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In this third episode of assessing the impact of Muslim Influencers, Saif & Omar continue to discuss the strengths and weakness of working with those with large social followings - this time looking at the budget you'd need to be able to really deliver value.
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The Halal Economy is now worth over £4 trillion pounds - with the likes of Loreal, Dolce & Gabanna and Debenhams now starting to realise its value. This has given rise to a new form of marketing called Muslim Influencer Marketing - but what exactly is Muslim Influencer Marketing it? How are brands using it? And can small brands utilise this latest …
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