Beste Rattle podcaster (2024)

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Winning the Battle for Mindshare When the Competitor is a Bot 46:55

4d ago46:55

46:55

AI is changing both how clients seek solutions to problems and how they vet firms to hire. Jeff and Jason wrestle with these changes and offer a clear path forward for firm leaders and marketers. The post Winning the Battle for Mindshare When the Competitor is a Bot appeared first on Rattle and Pedal.…

1
Marketing Channels: Which Ones are the Right Ones for Your Firm 47:44

19d ago47:44

47:44

SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm? The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Why People Don’t Understand Data and What to Do About It with Bill Shander 47:41

1M ago47:41

47:41

Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data. The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.…

1
Life is But a Dream 18:05

1M ago18:05

18:05

Where do we go when we dream? The host explores this question after having a dream where she lived for half a decade as someone else-an experience that left her with questions about identity, reality, and the mysteries of the mind. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend…

1
Segmentation: The Marketing Foundation Firms Seldom Get Right 54:18

2M ago54:18

54:18

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Bringing Home Baby (part 2) 30:20

2M ago30:20

30:20

*warning: brief instances of strong language. Listener discretion is advised. In part 2, the strange occurrences continue, despite the host’s best efforts to ignore them. Objects move on their own, disembodied voices whisper, and noises fill the night, as if someone-or something-is watching. She begins to question her grip on reality, until others …

1
The Antidote to Crappy Buyer Personas with Jim Kraus 52:41

2M ago52:41

52:41

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.…

1
Bringing Home Baby 22:47

2M ago22:47

22:47

The host brings her baby home and soon encounters paranormal experiences that leave her and her family rattled. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tik…

1
The Man in the Window 29:22

2M ago29:22

29:22

In this chilling episode, a young mother finds herself in the grip of supernatural events after bringing home her newborn baby. From toys moving on their own to a ghostly woman threatening to harm her child, her peaceful home quickly turns into a haunting nightmare, that seems to follow her from home to home. Listen as she confronts these terrifyin…

1
Who Should Be Your Firm’s Thought Leaders? 1:01:24

2M ago1:01:24

1:01:24

Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Fortitude: The Key to Sustained Marketing Success 48:03

3M ago48:03

48:03

In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. The post Fortitude: The Key to Sustained Marketing Success appeared first on Rattle and Pedal.…

1
Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards 52:02

4M ago52:02

52:02

Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends. The post Intellectual Capital: How to Make an Idea Truly Transformative with Art Zards appeared first on Rattle and Pedal.…

1
Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes 43:47

5M ago43:47

43:47

Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. The post Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli 48:03

5M ago48:03

48:03

Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. The post Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Using Online Reviews to Drive Referrals with Katie Hollar of Clutch 44:08

6M ago44:08

44:08

Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” The post Using Online Reviews to Drive Referrals with Katie Hollar of Clutch appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Referrals: When and How to Ask for Them 44:45

6M ago44:45

44:45

If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. The post Referrals: When and How to Ask for Them appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Referrals. What Are They? How to Position Yourself to Get More of Them. 51:00

7M ago51:00

51:00

“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. The post Referrals. What Are They? How to Position Yourself to Get More of Them. appeared first on Rattle and Pedal.…

1
AI: What to Do Now 55:38

7M ago55:38

55:38

Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. The post AI: What to Do Now appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris 40:34

8M ago40:34

40:34

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.…

1
Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO 46:37

8M ago46:37

46:37

Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.” The post Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO appeared first on Rattle and Pedal.…

1
How Professional Services Firms Are Using AI in Their Thought Leadership Programs 42:24

9M ago42:24

42:24

How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research. The post How Professional Services Firms Are Using AI in Their Thought Leadership Programs appeared first on Rattle and Pedal.…

1
Using AI to Drive Personal Productivity with Greg Baugues 58:00

9M ago58:00

58:00

In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity. The post Using AI to Drive Personal Productivity with Greg Baugues appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell 39:57

10M ago39:57

39:57

Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take? The post Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell appeared first on Rattle and Pedal.…

1
Unlocking the Real Promise of AI with David DeWolf of Knownwell 45:43

10M ago45:43

45:43

Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments. The post Unlocking the Real Promise of AI with David DeWolf of Knownwell appeared first on Rattle and Pedal.…

1
Rattler Review Ep. 118 1:04:12

11M ago1:04:12

1:04:12

Willie Simmons discusses his resignation as the football head coach at FAMU to become the running backs coach at Duke. FAMU VP/AD Tiffani Sykes talks about filling the football head coaching vacancy, finances for the athletics department and facilities. SWAC Offensive Player of the Year Jeremy Moussa reflects on his relationship with former head co…

1
Rattler Review Ep. 117 1:14:56

11M ago1:14:56

1:14:56

The 2nd annual Rattler Review Venom Awards show celebrates athletic success at FAMU in 2023. Award categories include Men's/Women's Freshman of the Year, Men's/Women's Newcomer of the Year, Men's/Women's Athlete of the Year, Coach of the Year and Team of the Year.

1
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera 55:25

12M ago55:25

55:25

From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients. The post Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera appeared first on Rattle and Pedal.…

1
Rattler Review Ep. 116 48:36

12M ago48:36

48:36

Cricket Celebration Bowl preview. FAMU head coach Willie Simmons discusses game strategy and addresses rumors about job offers. Cricket Celebration Bowl executive director John Grant talks about finances, TV ratings and cultural impact of the game. Our Four-Down Territory segment features play-by-play commentators Tiffany Greene, Jay Walker breakin…

1
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow 38:51

12M ago38:51

38:51

Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption? The post Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
Rattler Review Ep. 115 52:24

12M ago52:24

52:24

Cricket Celebration Bowl preview episode. FAMU football HC Willie Simmons recaps winning the SWAC title and gives an early preview of HBCU national championship matchup vs. Howard. Running back Terrell Jennings discusses his late-season surge leading the team's offensive attack. Co-DC/D-Line coach Milton Patterson reflects on his Atlanta roots and …

1
Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie 55:25

1y ago55:25

55:25

The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.” The post Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie appeared first on Rattle and Pedal.…

1
Rattler Review Ep. 114 37:01

1y ago37:01

37:01

FAMU football head coach Willie Simmons previews the annual Florida Blue Florida Classic vs. Bethune-Cookman. Wide receiver Marcus Riley discusses his college football journey and facing his former B-CU teammates. Our monthly Alumni Spotlight series features the 2021 Buck Buchanan Award winner, Isaiah Land. He talks about life as an NFL rookie with…

1
No Shortcuts to Growth 41:43

1y ago41:43

41:43

When you’re missing your revenue targets it’s tempting to chase shortcuts — quick fixes like an aggressive cold email outreach program. Yet, usually, success in the short term requires taking the long view. The post No Shortcuts to Growth appeared first on Rattle and Pedal.Av Jason Mlicki & Jeff McKay

1
on the same wavelength 11:40

1y ago11:40

11:40

After attempts to contact a provider fail, the host inadvertently uses a very unconventional method of communication, with surprising results. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials:…

1
A glitch in time 14:10

1y ago14:10

14:10

An unexpected disruption during a routine work break leaves the host questioning the very fabric of reality. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tiktok…

1
Rattler Review Ep. 113 40:39

1y ago40:39

40:39

FAMU football head coach Willie Simmons recaps winning the SWAC East Division title and previews the upcoming game vs. Alabama A&M. Cornerback Tevin Griffey discusses his first career interception, the power of the FAMU's "Dark Cloud Defense" and his legendary family roots. Our Four-Down Territory segment features Fox 54 Huntsville sports director …

1
Rattler Review Ep. 112 54:16

1y ago54:16

54:16

FAMU Homecoming 2023 special episode. Football head coach Willie Simmons breaks down the personnel matchup for the homecoming game vs. Prairie View A&M. Rattlers legendary quarterback Ryan Stanley reflects on his record-breaking career as the debut guest on the Alumni Spotlight segment. Multimedia commentator Charles Bishop shares insight on PVAMU …

1
The Rainmaker Genome Project with Matt Dixon and Rory Channer 59:40

1y ago59:40

59:40

DCM Insights founding partners, Matt Dixon and Rory Channer, share the findings of their latest research on what the top pro services partners do differently to drive business development success. The post The Rainmaker Genome Project with Matt Dixon and Rory Channer appeared first on Rattle and Pedal.…

1
Rattler Review Ep. 111 50:14

1y ago50:14

50:14

FAMU football HC Willie Simmons previews the road game vs. Texas Southern. Wide receiver Jah'Marae Sheread discusses returning home to Houston and playing strong for the stretch run of the season. Our Four-Down Territory series features Texas Southern professor Dr. Kenyatta Cavil of Dr. Cavil's Inside the HBCU Sports Lab sharing insight on the Tige…

1
It felt like the sun greyed out 19:17

1y ago19:17

19:17

A routine workplace visit takes an unexpected turn, leading to a chilling revelation. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tiktok: @rattledpodcast See y…

1
The mimic 12:31

1y ago12:31

12:31

A new mom tries to catch up on sleep, but something keeps waking her up. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tiktok: @rattledpodcast See ya there!…

1
Rattler Review Ep. 110 43:51

1y ago43:51

43:51

FAMU football HC Willie Simmons gives an outlook for the road game vs. Southern. Running back Terrell Jennings discusses the impact of the ground game and team unity. Our Four-Down Territory series features Southern beat reporter Carlos Brown of the Carlos Brown Show sharing insight on the Jaguars. FAMU volleyball star setter Camila De La Rosa talk…

1
Growing up haunted (part 2) 42:59

1y ago42:59

42:59

In this gripping part 2 episode, we continue the exploration of life in a new home where dark, supernatural, and haunted occurrences unfold. This story delves deep into unsettling phenomena while also revealing the haunting memories of dark and traumatic experiences perpetrated by others. Join us as we unravel the disturbing tales in this ongoing s…

1
Behind the Headlines-AI’s Impact on Pro Service Marketing 24:52

1y ago24:52

24:52

From automating interactions at the drive-thru to writing website content, AI is taking the world by storm. In this episode, Jason and Jeff explore the strategic marketing implications of the latest news on generative AI. The post Behind the Headlines-AI’s Impact on Pro Service Marketing appeared first on Rattle and Pedal.…

1
Rattler Review Ep. 109 50:16

1y ago50:16

50:16

FAMU football HC Willie Simmons previews the upcoming road game vs. Mississippi Valley State. Linebacker Isaiah Major discusses leadership and the dominance of the Dark Cloud Defense. Our Four-Down Territory series features WJTV sports director Blake Levine sharing insight on MVSU. Freshmen XC runners Niya Coleman and Sierra Barrera talk about thei…

1
Growing up Haunted: my mama had a dream (part 1) 16:55

1y ago16:55

16:55

Plans for an upcoming move quickly change when mama has a dream that leaves her rattled. Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tiktok: @rattledpodcast Se…

1
Rattler Review Ep. 107 43:35

1y ago43:35

43:35

FAMU football head coach Willie Simmons recaps losing to South Florida and previews the home opener vs. West Florida. Our Four-Down Territory series features West Florida beat writer Ben Grieco of the Pensacola News Journal sharing insight on the Argonauts. Ken Riley II reflects on his father - Ken Riley - being enshrined in the Pro Football Hall o…

1
Revisiting the BS of PS: Are Things Getting Better? Or Worse? 50:01

1y ago50:01

50:01

There’s an inherent dysfunction that keeps firms from reaching their full growth potential. Jason and Jeff revisit one of the podcast’s earliest episodes to discuss what’s changed. And, what’s stayed the same. The post Revisiting the BS of PS: Are Things Getting Better? Or Worse? appeared first on Rattle and Pedal.…

1
Bestie…are we ghosts? 15:19

1y ago15:19

15:19

Two friends narrowly avoid a life threatening situation…or did they? Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tiktok: @rattledpodcast See ya there!…

1
Chapter 4: face to face with a shadow man 19:30

1y ago19:30

19:30

An unsettling series of events leads to a face to face encounter with a shadow man Support the show If you enjoy this show, please subscribe and give us some love in the ratings and share with a friend or two! If you have a story to share, I’d love to hear about it. Find us on the socials: Instagram: @rattledpodcast Tiktok: @rattledpodcast See ya t…

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