Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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Ever wish financial advisor marketing was easier? Tired of experimenting without results? Craving simple strategies that actually work? Press play and take notes – we’re about to level up how you market your financial services. Hey there! We’re Kendra and Taylor 👋… two marketing professionals with decades of real-life experience sharing proven strategies from two (very!) different perspectives. Taylor, as an advisor who tripled his revenue in the last three years, and Kendra, as an agency ow ...
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This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
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Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader ...
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The Math Based Sale Model for Revenue Growth
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38:12Doug C. Brown, CEO of CEO Sales Strategies, is a renowned Sales Revenue and Profit Growth Expert. He is the creator of a predictable, reliable, measurable, math-based model for sales revenue growth. Using this system, Doug helps businesses and independent business professionals dramatically increase their sales. Doug has served as the independent P…
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Advice Line: How Financial Advisors Can Use A Book To Attract Ideal Clients (Daniel Allgaier)
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35:31Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you a financial advisor with a book or specialized knowledge that you're struggling to leverage into client growth? In this LIVE "Advice Line" episode, financial advisor Daniel Allgaier joins us to discuss…
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Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
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35:26Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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How To Use ChatGPT with LinkedIn For Your Content
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20:35If you’re using ChatGPT to write LinkedIn content, but it still doesn’t sound like you or drive the engagement you hoped for, this is for you. In today’s episode, you will learn exactly how to use ChatGPT as a collaborator, not a crutch. Here are a few key takeaways: 🔹 Start with strategy: ChatGPT is a tool, but it needs direction. You need to know…
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META Ads That Actually Work and Here's Why
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30:57Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients. Courtney’s focus on profits has created a boutique agency…
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Building a Structured COI Referral System That Actually Works (Tiffany Charles)
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1:00:50Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to generate high-quality client referrals? Wondering how to build productive relationships with centers of influence (COIs) that actually lead to new business? In this episode, Tiffany Charl…
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Why That Worked #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
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35:28Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Another Analytics Update To LinkedIn (Comment Impressions)
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10:57🚨 Another Analytics Update to LinkedIn🚨 Comment Impressions Now Visible 👀 LinkedIn just rolled out a new metric inside your post analytics — Comment Impressions. Yup, you can now see how many people viewed your comments (not just your posts). Here’s why this matters: 💬 Strategic commenting is a HUGE visibility booster 📊 Now you can measure the reac…
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The Power and Science of Ethical Persuasion In Business
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31:43Dr. Thomas Trautmann is a dynamic entrepreneur, coach, author, and speaker, passionately dedicated to empowering business owners' success by to empowering their clients. As the founder of Happy Brains, Thomas utilizes the Science of Ethical Persuasion to transform lives and businesses, fostering communities that thrive on mutual growth and success.…
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Advice Line: Finding Your Perfect Client Before Building Your Funnel (Andrew Zoll)
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41:09Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are your marketing efforts not converting despite having a defined niche? Do you struggle with creating an effective marketing funnel that resonates with your target audience? In this LIVE "Advice Line" episod…
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Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
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24:52Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Huge Update To LinkedIn Poll Questions
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13:28Big news if you use LinkedIn polls for engagement or market research… 🔹 LinkedIn just added a fifth answer option to polls — and that might seem like a small change, but it’s a BIG opportunity. Here’s why this matters: ✅ You can ask deeper, more nuanced questions ✅ You now have room for more context or variety in answers ✅ It helps you uncover bett…
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Breaking Free From Limiting Beliefs To Live With Vitality And Purpose
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34:10About Michelle: "I’m Michelle, an internationally recognized healer in osteopathy, and health coach with over 27 years of experience helping individuals transcend pain, overcome limitations, and unlock their potential. My work blends clinical diagnostics, hands-on techniques, and spiritual connection to address the root causes of suffering and insp…
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Advice Line: How To Refine Your Niche When Marketing Isn't Working (Justin Green)
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46:01Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to get clear on your niche and messaging as a financial advisor? Or finding it challenging to align your marketing activities with your target audience? In this LIVE "Advice Line" episode, f…
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Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
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41:23Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…
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This Type Of Post On LinkedIn Will Help You Grow Your Network
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10:35You're getting ignored if you’re still posting “Look at me!” content, company updates, or dry sales pitches. Why? Because people don’t buy from businesses. They buy from people.🔥 The NEW type of content you need to grow on LinkedIn? Storytelling posts. Stories create emotion. They build connections. They make you relatable and memorable. Instead of…
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How To Overcome Your Barriers To Live Your Life To The Fullest
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30:25About Andrew L. Anderson: You're an executive, who believes in God, and you're having massive business success. Yet, something's missing. You can't figure out what's preventing you from achieving the highest level of fulfillment in your life. You're stuck and it's killing you! Nice to meet you...I'm Andrew. I'm a life transformation coach, author, …
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Top Advisor Website Questions (Part 2): Personal Brands & Driving Email Signups
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32:36Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Is your website causing confusion instead of converting clients? In this episode, we tackle the most pressing website questions financial advisors face—from whether you should have a personal brand website and…
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Why That Worked #11: Starbucks—The Brand that Changed How the World Drinks Coffee
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35:27Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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LinkedIn Newsletter Update – New Email Insights!
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14:48In this episode, I dive into a huge update to LinkedIn Newsletters that will change how you track and measure your email marketing efforts on the platform. Now, LinkedIn gives you two powerful insights that can help you optimize your content strategy: 1️⃣ Email Visibility: You can now see how many emails LinkedIn has actually sent to your subscribe…
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Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, helping companies get sales through cold email, and thenomadcloud.com (250k subscribers), supporting entrepreneurs who want to explore the world. Connect with Adam here: https://eocworks.com/ Don't forget to register for our FREE LinkedIn Con…
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Top Advisor Website Questions (Part 1): Should You Share Your Fees & More
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31:57Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Is your advisor website failing to convert visitors into clients despite your investment? In this episode, we tackle the frustrating disconnect between website investment and lead generation that plagues 62% o…
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Why That Worked #10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
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30:20Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Boosting Your Search Results with Boolean Searches on LinkedIn
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9:55Have You Ever Used a Boolean Search on LinkedIn? 🤔🔎Most people use LinkedIn’s search bar without realizing they can refine their results dramatically using Boolean search—a technique that helps you find exactly who or what you’re looking for with precision.✅ Want to find decision-makers in a specific industry?✅ Need to identify leads who meet multi…
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How To Be An Elite Speaker with Justin Guarini and Kim Walsh
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47:14About Kim: Kim Walsh Phillips is the founder and CEO of Powerful Professionals, a business coaching and education company. She went from 32 clients to over 11,000 in less than a year, making this one of the fastest-growing companies in America, and was recently named #475 in the Inc 5000. She co-hosts one of the top-running business podcasts with A…
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Advice Line: How To Transform LinkedIn Success Into Quality Prospects (Andy Baxley)
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46:59Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Want to grow your practice on LinkedIn but unsure how to convert connections into clients? In this LIVE "Advice Line" episode, newly-launched financial advisor Andy Baxley asks us to help optimize his LinkedIn…
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Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
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39:53Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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In this episode, I dive deep into the power of posting consistently on LinkedIn. One of the key takeaways? Aim for at least 3 posts per week. It doesn’t matter if you choose Monday, Wednesday, and Friday or Tuesday, Wednesday, and Thursday—just pick 3 days you can commit to and make it a habit! Why is this so important? Because consistency is what …
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How To Monetize A YouTube Channel Without Showing Your Face
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37:52I run a successful coaching company teaching people how to start a scale a YouTube automation channel without showing their face, or creating any videos themselves. Connect with Victor Here: https://www.linkedin.com/in/victor-catrina/ https://www.facebook.com/victor.catrina/ https://www.instagram.com/victorcatrina/ https://pivotalmediacoaching.com/…
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Advice Line: When Your Marketing Targets Too Many Client Types (Eli Weissman)
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45:01Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you spending countless hours on LinkedIn but struggling to build an effective marketing funnel? Wondering how to best segment and target your ideal prospects? In this LIVE "Advice Line" episode, financial …
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Why That Worked #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
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42:12Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Why Engaging In Other s Content On LinkedIn Will Help You Grow
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13:01Many people focus solely on posting their own content, but if you’re not engaging with others, you’re missing out on one of the biggest growth strategies on LinkedIn.💡 Here’s why commenting on posts can be a game-changer:1️⃣ Exposure to New Connections – Every time you leave a thoughtful comment, you show up in front of that person’s audience. - Th…
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The Real Way To Boost Your Business Credibility
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27:22For the past 30+ years, Mitch has helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly, and aiding them to charge premium prices for their products and services. And, as a television show host on NBC Channel 3 Las Vegas, he knows what it has done…
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How to Write A High-Converting Email Sequence As An Advisor (Francesca McLin)
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50:28Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to create email marketing that actually converts prospects into clients? Do your email sequences feel disconnected or ineffective? In this episode, email marketing expert Francesca McLin sha…
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Why That Worked #7: Comedians—The Science and Strategy Behind the Funniest People on Earth
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39:17Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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Want Free Marketing Advice from Taylor & Kendra? (Spots Limited —Apply Now!)
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6:22Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you looking to improve your marketing so you can reach and help more of your ideal clients? Don’t miss your chance to join Taylor and Kendra on an Advice Line episode! Applications close on February 28, so…
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Why You Should Conduct One LinkedIn Poll Per Week
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11:37Consistency is key, and running a weekly LinkedIn poll can offer incredible benefits for your business and network. Here’s why you should start:1️⃣ You Need The Market Research- Polls provide valuable insights into your audience's thinking and help shape your strategy.2️⃣ It Engages Your Audience in a Different Way- Polls are an interactive and fun…
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Jay Conner has been buying and selling houses since 2003 in a population of only 40,000 people with profits now averaging $82,000 per deal. He has rehabbed over 500 houses and been involved in over 118 million dollars in transactions. Jay has completely automated his annual 7-figure income business to where he works less than 10 hours per week in h…
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Advice Line: How To Focus Marketing When You're Split Between Two Niches (Thomas Cook)
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48:40Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to focus your marketing efforts while trying to serve multiple audiences? What if concentrating on one niche could accelerate your path to success? In this LIVE "Advice Line" episode, financ…
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Why That Worked #6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
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34:42Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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3 Posts To Publish On LinkedIn Each Week
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16:27🚀 Want to Level Up Your LinkedIn Content Strategy? 🚀 In today’s episode, I’m breaking down the 3 essential posts you need to publish to build authority, engage your audience, and increase your visibility on LinkedIn. 💡 Here’s the breakdown: 1️⃣ Video Post – This can be a short-form video, a LinkedIn Live, or a 2-4 minute direct upload from your com…
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The Business Dangers Of Identity Theft
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30:18Dr. Joan is a seasoned expert in addressing modern life's spiritual and practical challenges. With over 40 years of experience, she has helped individuals heal and thrive through her unique blend of holistic wisdom and grounded solutions. Holding a Doctor of Chiropractic (DC) degree and an MS degree in counseling, Dr. Joan transitioned from her wid…
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Advice Line: How To Focus Your Marketing When Your Niche Is Too Broad (Phil Weiss)
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34:49Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you struggling to find clarity in your marketing message? Not sure if your niche is too broad or your content isn't resonating with your ideal clients? In this LIVE "Advice Line" episode, financial advisor…
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Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human
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40:01Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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How To Create An Engaging Image Text Post On LinkedIn
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12:28Are Your LinkedIn Posts Getting Scrolled Past? Here’s How to Make Them Unforgettable! 🚀 Posting on LinkedIn is more than just sharing your thoughts—it's about creating content that stops the scroll, sparks interest, and establishes your authority. Here's a simple, 6-step formula to help you craft posts that drive engagement and showcase your expert…
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Don Lazzari is President of Delivering Value, a sales performance consulting company that focuses on helping entrepreneurs and their companies sell more effectively and build sales teams that deliver growth. Since 2010, he has worked closely with a wide variety of organizations in software and technology, advanced analytics, manufacturing, supply c…
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The Fastest Path to Growth: Leverage Other People’s Audiences
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19:53Want your marketing questions answered by Taylor and Kendra? Apply to be on an Advice Line episode: https://www.taylorschulte.com/apply ———— Are you trying to figure out which marketing strategy will give you the biggest bang for your buck as a financial advisor? Wondering how to attract qualified prospects without wasting time and resources on ine…
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Why That Worked #4: Football—Why It Became America’s Favorite Ritual
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35:26Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…
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The Honest Truth About The LinkedIn Algorithm
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12:46What You Really Need to Know... If you’ve been spending hours trying to crack the “LinkedIn algorithm,” here’s a reality check: 1️⃣ There isn’t just one algorithm – LinkedIn uses 12 different algorithms to determine what gets shown and where. 2️⃣ They change constantly – Every 60 minutes! Trying to “stay ahead of the curve” is like chasing the wind…
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How Healing Your Trauma Can Sky-Rocket Your Business
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46:26Alyse Bacine is a Breathwork and Trauma expert with 23 years of experience and the CEO of Alyse Breathes LLC. She has her Master’s Degree in Counseling Psychology, certifications in both Social Emotional Learning and Mindfulness Practices, and an extensive mental health background where she served as a school counselor for 10+ years and received a …
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