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The Spiro Podcast covers the business of Real Estate Media. There’s a large volume of fantastic information on the creative aspect of the Real Estate Media Industry, but not as much on how to run the business side of a real estate media company. We’re here to help you grow and manage the business side of your business!
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LEVEL UP: A Wedding Photography + Videography Podcast

Taylor Petrinovich & Kelley Gilster | The Level Up Co.

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Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding ...
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Respon, opini, dan bacotan eksklusif seputar dunia videografi dan beberapa problematika era-digital masa kini. Hosted by Angger Tsu, Podcast ini berisikan sudut pandang, bacotan suka-suka tentang pengalaman pribadi seputar dunia videografi, dan perkembangan videografi jaman sekarang yang dibahas dari sudut pandang seorang content creator. *** Buat kalian yang mempunyai pertanyaan unik dan menarik untuk dibahas, langsung aja kirim email: [email protected] Siapa tau bisa saya bahas di episod ...
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How to succeed as a Photographer & Videographer. We talk about all things Photography, Cinematography and Inspiration. Youtube: www.youtube.com/vincerevoo Follow us also on Youtube: www.youtube.com/vincerevoo Instagram: www.instagram.com/vincerevoo Facebook: www.facebook.com/revosphotos Thank you for listening to the Vince Revo Podcast A podcast dedicated to photography and videography success. If you want to learn how to succeed as a photographer or succeed as a film maker or videographer i ...
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We know...it's not a particularly gripping topic to discuss, but it IS critical to master. What is it? Managing your time. And what is one of the most effective ways to do so? Tracking your time. Todd and Craig discuss the time tracking method to helping you become more efficient, and ultimately more effective in running your real estate media busi…
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Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level…
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The title of this episode is pretty self-explanatory. While we always aim to serve others in our businesses with consistency and excellence, mistakes/human errors DO happen. So, when you DO make a mistake with a client, how do you handle it? You can you turn a potentially bad situation, into something redeemable. Craig shares a failure on his part,…
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Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase. 🎯 What You’ll Learn: ✔️ How to move from mainstre…
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Are you a wedding photographer, videographer, or planner looking to break into the luxury market and build lasting industry relationships? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelly Gilster talk with Samantha, a top-tier wedding planner and networking expert, to discuss how in-person networking events can transform …
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What is your most valuable asset in your real estate media business? If you're an owner that has anyone shooting for you besides yourself, we'd propose that your photographers are that "most valuable asset", so we believe it's critical that you...cover your assets! Listen in for tips from Todd & Craig on how to truly care for the humans that are he…
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Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share three proven strategies to help wedding creatives make more money without burning out. What You'll Learn: ✔️ How to raise y…
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An awesome attitude in life goes a long way in not just your personal life, but also in your business. Todd and Craig welcome special guest, Tyler Graham, owner of Weston Media, and a REPP 2024 Panel Speaker. Tyler shares his beginnings as a Real Estate Media Photographer and business owner in the Myrtle Beach, SC market, and how he grew at the rat…
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Are you a wedding photographer, filmmaker, or creative looking to increase your income without booking more weddings? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster break down exactly how they added $833,000 in revenue through corporate work, education, and digital products—and how you can do the same. What You…
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Want to book higher-paying weddings and break into the luxury market? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the exact strategy that helped them scale their wedding businesses to $15K+ bookings—and how you can do it too. What You'll Learn: ✔️ The #1 mistake keeping wedding pros stuck in low-budge…
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Vice President of Product at Spiro, Shannon Landers, joins Todd & Craig to discuss our 1st Quarter 2025 Forecast of what the Real Estate Market will look like (primarily in the U.S.). Todd shares the latest updates for the Spiro Software platform, and we get rolling with a new year. Thank you for joining us for the Spiro Podcast! Chapter Timestamps…
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Are you a wedding photographer, videographer, planner, or creative looking to stabilize your income and escape the feast-or-famine cycle? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the six biggest signs that it’s time to diversify your revenue beyond weddings—and how to do it successfully. What You’l…
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The wedding industry is shifting—are you prepared? In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into the uncertainty of the wedding market and how creative entrepreneurs can protect their income by diversifying revenue streams. What You’ll Learn in This Episode: ✅ Why wedding bookings are becoming more unp…
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As 2024 comes to a close, we’re reflecting on the past year and setting big goals for 2025! In this final Sip & Tell episode, hosts Taylor Petrinovich & Kelley Gilster dive into their personal, business, and financial goals, share insights on scaling a wedding business, and discuss long-term strategies for financial freedom. In This Episode, We Cov…
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As 2024 comes to a close, it’s time to pause, reflect, and celebrate everything we’ve accomplished before jumping into 2025. In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into wedding industry lessons, business growth, personal wins, and strategies that shaped the year. In This Episode, We Cover: ✅ The impo…
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Are you constantly chasing trends in your photography business? In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with renowned luxury wedding photographer Erich McVey to discuss how staying focused, outsourcing wisely, and avoiding “shiny object syndrome” can lead to massive business growth. What You’ll Learn …
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REPP 2024 Panel Speaker Scott Golmic, owner of The Real Estateographers joins Todd & Craig on this episode to talk a bit about his topic he presented at the REPP 2024 conference: Growing from 0 to 20K a Month in a new to him market. Scott talks about what not to worry about in starting and growing your business, traps he fell into and how to avoid …
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Business continuity is a topic that we haven't covered before, and we have a feeling not a lot of people immediately think about. What happens to your business if disaster strikes, and you are not around? Or incapacitated somehow? How do you continue to serve your clients and communicate to them what may be happening? Todd and Craig welcome Assaf L…
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How do you stay relevant in the ever-changing wedding industry without losing your brand identity? In this episode of The Level Up Podcast, renowned luxury wedding photographer Lauren Fair shares how micro-shifts in style and technique can help photographers grow their brand, attract luxury clients, and avoid creative burnout. What You’ll Learn in …
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Don’t be afraid to explore other passions. Sometimes when you get in this business you feel like you are locked in to the goals and dreams you set for yourself when you started. But that is simply not the case. Todays guest, Magi Fisher, a photographer and lawyer, experienced that first hand. You are allowed to set new goals and explore new passion…
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Full transparency- we truly have no idea what we are talking about on the podcast today. We have no idea what we are going to say or which roads we are going to be lead down. All we know is we are overly caffeinated and we are loving this sip n tell series! 30% off the levelup library https://thelevelupco.com/shop. Use code LU30 MASTERMIND IS COMIN…
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Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media. To learn more about conferen…
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Part of the beauty of having your own business is you can make decisions that work for you. You're the one who measures your success. And todays guest, Cat Galletti, has a thing or two to say about that concept. We chose this journey because we can make our own rules. Of course there are industry standards we have to abide by here and there, but wh…
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Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in t…
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We are winding down our wedding season and heading straight into engagement season! Weddings are being planned, planners are reaching out, calendars are being filled and because of that, the biggest thing we should all have on our minds, is how can we best prepare for the season ahead. If you don’t want 2025 to look the same as 2024 you need to tak…
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This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to und…
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Wow is it really November already? With fall wedding season coming to a close, we thought this would be the perfect time to reflect on how are we doing. When we are "go go go" it can be easy for us to enter into survival mode and put certain things, like our own health, on the back burner. And whether that health is mental, physical, or emotional, …
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In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourse…
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What if we told you the ability to say no was actually a superpower in your business? Today we sat down with Victoria from Victoria Ann Events to talk about the power of saying no. When you start to feel confident in saying no, you start to open up to your greatness. And once you are able to have your greatness, the sky is the limit for you. Have t…
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Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate…
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A few episodes ago we teased that we have had something in the works and we are so excited to finally share what we have been up to! Drumroll please…. Intruding our new offering- the Revenue Multiplier! Your complete blueprint for diversifying your revenue as a wedding creative to maximize your income + impact. The Revenue Multiplier was created fo…
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Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Es…
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Today we are sip and telling about unhappy clients. One of our main goals in business is keeping our clients happy, which by the way is a lot more than just creating a film they will love. And while we are sharing our best practices on making sure our clients are happy from pre wedding to post wedding, we are also talking about what happens when we…
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It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower seaso…
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Picture this: You just said goodbye to the wedding planner while the couple is having the time of their lives on the dance floor. Your gear is packed up and loaded in the car and you finally are done after a loooong 12 hour day. What do you do next? It’s week two of sip n tell and today we are chatting all the things post wedding routines! Do we gr…
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It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading rea…
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We are doing something different on the podcast today and we have been so excited to share it with you!! Introducing our new series "Sip & Tell!" This really is just a chance for us to be a little more casual and just chat with you about everything that goes into running your business. And first up is how we stay sane as work from home entrepreneur…
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Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry …
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We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well! Interested in learn…
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How many times have you looked at someone else's success and gone "wow they got so lucky." Yes luck is a thing but what if we also told you that luck is where opportunity meets preparedness? Today's guest, Austin Trenholm of Trenholm Photo has something to say about the matter. With over 20 years in the wedding industry we are chatting the concept …
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Okay guys we're baaaaack! Did you miss us? Cuz we missed you! We loved taking some time off after launching our workshop + fall mastermind but we are so excited to be back and catching up! Today's episode we are chatting about all the things. From reflecting on the year so far, to our current mental states and even some hints about the future of le…
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"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business. Interested in some of the resources Todd & Craig mentioned during this episode? Check out: The Air …
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This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode. Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:3…
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It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when y…
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As you may know, last week we hosted Break Into the Luxury Market - a free 3 day workshop where we shared our step by step system e to constantly booking 5 figure weddings. It was incredible and had nearly 2000 photographers and videographers register and attend! If you didn’t have a chance to attend that’s ok! We get it- life is buys. So for today…
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Are you ready for 2025 to completely blow 2024 out of the water? Are you ready to start booking the types of weddings you want to be booking and start charging the prices you want to be charging? Are you ready for your most profitable year yet? Doors to our mastermind are now OPEN and we want YOU in there! Join us for a LIVE 12-week coaching experi…
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You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients. Want to learn more abou…
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There is a time and place to put your blinders on- but did you know there is also a time and place to take them off? There is something to be said about putting your head down and putting the work in, but make sure to come up and learn from others to see the possibility of where you could to go next! Today’s guest, Carl S. Miller, shares about how …
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If we are being honest, a lot of people don’t understand what market they are in and how to utilize a strategy that fits not only that market, but where they want to go. But former luxury mastermind student Myla Garlitz understood that from day 1. Probably why she went from charing 3k to 10k in her first year of business. You heard that right. It t…
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Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more. To learn more ab…
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