Beste IABC podcaster (2024)

1
From Promote to Protect: The Evolution of the Communicator, With Jessamyn Katz 26:31

4d ago26:31

26:31

This episode of PodCatalyst features guest host KamyarNaficy, chair of the IABC International Executive Board, and Jessamyn Katz, CEO of Heyman Associates, a leading executive search firm focused on communications, corporate affairs, marketing, and investor relations. Jessamyn has been with Heyman Associates for nearly twodecades. Since 2019, she’s…

1
O protagonismo do IAB Brasil no desenvolvimento da publicidade digital 21:05

11d ago21:05

21:05

Quais são as grandes missões e os maiores desafios do IAB Brasil? Como se engajar nos debates sobre os principais temas da indústria e gerar um impacto positivo para o mercado e para a sociedade? Este episódio do IABCast recebe Denise Porto Hruby, CEO do IAB Brasil desde setembro deste ano. No programa, Denise também fala sobre a relevância dos com…

1
Futuro e inovação dos grupos de mídia na era da conexão, com Manzar Feres, da Globo 19:31

30d ago19:31

19:31

O desenvolvimento da TV 3.0 vai transformar a experiência do consumidor e a relação das marcas com os grupos de mídia, a partir de soluções customizadas de marketing e hiper personalização geográfica. Este episódio do IABCast conversa com Manzar Feres, diretora geral de negócios integrados em publicidade da Globo. No papo, Manzar também fala sobre …

1
Communicating in a Year of Elections: A Conversation With David Imber 23:45

1M ago23:45

23:45

With 64 countries around the world hosting elections,representing nearly 50% of the global population eligible to vote, many have dubbed 2024 as the year of elections. How do communicators navigate this landscape, especially as things continue to feel more polarized each year? We spoke with David Imber, political communications expert and principal…

1
Building a global communication team with Christopher Wade 21:47

1M ago21:47

21:47

Find out what is important in building a strong global communication team with Christopher Wade. In this podcast hosted by Monique Zytnik, we delve into how his team works and what is important for a team to be successful.Christopher Wade is the VP of Internal & Employee Engagement Communications at Fresenius Medical Care. He is a bilingual, C-suit…

1
Como agências têm unido transformação digital, inovação e performance, com Raffa Mastrocola, CEO da Jellyfish 18:29

1M ago18:29

18:29

Personalização, dados e mensuração são fundamentais para a construção de marcas fortes. Como fazer com que o digital seja um aliado fundamental nisso? Este episódio do IABCast recebe Raffael Mastrocola, CEO da Jellyfish. Raffa também fala sobre como fazer com que as empresas sejam realmente inovadoras e sobre como trabalhar para que as plataformas …

1
Defining the Future of Work With USC Annenberg’s Fred Cook 19:19

2M ago19:19

19:19

In the latest episode of PodCatalyst, Matt Tidwell, member of the IABC International Executive Board, sits down with Fred Cook to discuss findings from “Communicating Culture During a Hybrid Revolution,” a joint report from IABC and the USC Center for Public Relations. Tune in as they discuss how the shift to remote and hybridwork is impacting corp…

1
In Under 10: Getting the C-Suite’s Take on Comms 13:51

3M ago13:51

13:51

In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted. Joe walks us through key fin…

1
Transformação digital e a revolução dos modelos de negócios na publicidade, com Paula Puppi, CTO do WPP 16:19

3M ago16:19

16:19

Em tempos de análise de dados e implementação de ferramentas de inteligência artificial, as skills para quem trabalha no digital mudaram. Qual a próxima era da publicidade digital? Este episódio do IABCast conversa com Paula Puppi, Chief Transformation Officer do WPP, que ainda fala sobre as tendências que se tornaram oportunidades imperdíveis para…

1
Digital communication and leadership philosophy with Pinaki Kathiari 36:57

3M ago36:57

36:57

Dialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IA…

1
DOOH: a evolução da publicidade exterior na era digital, com Alexandre Guerrero, CEO da Eletromidia 16:14

4M ago16:14

16:14

Mais do que uma simples tela, o digital out of home vem transformando a relação entre marcas e consumidores, em uma era que a economia da atenção está cada vez mais fragmentada. Este episódio do IABCast conversa com Alexandre Guerrero, CEO da Eletromidia, que ainda fala sobre como a mídia exterior pode oferecer formas criativas das empresas se rela…

1
Overheard at World Conference 30:40

4M ago30:40

30:40

Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments. From insights around how they’re are thinking about AI, tobetter practices for accessibility, rethinking hiring practice…

1
Creator Economy: colaboração e inovação na economia digital com Celso Ribeiro, da BR Media Group 17:26

4M ago17:26

17:26

Segundo levantamento do YouPix, o Brasil tem cerca de 20 milhões de influenciadores e criadores de conteúdo. Como organizar todo esse ecossistema? E como as ferramentas de Inteligência Artificial vão impactar o mercado, tanto para os criadores de conteúdo quanto para as marcas? Este episódio do IABCast conversa com Celso Ribeiro, CEO da BR Media Gr…

1
In Under 10: Deciphering Misinformation With Candace Denison 9:22

5M ago9:22

9:22

In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…

1
Retail Media: o futuro da publicidade digital integrada ao varejo, com Celia Goldstein, general manager do Magalu Ads 15:34

5M ago15:34

15:34

Retail media pode ser considerada a ‘terceira onda da publicidade digital’. A relevância desse mercado tem crescido muito para marcas, tanto varejistas quanto para quem anuncia, e para as agências e empresas do nosso ecossistema. Quais os desafios e oportunidades do setor hoje em dia? Este episódio do IABCast conversa com Celia Goldstein, general m…

1
Leaning in to Neurodiversity and Flexibility With Becca Chambers 37:49

6M ago37:49

37:49

In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…

1
The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez 37:08

6M ago37:08

37:08

Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books whic…

1
Inovação: explorando novas tendências da publicidade digital, com Marco Bebiano do Google 21:36

6M ago21:36

21:36

As rotinas do consumidor estão cada vez mais voláteis e a moeda mais rara hoje é a economia de atenção das pessoas. Além disso, com a consolidação da internet como meio de massa, o mundo digital passou a pautar todas as tomadas de decisões dos brasileiros. Isso faz com que todas as marcas olhem de maneira diferenciada para suas ações na internet. M…

1
In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy? 9:21

6M ago9:21

9:21

In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…

1
Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure 28:19

7M ago28:19

28:19

“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …

1
Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik 48:25

7M ago48:25

48:25

With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EME…

1
In Under 10: TikTok, Policy and Losing Community 8:20

7M ago8:20

8:20

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…

1
In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis 8:57

8M ago8:57

8:57

In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot …

1
‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman 17:48

8M ago17:48

17:48

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and i…

1
PR Education: What Does the Next Generation Need to Succeed? 24:07

9M ago24:07

24:07

Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world. CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expecte…

1
In Under 10: Guiding Principles for the Ethical Use of AI 5:59

9M ago5:59

5:59

In Under 10:Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals. In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsComm…

1
Speechwriting secrets with Simon Lancaster 34:05

9M ago34:05

34:05

In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, H…

1
Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez 27:09

9M ago27:09

27:09

When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers herinsight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frank…

1
2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More 39:54

10M ago39:54

39:54

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation has something for everyone: how commspros can wield influence in the C-suite and within their own teams, the im…

1
Diversity, Equity and Inclusion with Advita Patel and Priya Bates 45:59

10M ago45:59

45:59

Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik.Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives.Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Cultur…

1
A conversation with Katie Macaulay 51:43

11M ago51:43

51:43

Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964,and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business C…

1
Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize 17:51

11M ago17:51

17:51

In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders. Tune in as Mike…

1
Acessibilidade em ambientes e ações digitais 38:54

12M ago38:54

38:54

Segundo dados do IBGE e do Ministério dos Direitos Humanos e da Cidadania, o Brasil tem mais de 18 milhões de pessoas com algum tipo de deficiência. Isso mostra o quanto as marcas precisam pensar em estratégias inclusivas e trabalhar, de forma efetiva, em acessibilidade digital. Como ficam as ações de marketing na internet para esse público? Como t…

1
Desafios e oportunidades do Digital Out of Home 40:15

12M ago40:15

40:15

Neste episódio do IABCast você ouve sobre tendências e boas práticas do Digital Out Of Home (DOOH). Mídia programática, realidade aumentada e utilização de inteligência artificial estão entre os temas. O segmento de Digital Out Of Home (DOOH) deve movimentar quase US$ 55 bilhões em 2030. Os dados estão no último paper do IAB Brasil sobre o tema, pr…

1
44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’ 36:28

12M ago36:28

36:28

Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks …

1
Rethinking how we make decisions with Ben Wickham 33:28

1y ago33:28

33:28

You know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode.Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behav…

1
43 – Josie Cox on Addressing the Gender Equality Gap 25:03

1y ago25:03

25:03

Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant lega…

1
CTV: Um mundo em constante evolução 28:39

1y ago28:39

28:39

Neste episódio do IABCast, você ouve sobre TVs Conectadas e como as marcas estão trabalhando suas ações de marketing nas plataformas. O último report do IAB Brasil sobre vídeo digital, feito a partir do IAB AdTech & Branding desse ano, apontou 3 grandes tendências que se aplicam para os mercados globais: experiência e expectativa do consumidor; mod…

1
Debating internal communication research with Dr Kevin Ruck and Mike Klein 50:51

1y ago50:51

50:51

Every profession needs to be founded on research. If it is research, understanding and debate on art, mathematics or science, discussion is essential for airing of opinions and challenging ideas.In this episode Mike Klein and Dr Kevin Ruck debate the latest internal communication research. Dr Kevin Ruck is the co-founder of PR Academy which is the …

1
42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring 30:55

1y ago30:55

30:55

Linda Rutherford, chief administration and communicationsofficer at Southwest Airlines, joins IABC Executive Director Peter FinnPodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way. After a pivot from journalism, Rutherford grew her PR careerand climbed the ranks to where she is today. Tune …

1
Como as marcas podem surfar na onda da Creators Economy? 42:45

1y ago42:45

42:45

Segundo o estudo '#Publi: O impacto da Creators Economy entre os internautas brasileiros', desenvolvido pelo IAB Brasil, 92% das pessoas já aplicaram dicas de criadores de conteúdos digitais em suas vidas. Como as marcas podem potencializar parcerias com criadores de conteúdo para engajar comunidades? Como ganhar espaço na nova economia da atenção?…

1
Academia and business communication with Gloria Walker 35:01

1y ago35:01

35:01

Today's guest is Gloria Walker, who is not only a professor of practice at Hult International Business School and Associate Lecturer at London College of Communication, but she is also a Strategic Communications Consultant and owner of her own business. Gloria has that glorious position of one foot in academia and teaching and the other in the prac…

1
41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation 27:47

1+ y ago27:47

27:47

While AI excels at word predictions and learns from existing content, itlacks empathy, emotion and sometimes accuracy. This is where communicatorsshine, leveraging the technology as one tool in their toolbox rather than aone-stop solution. Tune into this episode of PodCatalyst to hear from Jared Curtis, seniordirector of corporate communications at…

1
Os novos rumos do varejo on-line 37:23

1+ y ago37:23

37:23

O crescimento do comércio eletrônico, combinado com a volta das compras nas lojas físicas, deu início à “era das compras híbridas”: o H-Commerce. Além disso, a presença digital tornou as redes de varejo uma mídia proprietária e estratégica, aproximando ainda mais os anunciantes do consumidor. Para falar um pouco sobre como plataformas, varejistas e…

1
Digital communication with Steph Pilon, Phil Riggins and Monique Zytnik 45:00

1+ y ago45:00

45:00

Bold new frontiers for communication or digital hype?Our panel discussion brings to the fore what many of us have been thinking. With so much noise and so little time, what do we really need to know right now in our digital realm?Is social media done? Is AI friend or foe? What is the real tech baseline minus the fanfare for comms?Through an engagin…

1
40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube 28:31

1+ y ago28:31

28:31

Managing reputation in today’s polarized world is not unlikesolving a Rubik’s Cube — each move is connected and one step impacts the next. This is lens through which USC Annenberg viewed the findings of their 2023Global Communication Report. In this episode of PodCatalyst, Fred Cook, chairman emeritusat Golin and director of the USC Center for Publ…

1
Artificial intelligence vs PR & marketing with Jasna Suhadolc and Ana Margarida Ximenes 34:31

1+ y ago34:31

34:31

With artificial intelligence leaping ahead in content production and all areas of communications, join us as we talk with marketing and public relations agency leaders Jasna Suhadolc and Ana Margarida Ximenes about what is changing right now and the opportunities that lie ahead. Jansna Suhadolc is from Slovenia and is a seasoned digital marketing e…

1
39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo 15:46

1+ y ago15:46

15:46

Zaria Parvez, global social media manager at Duolingo, joinsPodCatalyst host and IABC Executive Director Peter Finn to share heroutstanding journey on TikTok. With her creative and interactive approach,Zaria has made Duolingo a prominent figure in the TikTok community,particularly among Gen Z and with over 6.7 million followers and counting. This e…

1
Metaverso para além do hype 33:18

1+ y ago33:18

33:18

O tema metaverso entrou na pauta das empresas de todos os setores. Marcas fizeram grandes investimentos para entrar na era dos "conteúdos imersivos" - via games, áudio e realidade virtual ou aumentada. O hype passou? Como a tecnologia vai impactar os hábitos comportamentais e de consumo? Quais são os últimos cases de sucesso? O IABCast recebeu Simo…

1
38 – Eli Carmona on the Impact of Inclusive Communications 28:36

1+ y ago28:36

28:36

In the latest episode of PodCatalyst, Eli Carmona,communication specialist at The 519 andWorld Conference 2023 speaker, talks about the critically important rolecommunicators play in supporting trans and gender diverse communities throughtheir work. They share how design can help break stereotypes, theirexperience navigating difficult conversations…

Podcaster verdt å lytte til

IABC Podcaster

Podcaster verdt å lytte til

Hurtigreferanseguide