News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
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All Systems Go! Marketing Automation and Systems Building with Chris L. Davis
Chris L. Davis: Marketing Automation Expert
Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with s ...
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Welcome to Marketing Automation Quick Tips, the show where I ponder all things marketing and automation related and give actionable advice for your business in under 5 minutes.
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Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers. marketingautomation.fm
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Learn how you can turn your small business's marketing campaigns into automatic lead and sales generating machines on this podcast. Support this podcast: https://podcasters.spotify.com/pod/show/the-small-business-marketing-automation-podcast/support
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Ik ben online marketeer en een introverte ondernemer. Online Marketing hoeft geen schreeuwerige aangelegenheid te zijn, maar door het op jouw manier te doen, bind je ook de mensen die jij het liefste helpt. Laat me je er meer over vertellen in mijn audio's.
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Pivot 2 Thrive Podcast: CRM, Business Automation & Marketing for Business Growth
Dr Priya Jaganathan
Welcome to the Pivot 2 Thrive Podcast, hosted by Dr. Priya Jaganathan, founder of Pivot 2 Thrive and creator of the POWER PIVOT™ Framework. This podcast is designed for business owners and entrepreneurs who want to take control of their operations, supercharge their marketing efforts, and drive sustainable growth through strategic CRM and business automation. If you’re ready to scale your business with actionable strategies that combine CRM, automation, and marketing, tune in to the Pivot 2 ...
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If you are suffering through the 9-5 and want to break free, join me in my journey to affiliate marketing mastery as I share the lessons I learn along the way. For more info visit passiveautomation.com.
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Episode : 62 Maximise Leads with a Winning Hybrid Marketing Approach
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About the Episode: In this episode, we dive deep into the evolving world of marketing, exploring the age-old battle between traditional marketing methods and the rapidly advancing realm of digital marketing in the AI-driven age. Are print ads and in-person networking still relevant? Or have Instagram campaigns, CRM tools, and automated marketing st…
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From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
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Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In additio…
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Episode 61 : 80/20 Rule For Business Growth
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𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐃𝐨𝐧𝐞 𝐰𝐢𝐭𝐡 𝐋𝐞𝐬𝐬 𝐄𝐟𝐟𝐨𝐫𝐭: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝟖𝟎-𝟐𝟎 𝐑𝐮𝐥𝐞 Welcome to another insightful episode of the 𝐏𝐢𝐯𝐨𝐭 𝟐 𝐓𝐡𝐫𝐢𝐯𝐞 𝐏𝐨𝐝𝐜𝐚𝐬𝐭! In this episode, our host, 𝐃𝐫. 𝐏𝐫𝐢𝐲𝐚 𝐉𝐚𝐠𝐚𝐧𝐚𝐭𝐡𝐚𝐧 introduces the Pareto Principle (the 80-20 Rule) as the ultimate productivity hack to help entrepreneurs and business owners move from overwhelm to optimisation. Dr Priya b…
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Episode 60 : December Sales Secrets: Your Ultimate Success Guide
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In the Episode: Welcome to this empowering episode of Pivot 2 Thrive Podcast, where our host, Dr. Priya, uncovers the game-changing strategies that will ensure your business thrives this December, despite the common misconception that it's a "quiet" month. In this episode, Dr. Priya shifts the mindset around the holiday season and presents December…
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Episode 59 : Revolutionizing Business with AI Employees
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In the Episode: Priya explores AI employees and their revolutionary impact on businesses in this episode. The episode is uniquely AI-generated—scripted and recorded using cutting-edge AI tools. Priya starts with a disclaimer about the content's AI-driven nature, then dives into how AI enhances business operations, ethical implications, and strategi…
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Episode 58 : Scaling Success with SWAS: A Game-Changer for Businesses
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Episode Summary: In this game-changing episode, Dr. Priya deeply delves into the dynamic world of Software With A Service (SWAS). Building on her previous discussions about SaaS (Software as a Service) and the distinctions between the two models, Priya shares why SWAS has become her preferred and highly profitable business strategy. If you're an en…
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Episode 57 : Unlock Revenue: Master SWAS for Business Growth
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Episode 57 : Unlock Revenue: Master SWAS for Business Growth In the Episode: In this insightful episode, Priya - our host and experienced entrepreneur, delves into the SWAS—Software With A Service concept. Following up on last week's discussion of SaaS—Software as a Service, she introduces us to the model she has embraced to skyrocket her business,…
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High Performing Marketing Teams plus What's Next
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Send us a text In this special episode Chris addresses a shift in the focus for Automation Bridge as a whole. Acknowledging the significant need in the market to help founders and executives build high-performing marketing teams that can effectively leverage automation and AI.Av Chris L. Davis: Marketing Automation Expert
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Episode 56 : SaaS and SwaS Unplugged: The Secrets to Sustainable Growth!
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In the Episode: Dr. Priya dives deep into the world of SaaS (Software as a Service) and SwaS (Software with a Service), exploring how each model can transform your business. Using High Level, a leading CRM platform, she illustrates SaaS’s powerful scalability, accessibility, and minimal tech requirements. However, she also discusses potential pitfa…
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Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves
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In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation. They begin by discussing HubSpot's acquisition of Cashflow, and how this move supports HubSpot’s strategy to serve small and medium-sized businesses through their Commerce Hub. The episode also cove…
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A Peek Into My Podcast Publishing Process
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Send us a text Ep 200 - In this episode, Chris is joined by Cassy Sorden, who has been responsible for publishing the all the episodes of the All Systems Go! podcast. You get a behind the scenes look at how automation is applied to various parts of the process to increase efficiency, software used, and insight on measuring the impact of the podcast…
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Culturally Connected AI Software feat. Apryl Beverly
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Send us a text Ep 199 - In this episode of the All Systems Go podcast, Chris introduces Apryl Beverly, the creator of Aipro. Apryl shares her unique journey from journalism to developing AI technology for copywriting in a diverse and multicultural voice. The conversation highlights the limitations of existing AI tools in capturing cultural nuances …
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Episode 55 : Streamline Course Creation with High Level CRM
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In the Episode: In this insightful episode, host Dr. Priya unpacks the ultimate toolkit for course creators looking to elevate their online course business. If you’re juggling multiple systems for marketing, sales, course hosting, and community building, this episode is a game-changer. Dr. Priya discusses how to unify these moving parts into one st…
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Episode 54 : Mastering Sales Conversations: 5 Step Framework to Close Every Deal
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In the Episode: In this highly-requested episode, Priya dives into one of the most crucial aspects of business growth: sales. If you’ve ever struggled with closing deals or felt uneasy about selling, this episode is packed with actionable insights that will transform your approach to sales conversations. Priya reveals the secret behind her impressi…
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The Origin & Evolution of Marketing Automation feat. Clate Mask
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Send us a text Ep. 198 - In this episode of the All Systems Go Podcast, Chris interviews Clate Mask, the co-founder of Keap, a leader in small business automation software. They discuss the history of marketing automation, the evolution of automation across multiple departments, and the importance of balancing personal and business success with the…
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Episode : 53 Unlocking AI for Cyber Security Essential Tools for 2024
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Episode Theme: Cybersecurity Awareness & AI for Modern Businesses In this episode, Priya dives into the critical importance of cybersecurity in today’s digital world, especially as Cyber Security Awareness Month unfolds. She provides practical advice on safeguarding both personal and business data, with a special focus on small businesses, freelanc…
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Episode 52 : Unlock Your $7,500 Queensland Business Basics Grant Today!
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In the Episode: In this enlightening episode, Priya delves into the Queensland Government's highly sought-after Business Basics Grant. Join her as she explores its evolution, application process, and tips for securing funding to elevate your business. Discover firsthand insights from a successful grant recipient and expert in business automation, w…
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The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
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AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the latest news from the world of marketing automation, including the latest trends and tools. In this episode, they cover: Gartner's 2024 Magic Quadrant: A look at the latest report on Salesforce automation…
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Episode 51 : Unlock Business Growth with PowerPivot Framework
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About the Episode: In this Pivot 2 Thrive Podcast episode, host Dr.Priya explores the transformative PowerPivot framework for refining your marketing and sales strategies. Discover how to assess your current status and set achievable goals for the next 3-6 months. Priya breaks down the POWER acronym—Product and Pricing, Online and Offline Presence,…
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Episode 50 : WHY GO HIGH LEVEL? Streamline Your Business: Eliminate Multiple Subscriptions
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In the Episode: In this episode of Pivot 2 Thrive, Dr. Priya shares insights on how transitioning to High-Level CRM transformed her business. Discover how this all-in-one platform simplifies website building, lead management, and automation while cutting costs. Dr. Priya discusses how High Level's tools like quizzes, sales funnels, and automated fo…
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The Changing Landscape of Marketing Automation - HubSpot vs. Marketo
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Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with HubSpot making moves to lure away Marketo users. They talk about the growth in ad tech spending in the US and Europe and discuss how digital channels are now driving nearly half of B2B revenue. They als…
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Episode 49 : How to Get Your Clients in 4 Weeks?
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In the Episode: In this episode of Pivot 2 Thrive, Dr. Priya offers actionable strategies for acquiring clients within four weeks. Discover how to effectively build trust with local businesses, handle rejections with resilience, and create a sustainable partnership program. Learn why organic marketing through blogs and social media is key and how t…
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Episode 48 : Mastering Sales Funnels: Unlock the Power of ChatGPT & Funnel Hacking
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In the Episode: In this episode, Dr. Priya introduces the importance of sales funnels, including strategies like "funnel hacking" and using ChatGPT prompts to build high-converting funnels. She delves into how to create compelling offers and explains the role of digital products in generating passive income. This episode is tailored for those strug…
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Episode 47 : Module 3 Content Creation & Brand Pillars
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In the Episode: In this episode, Priya delves into the art of attracting clients through authentic content and a service-first mindset. She shares how to create compelling content that draws in your ideal clients without being pushy. Priya discusses the importance of operating from a place of value, defining your ideal client avatar, and crafting a…
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Episode 46 : Webinar on Regional & Remote Work Opportunities in Australia
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In the Episode: In this episode, Dr. Priya dives into a webinar on Regional & Remote Work Opportunities in Australia. She leverages her marketing and sales experience, exploring the shift from traditional roles to flexible, location-independent work. She shares valuable insights on monetising skills, transitioning to entrepreneurship, and the growi…
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Episode 45 : Webinar on the Science and Psychology of Online Sales
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In the Episode: In this episode, Dr. Priya delves into the intricate Science and Psychology behind Online Sales. Discover how marketing and sales are crucial for business sustainability, the vital role of mindset in selling, and why understanding your buying habits can boost sales performance. With real-life experiences and actionable insights, thi…
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Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
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Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this could mean for advertisers and data privacy. They discuss the recent drop in HubSpot’s shares following reports that Alphabet may be backing away from a potential acquisition. They also review key takea…
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Episode 44 : Webinar on AI in Marketing
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In the Episode: In this episode, Dr. Priya leads a deep dive into leveraging AI for marketing success. She shares her transition from bioinformatics to online business and emphasizes the role of AI and Virtual Assistants in enhancing efficiency. Dr. Priya addresses common fears about AI, highlights the importance of user-generated content, and offe…
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Episode 43 : Webinar on Business Automation
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In the Episode: In this episode, Dr. Priya shares her expertise on Business Automation, drawing from her background in bioinformatics and online business. Discover the benefits of digital products, AI tools, and having a VA team. Learn about the advantages of business automation, such as increased efficiency, scalability, and 24/7 customer support.…
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Episode 42 : Webinar on Leveraging AI for Digital Product Mastery
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In the Episode: In this episode, the focus is on the power of digital products and how they can be used to build and grow a business. The host, Dr. Priya Jaganathan shares her firsthand experience with remote communities and how digital products can create additional sources of revenue. She emphasizes the importance of providing value before sellin…
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Episode 41 : Webinar on Digital Products & AI
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In this Episode : In this session, Dr. Priya Jaganathan a bioinformatics PhD, leads a discussion on digital products and the importance of implementation. She emphasizes the value of time and the need to move beyond trading time for money. The session covers various ways to generate income through digital products, including webinars, pre-recorded …
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Is your data safe? HubSpot's Hack Creates Concerns
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HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data breach and what it could mean for both marketers and businesses. They also talk about the latest updates from Salesforce’s Summer 24 release, share their insights on effective strategies for lead conve…
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Send us a text Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the value of building with maintenance and scalability in mind, and the art of creating "dummy-proof" processes that even the least tech-savvy team members can execute. Chris shares…
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Send us a text Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech…
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Episode 40 : The Power of Business Automation: Time, Efficiency, Scale Up
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In the Episode: In this podcast episode, Dr. Priya Jaganathan shares insights from India, recording early in the morning to avoid noise. After taking two months off from work and travel, she achieved financial freedom through business automation. She explains how automation saves time, increases efficiency, and allows businesses to run independentl…
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Send us a text Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris challenges the notion of one-size-fits-all marketing strategies and emphasizes the importance of finding what works specifically for your business. He discusses the complexities of marketing and highlig…
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Send us a text Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and…
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Mastering Your Business: The Value of Understanding
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Send us a text In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succ…
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Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx
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Send us a text Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improv…
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Automation Strategies for Scale for Non-Marketing Processes feat. Irit Levi
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Send us a text Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized task mana…
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Episode 39 : Pivoting to Success: 5 Essential Mindset Shifts
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In this episode : In this episode Priya delves into five essential mindset shifts vital for thriving in life and business. Firstly, it advocates for embracing responsibility for actions and decisions. Secondly, it stresses the importance of discarding limiting beliefs. Understanding and fortifying one's "why," especially when family serves as motiv…
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Episode 38 : The Power of Parkinson's Law: Unlocking Productivity
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About the episode : In this episode, Priya discusses Parkinson's Law, which suggests work expands to fill the time available. She outlines five steps to apply it in daily life: setting strict deadlines, breaking tasks into manageable parts, eliminating distractions, reviewing schedules regularly, and prioritizing tasks based on impact and urgency. …
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Meet Puzzle: the App to Help You Visualize All Your Systems feat. Brian Ragone
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Send us a text Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting operations …
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Quality or Quantity – Which is the Best Approach?
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Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…
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Episode 37 : Webinar on AI Tools for Social Media Marketing
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About the Episode: In this episode, Priya explores the potential of AI across industries, stressing its vital role in maintaining competitiveness. She advocates for personal branding and leveraging user-generated content to represent the brand effectively, while also promoting content repurposing across platforms. Priya discusses the ascent of GPT …
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Episode 36 : Module 1.1 Power of Thoughts
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In this episode : Priya discusses the power of thoughts and how they can be harnessed for personal and business growth. She emphasizes the importance of focusing on what you want to achieve rather than getting caught up in the "how." Priya highlights the impact of thoughts on actions and results, emphasizing the need to give permission to the brain…
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The Latest From the World of Marketing Automation
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Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…
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ActiveCampaign Updates for Q2, 2024 feat. Kay Peacey
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Send us a text Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and powerful…
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Episode 35 : The Journey of Inception Marketing: A Conversation with Kayla Ellice
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About the Episode: Kayla Ellice from Inception Marketing, advises aspiring marketers, particularly in the tech sector. She addresses the challenges of operating solo or with agencies, stressing the need for clear communication and boundary-setting. Kayla specializes in tackling tech-specific marketing hurdles like lead generation. Clients seek her …
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Episode 34 : Elevate Your Speaking Skills with Janeen Vosper
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About the Episode: The podcast features Janeen Vosper, who emphasizes the importance of personal branding and sales skills for business growth. She recommends starting a business while employed, overcoming imposter syndrome, and having a clear vision and pitch. The speaker offers coaching and encourages listeners to take action and say "yes" to opp…
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