In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced in ...
…
continue reading
1
Passenger Clothing: 0 To Soon £100M In Sales In 12 Years | AEP081
52:45
52:45
Spill senere
Spill senere
Lister
Lik
Likt
52:45
In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about craf…
…
continue reading
1
How An Olympic Athlete Built A Sustainable Apparel Brand | AEP080
1:47:48
1:47:48
Spill senere
Spill senere
Lister
Lik
Likt
1:47:48
In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. We talk about how his experience in…
…
continue reading
1
Coming Fashion Legislation - Comply Or Shut Down! | AEP079
1:23:41
1:23:41
Spill senere
Spill senere
Lister
Lik
Likt
1:23:41
In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry.The industry is experiencing a shift towards sustainability and circularity, and …
…
continue reading
1
Figure Out What Your Clothing Brand Is About | AEP078
13:46
13:46
Spill senere
Spill senere
Lister
Lik
Likt
13:46
We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time:They are unable to communicate clearly and concisely on who they are and what they are about.In this episode, we talk about the importance of figuring out what your clothing brand is about. Apparel Entrepreneurship: https://www.apparelentrepr…
…
continue reading
1
How To Grow Your Clothing Brand - Part 2 - Collection & Product | AEP077
29:15
29:15
Spill senere
Spill senere
Lister
Lik
Likt
29:15
If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental c…
…
continue reading
1
Why You Should Build A Collection With An Outfit Perspective | AEP076
10:02
10:02
Spill senere
Spill senere
Lister
Lik
Likt
10:02
In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your coll…
…
continue reading
1
How To Grow Your Clothing Brand - Part 1 - Business & Operations | AEP075
29:45
29:45
Spill senere
Spill senere
Lister
Lik
Likt
29:45
Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry.In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices…
…
continue reading
1
How To Start & Run A Sustainable Clothing Brand | Masterclass 2023 | AEP074
1:32:42
1:32:42
Spill senere
Spill senere
Lister
Lik
Likt
1:32:42
In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business. We cover what it means and how to implement sustainability in: ✅ Brand values & mission ✅ Marketing ✅ Collection & design ✅ So…
…
continue reading
1
How To Design A Clothing Line | Masterclass 2023 | AEP073
59:36
59:36
Spill senere
Spill senere
Lister
Lik
Likt
59:36
In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens you…
…
continue reading
1
Essential Clothing Brand Team Members | AEP072
18:04
18:04
Spill senere
Spill senere
Lister
Lik
Likt
18:04
There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business. Apparel Entreprene…
…
continue reading
1
How To Find & Work With Clothing Manufacturers | AEP071
40:58
40:58
Spill senere
Spill senere
Lister
Lik
Likt
40:58
In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty…
…
continue reading
1
5 Design & Product Development Mistakes Clothing Brands Make | AEP070
10:37
10:37
Spill senere
Spill senere
Lister
Lik
Likt
10:37
In this episode, we go over 5 of the most common mistakes clothing brands make regarding the design and product development phase. Apparel Entrepreneurship
…
continue reading
1
Behind The Scenes Of Luxury Garment Manufacturing (with Diana Kakkar) | AEP069
1:03:15
1:03:15
Spill senere
Spill senere
Lister
Lik
Likt
1:03:15
In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, an…
…
continue reading
1
How To Come Up With A Name For Your Clothing Brand | AEP068
14:57
14:57
Spill senere
Spill senere
Lister
Lik
Likt
14:57
Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. Choosing a great bra…
…
continue reading
1
How To Build A $45 Million Brand (with Tony McWilliam) | AEP067
1:36:55
1:36:55
Spill senere
Spill senere
Lister
Lik
Likt
1:36:55
In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more. We are talking about building a successful clothing business, and discussing how to grow a clothing brand from…
…
continue reading
1
AEP066 - 14 Mistakes To Avoid When RUNNING A Clothing Brand
17:29
17:29
Spill senere
Spill senere
Lister
Lik
Likt
17:29
In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your b…
…
continue reading
1
AEP065 - 13 HUGE Mistakes To Avoid When Starting A Clothing Brand
16:47
16:47
Spill senere
Spill senere
Lister
Lik
Likt
16:47
In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bi…
…
continue reading
1
AEP064 - How To Start A Clothing Brand With Little Money
12:39
12:39
Spill senere
Spill senere
Lister
Lik
Likt
12:39
Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through…
…
continue reading
1
AEP063 - Fashion Business Expectations
13:55
13:55
Spill senere
Spill senere
Lister
Lik
Likt
13:55
If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.
…
continue reading
1
AEP062 - Your Brand Aesthetic, Brand Messaging & Handling Complaints
23:24
23:24
Spill senere
Spill senere
Lister
Lik
Likt
23:24
In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today. The four topics we talk about in this episode are: How to find your brand aesthetic. How to be authentic with your message. The difference betw…
…
continue reading
1
AEP061 – Prepare Yourself To Start A Fashion Business With These Questions
43:22
43:22
Spill senere
Spill senere
Lister
Lik
Likt
43:22
In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way. Enjoy episode 61! Show n…
…
continue reading
1
AEP060 - Avoiding Common Mistakes & Facing The Reality
16:44
16:44
Spill senere
Spill senere
Lister
Lik
Likt
16:44
In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid. Put on your headset and enjoy episode 60. Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator…
…
continue reading
1
AEP059 - Things You Need To Know Before Launching Your Fashion Brand
24:26
24:26
Spill senere
Spill senere
Lister
Lik
Likt
24:26
The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We g…
…
continue reading
1
AEP058 - 5 Tips For Selling More During The Holiday Season
19:40
19:40
Spill senere
Spill senere
Lister
Lik
Likt
19:40
The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year. 2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain…
…
continue reading
1
AEP057 - Success Tips For Emerging Designers With Brian Hill
50:31
50:31
Spill senere
Spill senere
Lister
Lik
Likt
50:31
Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things. First, we go way back to when Brian laun…
…
continue reading
1
AEP056 - How To Build A Brand That Is More Than A Brand
34:25
34:25
Spill senere
Spill senere
Lister
Lik
Likt
34:25
In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color c…
…
continue reading
1
AEP055 - Design Innovation, Brand Building & Awards
56:03
56:03
Spill senere
Spill senere
Lister
Lik
Likt
56:03
Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and stra…
…
continue reading
1
AEP054 - Apparel Industry Insights & The Future Of Sustainability
1:29:06
1:29:06
Spill senere
Spill senere
Lister
Lik
Likt
1:29:06
In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is…
…
continue reading
1
AEP053 - Sell More Products By Nailing Your Unique Value Proposition
26:07
26:07
Spill senere
Spill senere
Lister
Lik
Likt
26:07
In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend? This episode is both for brands about…
…
continue reading
1
AEP052 - Dealing With Uncertain Times - Your Questions Answered
32:32
32:32
Spill senere
Spill senere
Lister
Lik
Likt
32:32
In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all your questions that we …
…
continue reading
1
AEP051 - Digital Material Sourcing, Innovative Materials & Sustainability
44:34
44:34
Spill senere
Spill senere
Lister
Lik
Likt
44:34
In today’s podcast episode, we have the honor of interviewing Stefanie Sacherow. She is the Senior Project Manager at the greatest performance fabrics fair there is - Performance Days in Munich, Germany. We had the pleasure of chatting with Stefanie about the fair, their quick adjustment on moving online during these challenging times when people c…
…
continue reading
This is the sixth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this sixth part …
…
continue reading
This is the fifth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fifth part …
…
continue reading
This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this fourth par…
…
continue reading
This is the third part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this third part …
…
continue reading
This is the second part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this second par…
…
continue reading
This is the first part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: Build Your Foundation Manage Your Business Build Your Brand Design Your Collection Make Your Garments Sell Your Products In this first part …
…
continue reading
1
AEP044 - How To Deal With The Corona Situation & Still Run Your Business
22:42
22:42
Spill senere
Spill senere
Lister
Lik
Likt
22:42
In this special episode of the Apparel Entrepreneurship Podcast, we talk about how to deal with the current coronavirus situation and still run your business. The coronavirus or covid-19 has changed the business landscape dramatically. The pandemic is out of our control, and we don’t know what the near future looks like. This topic has been brought…
…
continue reading
1
AEP043 - Get Started With SEO To Boost Your Online Sales
19:54
19:54
Spill senere
Spill senere
Lister
Lik
Likt
19:54
4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month without paying a cent on advertising? This goes for us at Apparel Entrepreneurship as well. Actually we created our website with SEO in mind day one. Yes, SEO is …
…
continue reading
1
AEP042 - Protecting Your Fashion Designs From Plagiarism
25:33
25:33
Spill senere
Spill senere
Lister
Lik
Likt
25:33
Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. How to protect yourself and deal with plagiarism. Brands ripping off other designers' work is not a secret. In recent years it has been easier to out copying brands with al…
…
continue reading
1
AEP041 - 5 Steps To Develop A Growth Mindset
19:56
19:56
Spill senere
Spill senere
Lister
Lik
Likt
19:56
In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It's a set of beliefs, assumptions, and notions that you have about your world. But your beliefs are shaped when you were little. The society and your parents and the culture you were brought up in have shaped who you are and what you belie…
…
continue reading
In this fairly short episode, we talk about one simple, but yet very important differentiator, that can make or break your sales. It all has to do with this common advice that we get, that you should do what you love. Put on your headphones and listen to this easy shift that many brands overlook. Show notes at apparelentrepreneurship.com/podcast…
…
continue reading
1
AEP039 - Apparel Entrepreneurship - What’s In It For You?
21:47
21:47
Spill senere
Spill senere
Lister
Lik
Likt
21:47
In this episode, we are talking about the solution to the struggles of frustrated and overwhelmed emerging entrepreneurs. The struggle is real you guys! So many spend tons of money and time, getting nowhere or making very little progress, pumping in money in a business without a real plan for return on investment, meaning profit. We know these stru…
…
continue reading
1
AEP038 - Grow Your Brand With Fashion Trade Shows
21:19
21:19
Spill senere
Spill senere
Lister
Lik
Likt
21:19
In this episode of the Apparel Entrepreneurship Podcast, we talk about fashion trade shows and more specifically how to grow your brand by exhibiting at a trade show. So in this episode, we are dissecting the whole thing. What exactly are trade shows in case you haven’t been to one? Why you should or shouldn’t be at one and how it can be beneficial…
…
continue reading
1
AEP037 - How To Maximize Your Sourcing Fair Visit
29:03
29:03
Spill senere
Spill senere
Lister
Lik
Likt
29:03
In this episode of the Apparel Entrepreneurship Podcast, we talk about sourcing or more specifically How to maximize your sourcing fair visit. We explain what they are, what you can expect from the sourcing fairs, and some dos and don'ts. We further discuss why it is a good idea to visit a sourcing fair, what you can get out of them, and how to get…
…
continue reading
1
AEP036 - How To Know When You Are Ready To Launch
11:45
11:45
Spill senere
Spill senere
Lister
Lik
Likt
11:45
In this fairly short episode of the Apparel Entrepreneurship Podcast we address a question that we receive all the time; How Do You Know When You Are Ready To Launch? Grab that cup of coffee, walk the dog, and listen to our take on when you are ready to launch. Show notes at apparelentrepreneurship.com…
…
continue reading
1
AEP035 - How To Best Work With A Manufacturer
48:55
48:55
Spill senere
Spill senere
Lister
Lik
Likt
48:55
This is the episode many of you have been waiting for. It’s the first interview ever here on the Apparel Entrepreneurship Podcast, and it’s about how to best work with a manufacturer. We are talking to Kevin Van Lancker, founder and CEO of Sportwear of Tomorrow, a manufacturer of sublimated sportswear. They are the first and largest Print on Demand…
…
continue reading
In this episode of the Apparel Entrepreneurship podcast, we talk about planning a productive 2020. You'll get tangible advice and tips on how to plan your work and manage your time. First, we talk about how to plan your year on a high level. We will continue to discuss how you can plan your week and give you two different ways of doing this in a st…
…
continue reading
1
AEP033 - 7 Apparel Business Trends For 2020
25:09
25:09
Spill senere
Spill senere
Lister
Lik
Likt
25:09
In this episode of the Apparel Entrepreneurship podcast, we talk about 7 predictions and apparel business trends for 2020. We have worked with hundreds of brands through the Apparel Entrepreneurship Membership Program, one-on-one coaching, the Ana Kristiansson Design Agency, helping entrepreneurs start, run, and scale successful, meaningful, and pr…
…
continue reading
In this episode of the Apparel Entrepreneurship podcast, we talk about how and where to find inspiration for your designs and collection. How do you turn design inspiration into fashion collections? Why is it a good idea to have an inspiration for your designs and collection? So how and where does it all start? How do designers know what to create?…
…
continue reading