If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast ...
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Stuff Cover art photo provided by Sandro Schuh on Unsplash: https://unsplash.com/@schuh
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Improving the marketing of sport one podcast at a time. The Sports Marketing Podcast is powered by Fanbase.
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Sports Marketing Perspective (SMP), is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.
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A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.
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🚀 Je suis Jean-Michel Annicette, spécialiste de stratégies growth marketing et de marketing digital dans le secteur du sport et passionné de sport depuis ma plus tendre enfance. 🙈 Je me suis très rapidement intéressé à ce qui se passe autour d’un événement sportif. Notamment lorsque j’ai compris que je ne serais pas footballeur professionnel (les croisés, tu connais 😅) 🔶 Bienvenue sur Sports Marketing Show, le podcast qui te fera découvrir le 8 et le 23 de chaque mois les coulisses du sport ...
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podcast per migliorare con pochi piccoli accorgimenti la tua realtà sportiva.
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Out of Scope is where Brian Cristiano, CEO of BOLD Worldwide discusses the latest trends in marketing, business and sports. Brian sits down (or Skypes) with some of the best in sports business and marketing. Brian also goes deep into the motivation behind marketing and business success and shares his passion on this in every episode. Keep up to date on the latest video episodes at www.briancristiano.com If you're listening on iTunes, please make sure to subscribe. Watch the Episodes on YouTu ...
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PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics
Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
Welcome to PG Podcast Network, where Media Marketing and Advertising collides with Politics, Sports and News.
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95 - 12 Marketing & Fan Engagement Predictions for 2025
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Send us a text In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neiss…
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La Sostenibilità Nella Tua Realtà Sportiva
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La sostenibilità come può essere facilmente trovata e comunicata in qualsiasi realtà sportiva? Oggi proviamo a chiarire questo dubbio.Av Andrea Annunziata (Sporthink)
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94 - Athletics Admin Unplugged: Solving Challenges with Innovative Strategies
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Send us a text In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and…
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93 - Pros/Cons of Actively Selling Tickets to Brokers
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Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key cons…
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After another big year of podcasting we’ll be taking a break and be back in 2025. For more sports and technology news subscribe to our DAILY podcast - Sports Geek Rapid Rundown - https://sportsgeekhq.com/rapidrundown/
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Premier Fans protest ticket prices, F1 teams rise and potential PWHL logo legal battle
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Sports Geek Rapid Rundown is curated by Sports Geek Reads - Premier Fans protest ticket prices, F1 teams rise and potential PWHL logo legal battle. Subscribe at https://sportsgeekhq.com/rapidrundown
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In questo episodio finale del 2024 andiamo a capire quale sia il trend del marketing sportivo che farà scalpore nel 2025.Av Andrea Annunziata (Sporthink)
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Premier League’s D2C play, NWSL ratings hit and ElevenLabs podcast upgrade
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Sports Geek Rapid Rundown is curated by Sports Geek Reads - Premier League’s D2C play, NWSL ratings hit and ElevenLabs podcast upgrade. Subscribe at https://sportsgeekhq.com/rapidrundown
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Metrics for engagement and Dark Social, Bryan Srabian
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In this Sports Geek Throwback episode, Sean Callanan interviews Bryan Srabian from San Francisco Giants. They discussed metrics to measure engagement and Dark Social. Show notes - https://sportsgeekhq.com/metrics-for-engagement-and-dark-social-bryan-srabian
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92 - Let's Talk About Tariffs & Their Impact on Sports Teams
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Send us a text In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage t…
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F1’s Diversity Push, NFL Thanksgiving and YouTube’s podcasting power
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Sports Geek Rapid Rundown is curated by Sports Geek Reads - F1’s Diversity Push, NFL Thanksgiving and YouTube’s podcasting power. Subscribe at https://sportsgeekhq.com/rapidrundown
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In this episode of Sports Geek, Sean Callanan walks through his developments using AI and automation to develop link curation site (Sports Geek Reads) and daily AI-powered podcast (Sports Geek Rapid Rundown), he’ll explain the tools used and pull the curtain back on how it was done. If you’re interested in how to use AI for your team it is a must l…
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Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business
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Sports Geek Rapid Rundown is curated by Sports Geek Reads - Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business. Subscribe at https://sportsgeekhq.com/rapidrundown
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YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads
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Sports Geek Rapid Rundown is curated by Sports Geek Reads - YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
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Facebook advertising in ticketing, Steve DeLay
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In this Sports Geek Throwback episode, Sean Callanan interviews Steve DeLay. They discussed how Facebook advertising has changed the ticket sales game. Show notes - https://sportsgeekhq.com/facebook-advertising-in-ticketing-steve-delay
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Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping
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Sports Geek Rapid Rundown is curated by Sports Geek Reads - Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping. You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown
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Navigating Sports Marketing Dynamics - Josh Marton, PGA of Australia
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In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/
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Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out
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Curated by Sports Geek Reads - Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com
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91 - Cyber Monday/Black Friday Promotion Planning
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Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical n…
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Caitlin Clark at LPGA, Bluesky surges and OpenAI agents
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Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com
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Growth and attracting new fans, Darren Birch
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In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch
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NBA Cup viewership, sports documentaries and AI in Health
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Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com
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Innovation in Sports Venues - David Jones, AEG
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In episode 400 Sports Geek David Jones of AEG discusses enhancing fan engagement through innovative technology and data strategies. Show notes - https://sportsgeekhq.com/david-jones-aeg/
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90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn
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Send us a text In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for enc…
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Sleep is key for better health, Steve Reese
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In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese
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Driving commercial outcomes in sport - Ned Negus, A-Leagues
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Ned Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/
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Cosa fare per rendere migliore lo sport italiano? Alcuni consigli per migliorare il marketing e la comunicazione.Av Andrea Annunziata (Sporthink)
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Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on inve…
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Connecting with peers globally, Greg Oakford
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In this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford. They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford
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Partnerships with purpose - Mya Doelling, IOC
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In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships e…
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