Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields. Dive deep with us into the ever-evolving world of social media as our guests unravel the best takea ...
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Cybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your Business
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In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygi…
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TikTok for Business: Best Tips and Practices
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In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement c…
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Profile Pictures: Tips from a Top Headshot Photographer
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In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. Jo…
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Referral Marketing Strategies for Business Growth
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In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical ti…
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YouTube for Business Growth and Lead Generation
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In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifesp…
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Why Clear Offers and Strong Strategies Drive Sales
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In this week's episode of the Social Media Takeaway, I’m delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into the importance of having a clear offer and a focused messaging strategy, which we both believe are the fou…
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Work Smarter with AI: Increasing Productivity and Saving Time
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In this week’s episode of The Social Media Takeaway, I’m joined by Alastair McDermott, a consultant, author, and podcast host with over 17 years in business and tech. We dive into the practical capabilities of AI in everyday work, from handling repetitive tasks to enhancing productivity. Alastair shares tips on getting better results with AI, like …
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LinkedIn Marketing: Tips for Success with Louise Brogan
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LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed? In this week's episode of the Social Media Takeaway, I’m excited to welcome Louise Brogan, an international speaker, writer, and the host of the "LinkedIn with Louise" podcast. Louise has over ten years of ex…
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Proven Sales Strategies: From Conversations to Conversions
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Sales can often feel daunting, especially when you're unsure how to start conversations or handle objections. But what if you could turn those challenges into opportunities and connect with clients on a deeper level? In this episode of the Social Media Takeaway, I’m excited to welcome Steve Donnellan, a seasoned trainer, sales coach, and the founde…
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Death & Social Media: Protecting Your Digital Footprint After Death
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If you died today, what would happen to your digital footprint including your social media accounts. Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved ones. While we won't be here, do we really want to burden those we leave behind? This is a conversation we need t…
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Create a 6-Figure Retreat Business with Leni Cavocos
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In this week's episode of the Social Media Takeaway, I am delighted to be joined by Leni Cavazos, a marketing and business strategist who helps coaches and entrepreneurs build six-figure retreat businesses. We dive into the power of hosting transformational retreats and how they can significantly boost both your income and brand. Leni shares practi…
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Leadership Strategies for Employee Retention
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A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I’m joined by Roxanne Derhodge, a registered psychotherapist, corporate consultant, and bestselling author. With over 20 years of experience, Roxa…
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Social Media Strategies for Small Businesses
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In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the c…
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Turn Your Social Media Time into Sales
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Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I’ll be diving into how you can maximize your social media time to drive real results, not just engagement. I'll walk you through the four stages of the customer journey, common mistakes I se…
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Aligning Brand and Vision: Strategies for Business Success
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In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their vision but also feels right. With more than 14 years of experience as an entrepreneur, brand builder, and mast…
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Human Lie Detector: Tips for Reading People through Facial Analysis
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Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how un…
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Critical thinking and Problem-Solving in the Workplace
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In this week's episode of the Social Media Takeaway, I'm joined by Miriam O'Donoghue, an accomplished facilitator and trainer with over 40 years of experience. Miriam is a certified LEGO Serious Play facilitator, a Tony Buzan Licensed Mind Mapping Instructor, and a certified Six Bricks trainer. She brings a wealth of expertise from both public and …
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Social Media 2024 Trends: LinkedIn, Instagram, TikTok, Facebook and Twitter
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In this week's episode of the Social Media Takeaway, I am joined by Joanne Sweeney, a three-time bestselling author and host of the Public Sector Marketing Show podcast. Joanne shares her experience and insights on specializing in digital marketing for the government and public sectors. We discuss the evolution of social media platforms, the impact…
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Imposter Syndrome: How to Overcome Self-Doubt for Career Success
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In this week's episode of the Social Media Takeaway, I am delighted to be joined by Cara Quinn, a career interview and mindset coach, founder of Stellar Impact and the creator of The Sparkle Cards. In this episode, we discuss practical strategies for overcoming imposter syndrome, including identifying self-doubt, reframing negative thoughts, and bu…
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Content Creation Secrets with Global Influencer Charlene Flanagan
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In this week’s episode of the Social Media Takeaway, I have the pleasure of speaking with Charlene Flanagan, a global influencer and the visionary co-founder of Ella and Joe. In this episode, we'll uncover the strategies behind effective content creation and the pivotal role of user-generated content (UGC). Charlene will share her insights on build…
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Customer Connection = Cash Flow: Strategies for Consistent Engagement
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In this week’s episode of the Social Media Takeaway, I speak with Louise Lally, a learning and development consultant specialising in the retail sector and host of the Retail Podcast. We dive deep into the concept of valuing time as a critical component of customer interactions, emphasising that every minute spent with a customer should be seen as …
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Mindset Shifts: Uncover the Lies Holding You Back
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In this week's episode of The Social Media Takeaway, I am delighted to speak with Donna Kennedy, a seven-time best-selling author, psychologist, mentor, and highly sought-after professional speaker. Donna shares profound insights from her personal journey, demonstrating incredible strength and resilience forged through overcoming significant early …
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How to Use ChatGPT for Business: How Coaches and Consultants Can Stand Out and Be More Productive with Louise McDonnell
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I really do believe that ChatGPT makes me way more productive and I get way better results from what I do. The Americans would say garbage in, garbage out. On this side of the Atlantic, we're more likely to say rubbish in, rubbish out. If you're putting generic prompts into ChatGPT, then you're going to get generic results. In this week’s episode o…
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How Social Media Content Moderation Can Impact Workplace Stress
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In this episode of The Social Media Takeaway, I chat with Valentina Spagnesi, a body psychotherapist, about the stress caused by social media in the workplace, particularly for content moderators. We explore the mental and physical effects of exposure to disturbing content and discuss the benefits of body psychotherapy compared to traditional couns…
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Trusting Your Instincts and Showcasing Your Business with a Personal Touch
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In this week’s episode of the Social Media Takeaway, I chat with Tuesday Whitfield, owner of Willowbrook Glamping & Hideaways. We chatted about her journey of embracing her creativity and how her vibrant personality has influenced her family business. Despite facing challenges growing up, Tuesday learned the importance of being true to herself and …
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Four-Day Work Week: Achieving Work-Life Balance with Charles Alexander
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"We're busier than ever before and probably less productive than we've ever been." - Charles Alexander In this week's episode of The Social Media Takeaway, I speak with Charles Alexander, a renowned business coach and author of "Start Now, Quit Later." Charles discusses how to achieve a four-day work week by setting clear goals, tracking time accur…
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LinkedIn and Twitter for Business Growth with the Tweeting Goddess, Samantha Kelly
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Have you ever wondered how to turn your social media presence from a chore into a powerful tool for your business? In this week's episode of The Social Media Takeaway, I am thrilled to welcome Samantha Kelly, an award-winning Twitter expert, social media strategist, speaker, and author, known globally as the Tweeting Goddess. Samantha has graced st…
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Facebook Groups for Audience Engagement with Fiona O'Neill
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In this episode of the Social Media Takeaway, I interview Fiona O'Neill, the founder of Count On Us Recruitment, about using Facebook groups for expanding audience reach and customer engagement. Fiona shares her journey as a family carer turned entrepreneur, discussing how she identified a gap in the Irish labor market for family carers seeking par…
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From Writing to Marketing: A Bestselling Author's Guide
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In this episode of 'The Social Media Takeaway,' I had the pleasure of speaking with 5-time bestselling romance author Lyndsey Gallagher about her incredible journey into writing fiction novels and her amazing marketing strategy. In this episode, she gives valuable advice to aspiring authors and stresses the importance of just getting started. We ex…
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Personalized AI Agents: The Next Step and the Unimaginable Future
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In this episode of The Social Media Takeaway, I chat with Claude Schneider, CEO of SmarterQueue, to explore AI's fast progress and impact in today’s world. We dive deep into how AI is reshaping social media management, business strategies, and our everyday lives, and we speculate on the unimaginable future of AI technology. Claude offers practical …
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Personal Image: How to Build Confidence and Impact with Aoife Dunican
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In this episode of The Social Media Takeaway, I chat with Aoife Dunican, a renowned image consultant in Ireland and founder of The StyleBob, to explore the power of personal image and its impact on confidence and presence. Aoife shares her inspiring journey and reveals how clothing can significantly boost confidence, presence, and impact. From her …
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Creating Memorable Experiences for Events by Phil Mershon
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In this week’s episode of the Social Media Takeaway, I'm thrilled to be joined by Phil Mershon, the founder of Unforgettable Experiences and the Director of Experience at Social Media Examiner. In this episode, Phil and I explore the art and science behind creating memorable events. From his unexpected career path to innovative approaches for capti…
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5 Social Media Tactics for Coaches and Consultants in 2024
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In this episode of "The Social Media Takeaway" podcast, I break down five practical social media tactics designed specifically for coaches and consultants aiming to scale their business in 2024. These 5 tactics are designed to establish coaches and consultants as trusted experts and achieve real growth in their businesses. We'll explore the unique …
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Stand Out with AI: Innovative Techniques by Andy Crestodina
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In this episode of The Social Media Takeaway, I'm excited to share my insightful conversation with Andy Crestodina, a world-renowned AI content marketing speaker, who is also the CMO and co-founder of Orbit Media Studios. With more than twenty years leading the way in digital marketing, Andy is a seasoned expert in using Artificial Intelligence (AI…
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Charging Based on Your Expertise Not Your Time
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In this episode of the social media takeaway, I'm thrilled to sit down with Dr. Jo Cresswell, a sales strategist and business coach with over 20 years of experience in senior leadership and sales. Dr. Jo is an expert in strategically shaping the pricing and value propositions for social media and coaching services. In this episode, we dive deep int…
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Reprogramming Our Subconscious for Business Success
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In this episode of the Social Media Takeaway, Alina Nikishina and I dive into detail of personal and professional transformation. We discuss the barriers to success and how to overcome them through conscious action and self-awareness. Alina Nikishina, a transformational coach and mentor for service-based entrepreneurs, shares her personal journey f…
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Gamification for Customer Growth and Engagement
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Discover the world of gamification in this episode of the Social Media Takeaway! We'll explore how playful elements are changing business strategies, boosting employee engagement, and enhancing marketing efforts. Gamification isn't just for games anymore; it's improving engagement, learning, and productivity across different industries. In this epi…
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Prioritizing Mental Wealth in the Workplace
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Are you showing up as your best selves and prioritizing your well-being? Join us in this insightful episode with Emma Weaver, the founder of Mental Wealth International, as we delve into the importance of mental health first aid. In this episode, Emma shares her personal journey from young motherhood to pioneering mental health and suicide preventi…
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How to Use Networking to Grow Your Business
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In this podcast episode, my guest, Tracey Currell, shares important advice on how you can work the room to make professional connections for your business. From being a novice networker to founding the award-winning global business network IntroBiz, Tracey offers advice based on her own experience on overcoming networking challenges and emphasizes …
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Breaking the Stigma: Why Therapy is Important for Everyone
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"Our mental health struggles are gifts from the body for you to come home and take notice, and if you don't take notice, I tell you it will scream louder." - Mary McHugh In this episode, Mary McHugh, an award-winning psychotherapist with over 20 years of experience discusses her journey from a challenging personal life to establishing a successful …
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How To Get More Followers On Instagram With Sarah Butler
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In this episode, Sarah Butler, a highly successful brand ambassador and best-selling cookbook author, discusses her journey on Instagram. She details how she grew her follower count from zero to over 170,000, and gives insights on how to effectively grow a business on Instagram. She shares advice on securing Instagram accounts, managing content, an…
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The Importance of Putting Communications at the Core of Your Business Strategy
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Are you struggling with communication in your business? Join us in this insightful conversation with Aisling O'Rourke, a seasoned communication coach and former news journalist, as we delve into the world of effective communication for businesses. In this episode, Aisling emphasises the critical importance of crafting clear and consistent messages …
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Insights from Social Media Marketing World 2024: The Impact of AI and Strategies for Success
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In this podcast, I’m excited to share my key takeaways from my experience at the Social Media Marketing World 2024 conference. Join me as I delve into the dynamic world of social media marketing, exploring the evolving landscape shaped by artificial intelligence. We'll discuss practical strategies to navigate these changes, from leveraging storytel…
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How To Get Better at Direct Sales: 8 Essential Steps to Follow
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If you want to get better at sales, you must tune into this episode of the Social Media Takeaway. My guest, Jennie Bellinger unravels the complexities of sales conversations, highlighting the power of listening and problem-solving over mere selling. Uncover the secrets of how to engage in meaningful dialogues with your customers, how to identify th…
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Email Marketing: Big changes in 2024, What To Avoid and How to Build Relationships with New Subscribers
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If you want to get better at email marketing, tune into the latest episode of the Social Media Takeaway where I speak to Email Marketing and Copywriting expert, Kimberly Weitkamp. There are so many great tips to takeaway in this episode including: 1️⃣ How to navigate the changes to email marketing that came into effect on the 1st of February 2️⃣ Co…
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Boost Reach, Authority & Revenue Through Collaborative Virtual Events with Anke Herrmann
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In this episode, I dive into the multifaceted world of Anke Herrmann, a seasoned entrepreneur and tech expert. Anke is the Author of Taming the Tech Monster, host of multiple podcasts, and founder of Soul Touched by Dogs. Discover how Anke leverages her background in software development to help coaches and experts amplify their online presence, en…
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Writing a Non-Fiction Business Book: A Guide for Coaches, Consultants, and Online Entrepreneurs
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Interested in publishing a non-fiction book? If so, you won't want to miss the next episode, of "The Social Media Takeaway". My guest Orla Kelly from Orla Kelly Publishing takes us through the complete A to Z of book publishing. Key Takeaways: Overcome Challenges: How authors tackle common fears like imposter syndrome and negative feedback. Authent…
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2024's Top 7 Digital Marketing and Live Streaming Trends with Ross Brand
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In this episode of The Social Media Takeaway, I am joined by Ross Brand, Author of 100 Livestreaming & Digital Media Predictions Volume 4. We chat about the top 7 digital marketing themes for 2024 as predicted by the 113 contributors to his new book: The Power of Live Streaming for Business Growth: Ross shares his journey from broadcasting to live …
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