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Marketing advice and inspiration for modern wellness, business and entrepreneurial professionals Will Work 4 Patients (WW4P) is a free chiropractic marketing, practice and business growth podcast by artist, speaker and coach, Frank Sardella, a 2-decade veteran advocate of chiropractic, alternative medicine and wellness care. Frank has also gotten thousands to take their next step toward wellness. Join Frank and special guests as they discuss ideas advice, motivation and inspiration to keep u ...
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Have you ever avoided accounting and taxes altogether? Are you apprehensive about the very mention of the subject? If you are, worry no more, not only because you're not alone. Not only because so is everyone else. But, because today's guest is solving practice problems YOU thought could never be solved! Join me for someone who is going to debunk a…
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Ever been turned down for a loan? Did you know over 50% of people who are rejected should have been approved for funding but triggered an algorithm that flagged them for rejection? That makes you 50% likely to turn it around and get funded. Listen to my guest on the show, funding and credit expert Greg Maher of Score Up, who tells all about how to …
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Did you invest in Facebook or other online ads? Did you get no one from it or very little? Did the company who managed it show you that they actually got you leads? Do those leads mean nothing to you? Well, here is the exact reason why. But here is also the exact steps to take to make sure you can close every lead that comes your way. There is a wa…
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I found Chiropractors, by survey, willing to spend up to $100 to get a new patient. But then I did the math on what they were spending. You won't believe what I found. It's WAY beyond that figure. How much? Listen to my guest, Keanan Kintzel, marketer and record claimer of LOWEST COST PER PATIENT, something which he guarantees when he works with hi…
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How do you make total strangers into patients? How fast can you do it? How can you do it faster? What makes people so interested (or disinterested) in the first place? Maybe you're pretty good. Maybe you're not. But even if you are, you still look for better answers to these questions. And there is a finite answer to end all answers. And, it's IN T…
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Are you able to get ANYONE as a patient that you meet, ANYWHERE you meet them? Can your staff or your patients do it? No? Well, there is a reason why and knowing it could make this a possibility. There is something YOU DON'T KNOW! If you think you are dealing with a blank slate when you meet someone new and try and introduce them to chiropractic, t…
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Yes, I'm back!!! Where did I go? Well, I haven't posted since New Years Eve, December 31st, 2019, and you know what happened in the 15 months between then and now! Now, I'm back, stronger than ever, Chiro-Strong, and I have a new plan and new vital information to share on how you can get people listening to you easier than at any time in history! H…
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Why do many marketing scripts and programs seem to work for your colleagues but not you? What do Chiropractic marketing experts NOT know about their own success? How can you turn your failed marketing campaigns into tangible new patient cases? How do you close every case you meet? All this, the reasons behind why people do show up in interest and s…
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The shocker that ended the first season now reveals its purpose, the real surprise and how I have restructured things to help you, even if we never meet or speak! Find out what I have in store for you in this new season and how it translates to me actually sending you new patients! Tune in for this epic Season 2 opener and cash in now!!…
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Finally, a decision on where Season 1 ends and where Season 2 starts, these reasons, whys and wherefores, especially the fact that I had an epiphany and realized YOU are not the one I wanted to help, but that by targeting those I do, you win too! Tune in for this epic end to Season 1 and a foreshadowing of the awesomeness you will get in the Season…
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Forget delegating tasks, how do you delegate passion and instill yours at a high level in your staff AND patients too? Tune in to Frank as he interviews an old friend who is an RN for 23 years and has every degree of passion you wish all your staff and patients had even a fraction of. Join Frank and Melissa Henderson as they discuss successful team…
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Join Frank and his special guest Amy Cutter, licensed massage therapist and innovator of Laser treatment, and referrals from MD's and other wellness professionals, with no prompting or solicitation, just with a gleaming reputation for results. Find out how her practice innovation opened the door to an entire new realm of possibility in terms of cas…
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Do you find that your patients don’t refer as much as you like, or at all, despite your best efforts, research and coaching? Are you a referral-based practice but feel you should be getting more? Have you concluded patients just don’t refer and neither do any of your other contacts in your locale, in your networking groups or professional community…
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Almost a sequel, but more of an undercut to episode 48 and the coverage of the whole "being the voice inside people's heads" thing. Frank takes you inside the primary step in encountering "perfect strangers" in the community, gives you keen insight into what makes them tick, and how to get through to them enough for them to take the next step with …
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This is the big one! Join Frank as he reveals the details of what's missing from the relationship between you and those who don't yet know you, and even many of those who do. Find out the exact reasons why people refuse you, or accept an offer from you and then bail. Find out what you can do to not only bridge the gap between you, but reach the ult…
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Join Frank on the soapbox for this unique and interesting episode where he discusses an ABSOLUTE MELTDOWN he had just before recording this episode, how he used his 2017 new policy of using the energy from all problems to make a net gain in thrusting toward goals and how you can do that in practice or in any situation in life. Find out how you can …
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Join Frank and special guest, Noelle Ward, a top Occupational Therapist and administrator turned entrepreneur, who blew up her Instagram, getting to 8K followers in 5 short months and starting an entire niche business with unlimited potential with expansion. Learn what it means to bring it for real in terms of bringing ALL of your passions to the t…
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Join Frank as he rants about a girl he met yesterday at a screening who told him she was great with her migraines and loved her meds! Learn how he handled it without being condescending or sarcastic, and especially not with any disdain, scorn or resentment. Listen now to this inspiring episode that will teach you about how to play the long game wit…
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Listen as Frank opens up a can of whoop-ass with a steady dose of why you can't seem to spread the chiropractic message as far and wide as you want to, how you've actually been let down by your education and what you can do about it immediately to get people to understand. Join Frank for what he hails as his most important episode yet!…
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I have had it up to hear with the horror stories I have been hearing about the rudeness with which staff, and some practice owners alike, have treated visitors to their offices, and how they are turning away one of the best sources of new patients without ever knowing. Tune in to my rant to hear how to change it to your advantage and how rudeness c…
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Do you feel degraded at screenings? Do a majority of people no-show? Are your screenings getting stale or just not working? Are you resorting to tactics such as offers, clever "closing" lines and collecting deposits? Join Frank on his latest rant that just might save your practice and drastically change your arrival rates for Day 1 appointments and…
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Join Frank and his guest Adria Gross as she discusses the ins and outs of her advocacy for those who should be covered by insurance but have difficulty getting paid. Find out the real score behind the scenes in insurance companies and how Adria, when she worked in claims, was first taught to deny them! Don't miss this killer episode! For more infor…
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Join Frank as he interviews certified Health Coach Tracey Levy @kwsof, founder of "Kale With a Side of Fries" coaching, as she discusses the challenges of coaching and treating in the new climate of millennials, the biggest barriers to getting people to live a wellness life and how to get past them to success. Find out the missing link between you …
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Join Frank and special guest Dr Rob Marvenko, DC, for this compelling and intriguing journey into a master doctor's report of findings and an expert view of how to create lifetime patients. Listen up as Dr Rob discusses how to make a solid close that creates corrective, maintenance and referring patients who live a wellness lifestyle. Tune in now!…
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Join Frank and his very special guest, all the way from London, Holly Ashe (@hollyroseashe) where they take on a very controversial subject: the "body positivity movement" Holly wrote a controversial article on how body positivity is "killing women" and got 80K read overnight and 165K views in a week. Tune in for this compelling episode and find ou…
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Compelling to say the least, this episode is an epic tale of purpose and practice-growing persistence in the face of adversity, momentary failure and outright BS. Join Frank as he interviews veteran practice owner Dr Jerry Dreessen on his evolution from magician, to chiropractor, to technology innovator to electronic practice marketing genius. Tune…
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A must-hear episode, join Frank and very special guests Lauren and Adam Benbassat, creators of the Mele, instant shake meal replacement they innovated out of necessity. Join these two corporate employees turned entrepreneurs who now SELL their product successfully to the corporate demographic and have attracted the interest and attention of corpora…
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Join Frank and his special guest, Nanette DeGroat, entrepreneur who lost miracle weight and started her own empire on inspiration alone, quitting her secure high school math teaching job. She put 4,000 people through her program her first 4 years in business and doesn't do any marketing. Learn how you can apply the ripple effect principle of contag…
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If you "want a wellness-based practice" to treat only wellness cases, you will clearly never have one. Why? You're missing the point on how we create wellness cases. Find out the secret Frank has been keeping about this. If you ever thought another practice was "a mill" then you need to listen and tune in. Listen to my rant today and learn how to e…
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I just booked an appointment and they backed out. But she was so interested. I don't understand! Sound familiar? Find out what causes it. Don't flatter yourself, they have something else on their mind you need to know! Join me on my latest rant on those who book and then don't show and why. Visit http://www.screeningexperts.com for more info…
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Get in the car with Frank for his first episode of his mini-series "From the Road" where he discusses PASSION and how it affects the results of chiropractic marketing to grow your practice. Passion is shown to have a positive influence on campaign results and now you can master it and get more people under care than ever!…
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Join Frank and his special guest, Fran Failla, owner of ChiroCover Inc. [chirocover.com] Placement brokers for chiropractors seeking temporary coverage and permanent associate placement. Today, Frank grills Fran on the best qualities to look for in recruiting and onboarding associates. Hiring nightmares? Associate problems? Here is the episode for …
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Get all your CA's together and join Frank Sardella as he tackles the subject of CA's. After years of feedback heard from docs on staffing and CA's, training, hiring, etc., and prompted by a recent client call on that very subject, Frank took to the mic to talk directly to CA's to indoctrinate them on how to be "super-CA's" and create job security w…
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Almost a continuation of the last episode, Frank is both pumped and pissed all at the same time. Learn the 3 groups involved in the fate of your practice, who's with you and who's against you and who is on who's side. You can't grow your practice with any chiropractic marketing until you understand a thing or two about these three groups. Tune in, …
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Frank is both FIRED UP and PISSED OFF all at the same time. "If you're engaging in chiropractic marketing or any practice growth and it's not fun, you hate what you do!" is one of the themes discussed in this unscripted, unorthodox podcast Frank does off-the-cuff without so much as a script or outline. Join Frank as he steps it up to levels unknown…
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You need to diversify chiropractic marketing to achieve practice growth. But how do you cut through the "noise" that prospects and even former patients are tuning out? How do you get their attention and how do you keep it for the long term? Join Frank and special guest Barry Coziahr of Response Targeted Marketing for things you definitely didn't kn…
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AC/DC said, It's a long way to the top if you wanna rock 'n roll" but how long is the way to the top for you? You ask "I'm doing all this marketing where is everybody?" Why doesn't your chiropractic marketing seem to be growing your practice? Is practice growth even possible? How do you expand in the face of adversity and make it like many famous e…
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How do you grow your practice is a great question but, WHY grow it? Have you ever taken the time to imagine what the world would look like without medicine? What if you became a primary care physician? Have you visualized the future of your practice in such a world? How about in this world? What strategy should you be using today to create practice…
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How can you use the bad habits of everyone in your community to create an influx of prospective patients walking through the door and spark practice growth? What do these bad baits have to do with a wellness-based practice? What crazy, absurd chiropractic marketing things have been done to create wellness patients? You will never believe it! Join F…
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Why do we want New Patients so badly? Why do we get burned out in search of them? Why is it a never-ending, sometimes annoying process to get them? Did you know that top practices don't focus predominantly on new patients? In fact they can care less. Tune in and listen as Frank reveals a "Lifetime Patient Ladder" he discovered that eliminates the b…
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What is behind failed chiropractic marketing efforts? What is the biggest practice growth stopper? How can you make sure every marketing effort WORKS? Today's episode is the one. Join Frank and special guest Marketing Expert and Consultant David Sanders of Creative Business Strategies who has the purpose to help integrative and complementary medici…
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Are you doing one of the 5 deadliest things in practice right now without even knowing? A suprising number of docs are and it's not just chiropractic marketing that is to blame. Join Frank and his special guest, founder of ChiroHealth USA, Dr Ray Foxworth and learn about the hidden problem and the several solutions you can do right now to pul the s…
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Join Frank today for a gripping episode that has everything to do with overcoming failure in practice growth and why it happens. Why don't your chiropractic marketing ideas seem to work? Why don't people sign up when you want them to? Why can't you reach those practice goals. Join Frank as he goes inside and provides answers underlying ALL OF IT!…
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How are you perceived by potential patients in your community? Are they seeing or understanding what you want them to see or understand? What might be confusing them? Join Frank and special guest Jack Potter, 48-year veteran, branding and design expert, as they take you through the do's and DEFINITELY DO NOTS of chiropractic marketing.…
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Join us for a most intriguing, purpose boosting, great chiropractic marketing ideas session with special guest, inventor, pioneer and passion-driven innovator Winston Kao of Go Beyond Organic as he talks about what the soil, probiotics and other factors have to do with your practice. You DEFINITELY don't want to miss this one!…
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