Pat Weas and Eric Sickler admit they have a lot to learn from each other. Pat has spent a lifetime masterminding foundational brand strategy for some of the greatest brands on the face of the earth. Eric has spent more time with students, faculty and senior administrators on college and university campuses across the nation than most people could imagine, all in the name of clarifying institutional brands, recruiting more students, and raising more money. The two now sail together under The ...