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Join Chicago attorney Dave Scriven-Young on a daily journey to discover key principles in the areas of marketing, sales (particularly closing) and leadership. A big challenge for law firm attorneys is that their work is driven (mostly) by the billable hour. If lawyers do not have enough clients of their own to fill up the day and to employ a few associates, the lawyers' lifestyle and career are up to the whims of someone else. That person has all the cards and can live the lifestyle that mos ...
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This episode discusses Selling to the C-Suite and why you should not rely on your firm's marketing department to fill your pipeline of potential clients. While marketing departments are useful in general advertising and helping you create your individual business development plan, it is up to you to bring in clients to build your practice. Join me …
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features my next Legal Power Players interview with Arizona attorney, Rob Gruler. Rob is an attorney and one of the founding partners of R&R Law Group, a criminal defense law firm locate…
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This episode discusses Selling to the C-Suite and addresses the three doors of marketing to executives, which will give us a framework for the rest of our discussion. First, a "door opener" talks about a problem, makes people aware they have the problem, and gains their interest in finding a solution, which opens their minds to the concept of makin…
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This episode discusses Selling to the C-Suite and addresses studies that the authors conducted showing how we should market to executives to reach them early in the buying process, when the executives are most involved. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion by le…
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This episode discusses Selling to the C-Suite and addresses the final step in the progression of salesperson - becoming a "trusted advisor". This is someone who develops personal relationship with executives, understands the client's business and industry, and can provide resources to help the client solve business problems. This allows early acces…
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This episode discusses Selling to the C-Suite and addresses the third step in the progression of salesperson - becoming a "problem solver". This is someone who shifts from an internal focus on their own products/services to an external focus on the customer’s wider world and the problems they have. Join me every day for this podcast covering leader…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features my next Legal Power Players interview with Dallas attorney, Amy M. Stewart. Amy is one of the founding partners at Stewart Law Group PLLC, a minority and woman-owned litigation …
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This episode discusses Selling to the C-Suite and addresses the second step in the progression of salesperson - becoming an "emerging resource". This is someone who has done a great job as a commodity supplier and has convinced the client that there are efficiencies in having a smaller number of firms serve the client's needs. Join me every day for…
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This episode discusses Selling to the C-Suite and provides tips on what we can learn from commodity suppliers. These are folks who know the features, benefits, and functions of their products and services but know nothing about the customers to whom they sell. Join me every day for this podcast covering leadership, marketing, and sales skills for l…
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This episode of the Lawyers Emotional Intelligence Book Club starts a discussion of a new emotional intelligence skill -- how to stop brushing people off when something is bothering you. We talked about some tactics discussed by the Emotional Intelligence 2.0 book and gave an overview of our next book, Nonviolent Communication by Marshall B. Rosenb…
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This episode discusses Selling to the C-Suite and provides tips on how executives search for attorneys. The authors suggests that 80% of executives get involved early in the buying cycle to prioritize projects and set the vision but are typically more hands-off when vendors get selected. How do you get to the executives early enough so you become t…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with virtual assistant, Anne Hill. For over 15 years, Anne climbed the corporate ladder building a career in management in the healthcare …
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This episode discusses Nicholas A.C. Read and Stephen J. Bistritz's Selling to the C-Suite and provides tips on how help those executives in the C-Suite understand the value that we can provide as lawyers. The authors suggests that “the new role of the CEO is to create value at the organization’s boundaries, to radically change relationships with s…
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This episode wraps up our discussion of Gary Vaynerchuk's Crushing It! by talking about strategies for building a personal brand on Twitch, Medium, Snapchat, TikTok, and Alexa Skills. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion live at 8 am central everyday on Instagra…
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This episode discusses Gary Vaynerchuk's Crushing It! and why you might want to use podcasting for your personal branding pillar platform. I also talk about how easy it is to use the Anchor app to get started with podcasting and distribute your podcast on Apple Podcasts, Spotify, and other podcast players.Come along on this daily journey with Chica…
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This episode discusses Gary Vaynerchuk's Crushing It! and some strategies for how to use Instagram as the platform for your personal brand. This includes posting great content, hashtag strategies, live streaming, IGTV, Instagram stories, as well as collaborating with others to expand your reach. Join me every day for this podcast covering leadershi…
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This episode of the Lawyers Emotional Intelligence Book Club continues a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was meditation coach Jeffrey Bunn, and we discussed how proper breathing and meditation can help us to reduce stress. You can join me live every week on Wednesday at 7pm central for the Lawyers Emotional…
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This episode discusses Gary Vaynerchuk's Crushing It! and some advanced strategies for how to use Facebook as the platform for your personal brand. This includes live streaming original content as well as collaborating with others to expand your reach. Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. …
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with communications expert, Dr. Dennis Cummins. Dennis is an internationally-recognized speaker, best-selling author, and sales expert for…
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This episode discusses Gary Vaynerchuk's Crushing It!, and why you might want to use Facebook as the platform for your personal brand. As GaryVee says, “Facebook remains the juggernaut of the social media game, a platform on par with YouTube for personal brand building and wealth creation.” With almost 2 billion monthly users, more than half of who…
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This episode discusses Gary Vaynerchuk's Crushing It!, and some best practices that GaryVee recommends if you want to use YouTube as the pillar platform for your personal brand. I also review GaryVee’s YouTube channel to see if he practices what he preaches. Join me every day for this podcast covering leadership, marketing, and sales skills for law…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and why you might want to use YouTube as the pillar platform for your personal brand. YouTube is likely the most important platform for building…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to develop business on Twitter. Start by figuring out who your potential clients are, and what industries you service. Then use Twitter …
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to build your personal brand on Twitter. Start engaging on Twitter by listening and finding conversation threads about the subject that …
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with marketing expert Marc Cerniglia. Marc is a founding partner at Spotlight Branding. He is passionate about helping professionals under…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to get discovered using collaborations. To do this right, you need to research and find out who would find the most value in your offer,…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. In this episode, I give my annual Fourth of July message.Join me every day for this podcast covering leadership, marketing, and sales skills for lawyers. You can join the discussion live at 8 am cent…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to get discovered using hashtags. Hashtags are a great way for people to find you in your practice area, and a fantastic way to join rel…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses why origin stories are important in creating your personal brand. How did you get started in your passion (or in the law)? What obstacles did you face along the way? Did you su…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and why you need to create a Facebook business page: --This is the first step to build your personal brand. --Why? Everyone is on it. --Why do l…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the one thing you need to give yourself to build a personal brand: permission. I also discuss the example of Pat Flynn from Smart Passive In…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the fears that get in the way of creating content for your personal brand. The third fear is the fear of seeming vain, and to beat that fear…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the fears that get in the way of creating content for your personal brand. The second fear is the fear of wasting time, and to beat that fea…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the fears that get in the way of creating content for your personal brand. The first fear is the fear of failure, and to beat that fear, you…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and how to create content for your personal brand. Tips include: --Make content specific for each platform on which you distribute your brand --…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …
  continue reading
 
Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The seventh pillar is attention--as Grant Cardone says, "if they don't know y…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our next Legal Power Players interview with business consultant and coach Kristen David. Kristen is a former trial lawyer who went from working 85 hours a week and taking home w…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The sixth pillar is work--it takes stamina and hard work to get a personal br…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The fifth pillar is speed--in the short term, work faster and more efficientl…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The fourth pillar is patience--while you want to get to the end quickly, it d…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The third pillar is passion--building your brand around what you love and wha…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode contains audio from last night's episode of the Lawyers Emotional Intelligence Book Club, which continued a discussion of Dr. Rangan Chatterjee’s book, The Stress Solution. My guest was …
  continue reading
 
Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The second pillar is authenticity intent--"showcasing your true self, your cr…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode features our first Legal Power Players interview with Miami attorney Brett Trembly. Brett is the founder of Trembly Law Firm, a franchise and business law firm in Miami. The firm has gro…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It!, and the pillars upon which lawyers can build their personal brand. The first pillar is intent--you're "why" for being a lawyer. Join me every da…
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Come along on this daily journey with Chicago attorney Dave Scriven-Young to discover key principles in the areas of marketing, sales, and leadership. This episode discusses Gary Vaynerchuk's Crushing It! and explores the pros and cons of building a personal brand, and specifically addresses the fact that there are many ways to build a brand--not j…
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