Beste Ola Kowalska podcaster (2024)

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Episode 125 Why do most freelance teachers struggle with marketing (and 4 ways not to!) 24:27

2d ago24:27

24:27

Marketing can feel like a maze, especially for freelance language teachers. But why do so many of them struggle to navigate it successfully? In episode 125 of the Get richer, teacher' podcast, I’ll explore the common challenges faced by freelance educators in marketing and offer practical solutions to help you thrive. Hit the play button and get an…

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Episode 124 What does scaling a language business actually mean and how to do it 23:54

9d ago23:54

23:54

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Hey, I'm Ola! For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher t…

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Episode 123 Should you invest in DELTA or other teaching qualifications to grow your business 27:29

16d ago27:29

27:29

Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Hey, I'm Ola! For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher t…

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Episode 122 Your exit plan from an online platform to teaching language on your own terms 25:29

23d ago25:29

25:29

This episode is the result of discussions I had with my audience after I published episode 119 about online learning platforms. While some people shared their struggles and dreadful experiences with these platforms, others found great success and were grateful for the opportunities they provided. Despite the differing experiences, they all share a …

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Episode 121 The truth about niching as a language teacher and how to finally find your niche 26:53

30d ago26:53

26:53

If you want to build a profitable and sustainable language education business, niching is the way to go. That's why in Episode 121 of the Get Richer, teacher podcast, we dive deep into the concept of niching and its impact on your marketing and sales. In this episode, we'll cover: What exactly is a niche? Common mistakes teachers make that affect t…

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Episode 120 Joining and building successful communities in the language education space - chatting to Teresa Bestwick 32:16

1M ago32:16

32:16

Having been both a language teacher and now a language teacher coach, I've come to realise that teachers absolutely thrive on connecting with each other. That's why I'm excited to have invited Teresa Bestwick, the co-founder of the TEFL Development Hub, to join me in discussing the importance of building and fostering communities for language teach…

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Episode 119 Is teaching on Preply, italki or other platforms worth it 19:54

2M ago19:54

19:54

In this day and age, learning languages is easier than ever. There are tons of free resources online, user-friendly apps that encourage students to be consistent, and online platforms that connect students and teachers from across the globe. These platforms are a great solution for teachers who find marketing themselves overwhelming. However, they …

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Episode 118 The power of changing your mindset to become successful in business - an interview with Michal Altawil.mp3 40:30

2M ago40:30

40:30

In this podcast episode I talk to Michał, a language teacher who shares his inspiring story of building his own language education business. Michał shares: – his background as a Polish American and his experience of moving to Poland – his struggles with teaching kids – how pandemic led him to discover the potential of online education and sparked h…

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Episode 117 What business model will allow you to have a profitable, sustainable and enjoyable teaching business 32:03

2M ago32:03

32:03

As a teacher business coach, I specialise in helping my clients develop businesses that are not only profitable and sustainable but also bring them genuine joy. In episode 117 of the Get richer, teacher podcast I'm sharing insights into four business models, examining their pros and cons in relation to these three crucial components of a successful…

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Episode 116 The 5 things every teacher needs to unlearn to make their business more successful 28:27

2M ago28:27

28:27

Being a teacher means you're always learning, teaching or thinking about one of the two. However, there are also beliefs and habits worth unlearning to build more successful, profitable and enjoyable teaching business. In the newest episode of Get richer, teacher podcast I talk about some false beliefs that keep many language teachers stuck. Hit th…

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Episode 115 The elements of an effective AND profitable group language program 27:43

3M ago27:43

27:43

What makes a successful group program? I believe it’s about balancing the academic and business side. But how can you achieve that? In episode 115 of Get richer, teacher podcast I’ll walk you through 4 elements that are crucial for building an extraordinary group language course to make sure it’ll be effective for your students and profitable for y…

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Episode 114 How to scale your language business 24:23

3M ago24:23

24:23

When you're teaching one-to-one, there's a limit to how much you can earn. Even if you do and raise your prices, there's only so many hours in a day. I know it is counterintuitive but in order to scale your business you need to not add more (time, offers, clients) but to start doing less. You can transition from one-on-one to group classes (I talke…

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Episode 113 When to move from 1:1s to group teaching 24:40

3M ago24:40

24:40

Sooner or later many language teachers start to think about moving from offering only 1:1 lessons to group programs. But it’s not as simple as grouping together your 1:1 clients based on their CEFR level and telling them „see you on Tuesday at 6 PM”. First of all, I’m not a fan of creating offers and marketing them based on language proficiency lev…

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Episode 112 How to make your language school profitable 18:59

3M ago18:59

18:59

Managing a profitable language school goes beyond the simple formula of "more clients, more money”. Whether you have a brick and mortar school or an online one, there are costs involved. The biggest expense is teachers’ salaries, and rightfully so. They are responsible for your students’s success and satisfaction and I believe you shouldn’t cut cor…

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Episode 111 How to promote your language school online 27:09

4M ago27:09

27:09

Probably nobody open their language school to become a marketer. You were first a teacher, then decided to become a business owner and help more students. Maybe you didn’t expect that running a language school will involve so much marketing. It can be exhausting, especially if you’re not sure what sets your business apart from other language school…

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Episode 110 What makes a good language school 19:10

4M ago19:10

19:10

What makes a good language school? As a former owner and manager of language schools I’ve seen a lot! And I believe there are 3 things that your language school needs to call itself a good place. Leader – that not only puts out fires, create timetables and pay the bills. The visionary and makes space for creativity and growth People – unfortunately…

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Episode 109 Who is your ideal student 15:22

4M ago15:22

15:22

Knowing who your ideal client is makes it easier to create offers and be consistent with your marketing. But how do you find this ideal client? It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working wit…

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Episode 108 Three things that are holding you back from progress in your business 22:13

4M ago22:13

22:13

Just like planning a road trip, building a successful business requires a few key elements. First, you need to ensure that your business is functioning well, just like checking your car before hitting the road. This means having a clear map or goal to work towards, as well as knowing that you have support along the way. Trust me, having someone to …

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Episode 107 What to actually focus on in marketing your teaching business 19:14

5M ago19:14

19:14

Marketing may seem overwhelming because of the amount of advice out there and especially if you're a teacher (and let's be honest - business has never been part of the curriculum while studying to become a teacher, right?!) But it's actually quite simple. It's not posting more or having a massive audience that cuts it. To get started, I recommend c…

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Episode 106 What's the best social media platform for your teaching business 19:05

5M ago19:05

19:05

Searching for the best social media platform for your teaching business? Let's flip the script and approach it from a different angle. Instead of asking what's the best platform overall, let's focus on what's best for YOU. Where can you be consistent and truly enjoy showing up? It's all about finding the path of least resistance. It's not about fol…

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Episode 105 Want to start a podcast? Look no further! Chatting to Laura Wilkes 35:26

5M ago35:26

35:26

In this episode we talk about: Podcasting as a powerful tool for building connections with the audience and establishing trust Ola talks about how The Get Richer Teacher podcast challenges the current state of the language education market Laura Wilkes shares her journey with podcasting and provides tips on getting started Tips include finding a su…

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Episode 104 Kindness, passion and the art of teaching for Cambridge exams - chatting with Julia Dziuba 56:20

5M ago56:20

56:20

In this episode, we talk about: Julia, an English teacher specializing in Cambridge exam preparation, who's passionate about providing a positive and enjoyable learning experience for her students Julia emphasizes the importance of authenticity and listening to her audience and talks about experimenting with different teaching and marketing approac…

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Episode 103 When the student is ready, the teacher will appear - chatting to Catherine Angus 56:44

6M ago56:44

56:44

In this podcast episode we talk about: Catherine Angus, an English language teacher, shares her journey of creating a podcast and pronunciation course for teachers The podcast, Hear You Go, focuses on the messy and unpredictable aspects of spoken English Catherine noticed a gap in the market for authentic and engaging listening materials and decide…

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Episode 102 What are the dangers of charging too little for your classes and courses? 28:13

6M ago28:13

28:13

In this episode I talk about: The dangers of charging too little for language lessons Pricing based on value and commitment, not just time spent teaching Risks of charging too little: resentment, lack of progress, high maintenance clients, financial struggles Encouragement to raise prices and attract committed students Thanks for tuning into the Ge…

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Episode 101 Are group classes better than 1:1s? 22:06

6M ago22:06

22:06

In this episode I talk about: The current state of the language education market Exploration of the question of one-to-one teaching versus group teaching Benefits and considerations of one-to-one teaching Benefits and considerations of group teaching Financial advantages of group teaching Importance of finding a balance between one-to-one and group…

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Episode 100 Can you actually promise your students results? 23:42

6M ago23:42

23:42

In this episode I talk about: Acknowledgment of challenges in the language education market Encouragement for teachers to build their own businesses and make a positive impact Celebration of episode 100 and gratitude for the podcast community Discussion on the topic of promising results in language teaching Shift from promises to possible outcomes …

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Episode 99 Is it worth running a conversation or a book club 21:28

7M ago21:28

21:28

In this episode I talk about: - The appeal of conversation classes and book clubs for language teachers - Potential benefits: authentic learning experiences, improved language skills - Caution against the practicality and sustainability of such offerings - Emphasis on strategic thinking and building a solid business foundation first - Focus on esta…

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Episode 98 What you need to sell group classes 23:27

7M ago23:27

23:27

In this episode I talk about: Importance of creating targeted group courses in the language education market Need to understand the target audience and their specific needs Designing a curriculum that addresses those needs and provides tangible outcomes Emphasizing the benefits of group classes and networking opportunities Effective marketing and c…

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Episode 97 Why talking about having native speaker teachers in your school is not a great marketing tool - chatting to Gina Rodriguez 43:43

7M ago43:43

43:43

In this episode we talk about: Language education market challenges: low pay for teachers, native speakerism, and outdated teaching formats Ola's mission to empower language teachers to build profitable and enjoyable businesses Introduction of guest Gina, an ELT marketing consultant, sharing her journey and expertise Discussion on the misconception…

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Episode 96 How to actually get richer as a teacher 18:41

7M ago18:41

18:41

In this episode I talk about: establishing strong foundations, including target audience, messaging, and one-to-one offers the important yet frustrating stage of getting those foundations right Introduction to the Rocket Takeoff program to support struggling freelancers in their business journey The program I talk about, The Rocket Take off, is des…

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Episode 95 What I learned from being a language school owner 22:28

8M ago22:28

22:28

In this episode I talk about: my journey from working in a language school to starting my own online language school Adapting to online teaching during the pandemic and helping others transition Feeling the need for change and embracing a new identity as a language school owner Importance of messy action, trust, and building a strong community Invi…

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Episode 94 7 mistakes freelance language teachers make 19:36

8M ago19:36

19:36

In this podcast episode, I address seven common mistakes made by freelance language teachers. These mistakes include undercharging for services, neglecting marketing efforts, failing to diversify income, struggling with time management, lacking boundaries, and disregarding self-care. I emphasises the importance of recognising the value of one's ser…

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Episode 93 Do you charge too much for your lessons? 18:34

8M ago18:34

18:34

In this podcast episode, I address the common concerns language teachers have about pricing their lessons and products. I emphasise the need for a strategic approach to pricing, highlighting that it is not just a random decision but a way to position oneself in the market and attract the right audience. The host explains that specialising in a cert…

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Episode 92 How not to come across as pushy when you're selling your teaching services 19:11

9M ago19:11

19:11

This episode emphasises the need for language teachers to avoid being pushy or manipulative when selling their services. It highlights the outdated marketing techniques still being used and the importance of understanding the concerns and struggles of potential customers. Building authentic connections and creating educational content that addresse…

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Episode 91 How to avoid burnout as a freelance teacher 21:13

9M ago21:13

21:13

In this episode we're talking about avoiding burnout in your freelance teaching business. The topics I cover are: Avoiding burnout and maintaining work-life balance. Setting boundaries with oneself and others. Understanding the link between burnout and hormones. Developing a personalized self-care routine. Shifting mindset to see rest as preparatio…

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Episode 90 How to build a personal teaching brand 18:48

9M ago18:48

18:48

In this episode we're talking about building a teacher personal brand: While language skills are crucial, they shouldn't be the sole determinant of success. Showcase your broader understanding of what it takes to become a fluent speaker - don't build your brand solely on your language expertise Embracing authenticity: Standing out from the crowd by…

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Episode 89 How to make the most out of summer as a freelance teacher 19:15

10M ago19:15

19:15

this episode, Ola shares some ways in which teachers can make the summer count by: reflecting on the last 6 months planning what's next committing to take action The episode comes with a handy workbook called 'Your business check-in' that can be used in the summer, at the end of the year or any other transition period. Download it for free here! Th…

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Episode 88 How to overcome the fear of selling 26:15

10M ago26:15

26:15

Tune in to the latest episode of the podcast, where Ola dives deep into this topic and shares valuable insights and strategies to help you conquer your sales fears. Here are three key takeaways from the episode: 💡 Takeaway 1: Change your perception of failure: In the world of online business, low sales or a product not selling is seen as informatio…

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Episode 87 How to achieve financial freedom 25:35

10M ago25:35

25:35

Here are top five takeaways from this episode: 1. It's crucial to define what financial freedom means to you. Take the time to reflect on your values, priorities, and goals. Don't just follow advice blindly, but create a plan that aligns with your unique vision. 2. Building financial freedom requires taking action and being proactive. Don't wait fo…

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Episodes 86: The 6 things you need to unlearn to sell your stuff successfully 32:00

11M ago32:00

32:00

In this episode, I talked about unlearning some things that might be standing in the way of your success in selling stuff in your business. Here are the six key points we covered: 1. seeing your work through the prism of educational value 2. focusing on the language rather than people's problems and needs 3. focusing on the ‘what’ rather than ‘for …

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Episode 85: 5-step path to adding passive income to your teaching business 25:48

11M ago25:48

25:48

This week I'm taking you on a journey (a hike, actually) to setting up passive income offers in your teaching business. As with every journey, the beginnings are usually quite exciting (that's when you start freelancing), but it might be hard to progress from the freelancing world's plains and step into the more hilly area with digital, passive off…

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Episode 84 How not to be enslaved by social media as a business owner 21:38

12M ago21:38

21:38

This week's episode starts with a rant about Instagram! I then follow on to talk about: What we know as teachers is worth so much more than what social media rates it for. How to take back control of your social media use. Tips on how to stop worrying about social media content. Where is it more likely to find your ideal people? Why you need to cre…

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Episode 83 If I started a teaching business now, this is what it would look like 24:58

12M ago24:58

24:58

This week I wanted to share my vision of how the beginnings of my teaching business would look if I had a chance to start it all over again. starting with stories building my personal brand building an email list letting people know about my offers 📩 RACE TO 100 CHALLENGE!📩 You may also have heard me speak about the challenge happening on the 8th M…

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Episode 82 How to convince people to sign up to your newsletter list 22:02

1y ago22:02

22:02

In today's episode, we're talking about ways to convince people to sign up to your list and why this actually should be your priority: Why email marketing is the answer to social media. It makes a huge difference when people give you permission to contact them. When people see your social media presence for the first time, the next step should be s…

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Episode 81: Why you're still struggling to get students from Instagram 19:38

1y ago19:38

19:38

In today's episode, we're talking about why you may still be struggling with your social media and converting those followers into paying students. Why you need to know what your marketing goals are before you even start posting on social media. What’s the remedy for your struggles? You need to know why you are there. What is the point of what you …

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Episode 80 Talking about taking messy action, never giving up, selling digital courses and all things in between with Paulina @p.s.english 54:52

1y ago54:52

54:52

In this juicy episode, I invited my client and an overall joy, powerhouse and absolute inspiration Paulina for a chat. We talked about: Why you have to get the signal from many to make a change. What Paulina has been doing since she started her Instagram profile. Paulina’s biggest mistake. Paulina’s advice for people who have negative experiences w…

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Episode 79: Why you HAVE TO start writing emails to your audience + 9 ideas for what to write about! 17:00

1y ago17:00

17:00

In today's episode we talk about: Why it’s important to have an email list. The power and impact of your opinions and why your thoughts matter 9 idea prompts for your next newsletter Thanks for tuning into the Get Richer Teacher Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. He…

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Epsiode 78: Can I NOT show my face on social media and still be successful? 13:09

1y ago13:09

13:09

In today's episode, we talk about: Can I not show my face on social media and still have a successful business? Why you need to be critical of advice coming from social media gurus Why you need to find your own way to get visibility What's the purpose of your being present on social media Thanks for tuning into the Get Richer Teacher Podcast! If yo…

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Episode 77: Let's talk about your followers, teacher 22:04

1y ago22:04

22:04

In today's episode I've talked about: Why you need to reconsider what you understand and what you mean by consistency. Why your follower numbers don’t matter, and why you need to change how you think about it What would it look like if you were super open about your offer? What’s the next step after a potential follower follows you? Why you mays ti…

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Episode 76: What needs to happen in your first meeting with a potential student 18:01

1y ago18:01

18:01

In this episode, I give you a list of the benefits (and some limited drawbacks) of running discovery calls/language consultations with potential new students. I also talk about what needs to happen before, in the meeting, and afterwards, so the chances of you landing a new lovely client to work with are higher! How consultations are a fantastic cha…

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