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WTSPodcast

Isaline & Areej

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The Women in Tech SEO Podcast (WTSPodcast) is THE podcast for all things SEO. Each week we invite brilliant women in the industry to join us and delve into specific topics so that we can learn from their stories, knowledge, and experience. WTSPodcast is part of Women in Tech SEO - a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our netwo ...
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In this final episode of the year 2023, discover Areej’s wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what’s next for the podcast in 2024. You can connect with Areej through her LinkedIn and Twitte…
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Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experi…
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Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies for global companies. In this episode, she discusses the personal and professional challenges she has faced as a mar…
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Kavi Kardos is an altruistic SEO evangelist with nine years’ experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is current…
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Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebe…
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Melissa Popp is the Content Strategy Director at RicketyRoo. She works with clients to create engaging and authoritative content that dominates local search results. In this episode, Melissa shares how she found herself in an unexpected situation when she was laid off from a job she loved due to company-wide downsizing. She wasn't prepared for this…
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Shé Langley is a full-stack digital marketer with over 17 years of experience in helping businesses grow their online presence. Since 2018 Shé has been the caregiver for her mother while raising two children with her husband. Being an SEO professional and entrepreneur (Shé runs her agency Rank Lift) has had its benefits and disadvantages during thi…
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In this week's episode, Preeti Gupta shares mistakes she made in her messaging, branding, her website, and the blog posts she has written during her first year as a SEO consultant. She is a consultant and founder of Packted. She offers 1:1 SEO coaching, courses, and shares resources to learn SEO. Preeti genuinely discusses how she defined her servi…
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In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and s…
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In this week's episode, Jo Juliana Turnbull (SEOJoBlogs) shares tips for freelancing that no one talks about. Jo finds that many people talk about how they make more working freelance than working at an agency or in house and how much better their life is when going freelance but sometimes we do not always hear the stories on how to get those good …
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In this week's episode, Heba Said shares how she has started her SEO Consultancy after working several years for world famous brands as an in-house SEO. She shares how she leverages her knowledge about multilingual SEO to convert clients, how she adjusts her language and offer during the pitching process to her client’s needs and current knowledge …
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In this week's episode, Sara Greta Koivikko shares what it is like to work with a neurodiversity. She discusses what she means when she says ‘being on the spectrum’, her personal tips to manage time and work relations (including adjusting to British politeness) and how she is able to intensely focus on tasks. She also tells how co-workers can be mi…
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In this week's episode, Sara Moccand-Sayegh shares how she joined a new team when she started as an SEO specialist in an agency. She discusses how often she saw her recommendations implemented during the first year, how she built trust as an SEO and what she learned about herself. We also find out what inspires Sara and what empowers her to be the …
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In this week's episode, Alice Roussel, Growth Marketing Manager, shares how she quitted manager roles for operational roles and discusses how what can be seen as an unconventional career path brought her. We also find out what inspires Alice and what empowers her to be the brilliant woman she is today. You can connect with Alice through her LinkedI…
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In this week's episode, Katherine Nwanorue shares how she landed her first job as an SEO down to the nitty gritty of ‘job-hunting like a job’ and how to prepare and dress for the interview - even as a videoconference. We also find out what inspires Katherine and what empowers her to be the brilliant woman she is today. You can connect with Jo throu…
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In this week's episode, Jo O’Reilly, Digital PR Manager, shares how she approaches public speaking as a first time speaker down to the nitty-gritty of preparing her pitch as a speaker, dealing with rejection and preparing for the D-day. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today. You can connect w…
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In this intro episode, Areej and Isaline get together to chat about the upcoming season 4 for WTSPodcast. Discover what’s coming up in 2023. Introducing #WTSPodcast The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with…
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In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022. Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022! Stand out episodes: Kristie Plantinga Abby Reimer Jamie …
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In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency. Where to find Laura: LinkedIn Twitter Website Resources from the episode: Search Engine Journal Search Engine Land --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysi…
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In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust. Where to find Levi: LinkedIn Twitter Resources from the episode: BrightLocal Academy BrightLocal blog StrategiQ blog --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming F…
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In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense". Where to find Giovanna: LinkedIn Twitter Website --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to…
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In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets. Where to find Sheri: Facebook LinkedIn Twitter Instagram Website Resources from the episode: QuickBooks Persado Monday Trello PageSpeed Insights Google Analytics Semrush Google …
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In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR. Where to find Beth: LinkedIn: https://www.linkedin.com/in/bethenynunnington/ Twitter: https://twitter.com/bethnunnington/ Resources from the episode: Free relevancy tool The Drum article --- Episode Sponsor: This s…
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In this week's episode, we chat with Kristie Plantinga, Founder of TherapieSEO about how to manage feelings of imposter syndrome. Where to find Kristie: Website: https://www.therapieseo.com/ Twitter: https://twitter.com/kristie_plant Facebook: https://www.facebook.com/therapieseo Instagram: https://www.instagram.com/therapieseo/ --- Episode Sponsor…
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In this week's episode, we chat with Billie Hyde, SEO Training Lead at The SEO Works about setting client expectations. Where to find Billie: Website: https://billiegeena.co.uk/ Twitter: https://twitter.com/billiegeena LinkedIn: https://www.linkedin.com/in/billie-hyde-a0396919a/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screa…
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We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love. Resources from the episode: Hemingway App - https://hemingwayapp.com/ Thruuu - https://app.samuelschmitt.com/ Article - https://searchengineland.com/creative-ways-to-source-…
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In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Ag…
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This week we chat with Diana Richardson, Social Media & Community Manager for the SEO division of Semrush, all about SERP features. Where to find Diana: Twitter: https://twitter.com/DianaRich013 LinkedIn: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ --- Resources: https://www.semrush.com/blog/ --- Episode Sponsor This season …
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In this week's episode, we chat with Beth Barnham, Technical SEO Specialist at Liberty Marketing about all things schema. Where to find Beth: Twitter: https://twitter.com/bethbarnham --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including …
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On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university. Where to find Dhriti: LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has…
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This week we speak to Katherine Ong, Owner of WO Strategies, about large scale website migrations. Where to find Katherine: Twitter: https://twitter.com/kwatier LinkedIn: https://www.linkedin.com/in/katherinewatier/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their…
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This week we speak to Aiala Icaza Gonzalez, SEO Director at Reflect Digital, about having a more human approach to site structure. Where to find Aiala: LinkedIn: https://www.linkedin.com/in/aialaicaza/ --- Resources Empathic search results – how neuroscience impacts content SEO? (LinkedIn Post) The Neuroscience of SEO (Blog Post) --- Episode Sponso…
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This week we speak to Barb Davids, owner and SEO consultant at Compass Digital Strategies, about transparency and communication in client reporting. Where to find Barb: Website: https://compassdigitalstrategies.com/ Twitter: https://twitter.com/BarbDavids LinkedIn: https://www.linkedin.com/in/barbdavids/ --- Episode Sponsor This season is sponsored…
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This week we speak to Himani Kankaria, Digital Branding & Marketing Consultant, about the importance of planning content and preparing content calendars. Where to find Himani: LinkedIn: https://www.linkedin.com/in/himanikankaria/ Twitter: https://twitter.com/himani_kankaria Website: https://www.himanikankaria.com/ Content calendar template: https:/…
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This week we speak to Laura Brady, SEO Manager at NOVOS, about all things e-commerce SEO. Where to find Laura: LinkedIn: https://www.linkedin.com/in/laura-b-578299129/ Twitter: https://twitter.com/lauraabrady8 --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the eCommerce SEO agency, has won…
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This week we speak to Gisele Navarro, CEO at Content Marketing Agency NeoMam, about working remotely and managing remote teams. Where to find Gisele: Website: https://neomam.com/ LinkedIn: https://www.linkedin.com/in/giselenavarro/ Twitter: https://twitter.com/ichbinGisele --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full secon…
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This week we speak to Karen Julia, Wedding Photographer & SEO Consultant, about all things image optimisation. Featured Resource: https://photoseolab.com/image-seo/ Where to find Karen: Website: https://photoseolab.com/ LinkedIn: https://www.linkedin.com/in/karen-julia/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second s…
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This week we speak to Lidia Infante, Senior International Strategist at Rise At Seven, about how to succeed when working in SEO markets where you don't speak the language. Where to find Lidia: Twitter: https://twitter.com/LidiaInfanteM LinkedIn: https://www.linkedin.com/in/lidiainfante/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring …
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This week we speak to Rejoice Ojiaku, SEO Manager & Co-Founder of B-DigitalUK, all about what keyword mapping is and why it is important. We also test her on her Disney knowledge (there is a tenuous link) and what inspires/empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/RejiYates LinkedIn: ht…
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In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/njmott LinkedIn: https://www.linkedin.com/in/natalie-mott/ Core Web Vitals …
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In this week's episode, Miracle Inameti-Archibong, Head of SEO at Erudite Agency, discusses forecasting SEO & showing ROI. We also find out what inspires Miracle and what empowers her to be the brilliant woman she is today. Where to find Miracle: Website: https://miracleinametiarchibong.com/ Twitter: https://twitter.com/mira_inam LinkedIn: https://…
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In this week's episode, Aleyda Solis, international SEO consultant, speaker and author, discusses all things learning SEO. We also find out what inspires Aleyda and what empowers her to be the brilliant women she is today. Where to find Aleyda Website: https://www.aleydasolis.com/en/ Twitter: https://twitter.com/aleyda LearningSEO: https://learning…
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In this week's episode, Isaline, content strategist and self-confessed SEO nerd, discusses all things multilingual SEO. We also find out what inspires Isaline and what empowers her to be the brilliant women she is today. Where to find Isaline Twitter: https://twitter.com/isaline_margot LinkedIn: https://www.linkedin.com/in/isaline-muelhauser/ --- E…
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Jamie is a technical SEO best known for taming JavaScript frameworks like Angular and React, helping websites share information with humans by improving how search engines crawl, render, and index. In this week's episode, Jamie discusses ethics and disinformation surrounding not just SEO but the internet as a whole, covering topics such as who's re…
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We are very excited to welcome you to the launch episode of the Women In Tech SEO Podcast! During this WTS Podcast episode, your hosts, Areej AbuAli (founder of Women In Tech SEO & SEO Consultant) & Sarah McDowell (podcaster and SEO content executive at Holland & Barrett) discuss why they are launching the podcast and the rebrand of SEO SAS, what t…
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