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The Ali Rae Haney Show is a podcast where we unravel the mysteries of branding, one episode at a time. Whether you're a small business owner, an aspiring entrepreneur, or just someone curious why I named a branding podcast after myself, you're in the right place. We explore the emotional connections that turn customers into loyal fans. We'll dissect the perceived value that makes you willingly pay a premium for a certain brand. And we'll uncover the power of consistency, showing you how the ...
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A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day. The day's itinerary: Morning Yoga In-Room Breakfast Keynote Speaker - Cheval Masterclass - Duo Collective; Topic: AI Lunch Panel - Mai-Kee Tsang, Meliss…
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The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit. Well I say...mission accomplished! At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins…
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From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy
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In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging de…
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From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem
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In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consu…
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Emerging Confident: A Plastic Surgery Journey Through "Oversubscribed" Principles
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In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon,…
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Planning Your Branding Session: Simplifying the Process for Entrepreneurs
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In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation…
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Embracing Evolution: Pivoting Service Offerings Without Fear of Failure
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The resounding line in this episode is: A pivot is not a failure! This episode explores how to navigate a pivot in service offering both from two different scenarios: Where the circumstances are within your control (like your business isn't serving your current life's season). Where the circumstances are NOT within your control (like you were dealt…
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From Strategy to Execution: Navigating Social Media Consistency for Entrepreneurs
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In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversificatio…
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From Melodies to Market: A Luxury Brand Transformation for a SoCal Harpist
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Seika Harp Case Study Show Notes The Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand. From there, she conducts a thorough brand analysis that results in improvements that c…
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The Best Laid Brand: Lessons from a Wedding Venue Venture
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This is a story based off of real life events. In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time. This episode focuses on the journey that we have been on…
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Taylor Swift: Building a Billion-Dollar Brand Community
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Welcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion. Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be ap…
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Tapping into the Intangibles: The Heartbeat of Branding
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Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion. The Branding Journey: From a photography business with zero background to brand developm…
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Welcome to the Ali Rae Haney Show: A Branding Podcast for Entrepreneurs
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Welcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told. I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that know…
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