Beste Marketing Lessons podcaster (2025)

1
Bridging the Gap Between Rock and Classical Music Education with John Kozicki: Ep 245 51:53

10d ago51:53

51:53

This episode features John Kozicki of the podcast Rock School Proprietor, which explores fresh insights into music education. John and his co-host, Mandy York, bridge the gap between classical and rock-based teaching, discussing how to balance technique with creativity, guide parents through the learning process, and make practice more engaging. da…

1
3 Social Media Mistakes Music Schools Must Avoid With Sara Campbell | Ep 244 49:12

18d ago49:12

49:12

Why aren’t your social media posts getting the engagement you hoped for? In this episode, Sara Campbell uncover the top three mistakes music schools often make on platforms like Facebook and Instagram—and, more importantly, how to fix them. From the pitfalls of overly promotional content to the missed opportunities of “set it and forget it” posting…

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Transform Your Music School With a New Revenue Stream: Lauren Bateman | Ep 243 49:24

1M ago49:24

49:24

Adding a new revenue stream can transform your business, as shown by Lauren Bateman’s success with her online guitar course, the 7 Level Guitar System, which has generated over $2.5 million in sales through YouTube. Diversification offers financial security and growth opportunities but requires careful market research to avoid costly missteps. Laur…

1
What Music Schools Can Learn From Dance Schools | EP 242 48:45

5M ago48:45

48:45

As music school owners, we often turn to each other for advice and strategies—but what if the best ideas for growing your business came from outside the music world? In this episode, I share my own experience of learning from different industries, from hair salons to dance studios, and how these insights helped elevate my music school. We’ll talk a…

1
How to Craft Stories That Drive Word of Mouth Marketing | EP 241 13:49

6M ago13:49

13:49

In this episode, Dave dives into crafting memorable stories that fuel word-of-mouth marketing for your music school. Learn how to create standout moments beyond the lesson room that make your clients excited to share. Tune in to hear inspiring real-world examples and practical tips to boost your school’s reputation. davesimonsmusic.com…

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Why Some Music Schools Succeed and Others Fail With Groups Part II | Ep 239 20:30

6M ago20:30

20:30

In Episode 239, Dave dives into the success stories behind the Kidzrock program with music school owner John Kozicki. Why do some schools thrive while others falter with group classes? This episode uncovers the crucial role that marketing, mindset, and instructor selection play in filling group classes and driving revenue. Whether you’re already ru…

1
Why Your Social Media is Underperforming | EP 240 8:03

6M ago8:03

8:03

In this episode, Dave explores why many music schools fail to maximize Instagram’s potential. Discover practical tips to engage your audience, create shareable content, and turn your social media strategy into a lead-generating machine. Don't miss this essential guide to transforming your Instagram feed from a passive newsletter into a dynamic tool…

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Why Some Music Schools Succeed and Others Fail With Groups Part I | Ep 238 33:18

6M ago33:18

33:18

Explore why some music schools succeed with group programs like Kidzrock and others don't. Join Dave Simon and Kelly Bennett, from Valencia School of Music, dive into top marketing strategies, effective parent communication, and practical advice for launching and maintaining Kidzrock programs. Whether you're a music school owner or instructor, this…

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Why You Should Use Pain In Your Marketing | EP 237 5:31

7M ago5:31

5:31

In this episode, Dave delves into the surprising power of using pain in marketing. Discover how this strategy can capture attention, build trust, and drive sales. Learn from real-world examples and get practical tips for applying this technique in your marketing and sales calls. Don’t miss these valuable insights to enhance your music school's mark…

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Market Your Group Classes Without Spending a Dime | EP 236 43:59

8M ago43:59

43:59

In today’s episode, we’re gearing up for an exciting webinar titled “The Number One Way to Fill Your Group Classes,” happening on July 11th at 1:30 p.m. Eastern Time. If you haven’t reserved your spot yet, now is the perfect time! Can’t make it? No worries—replay will be available. Sign up at davesimonsmusic.com/webinar. Key Points Covered: No Paid…

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Helping Parents See The Value in Group Classes | EP 235 7:54

8M ago7:54

7:54

For a deeper dive into these topics, join Dave's webinar on July 11th at davesimonsmusic.com/webinar, where you'll receive in-depth strategies, participate in a live Q&A, and access exclusive resources. Tune in and transform how you market and sell group music classes, inspiring young musicians along the way. In this episode: Discover why group cla…

1
The #1 Way to Fill Your Group Classes | EP 234 5:35

8M ago5:35

5:35

Unlock the secrets to making your music school more profitable. Discover how group classes can significantly boost your margins and optimize your limited teaching hours. In this episode, Dave delves into common misconceptions parents have about group versus private lessons and how to reposition your offerings to meet their needs. Join Dave in his u…

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Reimaging Music Lessons with Nate Shaw | EP 233 1:06:06

8M ago1:06:06

1:06:06

In this episode, Dave's guest, Nate Shaw shares his unique method of gamified learning. Nate has revolutionized music lessons by making them fun and relevant through the use of pop music and games, moving beyond traditional methods. Tune in to hear about his creation, Big Music Games, and its impact on music education. davesimonmusic.com…

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A Rare Opportunity to Work with Dave Simon | EP 232 10:18

9M ago10:18

10:18

Join Dave as he delves into the essentials of effective leadership in the music education business. He explores the importance of mentorship, both in having a mentor and being one. Discover how these relationships can transform your business approach and provide deeper insights. Dave shares a personal story about making tough decisions with a mento…

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A Cure to the Music Teacher Shortage Part III | EP 231 30:06

9M ago30:06

30:06

Many music schools prefer hiring instructors with advanced degrees, but U-Rock Music School’s focus on mentoring and hiring teenager stands out. In this episode, I speak with Daniela Guglieta, a parent from U-Rock. She shared her positive experience with teenage instructors and her initial reaction to her child’s 17-year-old teacher. davesimonsmusi…

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A Cure to the Music Teacher Shortage Part II | Ep 230 36:40

9M ago36:40

36:40

Join Dave as he explores the innovative solution to music teacher shortages with Cathy Hallessey and Brian Brodersen from U-Rock Music School. Discover their unique approach to staffing their school with teenage teachers and the challenges and rewards they encounter along the way. davesimonsmusic.com…

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How to Lead During a Crisis | EP 229 9:34

9M ago9:34

9:34

Join Dave as he delves into the essentials of effective leadership in the face of adversity. He explores how to navigate crises with composure and clarity. Discover the pivotal role of leadership in business, especially during crises. From weathering the storm of recession to navigating the uncharted waters of a global pandemic, Dave uncovers valua…

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5 Limiting Beliefs That Could be Hurting Your Music School | EP 228 18:09

9M ago18:09

18:09

Join Dave as he shares the top challenges music school owners face and how to overcome them. Based on insights from a recent Music Lessons and Marketing Facebook group poll, Dave identifies five common limiting beliefs among music school owners, such as not enjoying the business side or feeling inadequate with technology. Reflecting on his own expe…

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An Instagram Ads Strategy For Group Classes | EP 227 37:18

10M ago37:18

37:18

Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world. So, Danny's …

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How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226 9:21

10M ago9:21

9:21

Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights! Jonah Berger’s onto something: keeping your music school on people’s lips is key…

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How to Create a Word-of-Mouth Marketing Strategy | EP 225 20:29

11M ago20:29

20:29

Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tact…

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What Your Families Think of Your Pricing | Ep 224 17:08

11M ago17:08

17:08

In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation. Music school owners sometimes mistakenly set prices based on their …

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How I Went from 140 to 700 Students in 3 Years | Ep 223 46:59

11M ago46:59

46:59

In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school. davesimonsmusic.comAv Dave Simon

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How to Create a Music Summer Camp Part II | Ep 222 26:53

12M ago26:53

26:53

Learn how to create a music summer camp experience that keeps kids returning year after year. davesimonsmusic.comAv Dave Simon

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How to Improve Summer Student Retention | EP 221 19:13

1y ago19:13

19:13

In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season. davesimonsmusic.comAv Dave Simon

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How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220 39:10

1y ago39:10

39:10

Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love. davesimonsmusic.comAv Dave Simon

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8 Business Lessons I Learned During COVID | EP 219 20:41

1y ago20:41

20:41

In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID. davesimonsmusic.comAv Dave Simon

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Teaching Without a Method Book With Tim Topham | Ep 218 33:45

1y ago33:45

33:45

Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.” davesimonsmusic.comAv Dave Simon

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10 Ways to Market Summer Camp | Ep 217 1:01:48

1y ago1:01:48

1:01:48

In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August. davesimonsmusic.comAv Dave Simon

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How to Create a Marketing Strategy in 20 Minutes | EP 216 14:35

1y ago14:35

14:35

In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes. davesimonsmusic.comAv Dave Simon

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Make a Promo Video Without Spending a Dime | EP 215 24:58

1y ago24:58

24:58

Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to any marketing video. davesimonsmusic.comAv Dave Simon

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How to Rank #1 on Google Without Spending a Dime | EP 214 28:52

1+ y ago28:52

28:52

In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google. davesimonsmusic.comAv Dave Simon

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How Cultural Changes Impact Your Music School with James Patrick | Ep 213 41:39

1+ y ago41:39

41:39

Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but has built his entire business around electronic music. davesimonsmusic.comAv Dave Simon

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Branding Vs Marketing | EP 212 13:41

1+ y ago13:41

13:41

What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy. davesimonsmusic.comAv Dave Simon

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How to Get More Done in Less Time-Managing Projects | EP 211 13:52

1+ y ago13:52

13:52

Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented projects. davesimonsmusic.comAv Dave Simon

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How to Ramp Up Your Word of Mouth Marketing | Ep 210 18:07

1+ y ago18:07

18:07

In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school. davesimonsmusic.comAv Dave Simon

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9 Books Music School Owners Should Read With Jonny Wilson | Ep 209 24:14

1+ y ago24:14

24:14

Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a day. davesimonsmusic.comAv Dave Simon

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How to Improve Student Retention | EP 208 14:14

1+ y ago14:14

14:14

Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention. davesimonsmusic.comAv Dave Simon

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How First Impressions Impact Your Music School | Ep 207 17:32

1+ y ago17:32

17:32

In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—comprises a chain of vital first impressions. These initial moments dictate the rhythm of their entire experience. In this episode, Dave dives into the …

1
How to Fix Your Marketing with ChatGPT | EP 206 18:20

1+ y ago18:20

18:20

In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT. davesimonsmusic.comAv Dave Simon

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My Fall Marketing Checklist | Ep 205 21:13

1+ y ago21:13

21:13

With fall just around the corner, now is the perfect time to ramp up your marketing efforts. In this episode, I share some easy-to-implement marketing strategies that will help fill your school with music and more students. davesimonsmusic.comAv Dave Simon

1
How to Hire a Virtual Assistant for Your Music School | EP 204 18:37

1+ y ago18:37

18:37

One of my biggest regrets in business is waiting so long to hire a virtual assistant. In this episode, I share how to hire and delegate tasks to a VA. davesimonsmusic.comAv Dave Simon

1
What Music Can Teach You About Marketing Part II | Ep 203 10:22

1+ y ago10:22

10:22

Do you find it hard to get excited about marketing? There are many lessons that we have all learned that can easily be applied to marketing. davesimonsmusic.comAv Dave Simon

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Improve Your Financial Literacy in 15 Minutes With Jeff Homer | Ep 202 19:57

1+ y ago19:57

19:57

In this episode, I discuss how to better understand your school’s financials with Jeff Homer of Ensemble Music Schools. davesimonsmusic.comAv Dave Simon

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Long vs Short Text in Ads | EP 201 12:50

1+ y ago12:50

12:50

In this episode, I discuss when and how to write both long and short-form sales copy. Reader's attention spans vary from each marketing medium and your sales copy should reflect this. davesimonsmusic.comAv Dave Simon

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Make More Money Without More Students | Ep 200 1:04:20

1+ y ago1:04:20

1:04:20

Darren Siman successfully runs a profitable music school with an all-group model. This model helps music school owners overcome challenges from operations to a sales standpoint. davesimonsmusic.comAv Dave Simon

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How to Use Storytelling on a Sales Call | Ep 199 12:49

2y ago12:49

12:49

One way to make a sales conversation more engaging is through storytelling. Use these ten tips to effectively incorporate storytelling on your next sales call. davesimonsmusic.comAv Dave Simon

1
How to Avoid Music School Owner Burnout | Ep 198 12:22

2y ago12:22

12:22

Do you ever feel burnt out from running your music school? In this episode, we hear from different music school owners who share their advice on how to avoid music school owner burnout. davesimonsmusic.comAv Dave Simon

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What Your Prices Say About Your School | EP 197 17:22

2y ago17:22

17:22

In this episode, Dave discusses the message a school sends through its pricing. davesimonsmusic.comAv Dave Simon

1
How Our Culture of Convenience Impacts Your Music School | EP 196 9:41

2y ago9:41

9:41

We no longer go out into the world to purchase many of our possessions. The world comes to us. In this epsidoe, I discuss how our new world of extreme convenience impacts music schools. davesimonsmusic.comAv Dave Simon

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