The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.
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A show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses. From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.
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Visibility Tips: Get Found Online & In Your Town
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Feeling invisible? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your …
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Our 600% Increase in 5-Star Google Reviews!
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This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews. The approach involves using targeted email and SMS campaigns, lever…
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Protect Your Studio with the Right Insurance with Miriam from Alternative Balance
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This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage, discusses general vs. professional policies, and clarifies coverage for independent co…
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Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. Learn how to optimize your pricing, leverage technology, upsell strategically, an…
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Mastering Google Reviews: Superhero Secrets for Pilates Business Success
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David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case stud…
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Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those n…
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The Art of Retaining Clients in a Competitive Market
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Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market sa…
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Supercharge Your Pilates Studio: The Epic Quest for Five-Star Google Reviews
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This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google. The competition in the Pilates industry is highlighted, underscoring the importa…
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What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops
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In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds li…
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Innovative Programming: Keeping Your Classes Fresh
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Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming. Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them suc…
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Unleashing CRM Superpowers for Clinical Pilates Small Businesses [CRM Series]
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Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses. The discussion unravels the true definition of a CRM, showing o…
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Beyond The Method With Frame Fitness Founder Melissa Bentivoglio
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into an inspiring conversation with Melissa, the creator of Frame, a revolutionary at-home Pilates reformer. Melissa shares her journey from being a classically trained ballet dancer to becoming a Pilates and fitness instructor. She discusses her passion for making Pilates …
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From Zero to Hero: Transform Your Pilates Studio with CRM [CRM Series]
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Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign. As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign, where he focuses on developing organic growth engines and consulting with in…
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Maximizing Studio Space: Innovative Layouts for Boutique Fitness Studios
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In this episode of "The Pilates Business Podcast," host Seran Glanfield shares invaluable insights on creating the ultimate fitness studio that marries client satisfaction with peak business performance. From the strategic layout and design that enhance client experience and maximize revenue per square foot, to operational efficiencies like soundpr…
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Where to Step in the SEO Minefield: Getting Your KPI’s Right [SEO Minefield Series]
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In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can. They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output resul…
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Mastering Public Relations: Strategies to Elevate Your Boutique Fitness Studio with Candice Smith
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In this episode of "The Pilates Business Podcast," host Seran Glanfield welcomes Candice Smith, the visionary behind French Press PR, to unravel the dynamic world of public relations in boutique fitness. This episode is a goldmine for fitness entrepreneurs, packed with strategies to boost brand visibility and trust. Candice and Seran dive deep into…
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How To Stay Relevant (& profitable) in a Highly Competitive Market
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What does 2024 have in store? We know that competition is only going to increase which means that you’re going to need to be smarter than ever about the strategies you implement and where you spend your energy and focus In this episode, Seran dives into the key strategies and focus areas that will help you differentiate your business and attract th…
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Survey the SEO Minefield: How to Get Through Safely [SEO Minefield Series]
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In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can. They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your…
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The Power of Change: Financial Mastery in the Fitness World with Billy Hofacker
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In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast. They delve into the world of running a studio business and the journey of growing it while wearing multiple hats. Billy shares his insights on creating a brand, simplifying operations, and the imp…
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Pilates Instructor Training: Online Or On-Site? [Clinical Pilates Instructor Series]
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In this episode of the Pilates Business Podcast, your host David Gunther discusses the specifics of the clinical Pilates studio Pilates Can, and how they can help people with mobility, strength, flexibility issues or multiple conditions, thanks to their highly trained clinical Pilates instructors, and approach of personalised sessions. David unders…
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Scaling with Integrity: How to Expand Without Losing Your Core Values
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In this insightful episode of "The Pilates Business Podcast," host Seran Glanfield addresses a crucial challenge for studio owners: scaling your business without losing its unique essence. Seran dives into the importance of core values as the bedrock of your brand and how they can guide your growth strategy. This episode is perfect for fitness stud…
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Exploding Interest Rates and Highly Experienced Staff: Challenges and Strategies in a Clinical Pilates Business
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The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023. Our host, David Gunther, shares the experiences of himself and his wife (last week’s guest, Claire Gunther) managing finances during tough econom…
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Client Retention Metrics Every Studio Should Track
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In this episode of "The Pilates Business Podcast," host Seran Glanfield explores the pivotal role of client retention in the boutique fitness industry. Delving into the nuances of using data to foster customer loyalty, this episode is full of insights for studio owners seeking sustainable growth. It sheds light on how a deep understanding of studio…
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Effective Lead Generation: Proven Techniques to Attract Quality Leads
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In this episode of The Pilates Business Podcast, host Seran Glanfield unravels the secrets to effective lead generation. You will gain tips on attracting quality leads, understanding your ideal client, leveraging social media, the power of partnerships, content marketing, and email campaign mastery. Tune in to this episode to unlock the secrets of …
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Digital Marketing 101 for Pilates Studios
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In this episode, host Seran Glanfield delves into the power of digital marketing for boutique fitness studios. The episode covers the essence of digital marketing, harnessing social media and email marketing, understanding the importance of SEO and paid advertising, crafting compelling content, and finding your unique path in the digital world for …
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Surviving and Thriving: A Look at Pilates Can's Journey Through the Pandemic
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In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services. T…
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Scaling Your Studio with Curtis Christopherson
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In the latest episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of fitness business scaling. Curtis Christopherson, the innovative mind behind WRKOUT and owner of Innovative Fitness, shares invaluable insights and strategies to help fitness studio owners thrive in a competitive industry. Discover the importance of i…
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Keeping New Clients - Best Practices To Maximize Retention
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In this episode of The Pilates Business Podcast, we explore the vital secrets to client retention in boutique fitness studios. Discover the key strategies to foster personalized client experiences, improve communication, and leverage time-saving tools. Learn the secrets to keeping your boutique fitness studio clients engaged and loyal - perfect for…
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How To Plan Your Time In 2024 To Avoid Burnout As A Busy Studio Owner
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Struggling to balance your studio business and life? Look no further! In this episode of The Pilates Business Podcast, your host Seran Glanfield unravels the secrets of time management practices tailored for busy studio owners. Discover how to avoid burnout, gain efficiency, and create a profitable year for your boutique fitness studio business. 🎉 …
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Branding Your Pilates Studio: Identity, Voice, and Vision
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In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the world of Pilates studio branding. This episode is a treasure trove of insights for studio owners seeking to distinguish their business in a competitive market. Seran explores the essence of branding beyond the visual identity, emphasizing the importance of a compe…
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The Growth Gameplan: Your New Year Roadmap
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Are you ready to catapult your studio business into the future? In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards crea…
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Solving The Right Problem For Your Business with Jessica Lackey
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Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey. Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth. Plus, gain insights into setting real…
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Engaging the Millennial & Gen Z Market: Fitness Studio Marketing Strategies
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In this episode, we're diving deep into a topic that's crucial for studio owners like you - how to tap into the next generation of movement practitioners! Millennials and Gen-z’ers are reshaping consumer interactions! In this episode, I’ll explore How to connect with this tech-savvy generation. Why millennials and Gen-Z’s are the prize catch How au…
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Your Financial Wellness with Nina Israel
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As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a busi…
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Where Does Growth Opportunity Exist In Your Studio Business?
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In today's episode, I explore the SWOT Analysis—a foundational strategy tool that can revolutionize your studio business. Unpacking Strengths, Weaknesses, Opportunities, and Threats, this episode provides actionable insights tailored for studio owners in the wellness industry. Whether you're a veteran or new to the game, tune in to learn how to lev…
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Mastering Facebook and Instagram Ads: A Comprehensive Guide with Expert Ana Katz
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Ready to take your digital marketing game to the next level? This episode is your go-to guide. Joined by digital marketing expert Ana Katz, we delve deep into the realm of Facebook and Instagram ads, specifically tailored for studio owners. Learn the ins and outs of video view campaigns, the importance of lead generation, and why follow-through is …
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BONUS! 🎉 Transforming Your Studio Into a Lucrative Business
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Ready to transform your boutique fitness studio business into a thriving, profitable business? The secret to success lies in mastering your craft, but that's just the beginning. Running a lucrative business requires more than just a concept and passion; it needs structure, systems, and strategies tailored specifically for you!✨ This episode provide…
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Transforming Your Fitness Studio Website into Powerful Sales Tool
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In today's digital landscape, your fitness studio's website is more than just a virtual storefront—it's a 24/7 salesperson, a reflection of your brand, and a community hub for your clients. In this insightful episode, we dive deep into the essentials of creating a website that not only attracts but also retains your ideal clients. Discover how to h…
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Switching Software - What You Need To Know with Jan Taylor
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Ever wondered how tech can elevate your client experience and grow your boutique fitness studio business? Jan from GetLivelyNow joins me, Seran Glanfield, to share her journey and insights on making the switch between studio management software (your booking system!). 🔄 Software Switch - get practical advice on managing software transitions, levera…
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5% Increase in Client Retention? Yes please!
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Have you ever wondered why some Pilates studios thrive while others struggle? Could it be due to the quality of the instructors, location of the studio, or the pricing? Interestingly, it's none of the above. It all boils down to client retention! In this episode I dive headfirst into the nitty-gritty of developing result-oriented retention strategi…
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Staying Inspired as a Teacher with Pilatesology Founder - Alisa Wyatt
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Owning a studio is a rewarding yet challenging journey, and it's easy to lose that initial spark amidst the daily grind. So, how do you keep the fire alive? How do you stay motivated, creative, and, most importantly, inspired? Inspiration is so important - it is what fuels innovation, keeps you resilient through challenges, and makes the journey no…
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7 Tips To Savvy Social Media Marketing
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If you're frustrated with posting on social media but not seeing engagement or client conversion, this episode is your roadmap to success. I dive deep into strategies for converting passive scrollers into active followers and eventually, paying clients for your boutique fitness studio. Episode Highlights include: How to Turn Scrollers into Follower…
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Building A Unique Studio: Donna Fisher's Wellness Vision
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In the latest episode of the Pilates Business Podcast, I'm sharing with you a conversation with Donna Fisher, a game-changer in the wellness industry and the successful owner of FBH Wellness, a holistic wellness hub based in Dallas, Texas. This episode is a must-listen for Pilates studio owners who aim to expand their brand and services beyond 1:1 …
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Pricing Misconceptions: Why Your Fitness Studio Shouldn't Compete on Price Alone
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Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitnes…
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How to Supercharge Your Sales with Chris Appiah
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Dive into this game-changing episode of the podcast, featuring Chris, founder of The Sales Arms 🏋️♀️ In this episode, we discuss: 🚀 Skyrocketing Membership Rates: How Chris increased membership by 500% and monthly revenues by $65,000 in just one year. 🤝 Emotional Connection: It's not just about sales; it's about connecting emotionally with potenti…
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Transform Your Studio into an Inviting Community Hub
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Want to create a space that your clients find hard to resist? Your studio is unique - so don't let it feel like just another room! Turn your space into a thriving community hub! In this value-packed episode, we're diving deep into the little-known secrets that can transform your studio into a sanctuary for well-being and genuine human connection. Y…
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5 Quick Tips For Long-lasting Client Relationships
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Uncover the secrets to building lasting client relationships in the latest episode of the Pilates Business Podcast with Seran Glanfield! We discuss: 👂 The Power of Active Listening: Why it’s pivotal for forging meaningful connections and trust. 💌 Personalized Communication: Tailoring your messages authentically to show clients they’re valued. 📌 Fiv…
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The Ultimate Guide to Acquiring New Clients: A Step-by-Step Strategy for Studio Owners
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Ready to turbocharge your fitness studio's success? This episode delves deep into how to boost your brand visibility and expand your client base with host Seran Glanfield We cover: Understanding Your Ideal Client: What if you could magnetize clients to your studio? I'm sharing tips on crafting marketing messages that resonate deeply with your poten…
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Breaking the Mold: Gagan Ubhi’s Pilates Revolution in Kenya
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Gagan Ubhi, the inspiring owner of Sondr Studio in Nairobi, took a leap of faith and embarked on a journey to open a dynamic pilates studio in Kenya. You'll hear about her transformation from city planner in Australia to Pilates studio owner, the challenges she overcame in certification and starting a new business in a different country, and the po…
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Crafting a Captivating Brand Identity for Your Pilates Studio
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In this episode of the Pilates Business podcast, we dive deep into the world of Pilates studio branding and explore the essential steps to build a strong brand identity that sets your studio apart. In this episode, we discuss: 🌟 The importance of embracing your studio's authenticity and how it can make you stand out in a crowded market. 🌟 Tips for …
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