Turn Sales Struggles into Success: 3 Simple Fixes for Florists 💕 31:29

6M ago31:29

31:29

In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around. 🤩 If you’ve been feeling stuck, struggling to close deals, or missing out on high-value clients, this episode is for you! Learn how to make strategic changes to your approach, fix what’s holding you back, …

1
The 3 Secrets to Consistent High-Quality Orders in Your Florist Business 🤫 26:21

6M ago26:21

26:21

Are you ready to transform your florist business into a consistent sales machine? In this episode, I’m sharing the three essential secrets to securing high-quality orders that keep your business thriving. Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increas…

1
The 4 Strategic Shifts You Need to Accelerate Your Growth 🏎️ 29:52

6M ago29:52

29:52

Speed up the rate of success in your floral business.🚀 🎉 In this episode, we’re diving into the 4 strategic shifts you absolutely need to accelerate your growth and achieve the success you’ve been striving for. Whether you’re feeling stuck, overwhelmed, or simply ready for more, these shifts will help you break through the barriers holding you back…

1
Florist Success Story: Waking Up to a $2,372 Online Order 😎 33:42

7M ago33:42

33:42

In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger. 🥳 Discover the strategies and marketing tactics she used that can help you achieve similar results in your floral business. Learn how to attract high-value clients, optimise your online sales approach, and tu…

1
Profit Goals for Florists: The Key to Financial Growth 🔑 16:08

7M ago16:08

16:08

Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals. Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset …

1
Success as a Florist: 4 Mindset Shifts to Make It Happen ✨ 19:57

7M ago19:57

19:57

Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …

1
Transform Obstacles Into Opportunities for Faster Growth as a Florist 🌿 24:43

7M ago24:43

24:43

Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe. When the goal is growth…

1
The 15-Minute Daily Routine to Boost Your Floral Business ⏰ 24:44

7M ago24:44

24:44

You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…

1
How to Consistently Attract Ideal Clients to Your Floral Business 🥳 24:31

8M ago24:31

24:31

You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…

1
Unlocking Profits — The Secret Metrics Every Florist Must Know 😉 32:33

8M ago32:33

32:33

Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…

1
The Secret to Selling with Confidence 🎉 30:52

8M ago30:52

30:52

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …

1
Marketing Success: The Secret to Attracting Dream Customers 🎯 21:29

8M ago21:29

21:29

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…

1
Floral Business Success — Maximising Sales During Formal Season 🎩 21:22

9M ago21:22

21:22

School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…

1
What I learned about floristry from grandma's cookie recipe 🍪 24:11

9M ago24:11

24:11

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …

1
Breaking Free from Self-Sabotage (An Honest Look Inside My Business) 26:26

9M ago26:26

26:26

Are you tired of getting in your own way and sabotaging your success? In this empowering episode, Kathleen, an expert mentor and coach for ambitious floral designers, delves into the destructive cycle of self-sabotage and offers practical strategies to break free from its grip. 🤗 Learn how to identify the signs of self-sabotage, understand its root…

1
My Next Big Fat Money Goal ($1M Dreams Made Real) 🤩 27:14

9M ago27:14

27:14

Join me for an exclusive peek behind the curtain as I dive into the exciting journey towards my next revenue milestone: $1 million. 😳 🤗 In this episode, I open up about the process I'm following to turn my dream into reality. Whether you're dreaming of reaching your own revenue goals or simply curious about the journey to success, this episode offe…

1
Smart move Marketing Review for florists 🤓 36:43

10M ago36:43

36:43

If you're not getting enough inquires/leads/hits to your website (or they're not converting into customers) the problem isn't you — it's actually your marketing strategy. And the BEST news is we can fix that 🥰 So join Kathleen for this episode as she demystifies the process of conducting a marketing audit for a flower business, including insights f…

1
10 easy changes to grow your profits this Mother's Day 🎁 31:02

10M ago31:02

31:02

Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. 🥰 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here…

1
Is there an easier way to navigate change? 🧭 30:06

10M ago30:06

30:06

Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to nav…

1
Letting go of my Pricing Guilt 😌 30:29

10M ago30:29

30:29

Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting o…

1
How florists can create a compelling offer (...and stop competing on price) 🌻 30:24

10M ago30:24

30:24

Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen — expert mentor to ambitious floral designers — as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap. 🥰 Whether you're launching a new product, service, or promotional campaign, these …

1
Guests: Valerie Christosimo, Black Girl Florist, Teresa Colucci, AIFD President and Amy Marella, The Hidden Garden- Women Flourishing in Floristry 47:03

11M ago47:03

47:03

We invite you to a celebration of the women who've established deep roots in the floral industry. Today, we're joined by the trailblazing Valerie Christosimo of Black Girl Florist, Teresa Colucci, AIFD president and owner of Meadowscent, and Amy Marella, owner of The Hidden Garden, who share their personal transformations from other realms into the…

1
Cultivating confidence: 10 empowering questions to propel your floral design success 🚀 30:28

11M ago30:28

30:28

Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey 💃🏼 Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well 🥰). The Elevate Marketing Program for Flor…

1
Top 10 productivity shortcuts every floral designer should know 😊 32:59

11M ago32:59

32:59

Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do…

1
Elevate your Vibe and attract better clients 🥰 31:22

11M ago31:22

31:22

Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include O…

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