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If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast ...
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Sports Marketing Perspective

Sports Marketing Perspective

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Sports Marketing Perspective (SMP), is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.
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Sports Marketing Show

Jean-Michel Annicette

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🚀 Je suis Jean-Michel Annicette, spécialiste de stratégies growth marketing et de marketing digital dans le secteur du sport et passionné de sport depuis ma plus tendre enfance. 🙈 Je me suis très rapidement intéressé à ce qui se passe autour d’un événement sportif. Notamment lorsque j’ai compris que je ne serais pas footballeur professionnel (les croisés, tu connais 😅) 🔶 Bienvenue sur Sports Marketing Show, le podcast qui te fera découvrir le 8 et le 23 de chaque mois les coulisses du sport ...
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Out of Scope is where Brian Cristiano, CEO of BOLD Worldwide discusses the latest trends in marketing, business and sports. Brian sits down (or Skypes) with some of the best in sports business and marketing. Brian also goes deep into the motivation behind marketing and business success and shares his passion on this in every episode. Keep up to date on the latest video episodes at www.briancristiano.com If you're listening on iTunes, please make sure to subscribe. Watch the Episodes on YouTu ...
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Send us a text In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers. Neiss…
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Send us a text In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative fundraising strategies, particularly in the context of the evolving landscape of college sports and…
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Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in terms of revenue, fan experience, and pricing strategies. The conversation highlights key cons…
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Send us a text In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase costs for imported goods. Jeremy provides actionable strategies for sports teams to manage t…
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In this episode of Sports Geek, Sean Callanan walks through his developments using AI and automation to develop link curation site (Sports Geek Reads) and daily AI-powered podcast (Sports Geek Rapid Rundown), he’ll explain the tools used and pull the curtain back on how it was done. If you’re interested in how to use AI for your team it is a must l…
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Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical n…
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Send us a text In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sales, and create memorable experiences. The conversation covers practical strategies for enc…
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Send us a text In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences for fans and introduces two low-effort website updates that can yield high returns on inve…
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In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships e…
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