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Mediavine On Air is everything to do with the business of content creation. The podcast is brought to you by Mediavine, a full service ad management provider committed to helping content creators build sustainable businesses. From top WordPress plugins and a framework to free educational resources, ads are just the beginning at Mediavine.
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Usually as a content creator, you’re creating blogs, video content, and podcast. But there’s multiple avenues to get your content and brand out there. Which all begs the question: have you ever wanted to publish a book? Writing a book is a natural segue for many bloggers, but the journey can seem large and long. In Summer of Live 2019, we talked to…
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With all of the constant shifts in the blogging industry, from social media algorithms to influencer marketing trends, the one thing that stays consistent is your brand. After being a content creator for a while, you realize pretty quickly that you don’t have control over many things. You’ll never be able to control how many likes you get on a post…
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If content creators have learned anything recently, it’s that the only constant in the blogging industry is CHANGE. As we usher in the privacy-centric era for the web, the winds of change are blowing more strongly than ever, but what does it all mean for publishers? On this Teal Talk, Jenny is sitting down with Mediavine CEO Eric Hochberger for a n…
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As a content creator, there’s a bunch of milestones. The first blog post you publish is huge. The first time you place ads on your site? Amazing. Finally going full time as a content creator…WOW. Then, there’s the first time you land your dream sponsored content gig! Congratulations!! …Now what? In this session from the Mediavine Influencers Confer…
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One of the best things about being a content creator is doing what you love. But at a certain point, we all hit a wall and have to ask ourselves: How do you stay passionate when your hobby becomes your job? Digital content creation offers the opportunity to share our passions with the world, which is deeply rewarding, but just like any job it has i…
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It’s finally here! Without further ado, please allow us to introduce Mediavine University, where we teach content creators how to build sustainable businesses. Our debut course, Growing Traffic, is now live and available to purchase. In honor of that, we’re celebrating with Mediavine’s VP of Support Heather Tullos. She and Jenny will be dishing on …
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If you’re on the fence about creating original video content, here’s a question for you: How would you feel about 5x more audience reach? Yes, really! At Mediavine we constantly talk about the importance of video and it’s time to get on board. On a former Summer of Live episode, Meredith Marsh from VidProMom sat down with Senior Director of Marketi…
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What happens when you take seven content creators, each wildly successful with their own sites, and unite them under one website with a very important mission? The answer is the brand new site Black People’s Recipes. On this episode of Mediavine On Air, Senior Director of Marketing Jenny guy is sitting down with two of the creators, Brandi Crawford…
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Spring is here and winter is DONE! Well, sort of. But that’s not going to stop us from our favorite annual tradition: spring cleaning! Whether it’s your office or your bedroom, it’s important to stay organized, clean, and throw all the clutter away. As a content creator, your website is no different. On today’s episode we have Mediavine’s Sr. Suppo…
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Traffic matters. Fortunately it’s not the only important metric anymore, but it’s still a vital component for website success. Whether you’re a Mediavine publisher wanting to increase your revenue or a content creator ready to reach the 50k sessions* and apply, today’s episode of the podcast is all for you! Senior Director of Marketing Jenny Guy in…
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There's hundreds of things you need to do as a content creator: strategizing your outreach, building your audience and scaling efficiently chief among them.But how do you do that in today's world, where everything moves at the speed of light? We've got the answer.Enter affiliate marketing, an often underutilized revenue stream. On Summer of Live 20…
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Content creators have the power to change the world from behind their laptops. Cheesy? Maybe a little, but that doesn't make it any less true. Unfortunately, creating a safe space for yourself and others isn't going to happen by chance. So, how do we go about this very important work with sensitivity and intention? For Mediavine On Air Episode 42, …
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February is Black History Month, and for the next few weeks we want to not only share the wonderful work that Black and Brown creators are producing in the industry, but hear their thoughts at large on where we're heading.On today's episode of Mediavine On Air, we're not just hearing from one creator - but three.In late 2019, Senior Director of Mar…
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When starting the new year, there's a lot of things you have to get in order for your business to thrive. More often than not, you're doing the job of 5+ people as a content creator.Enter automation. Automating work frees up time and helps you focus your attention where it's needed.Erin Chase from 5 Dollar Dinners joins Jenny Guy, our Senior Direct…
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2022 is here! NOT 2020, too.Curious about what's on tap for the largest exclusive full-service ad management firm in the United States? Us too! Today on Mediavine On Air, we hear from Mediavine CEO Eric Hochberger. From the actual death of third-party cookies and the future of programmatic advertising to the features you've been asking for, Mediavi…
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It's a new year. Which means our favorite thing is coming up...That's right: taxes!Jokes aside, whatever the due date, we ALL must eventually pay taxes. And it's no joke that taxes for freelancers and creative business owners are often more complicated.Last year Amy Northard, CPA, joined Mediavine's Senior Director of Marketing Jenny Guy on Teal Ta…
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A new year means new beginnings. Today's On Air episode is all about that.Alison Gary worked for a long time in corporate America - a decade to be exact - before she went full-time with her blog, Wardrobe Oxygen. Often we talk about what it takes to maintain your business as a content creator, but what about the most important decision? The decisio…
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What's better than an ugly holiday sweater party? A whole lot of education for content creators — while wearing ugly holiday sweaters.Back on Teal Talk in 2021, we closed the year with a bang, prizes and an extremely good sport: Google's Head of Creator Relations, Paul Bakaus.He joined Senior Director of Marketing Jenny Guy to discuss everything fr…
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This year is coming to a close and so is Mediavine On Air Season 1. 2022 is upon us, so how do we make the upcoming year for ourselves, regardless of what's going on? On Mediavine On Air Episode 35, we're listening in to Siobhan Sudberry from the BeFree Project. Last year on Teal Talk she joined Senior Director of Marketing Jenny Guy in a conversat…
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You've heard of SEO Like a CEO. Today we're bringing you SEO Like a Google Pro. As in THE Pro. On the next episode of Teal Talk, Senior Director of Marketing Jenny Guy is joined by Google Search Advocate John Mueller. Yes. That John Mueller. SEO expert translator extraordinaire. Listen in as Jenny asks John questions about updating existing content…
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When you work in an industry as new as influencer marketing, it can definitely feel like the wild west. Although the FTC is passing down regulations for content, there are still so many questions: How do you find the right brands to work with? How do you properly disclose the influencer/brand relationship? How much do you charge for sponsored work?…
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A well-told story can stay in someone's mind for their whole life. As a blogger you want to find the right balance between telling and selling your story. Gee Nonterah from the Create and Prosper Podcast joins Jenny Guy, Mediavine's Senior Director of Marketing, in a conversation about communicating your story in a way that is both relatable and pr…
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Q4: It's heeeeere. And it can be a ghoulish time for content creators. But never fear: The Mediavine Support team is here to guide you to scary good earnings this year. On this episode of Mediavine On Air, Ghostess with the Mostest Jenny Guy is joined by devilishly good Director of Support Heather Tullos. She's bringing all her top RPM-raising tips…
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The COVID-19 pandemic has caused not only economic, environmental and health impacts on the world; but emotional impacts as well.In this episode of Teal Talk originally recorded in April 2020, Litsa Williams and Eleanor Haley from What's Your Grief discussed the different ways people grieved the worldwide shutdown, and provided evergreen practices …
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Big thought of the day: You can circumvent social media algorithm woes by shifting your focus to BUILDING A COMMUNITY on these platforms. On this episode of Teal Talk S4 originally recorded back in September, Jenny is joined by Paul Gowder, founder of the website Powwows.com. By implementing his engagement strategies and forming genuine personal co…
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What do you know about virtual assistants? Hiring one can be a vital resource for an overworked content creator, and becoming one can be an untapped revenue stream for another. For the season finale of Teal Talk S3, we welcome Kayla Sloan, expert VA and creator of the well-known course $10K VA. She is on hand to talk "Everything VA", whether you're…
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When you're a digital content creator, you're very much a one-man (or woman) band.From video to SEO and copywriting to social, there are so many 'crucial' skillsets you're expected to have that it can be next to impossible to decide where to focus your valuable (and limited) time.Well, we've got one word for you: PHOTOGRAPHY. This skill is relevant…
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Content creators, we're hurtling towards magical Q4, so it's the perfect time to make sure we're in a mindset for success. On the Teal Talk season 4 premiere, Jenny is joined by Jessica Formicola, a site owner and former psychotherapist, college professor and coach. Jessica is bringing all of her expertise to this episode to ensure we're blogging l…
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Thinking about extending your blog brand to YouTube? Billy Parisi, founder of Billy Parisi Media and Visual Culture Inc, joins Jenny Guy, Senior Director of Marketing in a conversation about his firsthand experience in determining what works and what doesn't when it comes to growing your channel. In this episode, Billy shares his top tips for getti…
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So you're thinking of getting into e-commerce and asking yourself, "Where should I start?" There are many layers to starting an online shop: choosing a platform, legal issues, finding your niche and so much more. Today, we've brought in an expert. Lizz Porter from More Than Thursdays & Pew Pew Lasercraft joins Jenny Guy, our Senior Director of Mark…
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You’ve heard of SEO, but have you heard of Discovery Optimization (DO)? With Discovery Optimization, you can grow your social media accounts by focusing on how your target audience uses social media to discover content.Ciaran Blumenfeld of Hashtracking and Juiced Social is here to speak about Discovery Optimization and strategies for growing a nich…
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Oh, SEO. Oft maligned, mangled and misunderstood, it's nevertheless pretty mandatory for achieving sustainable success as a content creator. But with all of the contradictory 'expert' advice out there, how do you separate the real important from the real big nothing? That's what we're here for. On Episode 22 of Mediavine On Air, and our last episod…
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As a food blogger, there's one key ingredient to your success: taking delicious photos of your recipes. But how do you do that with the seemingly endless competition and incredibly complex Google algorithm? In this episode of Mediavine On-Air, Stephanie Keeping and Melodee Fiske of Pretty Focused break down their system of taking amazing photos tha…
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Editor's Note: Since the airing of this episode, "Grow.me" has been rebranded to "Grow." Also, this episode and transcript mentions autoplay settings in the Mediavine Dashboard. Autoplay options have been retired as of February 2023. See this article for more information.)Anyone else need a CliffsNotes version of all the things happening at Mediavi…
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"TikTok isn't for content creators." Have you or anyone you know said this before? Amy Flanigan of the website Belly Full, with her 600k+ TikTok followers, is here to change your mind. A graphic designer turned food writer and photographer, what Amy initially started as just a "hobby" has turned Belly Full into a full time business with millions of…
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There's one platform that all bloggers know can be difficult. That's right: Facebook. But Facebook isn't as hard as it seems, and on today's podcast episode we have an expert with a proven track record to show us.Melanie Ferguson from Southern Crush At Home joins Jenny Guy, Director of Marketing at Mediavine, to share proven strategies to transform…
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Did you know that Pinterest and Google interact quite a bit? Both are search engines and some of your Pinterest traffic may actually be Google traffic.In Episode 17 of Mediavine On Air, I was joined by Amy Locurto from Living Locurto and Amy's Circle for a chat about how using Pinterest like a real user can boost your Pinterest results. She shares …
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It's rare that we here at Mediavine go a day without saying "diversify." We talk about content creation in all forms, whether it's blogging, photography or video — but what about a book?Today's episode of Mediavine On Air takes us from screen to page.Our guest for this episode is Jeffrey Eisner, creator of Pressure Luck Cooking, an easy-to-follow I…
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Underpromise and overdeliver is one of my favorite maxims. Unfortunately, the marketing teams for the vast majority of blogging tools out there don’t seem to agree. So, how do you find which tools actually deliver on their promises without breaking the bank? Pinterest strategist and founder of the website Arts and Budgets, Latasha Peterson, joined …
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In my opinion, there are those who admit to having imposter syndrome — at least sometimes — and then there are fibbers. Welcome, audience, to an episode of Mediavine On Air where we talk a bit about the f-word. That’s right, feelings.I’m your host Jenny Guy, and in late 2020 I had the privilege to sit down with two powerhouse Google employees, Juli…
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Content creators, do you ever feel like Google hates you? The logical part of you knows this probably isn’t true but you keep getting the sensation that the latest algorithm shift was specifically designed to decimate your traffic?If you can relate, this episode of Mediavine on Air is for you! We were joined in spring 2021 by Mediavine CEO Eric Hoc…
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Today we’ll start off with a question: What is the one audience that you own? That’s not subject to algorithm shifts and is one of your greatest assets?It’s your email list, and if you’re not focused on cultivating it, you’re definitely leaving money on the table in more ways than one.We originally shot this episode back in April of 2021 with the i…
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Greetings content creators and welcome to another episode of Mediavine On Air, the podcast just for you.RPM, or revenue per mille, is often mistakenly thought of as the amount or way that a website earns. While this is not the case, RPM is a math equation that provides an overall picture of how your website is performing.We had two amazing Mediavin…
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Hey content creator friends, welcome to another episode of Mediavine On Air! Today we’re answering the question: Can you make lightning strike twice?In other words, once you’ve got one successful website, can you use your expertise to make a second? And third? And fourth?Karly Campbell of Buns in My Oven and That Low Carb Life and Kristy Still of M…
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* Editorial note: Since the airing of this episode, "Grow.me" has been rebranded to "Grow." *Welcome to another episode of Mediavine On Air.We recorded our Teal Talk season 3 finale in late May with Mediavine CEO and Co-founder Eric Hochberger. The topic was Mediavine Updates and the hour was PACKED with anything and everything that’s happening in …
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We live by the idea that knowledge is power and there’s not a better place for Mediavine publishers to go for all the knowledge about their site performance than their Dashboard.Our amazing engineers joined forces with the Support team for a total Dashboard revamp in spring 2020 and so of course, we had to have Director of Support Heather Tullos an…
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Welcome to another episode of Mediavine On Air with your host, Jenny Guy. One of our favorite sayings around here is: Diversify your revenue streams! Now, that might sound odd from a company that provides full service ad management, but our company mission is building sustainable businesses for content creators. And a business relying on only one i…
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In our latest episode of Mediavine On Air, Lena Gott from What Mommy Does and Stephanie Keeping from Spaceships and Laserbeams talk about their top traffic tips. From post and image SEO to Pinterest best practices, this episode covers a whole lot of ground. Learn how to increase your traffic and keep viewers on your site from these experts in episo…
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Google’s Page Experience update is coming this summer, with Core Web Vitals as key components. Andrew Wilder of NerdPress and Eric Hochberger, CEO of Mediavine, join Mediavine’s Director of Marketing Jenny Guy in a conversation breaking down Core Web Vitals and what this update means for publishers. Learn about the many things publishers can do rig…
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Are you making the most of your content? Most people will publish one blog post, share a link on social media and call it a day. But they’re wasting a prime piece of content real estate!Gertrude ‘Dr. Gee’ Nonterah of My Online Biz Journey and host of The Create and Prosper Show, joined Jenny Guy, Mediavine's Director of Marketing, for a Summer of L…
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