Beste Strategy Session podcaster (2023)

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Strategy Sessions

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Alchemy in Marketing with Rory Sutherland | Strategy Sessions Podcast 1:04:42

3M ago1:04:42

1:04:42

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best ⁠TED Talks⁠ you’ll ever see and the man behind ⁠MAD Fest⁠ a marketing, advertising and disruption event taking place in London 4 – 6 July. In this episode we discuss: Lionfish…

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Strategy Sessions

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Hamptons Tech Week Special With Stephen Sabo 51:00

4M ago51:00

51:00

Hamptons Tech Week is back at the end of June. It’s one of the must attend events in the tech sector because of the incredible network of people who attend. Steve Sabo is the Co-Founder of the event and he explores what makes the event special. He’s also the Founder of Ethereal, a blockchain and Web3 consultancy, a massive golf fan and the CEO of V…

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Strategy Sessions

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Making News Make Money With Barry Adams (Polemic Digital) 1:17:32

5M ago1:17:32

1:17:32

Barry is Mr News SEO. He focuses on technical SEO and specialised services for news publishers, working with some of the biggest names in world publishing. In this episode we discuss: The difference between ‘classic’ SEO and news SEO Google’s role as judge, jury and executioner for news organisations Social traffic v search traffic in news SEO How …

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Strategy Sessions

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Equality in Marketing (Brighton SEO Special) with Azeem Ahmad 52:37

5M ago52:37

52:37

The day this podcast launches - Thursday 20th April 2023 - I'm speaking at Brighton SEO alongside Fabio Embalo (Viaduct Generation) and Azeem Ahmad about equality in marketing. Azeem hosts the Azeem Digital Asks podcast, so we did a joint episode to dive into the subject for a wider audience. In this episode we discuss: A simple explanation of mark…

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Strategy Sessions

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Fractional Strategy with Bethan Vincent | Ep 11 S3 | Strategy Sessions Podcast 51:18

6M ago51:18

51:18

Bethan is the Founder and Managing Partner of Open Velocity, a marketing strategy consultancy,based York but working globally. In this episode we discuss: Should marketing be involved in product decisions? Building teams the P&G way Being the voice of the customer in the organisation Speaking the language of the business Marketing bubbles and why y…

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Strategy Sessions

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Lessons From 50 Episodes | Episode 51 (aka Ep10 S3) | Strategy Sessions Podcast 50:29

7M ago50:29

50:29

Somehow we managed to get to 50 episodes. So we paused, got some regular listeners to come on and talked about lessons they’ve picked up from the show. Andi is joined by Jane Roper, Simon Caughey, Frank Olivo and Maret Reutelingsperger. In this episode we discuss: · Sarah Shimmons (Season1, Episode 22) – how to build a brand to drive revenue · Lily…

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Strategy Sessions

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Economics for Marketers | Karina Doorley | Ep9 S3 | Strategy Sessions Podcast 1:00:04

7M ago1:00:04

1:00:04

Karina is an economist with the Economic and Social Research Institute (ESRI) in Ireland. She is also an Adjunct Associate Professor at Trinity College Dublin and a Research Fellow at the Institute for Labor Studies (IZA) in Germany, holds a PhD from University College Dublin has economics at Cambridge University. She’s easily the smartest person e…

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Strategy Sessions

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Research & Insights In Marketing | Andrew Tenzer | Strategy Sessions Ep8 S3 1:03:07

8M ago1:03:07

1:03:07

Andrew uses research to drive brand strategy. His career in media includes stints at Channel 4, the BBC and Reach. Andrew also writes for Marketing Week. In this episode we discuss: The infamous Microsoft study of attention (and why it’s bum gravy) What the research into social purpose gets wrong (thanks to Marc Pritchard) How to spot and avoid bad…

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Strategy Sessions

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Events, Agencies and Community with Noémie El-Maawiy | S3Ep7 1:04:27

9M ago1:04:27

1:04:27

Noémie El-Maawiy is the Head of Marketing at Viaduct Generation. In this episode we discuss: How Noémie got into marketing Event marketing – never really chatted to anyone on the show about events and you’ve got a background in them. Could be interesting Working for a mission led company – what does that mean and how does it match the commercial re…

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Strategy Sessions

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Agencies, Evolved - with Ian McIntosh and Sinead Hall 1:06:20

10M ago1:06:20

1:06:20

Evolved is the leading UK performance marketing agency in Newcastle Upon Tyne. I am joined by co-founder, Ian McIntosh and Head of People, Sinead Hall. This episode is all about people, marketing, growing businesses and our exciting new partnership. In this episode we discuss: The amazing story of how Evolved went from 2 people to 60 in just 8 year…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Mike Stevens, The DTC Playbook 56:03

10M ago56:03

56:03

Mike Stevens is the author of The Direct To Consumer Playbook, consultant and entrepreneur. In this episode we discuss: Mike’s career that ended up with him writing the book about DTC How DTC is evolving Products and if DTC has to be better than the alternatives Managing the rising customer acquisition costs that are hitting DTC margins Picking up …

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Pritesh Gadhia 48:46

11M ago48:46

48:46

Pritesh is the Managing Director of Accenture Song. In this episode we discuss: Who Accenture Song are and what they do Managing the rebrand from Accenture Interactive to Accenture Song Streamlining dozens of companies under the new brand Managing the human implications of a rebrand The benefits of merging data and creativity The new brand of CMOs …

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Peep Laja 48:08

11M ago48:08

48:08

Peep is the founder of CXL, Speero, Wynter and the host of How to Win with Peep Laja podcast. Peep’s intro to his podcast says “I don’t do fluff, I don’t do filler, I don’t do emojis” let’s see if we can be friends. In this episode we discuss: Is the story the strategy? What happens when some idiot hijacks your LinkedIn posts The lessons from the H…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Jane Maher 56:16

12M ago56:16

56:16

Jane Maher is the Head of Marketing for FREE NOW in Ireland, having joined the company in December 2021. In this episode we discuss: This history of free now and why it’s more than a ride hailing app The challenge facing marketing in a competitive space Brand v performance marketing The roll of CSR for Free Now How you balance global and local mark…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Lily Hecht-Leavitt and Gil David 1:11:02

1y ago1:11:02

1:11:02

Lily Hecht-Leavitt runs marketing at Rootine, a US-based DTC brand. Gil David is the founder of a performance marketing agency specialising in scaling DTC brands. Unsurprisingly, this ep is about growing DTC brands. In this episode we discuss: The role of brand in growing DTC brands The challenges of using Meta (that’s Facebook and Instagram to old…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Adrian Wells 53:29

1+ y ago53:29

53:29

Adrian is Chief Marketing Officer for Harlequins, one of the oldest rugby clubs in the world. In this episode we discuss: The amazing story of Harlequins last season The role that culture plays in growing an organisation The growth of women’s rugby and how that’s helping the Quins brand Selling out games, memberships and hospitality and the problem…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Emma Mondolino 56:18

1+ y ago56:18

56:18

Emma Mondolino is the Head of Nextdoor Create, the sales marketing and strategy group at Nextdoor. She talks with Andi about marketing v strategy, what true ‘hustle’ means and what it’s like working for a hypergrowth start up. In this episode we discuss: 1. The advertising trend towards hyperlocal and what that means for brands 2. How brands can ad…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Mark Ritson 57:17

1+ y ago57:17

57:17

Mark Ritson is one of the world's most respected marketing and brand strategists. Mark runs the Mini MBA in Marketing and Brand Management. He’s a columnist for Marketing Week. Prior to that he was a consultant for LVMH and a stack of brands you’d know. And Prof at the world’s top business schools. He’s not short of opinions either. In this episode…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Areej AbuAli 50:17

1+ y ago50:17

50:17

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field. In this episode we discuss: Where the idea for Women in Tech SEO came from The stress and joy of hosting a conference (alongside a full…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Kelley Cambry 50:10

1+ y ago50:10

50:10

Kelley is co-founder and CEO of Blue Studios.io, a family friendly crypto wallet, a former AVP at American Express and JPMorgan and 3rd generation entrepreneur. In this episode we discuss: The hype around web3, crypto, NFT and blockchain Why Andi’s wild predictions about the death of web3 might not be right! Why Blue Studios focuses on the family T…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Britney Muller Hugging Face 54:23

1+ y ago54:23

54:23

Britney is Marketing Manager at Hugging Face, the AI community building the future. She’s an SEO expert, machine learning whiz and amazing conference speaker. In this episode we discuss: 1. Hugging Face… what is it and where did the name come from 2. The difference between Artificial Intelligence (AI) and Machine Learning (ML) 3. Why people don’t n…

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Strategy Sessions

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Strategy Sessions Podcast with Ian Forrester and Ryan Clarke from STATSports 56:02

1+ y ago56:02

56:02

Ian Forrester is the CMO of STATSports and Ryan is the company's Head of Ecommerce. STATSports provides the most powerful football GPS player tracker for individuals. Real-time performance data and not just players wearing sports bras. In this episode we discuss: What does the STATSport product do and how it came to life Building a world-leading bu…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - Caroline Webb 52:54

1+ y ago52:54

52:54

Caroline Webb is the CMO of The Royal Mint, a 1100 year old organisation that makes the UK’s money. But they do much more than that. Find out how marketing helps. In this episode we discuss: What the Royal Mint is What it’s like being CMO of a brand with 1100 years of history while still innovating Being shortlisted for the Data Driven Marketing aw…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - Ash Young 1:01:21

1+ y ago1:01:21

1:01:21

Ash Young runs carmats.co.uk, a lockdown project that grew from zero to £4m turnover. Find out how and why it’s been a roaring DTC success story. In this episode we discuss: Why car mats – where the idea came from and why ANYONE cares about car mats The story of how it grew to £4m turnover in 2 years Paid v SEO v Social while scaling the business T…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - with Antonia Cross 1:19:18

2y ago1:19:18

1:19:18

Antonia manages the external communications, brand, press, and marketing for Caring in Bristol. Caring in Bristol used an emergent marketing strategy to help keep the charity open and helping homeless people during lockdown. Antonia explains all. In this episode we discuss: How Caring in Bristol managed to keep working during the Covid lockdowns Ho…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - Tom Critchlow 1:05:31

2y ago1:05:31

1:05:31

Tom does consultancy work for startups and media companies. He’s based in Brooklyn, writes a strategy blog and has created the SEO MBA. With a decade of experience in digital media, leadership and growth Tom is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives. He works w…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - Kenda Macdonald 1:10:49

2y ago1:10:49

1:10:49

Kenda is a forensic psychologist turned marketer and author who uses consumer behaviour to improve marketing campaigns. In this episode we discuss: Automation Ninjas – how it started and how it’s going The common mistakes marketers make in campaigns Why the brain gets overloaded and what marketers can do to help Behavioural nudges and the ethics be…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - JP Castlin 1:21:00

2y ago1:21:00

1:21:00

JP Castlin is a former consultancy executive turned independent strategy and complexity management consultant. He is a contributor for Marketing Week and a brilliant podcast guest. In this episode we discuss: 1. How to define strategy 2. The ambiguous language of marketing and strategy 3. Frameworks and structure for strategy 4. Strategy and execut…

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Strategy Sessions

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Strategy Sessions Marketing Podcast - Aris Stamatis on Strategy 57:18

2y ago57:18

57:18

Aris is a freelance strategist with a focus on integrated marketing. He was worked with clients like Vodafone, Unilever Honda and Red Bull. In this episode we discuss: 1. Strategy v tactics and how they should work together 2. How to present strategy to clients 3. What strategy looks like when companies do it for themselves 4. How Oatly came about …

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Strategy Sessions

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Strategy Sessions Marketing Podcast - Simon Bridge on Enterprise & Entrepreneurship 1:02:12

2y ago1:02:12

1:02:12

Simon is a Visiting Professor at Ulster University and an author of several books on enterprise and entrepreneurship. In this episode we discuss: · Simon’s background and how he got into working and studying enterprise. · How governments support new business and does that actually work? · What are the ideas and assumptions that support enterprise p…

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Strategy Sessions

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Strategy Sessions Marketing Podcast with Amy Smith (Les Mills) 55:13

2y ago55:13

55:13

Les Mills is a global fitness brand and Amy Smith is their European Marketing Director. We talk purpose, brand management and learning. Amy is the Regional Marketing Director at Les Mills, the global leader in group fitness. She is responsible for leading the European marketing strategy and driving business performance across the region for consume…

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Strategy Sessions

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Strategy Session Episode 25 - Reform Performance Marketing 57:52

2+ y ago57:52

57:52

Lily Thistlewood has just launched a performance marketing agency. She talks about moving from in house, focusing on big events and CrossFit In this episode 1. Launching your own agency 2. Moving from in house to agency 3. What starting in brand marketing means when becoming a performance marketer 4. Lessons from working at one of the UK’s biggest …

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Strategy Sessions

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Strategy Sessions Episode 24 The Parents Promise 45:41

2+ y ago45:41

45:41

The Parents Promise is a grassroots campaign to change how children are impacted by separating parents. This is the story of the campaign. In this episode What is the Parents Promise Where did the idea come from and why is now the time to start talking about it What organisations make up the Positive Parents Alliance Using grassroots marketing camp…

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Strategy Sessions

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Strategy Sessions Episode 23 - Nudge Nudge with Juliet Hodges 54:14

2+ y ago54:14

54:14

Juliet works at BUPA in the Behaviour Insights Team – the nudge unit. You won’t believe the information she shares about nudging In this episode · The rise of nudging · How and where nudging is used · What behaviour insights does at BUPA · The ethics of nudging people · Juliet’s PhD in end of life choices (get the tissues ready) · Behavioural insig…

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Strategy Sessions

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Strategy Sessions Episode 22 - Smirnoff With Sarah 55:53

2+ y ago55:53

55:53

Sarah Shimmons is the Global Marketing Director at Smirnoff. We talk education, values, TV and marketing effectiveness. Enjoy. In this episode 1. Managing a global brand that such great heritage 2. Covid and the impact on Smirnoff 3. Measuring marketing effectiveness 4. Training and continuous learning for marketers – the Diageo way 5. Investing in…

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Strategy Sessions

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Strategy Sessions Episode 21 - LinkedIn 59:42

2+ y ago59:42

59:42

Featuring Lizzy Knights Ward Lizzy leads the Content & Social team for LinkedIn Sales & Marketing Solutions, EMEA and LATAM. She once built a following on Google+ and has strong views on marketing and sales alignment. In this episode we discuss: 1. Life at LinkedIn 2. Content marketing and successful campaigns 3. Content marketing in B2B (why it’s …

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Strategy Sessions

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Strategy Sessions Podcast Episode 20 Twenty20 1:01:04

2+ y ago1:01:04

1:01:04

Episode 20 is about Twenty20 cricket. T20 to most fans these days. But this episode isn't about cricket. About 20 years ago the English cricket authorities identified a problem. Falling attendances, reducing relevance and people moving away from cricket. This week's guest, Stuart Robertson, was the marketing manager at the time. Luckily, he knew hi…

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Strategy Sessions

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Strategy Sessions Podcast: Facebook, Inc 58:10

2+ y ago58:10

58:10

Nick is Facebook’s Director of Agencies. We discuss the future of advertising, regulation and how agencies can get the best out of Facebook and Instagram. Featuring Nick Baughan and Gil David Facebook, Inc In this episode we discuss: · A career in agencies and moving to Facebook · Managing the scale of advertisers at Facebook · How agencies can int…

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Strategy Sessions

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Strategy Sessions Podcast: A Lessonly In Marketing 59:56

2+ y ago59:56

59:56

Kyle is the CMO of a VC backed SaaS company. He talks marketing, brand, team building and history. He hates onions too. In the episode we discuss: SaaS Marketing Why you shouldn’t measure brand campaigns (really) Surprise and delight prospects and customers Using repeatable templates to speed up marketing activity Working at a software firm that ge…

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Strategy Sessions

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Strategy Sessions Podcast Ep 17 Freakonomics or Freako-Wrong-mics? With Koen Pauwels 56:50

2+ y ago56:50

56:50

Koen Pauwels is a Professor of Marketing with a deep understanding of how to measure the effectiveness of your campaigns. This is unmissable. Koen Pauwels is Distinguished Professor of Marketing at Northeastern University and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. This episode is littered with stories an…

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Strategy Sessions

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Strategy Sessions: Marketing Buzz With Lightyear 47:42

2+ y ago47:42

47:42

Chris is the CEO of Lightyear, a Belfast based intelligent accounts payable automation platform. Product marketing is his thing. Chris has more than 10 years of experience across the technology industry from founding and leading fintech companies to leadership roles in Fortune 500 companies. His views on the product marketing world are worth listen…

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Strategy Sessions

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Strategy Sessions: Eye Catching Marketing 1:11:30

2+ y ago1:11:30

1:11:30

Mike Follett is the MD of a research company that uses eye tracking software to measure ad effectiveness. His insights will blow your mind! Mike Follett is the Managing Director of Lumen, the leading attention technology company. Lumen uses eye tracking to understand the reality of attention to advertising, helping clients buy better digital media …

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Strategy Sessions

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Strategy Sessions: A New Hope 50:08

2+ y ago50:08

50:08

Leitcia is the entrepreneur behind Paz.Ai, a start-up that is unlocking refugee tech talent across Europe. We recorded this episode just before Christmas and it brought joy to my heart. I knew it had to launch as the first episode of 2021 as it’s a story of hope, vision, determination and, yes, marketing. In this episode we discuss: · What it reall…

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Strategy Sessions

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Strategy Sessions: The Episode With No Name 55:15

3y ago55:15

55:15

Katie Jackson is the Managing Director of TBWA\London. She’s also been described as Mary Poppins on steroids and is great fun to interview. On publishing day, I realised I hadn’t given this episode a great / cheesy name, so it became The Episode With No Name – creative, right? In TEWNN, we talk about · Being Mary Poppins on steroids · Disruption an…

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Strategy Sessions

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Black Friday 59:49

3y ago59:49

59:49

The Strategy Sessions… A marketing podcast. Episode 12 ‐ Black Friday A Discussion With Luke Carthy You know the drill. It’s November, the pumpkins are in the compost heap and if you’ve got kids, you’ve started to wheel out the threat of “Santa’s watching” to improve behaviour. Yes, Christmas is coming. Which means, from a business perspective, it’…

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Strategy Sessions

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Influencer Season 54:37

3y ago54:37

54:37

Influencer Season continues the run of terrible names for podcasts with amazing guests. This week, Sedge Beswick, joins Andi to discuss influencer marketing. Sedge is Founder and MD of SEEN Connects an Influencer Marketing agency that works with clients like Nike, eBay and Panasonic. We discuss: The Kardashians (luckily only briefly) Being a Nike f…

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Strategy Sessions

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Obviously Awesome 55:01

3y ago55:01

55:01

Episode 10 ‐ Obviously Awesome Featuring April Dunford, Luke Carthy and Andi Jarvis. Obviously Awesome is a such an obviously awesome name for a book, we had to rob it for the podcast. April is a world leading authority on positioning, the misunderstood marketing concept that can be the difference between winning and losing for your company. Develo…

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Strategy Sessions

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C4 CMO 4U 1:00:49

3y ago1:00:49

1:00:49

This week we talk to Zaid Al-Qassab, the Chief Marketing Officer of Channel 4. Zaid leads the marketing and digital teams, and 4creative, Channel 4’s award-winning in-house creative agency. Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative con…

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Strategy Sessions

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The Con Is On 1:29:12

3y ago1:29:12

1:29:12

The Con Is On… I catch up with Mike Winnet, THE self-appointed, uninspirational, backwards thinking “leader” currently dimfluencing thousands of, below average, people on LinkedIn and YouTube. With a bio like that, you know it’s going to be a great interview. Mike is known for his series of videos exposing Contrepreneurs- business people using dodg…

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Strategy Sessions

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Seventh Tackle 57:08

3y ago57:08

57:08

Episode 7 is all about the return of rugby! With both codes (league and union for the uneducated) returning in August, we invited Mick Hogan on to the show. Mick has been involved in Rugby League & Rugby Union for his entire 27-year career, in marketing, as CEO, Chair and consultant to major events. Mick talks about the differences between marketin…

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