Beste Massage Business podcaster (2024)

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274 - What's Working Now To Book Massage Clients - Nov 2024 Report 20:50

1d ago20:50

20:50

Are you ready to cut through the noise and focus on what’s actually working in the world of wellness business marketing? In this episode, I’m diving into the strategies, tactics, and tools that are delivering results for wellness entrepreneurs right now. No fluff—just actionable advice you can start implementing today. We’ll explore the key trends …

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Presenting your authentic self in your bodywork business with Elsa Isaac 55:12

10d ago55:12

55:12

This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside. “There comes a point when that misalignment becomes too much. It just feels like you’re not showing up as who you know you are on the inside. So we do all this work, all this self-develop…

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Ep. 38: Sexual Misconduct and Advocacy in Massage Therapy - Healing Hands and Hidden Battles with Brendan Carr 39:25

13d ago39:25

39:25

In this episode of the Handcrafted Therapies Podcast, host Julie Alexander is joined by Brendan, a recent graduate of Kikino Massage School. They tackle the difficult and potentially triggering topic of sexual misconduct, particularly within the LGBTQ+ community and the massage therapy profession. Brendan shares his personal experiences with abuse,…

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036: Healing The Spirit and Balancing The Autonomic Nervous System 57:39

26d ago57:39

57:39

In this episode, we are sans Beca and joined by Nicole Keane. Nicole recently published a book, "The Tao of The Polyvagal Theory." Inside the book, she teaches and explores the connection between polyvagal theory and five element theory as a means to heal the spirit and balance the autonomic nervous system. We talk about how our interpretation of t…

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273 - How To Build An Actual Marketing Strategy & (Finally Stop Winging It) 20:07

7d ago20:07

20:07

Have you been throwing spaghetti at the wall, hoping your marketing sticks? Or maybe you've heard of the “one salad diet” but never thought about how it applies to running a successful wellness business. In today’s episode, I’m breaking it all down—how simplicity and focus can transform both your personal and professional life. We’ll dive into the …

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272 - How To Set A Marketing Budget For Your Massage Business 21:07

15d ago21:07

21:07

Do you ever feel like you’re tossing money at marketing and crossing your fingers it works? In today’s episode, we’re taking the mystery out of setting a marketing budget. I’ll walk you through three essential methods for determining the right budget for your massage or wellness business—whether you aim for steady growth or take your practice to ne…

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EP 196: How to do what you say you're going to do in your massage business 10:37

24d ago10:37

10:37

In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent. Listen in to learn how consistency creates a safe container and draws clients into your practice. “We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But w…

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271 - 2 Posts You Need To Get Clients From Social Media 16:31

22d ago16:31

16:31

Are you posting on social media only to hear crickets? It’s time to change that! In today’s episode, I break down the two essential types of posts that will grab attention, get shares, and turn followers into paying clients. Whether you’re trying to reach new audiences or connect with your ideal clients, these strategies will give your social media…

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EP 195: When you're struggling to do it all on your own 8:28

1M ago8:28

8:28

In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress mo…

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270 - 3 Types of Marketing To Get Massage Clients in 2024 28:01

1M ago28:01

28:01

Are you struggling to crack the marketing code for your massage business? In today’s episode, I break down three powerful marketing frameworks that can help you consistently book more clients without burning out or relying on unpredictable word-of-mouth. Introducing "Seeds, Nets, and Spears"—strategies that will transform how you approach marketing…

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269 - Why It's So Hard To Get Clients Beyond Word Of Mouth (And What To Do About It) 18:41

2M ago18:41

18:41

Is word-of-mouth not cutting it anymore when it comes to growing your wellness practice? You’re not alone! In today’s episode, I dive deep into why relying solely on word-of-mouth can hold you back, especially as you grow and expand your team. Whether you’ve got a few therapists or a larger group, scaling beyond this stage requires a different mind…

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Ep. 37: Addressing Sexual Misconduct in Massage Therapy with Camille Borg 42:51

1M ago42:51

42:51

In this podcast episode, Julie Alexander is joined by Camille Borg to discuss the critical issue of sexual misconduct in the massage therapy industry. The conversation centers around the personal experiences of both Julie and Camille, detailing the inappropriate actions of massage therapists they encountered. They emphasize the importance of report…

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EP 194: BODYWORKER BUSINESS BOUNDARIES - Having integrity around your cancellation policy 11:12

2M ago11:12

11:12

In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business. “Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your …

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268 - From Burnout to Breakthrough of How Tracey Morris Doubled Her Spa’s Revenue in Just One Year 27:58

2M ago27:58

27:58

In this episode, we catch up with Tracey Morris, owner of Therapeutic Massage and Wellness Spa, whose incredible journey has transformed her business and life. Tracy opens up about the challenges she faced as a solo practitioner, working 10-12 hour days, doing everything from massage therapy to laundry and emails. After connecting with us, she took…

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267 - How To Break The $10-$20k/Month Plateau 14:57

2M ago14:57

14:57

Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…

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EP 193: BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing 14:40

2M ago14:40

14:40

Pricing your services can be one of the most difficult things you do when you have your own business. In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by kn…

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266 - How Karen Awender Built Uptown Haven from Zero to 2,000 Clients 48:44

2M ago48:44

48:44

In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…

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265 - 3 Ways To Increase Revenue Without Spending More On Marketing 15:06

2M ago15:06

15:06

What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…

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Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander 14:43

2M ago14:43

14:43

In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the pub…

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EP 192: BODYWORKER BUSINESS BOUNDARIES - More thoughts on accepting tips 12:59

3M ago12:59

12:59

In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe con…

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264 - How Nicole Miller Transformed Financial Struggles into a Successful Spa Business 48:44

3M ago48:44

48:44

Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…

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263 - How To Improve Your Team's Retention & Rebooking Rates 13:20

3M ago13:20

13:20

Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…

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EP 191: BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client 17:46

3M ago17:46

17:46

In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it’s your business and your boundaries! “Once you dec…

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262 - Nicole and Brynn's Journey to Building Modern Mind Body and Achieving Sister Success 45:46

3M ago45:46

45:46

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261 - What To Do With Problem & Underperforming Employees 18:39

3M ago18:39

18:39

Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …

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260 - How Tara Grew From $0 To $30k/Month in 2 Years 32:57

4M ago32:57

32:57

In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…

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Ep. 35: Building a Successful Massage Business with Valarie Karpiel 51:24

4M ago51:24

51:24

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. …

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259 - Stop the Revolving Door and Master Employee Retention in Your Massage Business 20:13

4M ago20:13

20:13

In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…

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EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill 44:31

4M ago44:31

44:31

In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering maki…

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EP 189: Betting on yourself 14:24

4M ago14:24

14:24

In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business. “What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be succes…

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Rebroadcast - How To Scale From 0 → 12 Therapists In 3 Years (Or Less) | Emily Woodside of Purity Day Spa 30:07

4M ago30:07

30:07

Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…

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EP 188: Authenticity and integrity in your marketing 18:10

4M ago18:10

18:10

In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everythin…

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053: Help! I Can't Work, When Life Disables You as a Massage Therapist 17:04

4M ago17:04

17:04

Sometimes when we cannot work it is expected, like pregnancies or a planned surgery. Other times it hits you out of the blue. Either situation is hard as a therapist who only gets paid if they work! But, with a little preparation, you can turn a potentially disastrous situation into a nice reprieve from an ordinarily chaotic schedule. Tune it to he…

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EP 187: Making it easy for people to work with you 18:19

5M ago18:19

18:19

In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice. Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice. This week on the Do It With Intention Podcast: Learn how to decide if new ideas are right for your business by …

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258 - The Phases & Challenges From A $0 to $1Million Massage Business 22:23

5M ago22:23

22:23

Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …

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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May 51:56

5M ago51:56

51:56

In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelon…

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EP 186: LISTENER QUESTIONS -- What if other practitioners think I'm competition? 8:48

5M ago8:48

8:48

In today’s episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn’t have to be. Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn’t automatically spell r-i-v-a-l-r-y. This week on the Do It With Intention Podcast: Learn s…

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EP 185: LISTENER QUESTIONS --Nothing I'm doing to market my business is working. What should I do? 11:30

5M ago11:30

11:30

In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive. Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels. This week on the Do It With Intention Podcast: Learn how to take…

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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard 48:47

6M ago48:47

48:47

In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also …

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257 - Unveiling the Wellness Architect: How BodyLogic Transforms Rural Wellness ft. Matthew E. Smith 33:27

6M ago33:27

33:27

In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…

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EP 184: LISTENER QUESTIONS -- Should I give my clients homework after their sessions? 8:54

6M ago8:54

8:54

In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us. Tune in to find out why that’s not always a good idea. This week on the Do It With Intention Podcast: Learn why as bodyworkers it’s not our job to suggest extra work for our clients. Find out some sa…

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256 - Real Talk: Triumphs and Trials of Growing Your Massage Business 7:28

6M ago7:28

7:28

In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…

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EP 183: LISTENER QUESTIONS -- How do I tell my clients they'll need more than one session? 9:24

6M ago9:24

9:24

"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results th…

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255 - 4 Things To Have & Do Before You Hire Your First Team Member 22:13

6M ago22:13

22:13

In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …

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254 - Diving into Diversity & Growth with Venise Dixon of Indulgence Health 43:02

7M ago43:02

43:02

Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…

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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson 45:50

7M ago45:50

45:50

In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journa…

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EP 182: LISTENER QUESTIONS -- Why aren't my clients rebooking? 11:57

7M ago11:57

11:57

In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business…

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253 - 5 Books (and Key Lessons) To Level Up Your Business Mindset 26:55

7M ago26:55

26:55

Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…

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252 - Finding Your Practice’s Operating System ft. Eric Oliver of Beyond Exercise 47:32

7M ago47:32

47:32

Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…

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251 - How To Fill Your Employee's Empty Schedules 30:24

7M ago30:24

30:24

Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…

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