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This is Product Marketing

Product Marketing Hive

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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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The Product Marketing Experts

Jeffrey Vocell, Sharebird

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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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The Becky Beach Show - Digital Product Marketing for Your Creative Business

Becky Beach - Certified UX Product Designer and Design Thinker

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The Becky Beach Show is all about helping you successfully market your digital product business to increase visibility and sales. Becky also interviews successful and inspiring business owners and stresses the importance of an abundance mindset. Becky Beach is a million-dollar digital product seller and marketer featured in Business Insider and Forbes. She is certified in User Experience/Product Design and Design Thinking. Join Becky each week to turbo-charge your income and mindset! Visit t ...
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The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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Join Maggie Bean as she explores what new and aspiring product marketers need to know about launching a successful product marketing career. From diving deep into the fundamentals with seasoned experts to learning from other newbies on how they made the switch, we're getting real with candid stories and advice for those who are beginning their PMM journeys.
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Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, ...
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Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
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Send us a text Ever wondered how some creators seem to effortlessly grow their email list through YouTube? In this week's episode, I chat with Lisa Lisson, founder of Are You My Cousin, who shares exactly how she strategically uses YouTube to build her email list and create a thriving digital business. Lisa started as a blogger (just like many of u…
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In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents. Read the episode highlights here:https://www.productmarketinghive.com/building-and-s…
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Are you the capable, high-achieving creative entrepreneur who's always solving everyone else's problems? Licensed psychotherapist Terri Cole reveals why this "high functioning codependency" might be creating an invisible ceiling in your business growth. Learn practical strategies for breaking free from over-functioning, setting healthy boundaries, …
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Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the right stories to tell to the market? 08:13 How do you empower…
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In this episode, I'm revealing what digital product sellers can learn from the $1.8 billion company, Liquid Death. They rely on organic marketing strategies with little to no ad spend! Check out the show notes for the transcript and a free workbook at BeckyBeachShow.com!Av Becky Beach - Certified UX Product Designer and Design Thinker
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Send us a text Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need. I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product b…
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Questions covered in this episode: 00:19 Opening Question: Journey into and through product marketing 03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? 06:08 How do you balance technical details, emotional storytelling, and the unique capabilities to tell a differentiated story a…
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How’s your energy, M’dear? More importantly, is your current energetic vibe aligned with the version of you that you want to bring into 2025? If not, it might be time for an energy evaluation. Your energy is the frequency that will attract or detract from the goals you’re calling for. In this powerful episode, I share how to identify energy drains,…
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Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing 1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing? 05:33 How do you think about the reporting …
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I heard something once: if you don’t even know how to receive a compliment, how do you expect to receive abundance or sales in your business? This blew my mind because so many people are blocking their ability to receive - even a compliment, no less great financial success in their business. Enter Cathy Heller, my brilliant friend who is an expert …
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What if creating your business plan for 2025 was actually fun and inspiring? Well, it can be! If you need help to turn your creative vision into a profitable business strategy with an executable business plan, you're not alone. When I started my business, I wrote a 35-page business plan that took months to complete. Guess what? I never looked at it…
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In this episode, I'm discussing Buy Now: A Shopping Conspiracy, which is Netflix's new documentary. How can we as digital product business owners learn from this documentary? Make sure to check out the show notes for a freebie from me to help you launch your digital product successfully at BeckyBeachShow.com.…
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Send us a text When Bree Noble, a Newsletter Profit Club member, mentioned she was using Facebook ads to grow her newsletter subscribers by using her newsletter sign up page (not a free gift), I had to know more. Most business owners rely on the usual methods – lead magnets, bundles, organic social sharing. But Bree's taking a different approach, a…
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In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective. Listen to the full interview above or read on for t…
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Transform your entrepreneurial journey through the power of manifestation and identity shifts! Join me as I talk with serial entrepreneur Peter Kell, who turned 7 failed businesses into $110M+ in sales through a revolutionary approach to spiritual laws and success mindset. Discover how shifting from a "struggling entrepreneur" to embodying your suc…
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Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is…
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Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boo…
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Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find t…
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Send us a text Ever wonder how some entrepreneurs seem to get exponential results while working less? In this week's podcast episode, I'm pulling back the curtain on my entire business growth strategy by sharing the replay of my recent workshop 'Beyond Funnels: Build a Self-Sustaining Growth Flywheel.' Here's why you need to listen: Discover why tr…
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Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of the processes of how you crafted competitive positioning and u…
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Send us a text Ever catch yourself wondering if your digital products are ready for Facebook ads? Or maybe you're like me, knowing you should start but feeling a bit nervous about getting it wrong? This week's episode takes the mystery out of Facebook advertising. My guest breaks down exactly how to know when your business is ready for ads (hint: i…
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In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full i…
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I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to i…
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Send us a text Quick question for you: If someone handed you an extra 21.5 hours every week, what would you do with them? That's like having every Friday AND half of Thursday back in your calendar. 😳 Would you... Finally write that book you've been dreaming about? Launch the course that's been sitting in your Google docs? Pick up your kids from sch…
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Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn? 6:37 How do you think about executing the go-to-market strategy? 11:45 How …
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In this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean a…
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