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I am Atul Raja, a career marketer, CMO and corporate leader. My professional journey is replete with launching and managing leading FMCG brands like Airtel, Royal Challenge, Matiz, TATA Indicom, Videocon, Sansui, and Kenwood, with three decades of experience across leading organizations like Bharti Airtel, TATA Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon, and Daewoo Motors. Know More About Me: www.linkedin.com/in/atulraja www.atulraja.com
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The rising importance of Personal Branding | Atul Raja
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The "Personal #Brand" has assumed great importance in today's world of perception management and requires a carefully crafted story that encapsulates your #USP, expertise and skill-sets, and the key traits of your persona. However, the success in building a personal brand depends upon an honest and factual representation. Here is a short #podcast w…
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Decoding New-age Marketing I Atul Raja
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In this conversation with the Editor of “Icons Behind Brands”, I dwell upon the changing face of marketing and specific essentials like marketing for Gen Z, executing ideal and engaging content marketing, FMCD vs FMCG marketing and the transformational influence of technology in #marketing and #advertising. #atulraja #titanmarketing #FMCGbrandingst…
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