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Marketing small businesses can be a tough row to hoe. Everyone's an expert until you really analyze results. More traffic, better rankings, social media presence - they mean nothing if those efforts don't improve your business.The reality is most marketers servicing small and mid-sized businesses know some tactics, but they don't know marketing. For SMBs, marketing can be a steep and expensive learning curve.This podcast weeds through the garbage and simplifies marketing for SMBs.
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Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress. In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to cre ...
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S.O.B. (Small Owned Business) Marketing

chelsea@theseasonedmarketer.com

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Welcome to the S.O.B. Marketing Podcast! Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) thrive. On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all. Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away ...
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Small business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your lo ...
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Small Business Marketing Mastery Podcast

Small Business Marketing Mastery

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Welcome to Small Business Marketing Mastery, where you can find marketing information and ideas, we offer extremely effective, useful and entertaining marketing tools in the lowest cost you can find in the market. We also feature opinions of the most successful and established businesses in Sydney where they also share their winning marketing strategies.
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Tactical and practical marketing ideas, strategies and resources for small business owners and entrepreneurs. Bethany Meadows has been the president of Vertical Solutions Media for the past 16 years. Vertical Solutions Media is a full-service marketing agency located in Birmingham, Alabama. They specialize in brand development, content marketing and growth strategies. Get out of survival mode! It's your TIME TO THRIVE! Learn more about free resources, marketing training and strategy coaching ...
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Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule. Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social media marketing and conte ...
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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way. Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and o ...
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CliquePrize® seeks to create a meaningful dialog and understanding of customer needs and behaviors with small businesses through the power of digital promotions. Watch our Intro video to learn why. CliquePrize® believes growing a small business starts with strong data and customer research. The quickest and easiest way to obtain customer data is to give away a prize and survey customers. With a turnkey system to create and manage local promotions, CliquePrize® is the perfect tool to target, ...
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Should I be doing my own bookkeeping and accounting? Is QuickBooks the best software for me to use in my business, or is there another accounting software I should be using? What’s the best way for me to process my payroll? How can I track my money and cash flow? How do I prepare for my business taxes? What do my financial statements really mean? How can I bring my business to the next level? How can I grow my business? What is the best way to create my business strategy? Should I start a si ...
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Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
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Our podcast aims to discuss tips and strategies that small business owners can use to maximize their digital footprint and help bring in more visitors to their businesses. We will touch on a variety of marketing, branding and even web design ideas that will help give direction towards maximizing your digital marketing and branding efforts. Visit https://sharptackmedia.com for more small business tips and techniques.
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Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
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Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
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How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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Ready to get visible to audiences filled with your ideal clients? This podcast is for you if you’re a coach, consultant, entrepreneur, or service provider looking to grow your business and make more money. This show will deliver tips to help you write a compelling speech, write a signature speech, write a business presentationdeliver a speech with confidence, storytelling, handel objections, sell from the stage, and monetize your content. You’re in the right place if you’re looking for publi ...
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Simplified Business Growth is a podcast for small business owners, entrepreneurs or anyone that wants uncommon growth in their businesses and their lives. Join us on our quest to ignite a small business resurgence and help business owners around the world grow beyond their wildest dreams.
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SocialZoomFactor is a podcast created for you, the business and marketing leader in startups to enterprise organizations. If you want to learn how to integrate social media, content marketing, experiential branding, digital marketing and the latest technology to zoom results in business and life you won't be disappointed in the energy and information Pam Moore delivers 5 days a week. Each episode brings you actionable tactics and strategies you can implement today for real business results. ...
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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
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The Huddle podcast - Small talk for big business | Online Marketing | Business Strategy

The Huddle Podcast - Ceri Gillett & Aby Moore: Bloggers, Marketers

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Ceri Gillet and Aby Moore present The Huddle Podcast each week to give you a dose of 'real' small talk for a big business. Both busy Mamas with a huge drive to build their online empires. Their philosophy is it might sometimes be #messy, but you can bet your bottom dollar it will get done. Aby and Ceri want to be your biz BFFs to help you navigate through the online biz world and create an empire you love and a community that loves you.
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Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing. Learn more about available resources and strategies to amplify your brand. …
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? *…
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Networking isn’t just about meeting people—it’s about building purposeful connections. In this episode of Small Business Marketing, Prati Kaufman dives into networking—an essential marketing tactic for small business owners on a tight budget but with time to invest. Learn how to maximize your efforts by setting clear networking goals, crafting a co…
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To have a successful and profitable business, you’ll need to make sure your journey includes having a solid foundation for your business. This foundation is much more than just having an amazing idea for your business; it’s broken down into sections that are important to make sure you are mastering each of them so that you don’t have one area of yo…
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Marketing on a Budget: High-Impact Strategies That Don’t Break the Bank In this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You’ll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features. …
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Ever found yourself agreeing to speak for free, only to wonder if it's truly worth your time and effort? In this episode, I review my tried and true approach to strategically negotiating for paid gigs, emphasizing the significance of knowing your value and the event's dynamics. Are you a Speaker? I've created a "LinkedIn for Speakers Checklist" whi…
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In this episode of Time to Thrive, host Bethany Meadows talks with Lacy Boggs, Director of the Content Direction Agency, about the art of creating content that not only engages but converts. Lacy, an expert in content marketing strategy, shares invaluable insights on how to build a brand-aligned content strategy, target the right audience, and repu…
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Let’s get a little personal. What did your online journey first look like? When did you join social media? In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration. It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college.…
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On today's episode - I am going to pull everything together from this season so far in order to make you the best damn marketer in the SMB world. Seriously though, the 5 secrets I will give to you today .encapsulate the most important aspects of crushing digital marketing Pointing everything and everyone in the right direction Set Yourself up for M…
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Ever wondered why some coaches thrive while others barely survive? Discover the secrets to turning repetition into resounding success with Marc Mawhinney, a master in consistent communication and community building. Today Laurie-Ann Murabito sits down with Marc, who details his journey transitioning from sporadic emails to daily engagement with his…
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So often, we are looking for other people to be proud of us, but when was the last time you asked yourself how proud you are of yourself? Do you find that you are consistently seeking validation of how proud others are of you? Did you know that feeling proud of yourself is something you can actually create for yourself? Think about how much more po…
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Confused about the difference between marketing and advertising? You’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we dive into why marketing and advertising aren’t the same thing—and why understanding this can transform your small business’s marketing strategy. Learn the key differences between marketing and…
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In this episode of Small Biz Marketing, Prati Kaufman and Neha Govil discuss key elements of creating an effective marketing strategy. From shifting your mindset to finding clarity, understanding your “why,” and creating a roadmap for success, Prati and Neha break down essential steps which every small business owner must apply to scale their busin…
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? *…
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When you have a business, you most likely have a vision for your business. If you are like many business owners, you think about your business the majority of your time. You think about the products and services you offer or want to offer, you think about your ideal client, you think about how much money you want to make, and you think about how yo…
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In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical insights on organizing your calendar in a way that respects both family and work commitments, helping you stay on top of prior…
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A live chat with Brenda Meller and Kerry Barrett on "How to Pitch, Land, and Use Media for Brand Visibility" LINKS MENTIONED: http://www.kerrybarrett.com/resources Connect with Kerry: https://www.linkedin.com/in/kerrybarrett/ Download my 15 LinkedIn Profile Tips Checklist: https://www.mellermarketing.com/list LinkedIn "Power Hours" (Single Session,…
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Think you need a jaw-dropping personal story to captivate your audience? Step into the world of public speaking, where the ordinary becomes extraordinary, and your unique journey is your most powerful marketing tool. Unveil the compelling truth that everyone has a story worth telling, regardless of life's twists and turns. Discover how to find your…
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Have you ever taken the time to really think about what you truly want in your life? Our lives are busy, and it’s easy to think about things on the fly, but how often do you take the time to really think about it? When I ask my clients what they want in their lives, there are many times that they say they don’t really know. They haven’t taken the t…
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Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews! I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on s…
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Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on c…
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? *…
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Are you a solopreneur, business professional, or solopreneur looking to get a bigger slice of the LinkedIn Pie? Watch this LinkedIn profile mini-audit of Michelle Zink - Coach to Women Business Owners TIPS we covered include: ▪️ Setting up a company page. Video + blog: https://www.mellermarketing.com/blog/how-to-create-a-company-page-on-linkedin-fr…
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Whether or not you feel you have control of your business finances, you want to make sure you are doing everything you can so that you can end this year in control. These next few weeks will fly by so quickly, and before you know it, you’ll need to gather all your financial information to prepare your tax return. In today’s podcast episode, I’m tal…
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In this episode of Time to Thrive, host Bethany Meadows is joined by Heather Parady, a creative visionary and fractional COO who helps unconventional leaders turn their big ideas into reality. Heather shares her expertise on overcoming perfectionism, embracing failure as part of the process, and breaking through internal barriers like fear and impo…
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Here are the key takeaways from the podcast discussion about Leveraging Book Content for Effective Marketing with Pooja Arshanapally Marketing Strategy: • Start repurposing content on the platform where you already have the strongest presence/ROI • Test different platforms for about a month to measure effectiveness • Begin marketing 6-12 months bef…
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Imagine your moments on stage turbocharging your podcast growth. Ready to learn the secrets behind leveraging speaking opportunities while using your podcast and vise versa? Intertwining stages and your podcast amplify each other. Today, Laurie-Ann Murabito shares how to creating a dynamic exchange that can skyrocket your business and downloads. Th…
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How often do you find yourself short on time? Our lives are busy, and when we find ourselves with more things to do and not enough time to get it all done, it forces us to prioritize what matters most to us. Wouldn’t it be great if you had the time to do everything you wanted to do? One of the things I work with my clients on is making sure they ar…
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Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of …
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In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you’re not alone! We'll cover mindset shifts to calm your nerves, practical tips to get comfortable, and beginner-friendly video marketing strategies to help you shine. Learn how to show up aut…
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In this episode, I answered questions about LinkedIn and social selling. How many unique users are on LinkedIn compared to other platforms like Twitter, Facebook, and Instagram? What is the difference between connecting and following on LinkedIn? What is the ideal number of hashtags to use on a LinkedIn post? Are LinkedIn polls as effective as they…
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In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for small business owners. Join us for this fun convers…
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***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS ~~~~~~~~~~~~~~ Are you looking for tips to leverage public speaking in your business? If you're a coach, consultant, or service provider wondering ***How to pitch yourself for speaking opportunities? ***How to sell from the stage? ***How to get booked to speak? …
  continue reading
 
Ever wondered how to turn casual browsers into die-hard fans of your business? The answer lies in the powerful trio of branding, marketing, and sales. This can only happen when you understand when you can spot the difference between these three and effectively use your understanding to grow your small business. Join Prati Kaufman on this episode of…
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When you start your business or side hustle, your goal is more than likely to become successful. But what makes your business a success? Do you think that bringing in considerable amounts of sales or revenues determines your business’s success? Is it the number of clients or customers you have? It’s easy to listen to other business owners talk abou…
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In this episode of Savvy Marketing for Small Business, we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. Learn how to create a marketing calendar that saves you time, keeps your content consistent, and helps you avoid the overwhelm of last-minute posts. I’ll walk you through simple steps for choosing the righ…
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Is the fear of public speaking preventing you from sharing your message with the world? In this episode, Laurie-Ann Murabito will unlock the secrets behind conquering this common fear and leveraging public speaking as a powerful marketing tool. Public speaking is often seen as a daunting task, but once you harness the power of the two P's, you'll f…
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We are often led to believe that happiness comes from achieving success. We think that when we get something we think is successful in our life, then we’ll start being happy. Success and happiness are actually two totally separate mindsets. Think about it. There are so many people in this world who are successful, and yet they are so unhappy. The r…
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Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…
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Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first year participating in Small Business Saturday, or…
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On today's episode - I am giving you your superpower - content marketing. Content marketing is the key to well - everything in digital marketing. It seems daunting - time consuming, expensive if it is outsourced, how do create the right content and create it well. I have some direction for you. I'll also have some motivation for you. Stick around.…
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Ready to craft a speech and be outstanding on the stage? Learn how you can captivate and convert audiences, so they rave, remember, and refer you at https://speakandstandout.com/offer-indss ********************** Each month you can join a free training that is on a relevant topic for your business and visibility. Get your questions answered and net…
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