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The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you'll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer - plan 30–90 days of content fast - write magnetic hooks & simple scripts that sell - film with ...
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Welcome to The BRAVE ON VIDEO Podcast, the go-to resource for coaches, consultants, and experts aiming to master camera confidence and enhance their video content skills. Each episode is packed with valuable tips and insights on using video effectively to grow your business and reach a wider audience. We cover everything from developing your presence on camera to leveraging the power of video in marketing strategies.
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Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarte ...
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Erin's Tea is a weekly video podcast focused on exploring the amazing world of tea. I'm your host Erin Carrasco and I am completely obsessed with tea. Join me weekly as we explore new ways of drinking tea, new ways of making tea, and all the amazing kinds of teas you can explore. If you are just learning about tea, or if you are an expert, Erin's Tea is sure to keep you entertained, and hopefully learn something new every week!
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Send us a text It's easy to post consistently on LinkedIn or any social media platform for a few weeks. or so. But maintaining that can be challenging. In this solo episode, I talk about using day-of-the-week themes to stay on track with your content creation. And provide examples to help you get started. Key Takeaways 🔹People struggle with coming …
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If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that f…
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Send us a text Staring at a blank page with no idea what to write is every content creator's nightmare. Luckily, I have a solution for you. In this solo episode, I share my RECAP method, a four-part system to streamline content creation by recording, converting, adapting, and publishing. And a few tips to use your text to create a variety of conten…
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Send us a text As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators. Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ da…
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Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't …
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Send us a text It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference. In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing, extra stress, or buying expensive equi…
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Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy …
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Send us a text UK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell. I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this c…
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If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and …
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If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract you…
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Send us a text Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that conten…
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What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the…
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Send us a text Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to. In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (…
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Send us a text Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain. I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee…
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Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moment…
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Send us a text Wondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and …
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We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So tod…
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Send us a text Running out of content ideas? Think you have nothing to say? You're not alone. A while back, I asked my network what keeps them from posting on social media. The top answer? They don’t know what to say. If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to crea…
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Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and cons…
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Send us a text Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share…
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You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to he…
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Send us a text Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is. In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional wit…
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Send us a text Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templ…
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Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I'm sharing the top 3 mistakes that are blocking your channel…
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Send us a text Not surprisingly, I get asked "how to" questions about video all the time. In this solo episode, I share the 3 questions I get asked the most by consultants, entrepreneurs, and businesses that want to use video to build online visibility. During the session, I talk about what equipment you actually need (it's not a lot) and how to sa…
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Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I'm sharing: My story o…
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Send us a text How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. What I often tell clients I work with, what people share on social media…
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Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School…
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Send us a text Social media is a very personal space. You're on camera talking to one person, watching your video at a time. That's why camera presence is so important. And that doesn't only mean you being comfortable on camera, it's using camera angles that make your audience feel comfortable too. In this solo episode, I share a strategy to help y…
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If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. …
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If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I've made most of them myself. Today, I'm sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more a…
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Send us a text Think great speakers are born? You would be wrong. Speaking secrets busts the myth about natural talent and offers practical strategies and advice you can use whether you're giving a keynote, speaking on a panel, or recording a video from your home office. In this episode, I’m sharing clips from an interview with Monisha Toteja, CEO …
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What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation from God? In today's episode, we're having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Wh…
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Send us a text Creating social media content, particularly video, without getting burned out is a challenge we all face. One of the easiest ways to avoid that is by intentionally recording and using B-roll footage. Life happens to all of us. In this solo episode, I share how to keep showing up on video when you're overwhelmed, overworked, or life g…
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You don't need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we're talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you've never considered yourself a podcaster. Checkout my YouTube Coaching program Thi…
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Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you're just posting in July. Today we're talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download T…
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Today I'm sharing the behind-the-scenes of the new video setup that completely changed the game for me. It's nothing fancy- but it's fast, flexible, and makes filming feel easy. I'll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop…
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Send us a text Even if you love using AI to save time, your audience still wants your human touch. In this episode, I share practical ways to take your stiff, robotic drafts and make them sound clear, real, and true to you. In this solo episode, I break down my favorite tricks for guiding AI, adding your voice, and proofreading like a pro so your c…
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If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up, YouTube can feel impossible. Today we're walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..…
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Send us a text Carousels, also known as Sliders, still get great engagement on LinkedIn. But if you're still creating Carousels in the square format, it's time to switch to the easier to read lateral design. In this solo episode, I provide a step-by-step guide on designing carousels, emphasizing the importance of format, branding, and visual appeal…
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Send us a text Many people overthink equipment when starting out with video or podcasting. Christopher Johnson emphasized using what you already have, like your phone, and focusing on good audio before investing in expensive gear. I was delighted to have Christopher Johnson, event producer and radio personality, join me to share some tips on purcha…
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Send us a text Creating content consistently, particularly video content, can be a challenging task. In this solo episode, I share my simple, low-tech system for creating videos with minimal stress and burnout. By using simple tools like Post-it notes and a whiteboard, I'm able to capture and organize my ideas, making batch recording days a breeze.…
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Send us a text Hey, I published 100 episodes!!! In this episode, I’m sharing a recent setback that led to a mindset shift and a new way of seeing content creation. It’s not about doing more. It’s about seeing differently. Even when you’re sick, sidelined, or just out of steam. This episode walks through the five-part framework that helped me keep s…
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Send us a text If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teac…
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Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it's not appropriate? Today I'm taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don't know how. You'll also hear how to take your story of transformation and use…
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Send us a text If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work. In this solo episode, I share 10 practi…
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Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself…
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Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you gr…
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Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunte…
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In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouT…
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