Beste Google Ppc podcaster (2024)

1
El Arte de la Guerra de Sun Tzu: Estrategias Aplicadas a Google Ads 21:20

1M ago21:20

21:20

El Arte de la Guerra de Sun Tzu, un tratado de estrategia escrito hace más de 2,500 años que, aunque fue concebido para el ámbito militar, sigue siendo relevante en campos tan diversos como la política, los negocios y el marketing digital. En este episodio, exploraremos cómo los principios de Sun Tzu pueden aplicarse a las campañas de Google Ads, a…

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Evita estos errores al momento de seguir las conversiones en Google Ads 15:31

2M ago15:31

15:31

Siempre hablo de importancia del seguimiento de las conversiones en Gogle Ads y porque es uno de los factores más determinantes del éxito de una campaña.En este post vamos a revisar los 5 errores más comunes que las empresas cometen en el seguimiento de conversiones, además te brindaré algunos consejos prácticos sobre cómo puedes evitarlos.Master C…

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Excluye interesados en ofertas de empleo de tus campañas de Google Ads 13:19

3M ago13:19

13:19

Solución para excluir buscadores de empleo en tus campañas de Google Uno de los mayores problemas que he encontrado en Google Ads es la cantidad de clics que se pierden en personas que solo buscan empleo.Dan clic en tu anuncio, ingresan a la landing no para preguntar por el producto anunciado, sino para preguntar por ofertas de trabajoHoy te cuento…

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Informes clave debes revisar diariamente en Google Ads 23:32

4M ago23:32

23:32

En ocasiones, queremos revisar el rendimiento de las campañas de Google Ads. Ingresamos a la plataforma y realmente no sabemos qué informes, tenemos que revisar cuáles métricas, porque nos encontramos con un montón de pestañas, con un montón de opciones que dispone la plataforma, con un mar de datos.Definitivamente. Por eso la recomendación es tene…

1
Ep42- Google Ads Empower Hour Podcast by Guided PPC Google Ads Agency 50:31

5M ago50:31

50:31

Ask Anything About Google Ads -we are here to empower you! You - the DTC Brand Owners, Shopify Sellers, E-commerce Store Owners, PPC Agencies, and Google Ads Specialists. Join the Google Ads Empower Hour Podcast and Live Stream by Guided PPC Google Ads Agency Get Advanced Google Ads Tips in 2024, Learn Strategies Pro PPC Agencies like Guided PPC us…

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Caso de Estudio "Seguimiento de Chats Iniciados de WhatsApp como Conversiones" 18:38

5M ago18:38

18:38

Hace unos meses, un cliente me escribió preocupado porque su campaña había perdió rendimiento, tanto así que estaba considerando dejar de anunciarse en Google Ads.Este episodio te cuento como logramos recuperar el rendimiento de la cuenta de y no perder a este cliente. Registro Máster: https://albeiroochoa.com/errores-conversiones-master-class/Agen…

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El Ascenso de la IA y las redes sociales en el Mundo de las Búsquedas 17:10

5M ago17:10

17:10

¿Estás preparado para el cambio? Google era sinónimo de búsquedas en internet, y todos estábamos acostumbrados a utilizar su motor de búsqueda para todo. Sin embargo, el panorama ha cambiado considerablemente en los últimos años. Han surgido nuevos actores en el sector de las búsquedas, diversificando las opciones disponibles para los usuarios.Regí…

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Ep41-Google Ads Empower Hour Podcast by Guided PPC Google Ads Agency 38:56

5M ago38:56

38:56

Ask Anything About Google Ads -we are here to empower you! You - the DTC Brand Owners, Shopify Sellers, E-commerce Store Owners, PPC Agencies, and Google Ads Specialists. Join the Google Ads Empower Hour Podcast and Live Stream by Guided PPC Google Ads Agency Get Advanced Google Ads Tips in 2024, Learn Strategies Pro PPC Agencies like Guided PPC us…

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Ep40- Google Ads Power Hour with Guided PPC - Ask Anything Google Ads 1:02:17

5M ago1:02:17

1:02:17

Join the Google Ads Power Hour by Guided PPC and ask all your questions about Google Ads, get Google Ads tips, tricks, strategies, case studies, and more. This Google Ads live stream is scheduled every week on Monday at 9pm IST or 11.30am ET. Need help with Google Ads? See you on the live stream. #googleads #live #podcast #q&a…

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Ep 39- Scaling HVAC with Paid Ads (Meta and Google Ads) Guided PPC Podcast 50:34

6M ago50:34

50:34

Scaling HVAC with Paid Ads Thomas Lee, CEO at MomsHeating joins us on this episode of Guided PPC Podcast and live stream on YouTube and will discuss how he is scaling HVAC businesses quickly and profitably using paid ads including Google Ads and Meta Ads campaigns. We will also take audience questions and provide strategies, tips, and tricks for ru…

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¿Es más caro anunciarse en Google Ads este 2024? 20:35

6M ago20:35

20:35

Hace unos días, el sitio web WordStream, publicó en su blog un estudio anual de comparativa de tendencias de Google Ads. Esta comparativa la hace con años anteriores, pues este año no podría ser la excepción En este estudio analiza cuatro métricas principales del rendimiento de las campañas de Google Ads, como lo son:- CTR. - CPC.- Tasa de conversi…

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Solución para Medir Chat Iniciados en WhatsApp como conversiones en Google Ads 15:42

6M ago15:42

15:42

En el mundo de Google Ads, especialmente cuando usamos herramientas como WhatsApp, es fundamental no solo contar los clics en un botón, sino observar qué sucede después de esos clics.¿La gente realmente inicia una conversación?¿Esa conversación lleva a una venta o a un potencial cliente?Estas son las preguntas que nos ayudan a medir con precisión e…

1
10 Mitos de Google Ads que tienes que ignorar 19:00

6M ago19:00

19:00

Los mitos de Google Ads están a la orden del día. Mediante prueba y error, los anunciantes van descubriendo qué es lo que funciona y lo que no con esta plataforma publicitaria, la cual siempre ha sido dinámica y por eso muchas técnicas y estrategias van cambiando con el pasar del tiempo.Post del blog https://albeiroochoa.com/mitos-google-ads/ Maste…

1
Ep 38- Google Ads PPC Powwow with Omar Reyes, Live Q&A by Guided PPC Podcast 1:22:56

6M ago1:22:56

1:22:56

In this episode of Google Ads livestream by Guided PPC Podcast we will discuss Omar Reyes and his incredible journey from nowhere to becoming a PPC Expert. Besides we will have lots of Google Ads Tips, Ideas, and a live questions and answer session.Av Santhosh K

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Ep 37- Google Ads Power Hour with Uzair Kharawala 1:56:43

6M ago1:56:43

1:56:43

Join us today for a power-packed Google Ads Power Hour with PPC industry veteran, founder of SF Digital Studio, and our beloved Google Ads Guardian Angel, Uzair Kharawala. Uzair graciously conducted a YouTube Ads masterclass for our 14-Day Google Ads course in February 2022, which changed many lives and continues to empower hundreds of aspiring Goo…

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018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It 18:03

8M ago18:03

18:03

Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Goo…

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Ep 37- Ask The Google Ads Interns at Guided PPC Podcast 1:11:04

10M ago1:11:04

1:11:04

Ask the Google Ads Interns at Guided PPC how their journey to become a world-class Google Ads Specialist is taking shape. They might even surprise you with their deep understanding of Google Ads and the strategies they have learned while going through the Google Ads campaigns we manage for our clients, some of the very promising early-stage DTC bra…

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Ep36- Scaling DTC Brands 5k to 5M using Google Ads with Adrian and Santhosh 59:50

10M ago59:50

59:50

On this episode of Guided PPC Podcast Adrian Aidid joins Santhosh K to discuss how LDX Digital scales DTC Brands from $5,000 per month to $5 Million per month using Google Ads Besides, we will also deep dive into the successes, failures, challenges, and Adrenaline rush you experience while building and scaling a Google Ads Media Buying agency.…

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Ep35- Shopping Ads Placement with Floris and Santhosh 1:05:31

10M ago1:05:31

1:05:31

Learn All About Google Shopping Ads Placement with Floris and Santhosh On this episode of Guided PPC Podcast Floris van Vleuten, Google Ads Expert and founder at Amplifize joins us to share his expertise about Google Shopping Ads placements. You will learn: - When to use standard shopping - When to use the Pmax Feed Only campaign - How to optimize …

1
Ep34- Ask The xGoogle Rep 1:03:05

10M ago1:03:05

1:03:05

Ask The xGoogle Rep On this episode of the Guided PPC Podcast, meet Sahib Kumar, a xGoogle Rep who has now become a Google Ads Specialist and a Freelancer with your host Santhosh K, Founder and Head of Strategy at Guided PPC, we will answer all you want to know about : What they do? Why do they do? What's their motivation? How can specialists and a…

1
Ep33- How To Evaluate Google Ads Performance for Ecommerce DTC Brands? 1:06:16

10M ago1:06:16

1:06:16

On this episode of Guided PPC Podcast, we discuss the ways to evaluate the performance of Google Ads campaigns run by e-commerce DTC Brands with our guest Nachiket Morale, Senior Performance Marketer at Prominent | Ad Agency, and your host Santhosh K, Founder and Head of Strategy at Guided PPC. #googleads #ppc #performance #ecommerce #guidedppc…

1
Ep32- SEO or Google Ads PPC for Early-stage DTC Brands? 1:03:55

10M ago1:03:55

1:03:55

On this episode of Guided PPC Podcast, we discuss the ideal strategy and marketing channel for early-stage DTC Brands with our guest SM Ali Abidi, CEO at TeamingWay, and your host Santhosh K, Founder and Head of Strategy at Guided PPC. #googleads #ppc #seo #guidedppc #dtc #dtcbrandsAv Santhosh K

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017: Check Your Conversion Status 16:13

12M ago16:13

16:13

On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the …

1
¿Cuál es la solución a prospectos de mala calidad en Google Ads? 12:23

1y ago12:23

12:23

Regístrate en las mentorías de Google Ads https://albeiroochoa.com/sesion-mentoria-gads/ ¿Cuál es la causa de la baja calidad de los leads? Google no puede determinar la disposición a pagar de un cliente basándose solo en una consulta en el buscador, si no se le entrega la información correcta. Es necesario mejorar la medición de los objetivos y us…

1
How to Measure Call Ad Clicks 3:28

1+ y ago3:28

3:28

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads. Send us your qu…

1
How to Measure Lead Form Asset Clicks 1:52

1+ y ago1:52

1:52

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks. Send us your…

1
How to Measure Price Asset Clicks 2:41

1+ y ago2:41

2:41

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks. Send us your q…

1
How to Measure Display Network Clicks 4:24

1+ y ago4:24

4:24

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network. Sen…

1
How to Measure Google Search Partner Clicks 3:12

1+ y ago3:12

3:12

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners. S…

1
How to Measure Driving Direction Clicks 2:32

1+ y ago2:32

2:32

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions. Se…

1
How to Measure Image Extension Clicks 2:43

1+ y ago2:43

2:43

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks. Send us your…

1
How to Measure Clicks from the Site Link Under the Ad 5:21

1+ y ago5:21

5:21

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the a…

1
How to Measure Call Extension Clicks 3:18

1+ y ago3:18

3:18

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions. Send …

1
How to Measure Headline Clicks 2:05

1+ y ago2:05

2:05

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks. Send us your questi…

1
Types of Click Interactions 3:56

1+ y ago3:56

3:56

This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he gives an overview of the different types of interactions in G…

1
Can You Control Lead Value with Max Conversions? 7:36

1+ y ago7:36

7:36

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearc…

1
Seeing Great Results with a Max Conversion Target CPA 8:11

1+ y ago8:11

8:11

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month? Send us your questions here…

1
Should I Use SKAGs for Competitor Campaigns? 9:11

1+ y ago9:11

9:11

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/…

1
How do I Add a Logo as an Asset to my Ads? 4:01

1+ y ago4:01

4:01

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast…

1
Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy 9:33

1+ y ago9:33

9:33

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups - When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? Should I start applying…

1
Should I Exclude Locations I Don’t Want? 3:39

1+ y ago3:39

3:39

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://…

1
Should I Run Phrase and Exact Match Keywords for the Same Keyword? 9:42

1+ y ago9:42

9:42

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the …

1
Should I Pin Headlines in Responsive Ads? 10:13

1+ y ago10:13

10:13

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on Yo…

1
What to do When Your Google Ads Results Start Getting Worse 7:01

1+ y ago7:01

7:01

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse. Send us your questions here - https://paidsearchpodcast.com/contact-u…

1
Dealing with Different Time Zones 7:15

1+ y ago7:15

7:15

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about dealing with different time zones. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouT…

1
Can You Have Too Few Keywords in Google Ads? 5:12

1+ y ago5:12

5:12

This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about having too few keywords in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on …

1
How to Make the Most Google Ads for Your Small Business if Your Website is Really Bad 7:12

1+ y ago7:12

7:12

This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to make the most Google Ads for your small business if y…

1
Ep31- How To Do Google Ads Audit and a Checklist with Suhrid from Tier 11 1:34:54

1+ y ago1:34:54

1:34:54

Auditing Google Ads campaigns and identifying improvement opportunities is both art and science and Suhrid has mastered both. Please do not miss this live stream to learn from Suhrid how he would conduct a deep dive analysis of Google Ads campaigns, and identify issues and areas of improvement in Google Ads campaigns. Plus he has a checklist that h…

1
How to Run Google Ads for Your Small Business with a Really Small Budget 6:47

1+ y ago6:47

6:47

This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to run Google Ads for your small business with a really …

1
Ep30- Becoming A Google Ads Specialist in 6 Months with Mehdi Abbas 1:03:02

1+ y ago1:03:02

1:03:02

Here's how Mehdi Abbas became a Google Ads Specialist at Solutions 8, starting as a humble Google Ads Intern barely 6 months ago. Join us on this live stream to hear from Mehdi Abbas about how he went to learn Google Ads with Guided PPC, got into the internship program, and went on to become a world-class Google Ads Specialist at Solutions 8. If yo…

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